ebook/digital book market at desa's publishing perspectives

21
The ebook/digital book market, contextualizing the local scene with international juxtaposition and the role of new media as a new way to 'get published‘ Karl Galea DESA – Publishing Perspectives Symposium September 2010

Upload: karl-galea

Post on 08-May-2015

1.518 views

Category:

Technology


5 download

DESCRIPTION

My presentation at DESA's Publishing Perspectives Symposium, University of Malta, September 2010

TRANSCRIPT

Page 1: EBook/Digital Book Market at DESA's Publishing Perspectives

The ebook/digital book market, contextualizing the local scene with international juxtaposition and the

role of new media as a new way to 'get published‘

Karl Galea

DESA – Publishing Perspectives Symposium

September 2010

Page 2: EBook/Digital Book Market at DESA's Publishing Perspectives

3 Questions:

What’s the ebook

(market)?What’s in it for us?

What’s the new way?

Page 3: EBook/Digital Book Market at DESA's Publishing Perspectives

Disclaimer!

Page 4: EBook/Digital Book Market at DESA's Publishing Perspectives

670,000

What’s the market?

180/100 -33pp

80 dayseBooks on the Kindle

Platform

eBooks vs. Hard Cover

Books sold

Share of Physical

Books read when an

eReader is bought

To get to 3M Ipads.

It took 2yrs to get to

3M Kindles

$88M Q2 eBook Sales in the

US 137% Growth of eBook sales

QoQ Q2 2010

Page 5: EBook/Digital Book Market at DESA's Publishing Perspectives

What’s an ebook?

Ebook =‘electronic version of a book’

‘electronic format of a book’‘electronic access of a book’‘electronic read of a book’

Page 6: EBook/Digital Book Market at DESA's Publishing Perspectives

What’s an ebook?

The digital alternative to the encyclopaedia

Page 7: EBook/Digital Book Market at DESA's Publishing Perspectives

What’s an ebook?

The digital alternative to the atlas

Page 8: EBook/Digital Book Market at DESA's Publishing Perspectives

What’s an ebook?

The digital alternative to the photo book

Page 9: EBook/Digital Book Market at DESA's Publishing Perspectives

What’s an ebook?

The digital alternative to the text-book

Page 10: EBook/Digital Book Market at DESA's Publishing Perspectives

What’s an ebook?

The digital alternative to academic publications

Page 11: EBook/Digital Book Market at DESA's Publishing Perspectives

What’s an ebook?

The digital alternative to the book

Page 12: EBook/Digital Book Market at DESA's Publishing Perspectives

eReaderDistributor / PlatformSeller

What’s in the market?

Publisher

Page 13: EBook/Digital Book Market at DESA's Publishing Perspectives

670,000

What’s the market?

180/100 -33pp

80 dayseBooks on the Kindle

Platform

eBooks vs. Hard Cover

Books sold

Share of Physical

Books read when an

eReader is bought

To get to 3M Ipads.

It took 2yrs to get to

3M Kindles

$88M Q2 eBook Sales in the

US 137% Growth of eBook sales

QoQ Q2 2010

Page 14: EBook/Digital Book Market at DESA's Publishing Perspectives

What’s in it for us

ReadSellDistributePrintSales &

MarketingEdit/DesignProposeCreate ReadDistributeSellProduce

Sales & Marketing

Edit/DesignProposeCreate

EBOOK VALUE CHAIN

Low Barrier to Entry

Lower costs

Centralized Sales

Custom Distribution & Reading

Page 15: EBook/Digital Book Market at DESA's Publishing Perspectives

Read

What’s the new way?“The real change happening at the edges”

DistributeSellProduceSales &

MarketingEdit/DesignProposeCreate

Page 16: EBook/Digital Book Market at DESA's Publishing Perspectives

What’s the new way?#1: Transliteracy

Page 17: EBook/Digital Book Market at DESA's Publishing Perspectives

What’s the new way?#2: Collective a.k.a Social

Page 18: EBook/Digital Book Market at DESA's Publishing Perspectives

What’s the new way?#3: Crowd Sourced online

Page 19: EBook/Digital Book Market at DESA's Publishing Perspectives

Read

What’s the new way?“Joining the conversation”

DistributeSellProduceSales &

MarketingEdit/DesignProposeCreate ……

Page 20: EBook/Digital Book Market at DESA's Publishing Perspectives

Key Take Aways

What’s the ebook

(market)?What’s in it for us?

What’s the new way?It is not just

an electronic format

Changes happening at

various stages in the

middle

The conversation happening at the edges

Page 21: EBook/Digital Book Market at DESA's Publishing Perspectives

Thank You

[email protected]