::Radio Mirchi:: It's hot !

ABOUT

•Radio Mirchi (Hindi:रे�डि�यो� मिर्ची�) is a nationwide network of private FM radio stations in India.

•It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group.

•"Mirchi" is Hindi for chili. The tagline of Radio Mirchi is "It's hot!".

HISTORY •The original avatar of Radio Mirchi was Times FM. Radio Mirchi began operations in 1993 in Indore.• Until 1993, All India Radio (AIR), a government undertaking, was the only radio broadcaster in India.• The government then took the initiative to privatize the radio broadcasting sector and sold airtime blocks on it’s FM channels to private operators in Indore, Hyderabad, Mumbai, Delhi, Kolkata, Vizag and Goa.•The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew the contracts given to private operators.

Licenses

• In 2000, the government announced the auction of 108 FM frequencies across India.

• ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi.

• In January 2006, Radio Mirchi bagged 25 frequencies in the second wave of licences that were issued by the Government of India.

• This pushed the Radio Mirchi presence in 32 centers. In the first wave of launches, Indore was the first city in India having grade of first private radio channel.

• Times decided to start radio channel to address the mass audience as advertisers can be attracted by showing a low cost per thousand.

Areas of operation

Currently, Radio Mirchi has a presence in more than 33

cities, including the 6 metros of India and is the costliest station

in India as they charge more than double of the competition.

• 98.3 FM - Ahmedabad Tagline "Radio Mirchi 98.3 FM - It's hot!".• 98.3 FM - Aurangabad, Maharashtra Tagline "Mirchi Sunne Wale

Always Khush" Started On 23 July 2007. • 98.3 FM - Bangalore It uses the tagline “Sakkath hot maga!" in

Bangalore. • 98.3 FM - Bhopal Tagline "Radio Mirchi - It's Hot"

Radio Mirchi’s Tag Lines:

• 98.3 FM - Chennai It uses the tagline "Idhu semmma hot machchi!" in Chennai.

• 98.3 FM - Coimbatore Service started on November 2007 "Idhu semmma hot machchi!"

• 98.3 FM - Delhi "Its Hot" • 98.3 FM - Jaipur "Its Hot" • 98.3 FM - Mumbai "Its Hot" • 98.3 FM - Gwalior It user the tagline "Gwalior Jhoome" • 98.3 FM - Hyderabad It uses the tagline "Idi chaala hot guru!" in

Hyderabad. • 98.3 FM - Kolkata It uses the tagline "Mirchi sunne wale always

khush" • 98.3 FM - Pune Tagline - "Radio Mirchi - It's Hot" / Radio Mirchi -

Tikhat Aahe! • 98.3 FM - Goa Tagline - "Radio Mirchi - It's Hot" and finally,• 98.3 FM - Rajkot Tagline "Radio Mirchi - It's Hot"

Continued…

1. It reaches out to almost 52% of FM radio listeners in Delhi 44% in

Mumbai,40% in Indore,35% in Jaipur,30% in Bhopal, 20%

Chennai, 17% in Kolkata, 15% in Nagpur,10% in Bangalore and

02% in Raipur.

2. Radio Mirchi started providing Visual Radio to its subscribers in

Delhi from 25 July, 2006 onwards and in Mumbai since

September 2006.

3. It later started its Visual Radio service from Kolkata as well.

More About Radio Mirchi’s Operation

RDS Service

In Mumbai; Radio Mirchi sends Radio Text containing

information about The Name of Channel, Next Song

and Currently Playing song.

Programmes of Radio Mirchi 98.3 FM

•Some of the popular shows of Radio Mirchi 98.3 FM are Khoobsurat,

Total Filmy, Dr. Love and many others.

•Radio Mirchi 98.3 FM hosts a show called Hi Delhi early in the morning,

featuring news. It changes it’s show names from city to city in order to

adapt to the area better, for instance; in Kolkata, it’s called “Hi Kolkata.

•Radio Mirchi also launched an Audio-Book based programme in

Kolkata, named Sunday Suspense.

The show presents thrilling and horror stories of Satyajit Ray and other

eminent Bengali writers. The show has been a massive hit in the region.

Program Guide And Favorite RJ’s

•HI DELHI - Show Days : Monday-Saturday Show Time : 7:00 AM to 11:00 AM

•90's NOT OUT!! - RJ : Safia Show Days : Monday-Saturday . Show Time : 11:00 AM to 2:00 PM

•2 IDIOTS - RJ : Manish . Show Days : mon-sat . Show Time : 2:00 PM to 5:00 PM

• Purani Jeans - RJ : Sayema . Show Days : Monday - Friday . Show Time : 9:00 PM to 12:00 AM

• TOTAL FILMY - RJ : Vikrant . Show Days : SUNDAY Show Time : 6:00 PM to 10:00 PM

• Sunset Samosa - RJ : Naved . Show Days : Monday-Saturday . Show Time : 5:00 PM to 9:00 PM

• Nitrogen - RJ : Rohit . Show Days : Monday to Saturday Show Time : 12:00 AM to 4:00 AM

Continued…

Mirchi Music Awards

•The Mirchi Music Awards are presented annually by Radio

Mirchi to honour both artistic and technical excellence of

professionals in the Hindi language film music industry of India.

•The awards, given in seventeen different categories, were

instituted to award the best of 2008.

•In 2010, the Southern edition of the awards - Mirchi Music

Awards South was launched to award the best of 2009 through

which artists from the four South Indian film industries (Tamil,

Telugu, Kannada and Malayalam) were honored.

How is Radio Mirchi different from other radio stations?

1.As per the Radio Audience Measurement Reports (RAM), Radio Mirchi has been dominating in Delhi & is the leader in Mumbai and Kolkata. In Kolkata they are not clear leaders in SEC ABC segments. However, in the SEC D & E segments Radio Mirchi has total domination.

2.Radio Mirchi believes premiumness can be achieved by charging more from the clients, unlike BIG 92.7 FM which is comparatively more Economic and but has content which does not meet the expectations of it’s listeners.

3. Radio Audience Measurement (RAM) launched by a TV ratings company TAM, Radio Mirchi dominated Mumbai, Delhi and Bangalore by logging a combined weekly listenership of approximately 11.3 million (RAM week 02, 2008). This is the highest of any station in these three cities combined.

Strengths

•Leading FM station.•Most favored Station on Road.•Popular among youth.•Present in 33 Cities and 6 Metros attract national level advertisers.

Weakness

•High commercial breaks.•Inadequate penetration.•Long queue as compared to other FM stations for connection via telephone.

Celebrities on Radio Mirchi

Presented By:Varun Sood

Shreya AhujaSanchit

Raghav RohatgiShashwath M.M.

Shyam Pratap SinghAditya SharmaTanvi Jaipuriar

COURSE - BJ&MCCLASS - 1C, Group 8