Executive Board 2016

Application Booklet – 2nd Round

Dear EB Applicant,

We congratulate you for being brave and take the challenge

to lead your committee to the new 2020 AIESEC Generation with

your LCP.

Being an EB is such an amazing experience, it helps you to

be more organized, develop your leadership orientated to results

and the most important thing is that you have the chance to do

something bigger not just for your area, also for your LC.

We encourage you to take more responsibilities, to be better

and to be courageous. Just challenge yourself because you know

that you can be better than now, every single day.

AIESECly Yours

MC Chronos Team

Dear Executive Board candidate for AIESEC Tarija 2016,

When I decided to apply for LVCP for this term, I was scared, I

had insecurities about how would my term be, I used to ask myself if I

could contribute to AIESEC Tarija. I didn’t know if had the knowledge to

accomplish the role I was applying. However, when it is time to stand up

and work with your team, you realize that everything is different, the

responsibilities and duties as LCVP are so much more higher than the

responsibilities I used to have as TLP. The consciousness of this reality,

it doesn’t has to be the reason that makes you discouraged or make

you scare. The most important thing that is going to keep you working is

all those actions and sacrifices that are going to take us to SUCCESS.

Be part of the team that will lead Tarija for the next term, it is up to you.

Marcia Portillo

LCP 2016 - AIESEC in Tarija

General Info

Deadline for Application Package is: November

6th, 2015 at 23:59 (-4GMT).

The Application will not be accepted AT ALL if:

• The Application Package is incomplete.

• The Application Package is sent out of the deadline.

• The questions are not fully answered.

• The format of the documents is different to the one

clearly stated.

Please identify each document with a clear name. For

example:

ApplicationForm_EB2016_TJ_MarcosRocha

Please read this document in detail!

Ensure you have obtained the relevant endorsements;

Complete the appropriate application form for the position of EB 2016 AIESEC TARIJA.

The deadline for submitting your application and all the needed materials (Eneagramm test,

etc.) is 23:59 GMT-4 Monday, 6th of December 2015. You shall send your application and other

materials via e-mail attachment to: Marcia Portillo (LCP 2016) at marcia.portillo@aiesec.net

and CC MC Chronos at mc.bolivia@aiesec.net

Late applications - even by a few minutes - WILL NOT be accepted, and no exceptions will

be given, including in the cases of email/computer dysfunction. Extensions will not be

given.

As such, we strongly recommend you do not to wait until the last minute to submit your

application, as you will be risking it not being accepted should unforeseen events occur.

In case you have any questions about the application process, please contact Marcia Portillo

(LCP 2016) at marcia.portillo@aiesec.net

(Maximum 20 pages in PDF

including cover. The Applicant is free to choose the

format, design and language of the application).

Presenting yourself, your experience, and

the answer to: What is your opinion about the global

goals of the UN and how AIESEC in Bolivia can

contribute to reach this goals? (Maximum 4 minutes

with video link in PDF).

.

ALL LETTERS MUST BE SIGNED AND HAVE CONTACT.

a. One from previous or current Team Leader

b. One from previous or current Team Member

c. One from previous or current co-worker

http://www.personarte.com/test.htm (Results in PDF).

What is your opinion about the global goals of the UN and how your role as VP in AIESEC can

contribute to reach this goals? (Max. 4 minutes)

– VISIT: WWW.GLOBALGOALS.ORG

Brief of Role

The LC Vice President of Marketing will lead a team of marketers responsible for the messaging,

packaging, and delivery of our products to our target markets. He/she will also be responsible for

working closely with exchange operations and leading customer research. This is a core role at the

heart of all operations, from product packaging to marketing to supporting in exchange sales. The

LCVP MKT will play a heavy role and focus in attraction for the oGCDP programs, while also providing

support in supporting TM recruitment and ICX promotions.

Accountable to: LCP & MCVP oGCDP&MKT.

Background needed: TLP; Front or back office.

Opportunities after position: LCP, MCVP, IXP, CEEDer & NST.

EB Responsibilities

• Local strategy and LC development

• Coach members

• Participate in team meeting, team day, planning days

and BoA meetings.

• Build and facilitate local conference.

• Prepare and run transition

• Gain and share knowledge at local level

• Fill in national survey, report and other

doc.

• Material, knowledge and information

management

LCVP MKT Responsabilities KPIs

• Delivery and tracking of National MKT Strategy on local

level.

• Co-creating and providing feedback for National

Strategy.

• Working with National Tracking tools (MKT, PR, DM).

• Education of membership on National campaign and

subproducts.

• Education and Tracking of Brand Standards: Online and

Offline.

• Education and consulting of LC members on Marketing:

Online + Offline promotion.

• Universities Relationship.

• Synergy with oGCDP, ICX and TM.

• Ensure brand experience quality and positioning.

• Responsible for the PR and Digital Marketing of the LC.

• % Planned/Achieved Campaign results

• # oGCDP Sign-ups.

• # oGCDP In Progress/MA/RE.

• % oGCDP Conversion Rates.

• # Storytelling collected.

• # Publications / Media appearances.

• # Inbound content generated.

• # Likes, fans, followers, subscribers, reach

on social media.

• # Universities Partnerships.