ebeltoft group presentation

Introduction to EBELTOFT GROUP

City, dateCity, date

International network of Retail experts with a common strong focus on retail and service business, as specialists or consultants, provide a wide range of consulting services to help retailers and suppliers to the retail sector remain competitive and achieve their goals

Through the network access to global benchmarks and contacts

Annual Retail Innovations Case Studies

Organisation of Retail POS tours with Top Management meetings

Conducting international market research studies

International network of Retail experts with a common strong focus on retail and service business, as specialists or consultants, provide a wide range of consulting services to help retailers and suppliers to the retail sector remain competitive and achieve their goals

Through the network access to global benchmarks and contacts

Annual Retail Innovations Case Studies

Organisation of Retail POS tours with Top Management meetings

Conducting international market research studies

www.EBELTOFTGROUP.comInternational Retail Experts


Dia-Mart,Paris, France

Pragma Consulting,London, UK

London Artscom,London, UK

KISS Retail Management Consulting,Barcelona, Spain

McMillan/Doolittle, L.L.P.,Chicago, Illinois, USA

J.C. Williams Group Ltd.,Toronto, Ontario, Canada

Gouvêa de Souza & MD,São Paulo, Brasil

Instituto de MarketingResearch / Grande Consumo,Lisboa, Portugal

Dia-Mart,Paris, France

Pragma Consulting,London, UK

London Artscom,London, UK

KISS Retail Management Consulting,Barcelona, Spain

McMillan/Doolittle, L.L.P.,Chicago, Illinois, USA

J.C. Williams Group Ltd.,Toronto, Ontario, Canada

Gouvêa de Souza & MD,São Paulo, Brasil

Instituto de MarketingResearch / Grande Consumo,Lisboa, Portugal

GIRA,Ferney-Voltaire, France

Fuhrer & Hotz,Baar, Switzerland

Gruppe NymphenburgConsult AG,Munich, Germany

Retail Institute Scandinavia,Denmark; Sweden; Norway

A.S.Louken,Singapore

Frontline StrategiesPty. Ltd.,Melbourne, Australia

RAMMS,India

Eurosis Consulting,Istanbul, Turkey

Kiki Lab,Brescia, Italy

GIRA,Ferney-Voltaire, France

Fuhrer & Hotz,Baar, Switzerland

Gruppe NymphenburgConsult AG,Munich, Germany

Retail Institute Scandinavia,Denmark; Sweden; Norway

A.S.Louken,Singapore

Frontline StrategiesPty. Ltd.,Melbourne, Australia

RAMMS,India

Eurosis Consulting,Istanbul, Turkey

Kiki Lab,Brescia, Italy

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6. GIRA,Ferney-Voltaire, France

7. Gruppe NymphenburgConsult AG,Munich, Germany

8. Fuhrer & Hotz,Baar, Switzerland

9. Retail Institute Scandinavia,Denmark; Sweden; Norway

10. Kiki Lab,Brescia, Italy

11. Eurosis Consulting,Istanbul, Turkey

6. GIRA,Ferney-Voltaire, France

7. Gruppe NymphenburgConsult AG,Munich, Germany

8. Fuhrer & Hotz,Baar, Switzerland

9. Retail Institute Scandinavia,Denmark; Sweden; Norway

10. Kiki Lab,Brescia, Italy

11. Eurosis Consulting,Istanbul, Turkey

1. Dia-Mart,Paris, France

2. Pragma Consulting,London, UK

3. London Artscom,London, UK

4. KISS Retail Management Consultants,Barcelona, Spain

5. Instituto de MarketingResearch / Grande Consumo,Lisboa, Portugal

1. Dia-Mart,Paris, France

2. Pragma Consulting,London, UK

3. London Artscom,London, UK

4. KISS Retail Management Consultants,Barcelona, Spain

5. Instituto de MarketingResearch / Grande Consumo,Lisboa, Portugal

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12. McMillan/Doolittle, L.L.P.,Chicago, Illinois, USA

13. J.C. Williams Group Ltd.,Toronto, Ontario, Canada

14. RAMMS,India

15. A.S.Louken,Singapore

16. Frontline StrategiesPty. Ltd.,Melbourne, Australia

17. Gouvêa de Souza & MD,São Paulo, Brasil

12. McMillan/Doolittle, L.L.P.,Chicago, Illinois, USA

13. J.C. Williams Group Ltd.,Toronto, Ontario, Canada

14. RAMMS,India

15. A.S.Louken,Singapore

16. Frontline StrategiesPty. Ltd.,Melbourne, Australia

17. Gouvêa de Souza & MD,São Paulo, Brasil


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We serve many of the Top companies of our industry!

38 of the Top 100 retailers inthe World …38 of the Top 100 retailers inthe World …

16 of the Top 30 retailers inCentral and West Europe …16 of the Top 30 retailers inCentral and West Europe …

… are clients of Ebeltoft Group members… are clients of Ebeltoft Group members

29 of the Top 50 manufacturersworldwide … 15 of the Top 20 !!29 of the Top 50 manufacturersworldwide … 15 of the Top 20 !!

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Wal-Mart Stores Inc.Carrefour S.A.Metro GroupTesco PlcTarget Corp.Groupe AuchanAhold N.V.Sears Holdings CorporationWalgreen CoRewe GroupCasino Guichard-Perrachon S.A.Edeka-GruppeSafeway Inc.E. LeclercBest BuySuper Valu Inc.ITM Entreprises S.A. (Intermarché)Tengelmann GruppePublix Super Markets Inc.Système UBaugur Group hfExpertCoop Norden ABStaplesLekkerland GmbH & Co. KGCoop ItaliaEURONICS Germany eGMiqros Genossenschafts-BundAlliance Boots plcCoop SwitzerlandDansk Supermarked A/SShinsegaeGrupo EroskiNorgesGruppen ASACo-operative Group Ltd.Albertson‘s Inc.DagrofaWinn-Dixie Stores Inc.

Wal-Mart Stores Inc.Carrefour S.A.Metro GroupTesco PlcTarget Corp.Groupe AuchanAhold N.V.Sears Holdings CorporationWalgreen CoRewe GroupCasino Guichard-Perrachon S.A.Edeka-GruppeSafeway Inc.E. LeclercBest BuySuper Valu Inc.ITM Entreprises S.A. (Intermarché)Tengelmann GruppePublix Super Markets Inc.Système UBaugur Group hfExpertCoop Norden ABStaplesLekkerland GmbH & Co. KGCoop ItaliaEURONICS Germany eGMiqros Genossenschafts-BundAlliance Boots plcCoop SwitzerlandDansk Supermarked A/SShinsegaeGrupo EroskiNorgesGruppen ASACo-operative Group Ltd.Albertson‘s Inc.DagrofaWinn-Dixie Stores Inc.

USAFranceGermanyUKUSAFranceNetherlandsUSAUSAGermanyFranceGermanyUSAFranceUSAUSAFranceGermanyUSAFranceIslandUSASwedenUSAGermanyItalyGermanySwitzerlandUKSwitzerlandDenmarkSouth KoreaSpainNorwayUKUSADenmarkUSA

USAFranceGermanyUKUSAFranceNetherlandsUSAUSAGermanyFranceGermanyUSAFranceUSAUSAFranceGermanyUSAFranceIslandUSASwedenUSAGermanyItalyGermanySwitzerlandUKSwitzerlandDenmarkSouth KoreaSpainNorwayUKUSADenmarkUSA

Carrefour S.A.Metro GroupTesco PlcRewe GroupGroupe AuchanEdeka-GruppeE. LeclercITM Entreprises S.A. (Intermarché)Casino Guichard-Perrachon S.A.Tengelmann GruppeSystème UBaugur Group hfCoop Norden ABMigros Genossenschafts-BundLekkerland GmbH & Co. KGCoop Italia

Carrefour S.A.Metro GroupTesco PlcRewe GroupGroupe AuchanEdeka-GruppeE. LeclercITM Entreprises S.A. (Intermarché)Casino Guichard-Perrachon S.A.Tengelmann GruppeSystème UBaugur Group hfCoop Norden ABMigros Genossenschafts-BundLekkerland GmbH & Co. KGCoop Italia

FranceGermanyUKGermanyFranceGermanyFranceFranceFranceGermanyFranceIslandSwedenSwitzerlandGermanyItaly

FranceGermanyUKGermanyFranceGermanyFranceFranceFranceGermanyFranceIslandSwedenSwitzerlandGermanyItaly

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Procter & Gamble Co.Altria Group Inc.Johnson & JohnsonGlaxoSmithKline Plc.Nestlé S.A.Coca-Cola Co.PepsiCo Inc.Unilever Plc./Unilever N.V.British American Tobacco Plc.L´Óréal S.A.Diageo Plc.InBev S.A.Groupe DanoneColgate-Palmolive CompanyReckitt Benckiser PlcCadbury PlcPernod Ricard S.A.Heineken N.V.Kellogg CompanyHenkel AG & Co. KGaAReynolds American Inc.H.J. Heinz Inc.Campbell Soup CompanySara Lee Corp.Con Agra Foods Inc.Beiersdorf AGCarlsberg Breweries A/SMattelArla Foods Amba

Procter & Gamble Co.Altria Group Inc.Johnson & JohnsonGlaxoSmithKline Plc.Nestlé S.A.Coca-Cola Co.PepsiCo Inc.Unilever Plc./Unilever N.V.British American Tobacco Plc.L´Óréal S.A.Diageo Plc.InBev S.A.Groupe DanoneColgate-Palmolive CompanyReckitt Benckiser PlcCadbury PlcPernod Ricard S.A.Heineken N.V.Kellogg CompanyHenkel AG & Co. KGaAReynolds American Inc.H.J. Heinz Inc.Campbell Soup CompanySara Lee Corp.Con Agra Foods Inc.Beiersdorf AGCarlsberg Breweries A/SMattelArla Foods Amba

Range of services provided by our members

Retail Branding Consumer, market, economic, and site selection research and benchmarking Strategic analysis and planning New concept development Multi-channel strategies and management Logistics, distribution, and supply chain management E-commerce Category management, merchandising and productivity Information systems technology and point of purchase solutions and deployment Marketing, branding, communications, advertising, and promotion Customer satisfaction and relationship management Human resources Development, training and retail tours Store planning and design Urban revitalization Market due diligence and target screening Product repositioning Mystery shopping programs Franchise management

Retail Branding Consumer, market, economic, and site selection research and benchmarking Strategic analysis and planning New concept development Multi-channel strategies and management Logistics, distribution, and supply chain management E-commerce Category management, merchandising and productivity Information systems technology and point of purchase solutions and deployment Marketing, branding, communications, advertising, and promotion Customer satisfaction and relationship management Human resources Development, training and retail tours Store planning and design Urban revitalization Market due diligence and target screening Product repositioning Mystery shopping programs Franchise management

Since 2004 the Network analyses innovative Retail concepts around the World

Retail Innovations 1November 2004

Retail Innovations 2March 2006

Retail Innovations 3March 2007

Covered retail formatsCovered retail formatsAnalysed marketsAnalysed markets

Wellness Restaurants und

(Wine)Bar concepts Online retailing, e-commerce

Wellness Restaurants und

(Wine)Bar concepts Online retailing, e-commerce

Supermarkets, hypermarkets Convenience stores Discounters Flagship stores Big box Retailer (Consumer

electronics, books, DIY…)

Supermarkets, hypermarkets Convenience stores Discounters Flagship stores Big box Retailer (Consumer

electronics, books, DIY…)

Europe North and South America Asia Australia

Europe North and South America Asia Australia

In 2008, the research was published on a DVD format for the first time

Retail Innovations 4June 2008

Retail Innovations 5May 2009

Covered trendsCovered trends

Our members offer regularly publications and newsletters

Further activities: Representatives of the World Retail Congress for selected countries 3 members in Jury of World Retail Awards of Barcelona Regularly presentations on international congresses Newsletter with international retail news in Brasil, Scandinavia, etc.

Further activities: Representatives of the World Retail Congress for selected countries 3 members in Jury of World Retail Awards of Barcelona Regularly presentations on international congresses Newsletter with international retail news in Brasil, Scandinavia, etc.

Best Buy C&A Carrefour HMV Indigo IKEA JC Penney Marks & Spencer (UK) McDonald's Metro Group Monsoon - Accessorize Pharmasave Rinascente Group Sainsbury Schlotzsky’s Sobeys Spar Group Target T & S Stores Tchibo Group The Body Shop Tim-BR-Mart U.S. Foodservices Value Retail, S.L. Wal-Mart

Best Buy C&A Carrefour HMV Indigo IKEA JC Penney Marks & Spencer (UK) McDonald's Metro Group Monsoon - Accessorize Pharmasave Rinascente Group Sainsbury Schlotzsky’s Sobeys Spar Group Target T & S Stores Tchibo Group The Body Shop Tim-BR-Mart U.S. Foodservices Value Retail, S.L. Wal-Mart

Clients inRetailClients inRetail

Clients inAutomotive & OilClients inAutomotive & Oil Audi BMW British Petroleum Chevron DaimlerChrysler Ford GM Shell Texaco Toyota

Audi BMW British Petroleum Chevron DaimlerChrysler Ford GM Shell Texaco Toyota

Clients inTelecom & TechnologyClients inTelecom & Technology Microsoft SAP Oracle Intel SAS HP IBM Kodak Sony Philips Nokia Ericsson T-Mobile Vodafone Claro Telemig Cel. Luxgsm Merlin Coop Euronics Radio Shack

Microsoft SAP Oracle Intel SAS HP IBM Kodak Sony Philips Nokia Ericsson T-Mobile Vodafone Claro Telemig Cel. Luxgsm Merlin Coop Euronics Radio Shack

Clients inManufacturingClients inManufacturing Arla Foods Aventis Bata International Benckiser Barilla Foods Bayer AG Coca Cola Danone Grup Drexel Heritage DuPont Electrolux - Zanussi Ferrero GlaxoSmithKline Henkel Indesit-Merloni Johnson&Johnson Kraft Levi Strauss Masterfoods Nestle Pepsi Cola Procter & Gamble Sara Lee Unilever Wrigley

Arla Foods Aventis Bata International Benckiser Barilla Foods Bayer AG Coca Cola Danone Grup Drexel Heritage DuPont Electrolux - Zanussi Ferrero GlaxoSmithKline Henkel Indesit-Merloni Johnson&Johnson Kraft Levi Strauss Masterfoods Nestle Pepsi Cola Procter & Gamble Sara Lee Unilever Wrigley

Global Reach & Clients

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We are available at your earliest convenience!

[email protected]

www.ebeltoftgroup.com

[email protected]

www.ebeltoftgroup.com

Publications of Ebeltoft members

Ebeltoft members have contributed to the retail know-how with numerous publications

Publications: J.C. Williams Group

La DistributionGuidebook addressed to those who look for preciseand practical information about retail. Published by: Vuibert, 4th edition, 2005

La DistributionGuidebook addressed to those who look for preciseand practical information about retail. Published by: Vuibert, 4th edition, 2005

La Nouvelle DistributionMarketing, management, development: models to be reinvented. Preface: Michel-Edouard LECLERCPublished by: Dunod Edition, 2nd, 2006

La Nouvelle DistributionMarketing, management, development: models to be reinvented. Preface: Michel-Edouard LECLERCPublished by: Dunod Edition, 2nd, 2006

Publications: Dia-Mart

Publications: McMillan|Doolittle, LLP

Publications: Gouvêa de Souza

Data & Varejo - o comércio brasileiro em númerosData & Retailing - Brazilian retail in figures

The Brazilian retail from A to ZIn another contribution to the growth of the Brazilian market, Gouvêa de Souza & MD presentsthe new edition of Data&Retailing – Brazilian retail in figures.A bilingual, globalized edition, with updated information and unpublished analysis of all sectorsof the Brazilian retail. A wide, deep and daring view of the market, which increases theunderstanding of the evolution dynamics of the sector.Complementing and ensuring the constant updating of this book, Data&Retailing has a website(www.dataevarejo.com.br), which introduces new tools for customized analysis of market dataand brings a deeper understanding of the factors that determine the retail performance.

Coordination: Cesar Fukushima and Renato MüllerPublished by Gouvêa de Souza & MDLanguage: bilingual - Portuguese / EnglishYear: 2008Number of pages: 316Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.bror [email protected].

Data & Varejo - o comércio brasileiro em númerosData & Retailing - Brazilian retail in figures

The Brazilian retail from A to ZIn another contribution to the growth of the Brazilian market, Gouvêa de Souza & MD presentsthe new edition of Data&Retailing – Brazilian retail in figures.A bilingual, globalized edition, with updated information and unpublished analysis of all sectorsof the Brazilian retail. A wide, deep and daring view of the market, which increases theunderstanding of the evolution dynamics of the sector.Complementing and ensuring the constant updating of this book, Data&Retailing has a website(www.dataevarejo.com.br), which introduces new tools for customized analysis of market dataand brings a deeper understanding of the factors that determine the retail performance.

Coordination: Cesar Fukushima and Renato MüllerPublished by Gouvêa de Souza & MDLanguage: bilingual - Portuguese / EnglishYear: 2008Number of pages: 316Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.bror [email protected].


Foco no Varejo - as mais recentes inovações em lojas no Brasil e no mundoFocus on Retail - the latest innovations in stores in Brazil and worldwide

The greatest examples of innovations in the global retailRetail never stops. Anywhere, at any time, innovative concepts, store formats, businesses, products and services are born, completely changing the rules of the game and forcing competition to reinvent themselves to not leave the market. Innovations that also increase consumer’s demand level and make the next new thing ever more spectacular, in an endless spiral, with higher and higher bets.Follow the pace of changes is a huge challenge, but the risk of ignoring this evolution is even bigger. This book gathers a worldwide trend spotting work, presenting the nine faces of in-store innovations and bringing national and international case studies. From China to Brazil, from Australia to the US, Foco no Varejo shows innovation is in the DNA of the segment’s companies. A reading that will inspire you to rethink your business and, learning from the best in the world, keep yourself ahead of the competition.

Coordination: Renato MüllerPublished by Gouvêa de Souza & MDLanguage: PortugueseYear: 2008Number of pages: 192Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email protected].

Foco no Varejo - as mais recentes inovações em lojas no Brasil e no mundoFocus on Retail - the latest innovations in stores in Brazil and worldwide

The greatest examples of innovations in the global retailRetail never stops. Anywhere, at any time, innovative concepts, store formats, businesses, products and services are born, completely changing the rules of the game and forcing competition to reinvent themselves to not leave the market. Innovations that also increase consumer’s demand level and make the next new thing ever more spectacular, in an endless spiral, with higher and higher bets.Follow the pace of changes is a huge challenge, but the risk of ignoring this evolution is even bigger. This book gathers a worldwide trend spotting work, presenting the nine faces of in-store innovations and bringing national and international case studies. From China to Brazil, from Australia to the US, Foco no Varejo shows innovation is in the DNA of the segment’s companies. A reading that will inspire you to rethink your business and, learning from the best in the world, keep yourself ahead of the competition.

Coordination: Renato MüllerPublished by Gouvêa de Souza & MDLanguage: PortugueseYear: 2008Number of pages: 192Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email protected].


Desejos Contemporâneos - patchwork de tendências, idéias e negócios em tempos de paradoxosContemporary Wishes - patchwork of trends, ideas and business in times of paradoxes

Consumers’ wishes and corporate innovationHow do consumers’ behavior and wishes impact companies, products, distribution channels, stores and suppliers? How to identify consumers’ most sincere wishes? More than answering these questions, Desejos Contemporâneos intends to inspire readers to create innovation, using examples of companies that anticipated or decoded trends. In each chapter, the author brings a wish or contemporary search that was transformed by companies in new products, services, projects, stores or concepts. To answer to consumers’ wish for Inclusion, British Asda launched loyalty cards targeting the gay audience. To answer the need for Speed, US DIM developed a moving store, in a truck that travels all over the country.These new consumer horizons have brought trends, movements and attitudes that integrate to the daily life in several ways, according to consumers’ profile and the place they are in. Many times, these moves are paradoxal, contradictory or, at least, intriguing. Desejos Contemporâneos presents these new vectors of human behavior, in a reading that stimulates innovation.

Author: Beth FurtadoPublished by Gouvêa de Souza & MDLanguage: PortugueseYear: 2008Number of pages: 316Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email protected].

Desejos Contemporâneos - patchwork de tendências, idéias e negócios em tempos de paradoxosContemporary Wishes - patchwork of trends, ideas and business in times of paradoxes

Consumers’ wishes and corporate innovationHow do consumers’ behavior and wishes impact companies, products, distribution channels, stores and suppliers? How to identify consumers’ most sincere wishes? More than answering these questions, Desejos Contemporâneos intends to inspire readers to create innovation, using examples of companies that anticipated or decoded trends. In each chapter, the author brings a wish or contemporary search that was transformed by companies in new products, services, projects, stores or concepts. To answer to consumers’ wish for Inclusion, British Asda launched loyalty cards targeting the gay audience. To answer the need for Speed, US DIM developed a moving store, in a truck that travels all over the country.These new consumer horizons have brought trends, movements and attitudes that integrate to the daily life in several ways, according to consumers’ profile and the place they are in. Many times, these moves are paradoxal, contradictory or, at least, intriguing. Desejos Contemporâneos presents these new vectors of human behavior, in a reading that stimulates innovation.

Author: Beth FurtadoPublished by Gouvêa de Souza & MDLanguage: PortugueseYear: 2008Number of pages: 316Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email protected].


A Quinta Onda dos Serviços no VarejoThe 5th Wave of Retail Services

How to achieve a sustainable competitive advantage?In a world where products have lower and lower prices, increasing quality, growing commoditization and can be easliy copied or replaced, there is much less space for a company to achieve a real competitive advantage supported only in products. At this point, brands and the distribution strategy play a pivotal role in the search for differences that can be really noticed and valued by consumers. And services are an alternative to increase profits, specially for retailers.Services have become essential to increase sales and, specially, profits, allowing the companies to get a larger share of consumer’s income, increase the store offer and deliver solutions, instead of only products. In this book, Marcos Gouvêa de Souza presents the five waves of services in retailing, since the times when services were seen as a non-strategic asset until now, when companies spin off their services branches, so important and strong they have become.

Author: Marcos Gouvêa de SouzaPublished by Gouvêa de Souza & MDLanguage: PortugueseYear: 2007Number of pages: 180Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email protected].

A Quinta Onda dos Serviços no VarejoThe 5th Wave of Retail Services

How to achieve a sustainable competitive advantage?In a world where products have lower and lower prices, increasing quality, growing commoditization and can be easliy copied or replaced, there is much less space for a company to achieve a real competitive advantage supported only in products. At this point, brands and the distribution strategy play a pivotal role in the search for differences that can be really noticed and valued by consumers. And services are an alternative to increase profits, specially for retailers.Services have become essential to increase sales and, specially, profits, allowing the companies to get a larger share of consumer’s income, increase the store offer and deliver solutions, instead of only products. In this book, Marcos Gouvêa de Souza presents the five waves of services in retailing, since the times when services were seen as a non-strategic asset until now, when companies spin off their services branches, so important and strong they have become.



Alianças para o Sucesso no VarejoAlliances for Retail Success

How to take part on the growth of small retailersThere is a revolution going on on the global retailing. Consumers’ search for convenience have led to a high-speed growth of neighborhood stores in many segments. In this scenario, Business Groups become more powerful. This alternative for the development of independent retailers have been increasing fast, due to the creation of direct partnerships among retailers but also due to the initiative of wholesalers, suppliers and even retail chains, who noticed the opportunities that may arise. In Brazil and in the world, the next competition ground lies on the small retailing. A revolution that will have a deep impact on the business models and trade strategies of companies of all sizes.


Alianças para o Sucesso no VarejoAlliances for Retail Success

How to take part on the growth of small retailersThere is a revolution going on on the global retailing. Consumers’ search for convenience have led to a high-speed growth of neighborhood stores in many segments. In this scenario, Business Groups become more powerful. This alternative for the development of independent retailers have been increasing fast, due to the creation of direct partnerships among retailers but also due to the initiative of wholesalers, suppliers and even retail chains, who noticed the opportunities that may arise. In Brazil and in the world, the next competition ground lies on the small retailing. A revolution that will have a deep impact on the business models and trade strategies of companies of all sizes.



Mercado & Consumo - o presente e o futuro do varejoMarket & Consumption - the present and future of retailing

What’s in store for retail and distribution?The constant monitoring of consumer behavior and the ability to forecast future behavior have made retail’s strategic and economic importance to rise dramatically, with the expansion of its business beyond the distribution of goods, going also to services. The result of it all will impact companies, products, brands, distribution channels, stores and suppliers, creating new realities, challenges, threats and opportunities.Gathered in subjects as Supply Chain, Strategy & Management, Store Formats & Channels, Innovation, Strategic Alternatives, Consumer Relationship, Consumer Trends, Branding, Experience, Talent Management, Marketing & Communication and Global Retailing, this book provides the views of retail experts, with a multiple analysis that helps understanding this multifaced reality.

Coordination: Marcos Gouvêa de SouzaPublished by Gouvêa de Souza & MDLanguage: PortugueseYear: 2007Number of pages: 208Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email protected].

Mercado & Consumo - o presente e o futuro do varejoMarket & Consumption - the present and future of retailing

What’s in store for retail and distribution?The constant monitoring of consumer behavior and the ability to forecast future behavior have made retail’s strategic and economic importance to rise dramatically, with the expansion of its business beyond the distribution of goods, going also to services. The result of it all will impact companies, products, brands, distribution channels, stores and suppliers, creating new realities, challenges, threats and opportunities.Gathered in subjects as Supply Chain, Strategy & Management, Store Formats & Channels, Innovation, Strategic Alternatives, Consumer Relationship, Consumer Trends, Branding, Experience, Talent Management, Marketing & Communication and Global Retailing, this book provides the views of retail experts, with a multiple analysis that helps understanding this multifaced reality.

Coordination: Marcos Gouvêa de SouzaPublished by Gouvêa de Souza & MDLanguage: PortugueseYear: 2007Number of pages: 208Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email protected].


Inovações no Varejo - desvendando o quebra-cabeça do consumidorInnovations in Retailing - solving the consumer puzzle

How to understand your customer?The progressive retail commoditization has been making products, brands and stores look like the same, lowering consumers’ loyalty. Inovações no Varejo - desvendando o quebra-cabeça do consumidor presents the may consumer behavior change drivers, the emerging opportunities and demands to retailers and the large structural change and innovation trends.

Author: Alberto SerrentinoPublished by Editora SaraivaLanguage: PortugueseYear: 2006Number of pages: 144Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email protected].

Inovações no Varejo - desvendando o quebra-cabeça do consumidorInnovations in Retailing - solving the consumer puzzle

How to understand your customer?The progressive retail commoditization has been making products, brands and stores look like the same, lowering consumers’ loyalty. Inovações no Varejo - desvendando o quebra-cabeça do consumidor presents the may consumer behavior change drivers, the emerging opportunities and demands to retailers and the large structural change and innovation trends.

Author: Alberto SerrentinoPublished by Editora SaraivaLanguage: PortugueseYear: 2006Number of pages: 144Available at Brazilian bookshops or directly at GS&MD: www.gsmd.com.br or [email protected].

Think Limbic! Understanding the power of the unconscious and its influence on motivation, marketing, and management.

Make use of the newest insights from brain research–especially about the limbic system–in order to better understand your customers as well as employees and to promote your products more efficiently at the same time.Within this book, the psychologist and management consultant Dr. Hans-Georg Häusel tells you how to sell, advertise and lead employees more efficiently based on brain research.

Additionally on audio CD:A recorded talk of the author dealing with the most essential topics of the book.

comm.: E00174 ISBN: 978-3-448-06813-9Language: GermanNumber of pages: 228 Year 2005, 4th editionAvailable at: www.amazon.com Published by Rudolf Haufe Verlag GmbH & Co KG – www.haufe.de

Think Limbic! Understanding the power of the unconscious and its influence on motivation, marketing, and management.

Make use of the newest insights from brain research–especially about the limbic system–in order to better understand your customers as well as employees and to promote your products more efficiently at the same time.Within this book, the psychologist and management consultant Dr. Hans-Georg Häusel tells you how to sell, advertise and lead employees more efficiently based on brain research.

Additionally on audio CD:A recorded talk of the author dealing with the most essential topics of the book.

comm.: E00174 ISBN: 978-3-448-06813-9Language: GermanNumber of pages: 228 Year 2005, 4th editionAvailable at: www.amazon.com Published by Rudolf Haufe Verlag GmbH & Co KG – www.haufe.de

Publications: Gruppe Nymphenburg


Brain View Why customers buy!

How do customers make their decisions? Based on the newest insights from brain research, this book illustrates why customers buy, which different target groups exist in the market, and what you can do to make your customers buy more.In the future, you will see your customers from an entirely different angle.

comm.: E00143 ISBN: 978-3-448-08746-8Language: German Number of pages: 264Year 2008, 2nd editionAvailable at: www.amazon.comPublished by Rudolf Haufe Verlag GmbH & Co KG – www.haufe.de

Brain View Why customers buy!

How do customers make their decisions? Based on the newest insights from brain research, this book illustrates why customers buy, which different target groups exist in the market, and what you can do to make your customers buy more.In the future, you will see your customers from an entirely different angle.

comm.: E00143 ISBN: 978-3-448-08746-8Language: German Number of pages: 264Year 2008, 2nd editionAvailable at: www.amazon.comPublished by Rudolf Haufe Verlag GmbH & Co KG – www.haufe.de


Neuromarketing The influence of the insights from brain research on brand management, advertising and selling.

This book deals with the latest and most important insights from consumer neuroscience. Leading experts offer you a fascinating insight into modern marketing practice, and with various examples they demonstrate how neuromarketing is successfully implemented in professional marketing.

comm.: E00068 ISBN: 978-3-448-08056-8Language: German Number of pages: 232Year 2007, 1st editionAvailable at: www.amazon.comPublished by Rudolf Haufe Verlag GmbH & Co KG – www.haufe.de

Neuromarketing The influence of the insights from brain research on brand management, advertising and selling.

This book deals with the latest and most important insights from consumer neuroscience. Leading experts offer you a fascinating insight into modern marketing practice, and with various examples they demonstrate how neuromarketing is successfully implemented in professional marketing.

comm.: E00068 ISBN: 978-3-448-08056-8Language: German Number of pages: 232Year 2007, 1st editionAvailable at: www.amazon.comPublished by Rudolf Haufe Verlag GmbH & Co KG – www.haufe.de

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