eb0ecbos 1intro & anal tools & framewks
TRANSCRIPT
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8/10/2019 Eb0ecBOS 1Intro & Anal Tools & Framewks
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8/10/2019 Eb0ecBOS 1Intro & Anal Tools & Framewks
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The Strategy Canvas of Cirque du Soleil
High
Low
Price Starperformers
Animalshows
Aisleconcessions
Multipleshowarenas
Funandhumor
Thrillsanddanger
niquevenue
Theme !efinedwatchingenvironment
Multipleproductions
Artisticmusicanddance
!ingling "ros# And "arnum $ "ailey %alue Curve
Smaller
!egional
Circuses
Cirque du Soleil
Value Curve
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&liminate'!educe'!aise'Create (rid)
The Case of Cirque du Soleil
&liminate
Star performers
Animal shows
Aisle concession sales
Multiple show arenas
!aise
nique venue
!educe
Fun and humorThrill and danger
Create
Theme!efined environment
Multiple productions
Artistic music and dance
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The Four Actions Framewor*
Reduce
Which factors should
be reduced well
below the industrys
standard?
Create
Which factors should
be created that the
industry has never
offered?
Eliminate
Which of the factors
that the industry
takes for granted
should be eliminated?
Raise
Which factors should
be raised well
above the industrys
standard?
A new
%alue
Curve
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Creating "lue +ceans
%alue ,nnovation) The Cornerstone of "lue +cean StrategyValue innovation is created in the region where a companys actions favourably affect both itscost structure and its value proposition to buyers. Cost savings are made by eliminating andreducing the factors and industry competes on. uyer value is lifted by raising and creatingelements the industry has never offered. !ver time" costs are reduced further as scaleeconomies kick in due to the high sales volumes that superior value generates.
%alue
,nnovation
Costs
uyer Value
The Simultaneous Pursuit of -ifferentiation and Low Cost
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Creating "lue +ceans
!ed +cean %ersus "lue +cean Strategy
!ed +cean Strategy "lue +cean Strategy
Compete in e#isting market space. Create uncontested market space.
eat the competition. $ake the competition irrelevant.
%#ploit e#isting demand. Create and capture new demand.
$ake the value&cost trade&off & act ofbalancing two opposed things.'Strategy of greater value" higher cost"
or" reasonable value" lower cost.Strategy( seen as a choice betweendifferentiation and low cost).
reak the value&cost trade&off. '*ewconcept that breaks this trade&off andcreates blue ocean of new market
space).
+lign the whole system of a firmsactivities with its strategic choice ofdifferentiation or low cost.
+lign the whole system of a firmsactivities in pursuit of differentiationand low cost.
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Creating "lue +ceans
The Profit and (rowth Consequences of Creating "lue +ceans
"usiness Launch ./0 120
!evenue ,mpact3annual income4
/50 6.0
Profit ,mpact 670 /10
Launches within red oceans Launches for creating 8lue oceans
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8/10/2019 Eb0ecBOS 1Intro & Anal Tools & Framewks
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T++L 1
The Strategy Canvas
The Strategy Canvas of the #S# 9ine ,ndustry in the Late 177:s
,igh
-ow
rice /se of wine relatedterminology and
distinctions in wine
communication
+bove&the&line marketing
+ging0uality
Vineyardprestige
and legacy
Winecomple#ity
Winerange
"udget 9ines
Premium 9ines
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8/10/2019 Eb0ecBOS 1Intro & Anal Tools & Framewks
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The Strategy Canvas of Cirque du Soleil
High
Low
Price Starperformers
Animalshows
Aisleconcessions
Multipleshowarenas
Funandhumor
Thrillsanddanger
niquevenue
Theme !efinedwatchingenvironment
Multipleproductions
Artisticmusicanddance
!ingling "ros# And "arnum $ "ailey %alue Curve
Smaller!egional
Circuses
Cirque du Soleil
Value Curve
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8/10/2019 Eb0ecBOS 1Intro & Anal Tools & Framewks
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T++L 5
The Four Actions Framewor*
Reduce
Which factors should
be reduced well
below the industrys
standard?
Create
Which factors should
be created that the
industry has never
offered?
Eliminate
Which of the factors
that the industry
takes for granted
should be eliminated?
Raise
Which factors should
be raised well
above the industrys
standard?
A new
%alue
Curve
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8/10/2019 Eb0ecBOS 1Intro & Anal Tools & Framewks
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The Strategy Canvas of ;yellow tail