What is an organization in the deepest sense? …if you really think

deeply about it, you discover that every organization and every

institution, without exception, has no reality save in your mind…It's not its

name, it's not its logo, and it's not some fictional piece of paper called a stock certificate. It's not money. It is a mental concept around which people

and resources gather in pursuit of common purpose.

Dee Hock

The Edible World:A Brief History

2002

Ojai

2004

Sacramento Cape Cod

2005

East End

Boston

East Bay

Twin Cities

San Francisco

Phoenix

2006

ChesapeakeIowa River Valley

MemphisSanta Fe

Nutmeg

Seattle

Shasta-Butte

Publisher’s Mtg - Ojai

2007

Brooklyn

Austin

Jersey

Buffalo

ChicagoAspen Allegheny

HI

Green MtnsGrand Traverse

Front Range

Finger LakesHudson Valley

Los Angeles

Manhattan

MissoulaPortland

Toronto

Vancouver

WOW

Google Group LaunchedPublisher’s Mtg - Portland

2008

Blue RidgePiedmont

Pioneer Valley

Rhody

Santa Barbara

South ShoreVineyard

White MountainsBozeman

DFW

Marin & Wine Co

Metro & Mountains

Publisher’s Mtg - Charleston

2009

ColumbusLouisville

Madison

New Orleans

Philly

Orlando

QueensReno-Tahoe

San Diego

San Juan MtnsSan Luis Obispo

SarasotaSouth Florida

Publisher’s Mtg – Santa Fe

2010

Indy

Teamworks Launched

Ohio Valley

Orange County Upcountry

Wasatch

Westside

Publisher’s Mtg – Santa Fe

2011

Charlotte

ClevelandDC

Green MtnsMichiana

Monterey BayOmaha

Berkshires

Publisher’s Mtg – Santa Barbara

2012

Coastal MaineDoor

Idaho SouthMilwaukee

KC

Ozarkansas

Tampa Bay

Atlanta

Publisher’s Mtg – Santa Barbara

2013

Baja Arizona

Publisher’s Mtg – Santa Barbara

2033??

As we grow, how do we intentionally,

actively harness our critical

mass of experience and brain power to help our

businesses thrive?

Regional Ad Sales

Regional Ad Sales

How can I best help my clients build their business?

Advertisers’ Success = My (Edible) Success

Regional Ad Sales Collaboration

Regional Ad SalesBenefits

O Strengthen relationship with client; CONSULTATIVE SELLING.

O Client has one point of contact for Edible venues: buying, paying, sharing info.

O Salespeople have higher commission potential.

Regional Package – NY10% combo-buy discount;

15% sales commission

Regional Event Collaboration

Regional Editorial Collaboration

Regional Breakout Conversations

Inventory strengths at the individual, publication and geographic level

Brainstorm actions to leverage those strengths

Regional Conversation

Regional Conversation

Regional ConversationWest Midwest South Northeast

1. Aspen2. Baja Arizona3. East Bay4. Front Range5. Hawaiian Islands6. Idaho South7. Marin & Wine Ctry8. Monterrey Bay9. Ojai10. Orange County11. Phoenix12. Portland13. Reno-Tahoe14. Sacramento15. San Diego16. San Francisco17. San Juan Mountains18. San Luis Obispo19. Santa Barbara20. Santa Fe21. Seattle22. Shasta-Butte23. Silicon Valley24. Vancouver25. Wasatch26. Westside

1. Chicago2. Cleveland3. Columbus4. Door5. Grande Traverse6. Indy7. Iowa River Valley8. Kansas City9. Madison10. Michiana11. Milwaukee12. Ohio Valley13. Omaha14. Toronto15. Twin Cities16. WOW

1. Atlanta2. Austin3. Blue Ridge4. Charlotte5. Dallas Fort Worth6. DC7. Louisville8. Memphis9. Orlando10. Ozarkansas11. Piedmont12. Sarasota13. South Florida14. Tampa Bay15. Upcountry

1. Allegheny2. Berkshires3. Boston4. Brooklyn5. Buffalo6. Cape Cod7. Coastal Maine8. East End9. Finger Lakes10. Green Mountains11. Hudson Valley12. Jersey13. Manhattan14. Nutmeg15. Philly16. Queens17. Rhody18. South Shore19. Vineyard

Regional Breakout Conversations

Inventory strengths at the individual, publication and geographic level

Brainstorm actions to leverage those strengths

The Edible World:To Be Continued…