Through Media Citations

2014

1

The modern business

world is fast-paced and

competitive. Many bases

must be covered when

trying to get established

in your niche. You’ve

researched your niche

and learned everything

you possibly can about it.

The Business World is

Fast-Paced

Understanding Authority

You’ve carefully built your

website and optimized it

for search engines and for

both PC and mobile users.

You have followers at

social media sites. What

else can you do to possibly

stand-out from your

competition? The answer

may lie in becoming a

media authority within

your niche.

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Authority Marketing

Authority marketing is the

process of becoming

established as a leader or

recognized expert within

your niche. It is all about

leveraging your knowledge

and expertise to position

yourself as a recognized

authority in the marketplace

(Palmer, J., 2013, December

16).

3

The internet is the perfect

venue for establishing your

expert status because of the

vastness of its size and the

extent of its reach: Its

audience is the world. You can

establish your online authority

by doing careful research in

your niche, by continually

engaging your audience, by

distributing high-value

content, by properly

leveraging social media

platforms, and by committing

yourself to growth as a leader

within your field (Palmer, J.,

2013, December 16).

4

Becoming an authority is

accomplished by giving

valuable information to

your online audience that

addresses their needs. As

you do this, your audience

grows because you are

providing better

information than your

competition is (Palmer, J.,

2013, December 16).

5

Taking Your Authority a Step

Further

You can boost your authority

marketing to new heights by

becoming a Media Authority.

Becoming a Media Authority

encompasses using the power

and influence on consumers

that can be provided by major

television or news networks,

or social media networks.

What would it be worth to be

seen on ABC, CBS, NBC, or

FOX?

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Or, even on a prominent social

media website? Once you have

been cited on a major media

venue, you will be able to put “As

seen on _____” notations on your

website, along with the logo of the

media outlet(s) you have been

cited on (Kundahl, E., 2014, March

13). Becoming a cited authority in

your field earns you the right to be

quoted as an expert and authority

in your marketing endeavors.

Being able to say "As seen

on______" while presenting major,

media logos puts you ahead of the

competition. The value of that

exposure is incalculable (Kundahl,

E., 2014, March 13).

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What Media Citations

Can Do for You

Once cited on major media

networks, you can use their

logos on your website, social

media profiles, newsletters,

business cards, or other places

where you or your enterprise

are marketed. Being cited on

major media networks gives

you more authority in the eyes

of your potential customers,

8

exposure through interviews ,

by providing expert testimony

in TV/radio appearances, and

so forth

(mediacitationexperts.com,

2014). with the result hopefully

leading to better conversion

ratios so your bottom-line

increases. Your expanded

authority in your niche might

also provide opportunity for

increased

9

Become a “Top

Recommended Professional”

By gaining Media Authority you

can get fast exposure and reach

more clients as a “top

recommended professional”

within your niche. By becoming

a cited, trusted authority in

your area of expertise, more

people are likely to choose you.

The media coverage will make

you look more legitimate

compared to your competition,

and you will get more exposure

to potential clients than you

might otherwise have without it

(Kundahl, E., 2014, March 13).

10

Set Yourself Apart

By becoming a cited Media

Authority you will be able to

leverage the power and

credibility of major media

outlets by associating your

brand with theirs. The media

citations you use will cause

your clients and potential

customers to take notice.

The competition will notice,

too, as you begin to separate

yourself from the rest of the

herd.

11

Thank You for Listening and

Reading!

If you have any additional

questions, please drop me

an email at:

effectivenessactivator@gma

il.com

I will get back to you as

soon as possible.

To all your future success!

Effectiveness

Activator

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References Kundahl, E. (2014, March 13).

Are You a Media Authority? Retrieved from http://ezinearticles.com/?Are-You-a-Media-Authority?&id=8380530

Mediacitationexperts.com. (2014). How to Get Media Citations for Authority in Your Niche. Retrieved from http://mediacitationexperts.com/

Palmer, J. (2013, December 16). Authority Marketing. Retrieved from http://ezinearticles.com/?Authority-Marketing&id=8188310

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Understanding AuthorityThrough Media Citations