EBMS CASE STUDY

AstraZeneca IdentityJanuary 2015

EBMS Showcase Case Study: AstraZeneca - Identity 2

The Brief To educate individuals across the company about the AstraZeneca

employer brand. AstraZeneca operates in more than 100 countries,

and it was becoming a greater and greater challenge to deploy

the Employer Brand and create a consistent experience for all

candidates across businesses and geographies. Furthermore,

due to the widespread nature of the company, they required that

any materials be easily accessible and simple to use.

EBMS Showcase Case Study: AstraZeneca - Identity 3

The Solution AMS developed an interactive EVP Toolkit and Employer Brand

studio to educate individuals across the company. The materials

included full EVP brand guidelines to assist recruiters in the

development of creative materials, plus tools for the entire

candidate journey for a consistent experience from start to finish.

The materials were hosted on a secure website with simple

navigation processes, so that all users could clearly identify

the available materials and make quick use of them.

The EVP Toolkit and Employer Brand studio educates individuals across

the company.

EBMS Showcase Case Study: AstraZeneca - Identity 4

The Results Comments from AstraZeneca:

The new EVP Toolkit was extremely well-received by the

AstraZeneca recruitment team, with materials being put to

immediate use. Roll-out of the site continues to allow recruiters

in each region and business area to carry out a consistent process

and message for their candidates.

Delivers consistent process and messages for all candidates.