EazySolutions, Ankara, September 11th 2015

Serving the Research Community

THE LONG TAIL

BAS STRAUB

Family of publishersPublishing scienceKLM Royal Dutch AirlinesElsevier KonvertusMagknowlia

INTRODUCTION

ORIGINAL CONCEPT

THE LONG TAIL

2004 Chris Anderson – Wired

IN SCIENCE

THE LONG TAIL

CHANGING ROLE FOR PUBLISHING

Product driven• Reader-driven• Investment / risk• Publisher defines product• ‘one sale per reader’

Service driven• Author-driven• Curating becoming more important• Investment / risk• Self-publishing• ‘one sale per article’• Long tail

THE LONG TAIL

CHANGING ROLE FOR LIBRARIES

Paid long tail • Costs money• Reputable publishers• Aggregated

OA long tail• Seems free• Doubtful publishers• Cluttered• Self-publishing

THE LONG TAIL

FINANCIAL PRESSURE

Paid long tail • Costs money• Reputable publishers• Aggregated

OA long tail• Seems free• Doubtful publishers• Cluttered• Self-publishing

THE LONG TAIL

FINANCIAL PRESSURE

THE LONG TAIL

• Keep top journals?• Support OA?• Get rid of ‘paid long

tail’?

WHY THIS ISN’T A GOOD IDEA

THE LONG TAIL

MY ARGUMENTS

THE LONG TAIL

Top journals : a little for many

Long tail: A lot for a few

Without OA you miss ± 80%..

THANKS