echo house activation profile 2016
TRANSCRIPT
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THE PROFILE
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Who
We Are?
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THIS IS
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EXPERIENTIAL EXPERIENTIAL EXPERIENTIAL !!!
SOMETIMES AN IDEA HAS LEGS TO LIVE IN THE PHYSICAL WORLD. IN FACT, WE PREFER IT THAT WAY. MELDING THE DIGITAL AND IRL WORLDS IS ONE OF OUR FAVORITE THINGS TO DO, AND WE’RE PRETTY
AWESOME AT IT
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HENCE
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We understand the market peculiarities, (their emotions and thoughts) and
guides brands to engage them
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Now lets take a walkNOW
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BTL & Sales Digital Production Media
A hub of mind
blowing events and
activations that
ensure that our
clients KPIs are not
only met but
exceeded
Our digital arm delves into social
media management with
a knack for content creation
A full production
house that lends
internal support to
the various
departments as
well as delivering
into all kinds of
great photography
and videography to
client activations
257 Activations
and Events
Combined, 68online
campaigns, 25productions, A
youth
magazine
and a
website
Our media outfit
that includes
Ghana’s biggest
youth portal and
the only youth
lifestyle magazine
in Ghana. These
two platforms
have created the
space for brands
to reach the youth
and grow their
portfolios without
a hustle
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BTL & Sales Our BTL strives to create and hold campaigns from the scratch.
The experience of your product/ service is carefully thought
through with a team of creative personnel.
Lets look at how some brands have benefited……
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The
Story
Youth wanted a revolution with data
We merged forces with our campus team
and staff to create an amazing product
We launched internally, externally and have
taken Vodafone X nationwide with a train of
engaging and acquisition driven activities
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Launch phase saw an internal launch and
Planet X ( External Launch)
The journey continued with:
Insomnia, Vodafone X Concerts,
Vodafone X Hallweeks and so on The Wow
‘X’periences
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A total of over 580,000subscriptions so far
Top of mind awareness are on its peak
with massive engagement on online
pages as well as response to events and
engagements
Achieved So
Far
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VODAFONE
INTERNET FAIR
• In the year 2015,Vodafone embarked on a
Nationwide tour to educate Ghanaians on
data usage and to solve data issues
• This 2 day tour per Region was dubbed the
Vodafone Internet Fair
• This tour was also aimed at generating
revenue through the sale of Data and VAS
products
• The fair was a fun packed mixed with
activities set up at central points in the various
Regions
• Other brands like Samsung, Opera Mini were
on board the fair
• All the Regions were stormed during this fair
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VODAFONE
INTERNET FAIR
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VODAFONE
INTERNET FAIRThe Results
Products Target Achieved Percentage
achieved
Phones 110 183 166.4%
Airtime 16,500 28,955 175.5%
X SIM Cards 2,200 4,728 214.9%
Broadband
Signups
55 43 78.2%
Vodafone Sim 1000 2,076 207.6%
Modem 1,100 857 77.9%
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Airtel – FAB partnership Launch was held at the
Movenpick Ambassador Hotel on the 29th of
October 2015.
The event was a Cocktail/African Themed
event.
Echo House was tasked to deliver an
experience that will symbolize the strong
partnership between Airtel Premier and FAB
Purple Plus.
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Mall
Activations
Philips embarked on an awareness and
experience campaign of their products
The plan was;
• To implement a C2C Mall Activations at 3
selected outlets in Accra.
• To Display Philips Products
• Sales Experiential and Activation
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Photos of
Activation
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Ghana
Campaign
When Martini Wanted to celebrate 150 years they approached us
and this is how we brought the brand to life……………
Plan included was in 3 phases which covered on trade, mall
activation, as well as branding and visibility
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The Story In view of the fact that the use of Apps by Ghanaians was increasing,
Tonaton, an online marketplace decided to create an app to
enhance its brands user interactivity, ease of access and navigation.
This was meant to be a better option then the generic already existing
website.
They came to Echo House to make their app top of mind, get people
to download, use and rate as well.
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The Story
We created the Tonaton Fresha’fair to target freshmen on the three main tertiary
campuses. This group was targeted as most young people were building their
phone usage habit.
A total of 40,000 app downloads were achieved
against a target of 35, 000
48,000 interested buyers within the month of activation and Tonaton became a
brand with campus students
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The Story
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As a brand we craft a host of events in
house to keep in touch with the youth
namely
Tidal Rave
The Nitro Music Festival
Epilogo and so on
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Our digital arm delves into social
media management with a knack
for content creation
Within two years of existence, we
have activated some of Ghana’s
biggest brands online with several
awards to show
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DIGITAL…
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Digital is the bonding element and WE
UNDERSTAND this.
Digital marketing isn’t a replacement
for traditional marketing; btl, atl etc. It
came to solidify and build upon the
relationship.
Traditional Marketing
Other Media
BTL
ATL
DIGITAL MARKETING
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How KFCGhana
related to all
the ‘Beef’ in the
Music Industry
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What people had to say about the post
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In The Lead Up to launch Vodafone X , the #LetsNotPretend hashtag was created
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#LETSNOTPRETEND
Twitter topped the reach ladder with 13,200,369
, followed by Facebook with 970,456
Hashtag trended as No.1 for three straight weeks
and continued trending at various positions
throughout October.
#LetsNotPretend trended in Nigeria, Egypt, and some
parts of Europe.
It was nominated in an African social media awards
called Social Media Awards Africa (SMAA), for the
Hashtag of the Year award.
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REACH
Reach
Facebook 970,456
Twitter 13,200,369
Instagram 90,000
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Guinness Ghana is currently the
leading Alcoholic Beverage On
Social Media In Ghana
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BRANDS
VODAFONE GHANA
Before: 220, 278
Currently: 455,089
Before: 13,327
Currently: 86,401
Before: 1,010
Currently: 31,224
VODAFONE X
Before: 0
Currently: 14,644
Before: 0
Currently: 9,040
Before: 0
Currently: 17,040
VODAFONE FOUNDATION
Before: 0
Currently: 39,231
-
Before: 0
Currently: 5,384
VODAFONE HEALTHLINE
Before: 15,681
Currently: 29,977
- -
VODAFONE MUSIC -
Before: 0
Currently: 5,654
-
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BRANDS
SMIRNOFF GHANA
Before: 16,000
Currently: 35,000
Before: 0
Currently: 4,733
Before: 0
Currently: 15,600
GUINNESS GHANA
Before: 57,958
Currently: 93,122
Before: 1,429
Currently: 3,777
Before: 0
Currently: 20,330
KFC GHANA
Before: 0
Currently: 31,000
Before: 0
Currently: 2,089
Before: 0
Currently: 10,200
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We live here…Welcome to our
home!
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Media
Our media house, that owns awesome
platforms for our market
• Echo Magazine – Circulation 10,000 a
semester
• Kuulpeeps
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20,000+ Monthly Page Visitors
50,000+ Page Views
20,000+ Social Media Followers
80% of Website visits are via mobile
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ROGUE LENS
• We have developed a crop of the best young photographers and videographers in Ghana
• Rogue lens is a full production house that lends internal support to the various departments as
well as delivering into all kinds of great photography
• A video of our wonderful productions
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Our
Past & Present
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Imagine the possibilities & …..…
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