INSTITUTE OF BUSINESS & MANAGEMNTUET LAHORE

Group members

Malik umair mahmood

Minal muzammalSumaira munsifAsma shafiq

Founder Pierre Omidyar

Meg Whitman [CEO] 1 millionth item sold eBay goes

public

2002 – PayPal joins team

1995 1997

1998 2002

Time line

Features

.

                                                                                                               

How eBay works

Two Kinds of Items

Fixed Price

Auction

Fixed price items "Buy It Now" button.

Auction items . When time is up, the item is declared "sold" to the

highest bidder.

New CEO

Before new CEO : revenues were 49 millions

In 1997: new CEOIntroduced : “buy it

now”Profit : from 20% to 30

%

In sep 1999,Yahoo! Japan beat eBay. 5 month were critical eBay entered Japan in 2000 Exits Japan in 2002 In 1999 Yahoo launched

auctions system Japan Tasted unprecedented

success.

Yahoo had a strong brand name

positive association in Japan.the first mover’s advantage in

online auctions.an unassailable advantage

over eBay.eBay could not convey the

messageYahoo’s strategy of providing

an online auction platform for free.

New frontier

E Bay a plan to enhance market at international level.E Bay : in EuropeJapanese lifestyle and cultureNetwork effectLeft JapanTwo young entrepreneursPrevailing business

atmosphere“China is the word fifth largest

online economy”E Bay executive Whitman

thinks and hopes.  

Studied internet business 2 young entrepreneur. Started each net. They decided that eBay

model only one that work in Asia.

With support of capitalist , they launched their site,

China 5th largest online economy.

27 million internet users.

32% made purchases online past year.

30% users rarely visit ecommerce sites.

•Meg Whitman & eBay’s other executive know that to meet their sales & revenue target.•They successful in international markets- especially in china•CHINA, with the world’s largest population, will be perfect fit for eBay's business model

What are the forces shaping the development of internet business like eBay in the united states?

How are these forces similar or different in the EU and in other countries such as Japan or China

eBay is the largest online market place where local and international buyers and sellers makes transactions. these are the forces shaping eBay to digital age

DIGITILIZATIN AND

CONNECTIVITY

Converting text data

and sounds to bit

streams. All computers, appliances

and automobiles uses bits of digital

information

CUSTOMIZATION AND CUSTOMERIZATINS

EBay gave the facilities to its valued customers that they can customize everything to

there need.

NEW TYPES OF INTERMEDIARIES

Most companies change into click and motor companies.

They direct sells there items. Which reduces times.

THE EXPLOSIONS OF INTERNETToday’s era is a world of

technology every person have access to internet and they know

how to operate it. many companies uses it for business to make sale

and buyers products

How do the text’s terms customisation andcustomerisation apply to eBay’s

marketing strategy

CUSTOMISTAIONThe customizations

mean the customers have the facility to

manage the desired product to the choice of them. The person can alter r make its product of its own

choice.CUSTOMERIZATION

The customerizations means when a company can launch the product if the product is not up to the mark or the customers wants to change the product or alter it than the company make changes in the product which

is terms as customerization.

How does eBay create value for the members of its community

eBay created a worthy value for its customer.

He uses the facility of customizing for its customer.

They allow customers to make sale and purchase by credit card.

What marketing recommendations would you make to eBay to help it be successful as it

enters the Chinese market

EBay need to work on these

forces

They make there transactions free.

Make advertisements so that Chinese

people know about.