ebusiness roi executive primer mark mathias president eurekadigital post office box 11029 burbank,...
Post on 19-Dec-2015
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eBusiness ROI Executive Primer
Mark MathiasPresident
EurekaDIGITAL
Post Office Box 11029
Burbank, California 91510
Tel 818/295-2888 Fax 818/295-2899
About EurekaDIGITAL
Professional services firm based in Los Angeles, California.We help companies implement eBusiness strategies, including dynamic Web content, one-to-one marketing, wireless and otheradvanced technologies.
1. Static Sites are Dead
• If your Web site can’t address visitors individually, change your site
• If you can’t update your Web site without involving a programmer, change your site
• Think wireless
2. eBusiness is NOT the Internet
• Web sites are just the beginning
• eBusiness supports your customers AND your employees
• Your eBusiness strategy should delight your customers through superb customer service
• Wireless technology is going to be pervasive
3. eBusiness is NOT Selling
• eBusiness is not the same as eCommerce
• eCommerce is selling things to people
• eBusiness is handling the customer’s total experience with your company
4. Intermediaries are Changing
• Who you used to sell things to will change
• Who you used to buy things from will change
• People who facilitate transactions will change
• Expect and deal with channel conflict
5. Your ROI May BeYour Business
• If you’re looking for a return on investment (ROI), it could just be your whole business
• Other ROIs include:– Customer acquisition;– Customer retention; and– Cross-selling and/or up-selling.
• Embrace your customers
6. Anticipate Change
• Whatever you’re doing this year will be different next year
• Your competitors are working as hard and fast as you are
• Lead your customers so they won’t want to go anywhere else
7. Build Customers for Life
• Ensure that their “switching costs” are high– Know them better than they know themselves– Use what you know about them to service them
• Don’t give them any reason to go elsewhere
• Embrace your customers
8. Opportunities Abound
• eBusiness is allowing the world economy to reinvent itself. We have just begun to see the changes
• Every industry will change, and you have the same opportunity as everyone else to be the agent of change
9. Your Doors are Always Open
• Ensure your company’s information is always available
• Build your systems to scale
• Expect continual change
10. Be Fearless
• First mover advantage is important, but overrated
• Doing it right will be more successful
• But don’t be too late or it will be too expensive to catch up
Questions and Answers
Mark MathiasPresident
EurekaDIGITAL
Post Office Box 11029
Burbank, California 91510
Tel 818/295-2888 Fax 818/295-2899