eatbigfish speeches 2013

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Strategy Positioning Brand Culture Innovation Adam Morgan Chad Dick Hugh Derrick Mark Barden SPEECHES & SPEAKERS

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Our current speakers and speeches - Find out more at www.eatbigfish.com

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Page 1: Eatbigfish speeches 2013

SPEECHES AND SPEAKERS

Strategy

Positioning

Brand Culture

Innovation

Adam Morgan

Chad Dick

Hugh Derrick

Mark Barden

SPEECHES & SPEAKERS

Page 2: Eatbigfish speeches 2013

SPEECHES AND SPEAKERS

How Challenger Brands Succeed

If you want to introduce your audience to what it takes to act and think like a Challenger, then this is the speech for you. Whilst the speech adheres to the key Challenger principles outlined in the book – Eating the Big Fish – the examples and case studies we feature are constantly evolving.

This speech includes ideas and frameworks that also help the audience apply the principles themselves in their daily working lives.

A Beautiful Constraint

Our latest speech, how challengers lean into constraints to drive breakthrough innovation, both real and cultural.

An inspiring session that helps us to understand how we can see constraints as enabling, rather than disabling.

Our new book, A Beautiful Constraint, will be published in 2014.

Page 3: Eatbigfish speeches 2013

SPEECHES AND SPEAKERS

Ten Ways to Tell a Challenger Story

A decade into our work with the Challenger Project we are clear that there are many Challenger stories to tell and different brands tell them in different ways.

This speech explores these new ways to tell the Challenger story, and begs the question – ‘Which type are you?’

With implications for how and where you tell your brand story and an expanded sense of the Challenger canvas, this speech helps us all to understand that Virgin isn’t the only Challenger model to follow.

Necessary Piracy

What personal qualities do we see in successful challengers? What skills do they have that we can learn from? How do they build successful entrepreneurial teams? What leadership traits do they display?

And how do these Necessary Pirates navigate successfully through the waters of the corporate world and multinational organisations?

Inspired by our second book, The Pirate Inside, this speech looks at what it takes to be a Challenger yourself.

Page 4: Eatbigfish speeches 2013

SPEECHES AND SPEAKERS

Adam Morgan

Adam Morgan is the highly respected author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders’, a seminal work in the world of branding. It not only coined the phrase Challenger Brand, but outlined a process for doing more with less, the principles of which have been widely praised and much imitated around the world.

In 1997 Adam founded eatbigfish and established the Challenger Project, a research project into how challenger brands succeed across a variety of different categories.

It’s no exaggeration to say that his consultancy has created entirely new ways of thinking about both the development of distinctive brands but also the cultural conditions necessary to support them, reshaping how many large corporations have thought about structuring their businesses for success.

His ideas will challenge your habits and the formulas of the past, provide new ways to think about insight, sources of growth, and sources of meaning for modern businesses and the people who run them.

Adam is a highly sought after speaker for business and marketing conferences around the world, inspiring them with his passion for brands, strategy and the challengers of the future.

Page 5: Eatbigfish speeches 2013

SPEECHES AND SPEAKERS

Chad Dick

Chad joined eatbigfish in 2007, after a progressive 16 year career in marketing, innovation and general management working on various Challenger Brands and innovation opportunities at PepsiCo, Campbell’s Soup, Nestle and General Mills.

He is a regular speaker on the subjects of adopting a Challenger Strategy and Mindset, and How Challengers Practise Innovation, and has addressed business and marketing conferences around the world, as well as senior management meetings and company off-sites.

Prior to joining eatbigfish, he worked with us on the ‘client side’ for 5 years. While at eatbigfish, Chad has led work with a wide variety of clients who have sought to adopt the mindset and successful practices of a Challenger, including Nestle, PepsiCo, Kraft/Cadbury, Hewlett Packard, Marriott Hotels & Resorts, Darden Restaurants, Callaway Golf, New Balance, Crayola, SAB Miller Molson Coors, Jim Beam, Bayer, Novartis, Red Bull, Cargill, Reckitt Benckiser, Schick Wilkinson and Del Monte.

When he’s not in one of our workshops, giving speeches or enjoying time with his wife and 4 children in Westport, CT, Chad can be found “challenging his handicap” and searching for a little white dimpled ball lost somewhere in the deep rough or hazard at a nearby links course.

Page 6: Eatbigfish speeches 2013

SPEECHES AND SPEAKERS

Hugh Derrick

Hugh Derrick is a founder partner of eatbigfish having joined the company in January 2001 and along with Adam Morgan leads the Challenger practice from London.

Prior to joining eatbigfish, Hugh’s career has been in marketing and advertising, and he has experience in the UK, Europe and the US where he lived for a number of years. Starting as a Unilever trainee, Hugh switched to advertising. In the UK he has worked at JWT, WCRS, AMVBBDO and Wieden & Kennedy. While in the US, he worked at Goodby Silverstein and Partners in San Francisco. He has worked on many iconic campaigns including the famous Guinness ‘Surfer’ commercial and the much loved (and parodied) got milk? campaign.

His category experience is wide and includes the following sectors – FMCG, Sports Marketing, Soft Drinks, Alcohol, Cars, Technology, Financial Services, Video Games, Retail, and Government related projects. Most recently, as well as researching and speaking on Challenger brand behaviour, Hugh has been focused on finding ways to make the Challenger methodologies and tools more readily available to a wider audience.

Page 7: Eatbigfish speeches 2013

SPEECHES AND SPEAKERS

Mark Barden

Mark is a popular speaker and skilful facilitator, adept at helping teams work together to create genuinely breakthrough thinking. For the last 10 years he has studied, worked at, or consulted with some of the most successful and iconic Challenger brands, including big ones like Audi, Callaway, Kodak, Pepsi, and eBay; and has helped launch some new ones, like Own in skin care and Lark in personal technology.

His career has seen him sell Guinness pub to pub, run the berm at Nike, sell cars for Saturn, start his own ad agency to launch Yahoo!, win “Best direct response campaign in America,” and help take a dot com public, before watching it crash and burn.

He’s also worked as a carney, has accidentally vacationed with Robert De Niro, and once warmed up a crowd for Ellen De Generes.

Mark hails from the UK but has lived in the US since 1993, having gone native and married one of the locals. He lives in Larkspur, Marin Co., with his wife Doris and two daughters.

Page 8: Eatbigfish speeches 2013

SPEECHES AND SPEAKERS

You can explore our offer in more detail at www.eatbigfish.com or contact us directly at [email protected].

If you want to speak to someone in person you can call our London office on +44 (0)20 7234 9970, or contact one of the partners below.

Contact Us

New York

Chad Dick

[email protected]

+1 203 227 6919

San Francisco

Mark Barden

[email protected]

+1 415 891 8348

London

Teresa Murphy

[email protected]

+44 (0)20 7234 9970