ecademy presentation
DESCRIPTION
A brief set of slides presented to the attendees of the East Midlands Ecademy networking event in Derby in July 2009TRANSCRIPT
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How to make the most of Ecademy
from our “Making Plans” series of talks
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I don’t work there...
I can’t answer questions about:
•Payments•Subscriptions•The owners•The future of Ecademy•Complaints about structure•Why things are the way they are...
making plans
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Tonight’s format
• Assumptions– On Ecademy or can find Ecademy– You’ll be a PowerNetworkers– You can follow the on-screen instructions
• 15 minutes
• Question-and-answer session
making plans
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Membership levels - quickly
FREE
£10 a month plus VAT
£140 a month including VAT
Full list of features
making plans
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What’s the point...?
Why bother with Ecademy?
•Networking further and wider
•Market your business to a wider audience
•Use it as part of your SEO strategy
•Gain knowledge, support
•Sell stuff!
making plans
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Profiles
• Social rules apply!
• Think it through
• Make it visually appealing and interesting; get help if necessary
• Photo – of you
• SEO Keywords & Description• 50 Words (see also Most popular 50 words page)
making plans
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Your signature
• Appears after blog posts, articles, comments and other content that you add to Ecademy
• What does your signature look like?
making plans
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Other settings
• Privacy and Display
• Email and Notifications
• Your status and location– See also Everyone’s Status page
• Twitter authorisation
making plans
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External web content
Manage your external feeds and appear more frequently on Ecademy home page
making plans
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Commenting
• It’s a social network
• Comment constructively or appreciatively or don’t comment
• Don’t comment just to get a link
• Use saved searches to find blogs to comment on
making plans
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Spotlights
• Your own spotlight
• Whose spotlights are you in?
making plans
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Marketplace
• Public listings
• Don’t just sell, give away
• Two marketing truths
• Add a listing
making plans
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Own your own club
• Give it away – yes again!
• Name
• Free entry
• Get all contacts in
• Let people know that they can contribute
• Have a presence
making plans
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Blogs
• Blog effectively
• Blog what you know
• Tell people
• Forward links to relevant media companies
• Add information at the bottom about contacting you to reprint or reproduce
making plans
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Conclusion
• Takes effort
• Ongoing effort
• Rewards are worth it
• It’s about networking so it’s about building a name and building trust
making plans
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making plans