easypaisa mobile account product presentation
DESCRIPTION
Presentation of product demo easypaisa "M-account" ( the new service in easypaisa portfolio) Easypaisa Mobile Account is virtual bank account and work just like a normal bank account.Using "easypaisa Mobile Account" Telenor subscribers will now be able to pay bills, transfer money and use many more services from their own mobile phones, anytime, anywhere. Presented by ; Omar Moeen Business manager TelenorTRANSCRIPT
Easypaisa Mobile Account
Product PresentationOmar Moeen Malik
Our Promise: October 15th 2009
February 25th 2010
Introduction What is an easypaisa Mobile Account?
After the successful launch of Over-The-Counter services like Bill Pay and Money Transfer, easypaisa is introducing Mobile Accounts where Telenor subscribers will be able to use Bill Pay, Money Transfer and a whole host of new services from their own mobile phones
Easypaisa Mobile Accounts are virtual Bank Accounts opened for Telenor subscribers to access from their mobile phones at any time
Users only have to go to a Merchant to ‘Deposit Cash’ or ‘Withdraw Cash’ from their easypaisa Mobile Account. All other services can be accessed on the user’s mobile phone at any time
This service is available for only Telenor subscribers
Registration is only available only at Telenor SSCs, Telenor Franchises and Tameer Bank Branches for now
• Pay Bills?
• Transfer money• Domestically?• Internationally from family?
• Save?
How does this man…
• 30 millions bills per month
• Transfer money• Domestically - $7bn per year• Internationally - $9bn per year
• Save – Only 12% population has access to formal financial services
Market Potential
Why Mobile Accounts?
Why Mobile Accounts? What is an easypaisa Mobile Account?
After the successful launch of Over-The-Counter services like Bill Pay and Money Transfer, easypaisa is introducing Mobile Accounts where Telenor subscribers will be able to use Bill Pay, Money Transfer and a whole host of new services from their own mobile phones
Easypaisa Mobile Accounts are virtual Bank Accounts opened for Telenor subscribers to access from their mobile phones at any time
Users only have to go to a Merchant to ‘Deposit Cash’ or ‘Withdraw Cash’ from their easypaisa Mobile Account. All other services can be accessed on the user’s mobile phone at any time
This service is available for only Telenor subscribers
Registration is only available only at Telenor SSCs, Telenor Franchises and Tameer Bank Branches for now
Target Market Any person with a Telenor SIM who wants to have instant
access to a Bank Account from his mobile phone
Any person with a Telenor SIM who wants to have the freedom to send/receive money to other people or pay utility bills from his mobile phone at any time
Any person with a Telenor SIM who wants to be part of the largest Bank with thousands of branches in Pakistan and the facility to withdraw cash or deposit cash from these branches (Merchants) at any time
Competition?Existing Mobile Banking Services easypaisa Mobile Accounts
For: Limited to Customers of Particular Banks only
Any Telenor Subscriber. No existing Bank Account necessary
Services Offered:
- Prepaid Cards for all Mobile Operators-Fund Transfers to the same Bank customers only - Utility Bill Payments-Credit Card Payments- Mini Stmt / Balance Enquiry
- UBP- Money Transfer to any person with a CNIC-Money Transfer to other easypaisa mobile account- Mini Stmt / Balance Enquiry- E-load purchase / Persona Bill Payments *- Fund Transfers to any Bank in Pakistan *- ATM Cards *- Other Payments *
Handsets: GPRS Mobile Phones only All Mobile Phones
Bank Branches:Limited to Branches in a few cities (largest bank has 1100 branches in 100 cities)
5500+ easypaisa shops in 500+ cities
GSM Charges: SMS and GPRS Charges apply No GSM Charges apply
Security:SMS is a Highly insecure channel. GPRS is a secure channel but very expensive for the customers
USSD is a highly secure channel
* Coming soon
easypaisa Mobile Accounts USPs
Any Telenor subscriber can open an account Not limited to any particular Bank Account Holders
Instant Access to your Mobile Banking Account at any place, any where, any time!
Pay Utility Bills, Other Payments, Send Money to other easypaisa Accounts or to any person with a valid CNIC
Cash Deposit into account or Cash Withdrawal from any account can be done at over 5500+ Merchants across 500 cities No Waiting in Queues / No Travel Time Open on Holidays / Late Working Hours
Secure Encrypted Transactions based on GSM standards Official Approval by the State Bank of Pakistan 24/7 online customer support
5000+ easypaisa Merchants
•225 Franchises•easypaisa Account Opening•Cash Withdrawal and Cash DepositTelenor
Franchises
•23 Sales & Service Centers•easypaisa Account Opening•Cash Withdrawal and Cash Deposit
Telenor SSCs
•40 Branch Locations•easypaisa Account Opening•Cash Withdrawal & Cash DepositTameer Bank
Locations
•5500+ Outlets•Cash Withdrawal & Cash Deposit
Retailers
easypaisa Account – Product Details
1. A Customer has to come to an Telenor Franchise/SSC or Tameer Branch to open an easypaisa Mobile Account
2. Account Opening Request takes 10 minutes to enter into the system3. Subscriber will be called back in 3 hours after Nadra CNIC verification.
Account will be activated and Subscriber will be asked to select a PIN
Transactional Limits Rs.10,000/day, Rs.20,000/month, Rs.1,20,000/year These limits do not apply on Transfer In
Maximum Balance of Rs. 60,000 in the account at any time SBP requirements dictate the account limits that need to be in place. For
higher limits, the Customer needs to open a bank account with Tameer Bank first.
Account Opening Fee = Rs. 50 + tax (non-refundable)
easypaisa Account Number and PIN
For transactional security purposes and to minimize errors, the system will generate an easypaisa Mobile Account number at the time of account opening:
Example:
After account creation, the customer would be asked to create a secret 5 digit numeric PIN code for his easypaisa Mobile Account. Similar to an ATM PIN code, this secret PIN code will be used to authorize all transactions from the easypaisa Mobile Account.
034576543218
03457654321 8Customer’s existing Telenor
Mobile Phone NumberSystem Generated
Check-Digit between 0-9
Current easypaisa Account Services
Cash Deposit: Subscribers can visit any of the 5500+ easypaisa shops to deposit cash into his easypaisa
Mobile Account. Account transactional limits apply. Fee + FED is deducted from subscriber account, merchant need not to collect fee from customer
Cash Withdrawal: Subscribers can visit any of the 5500+ easypaisa shops to withdraw cash from his easypaisa
Mobile Account. Account transactional limits apply. Fee + FED is deducted from subscriber account, merchant need not to collect fee from customer
Utility Bill Payment: Subscribers can pay any partner Utility Bill from his easypaisa Mobile Account using his phone
at any where, at any time. Account transactional limits apply. Funds Transfer:
Subscribers can move funds from his easypaisa Mobile Account to any other easypaisa Mobile Account, or any person with a valid CNIC number, using his phone at any where, at any time. Account transactional limits apply.
More easypaisa Account Services
Account Balance: Subscribers can look up the Account Balance of his easypaisa Mobile Account
Mini Statement: Subscriber can look up the last 5 transactions from his easypaisa Mobile Account
PIN Management: Subscribers can setup or change his secret 5 digit PIN to his easypaisa Mobile Account
Favorites: Subscribers can setup favorite Utility Bills, or favorite Easypaisa Mobile Accounts to
avoid having to enter them again and again. Transfer In / Out:
Subscribers can log transfer funds from their Tameer Bank account directly into their easypaisa Mobile Account or vice versa, from their easypaisa Mobile Account to their Tameer Bank account at any time
Account transaction limits do not apply for Transfer In
easypaisa Secure Online Web Login
Subscribers can log into the secure, online web portal through the Internet to perform all easypaisa Mobile Account transactions from the web
http://www.easypaisa.com.pk/account
Additional Services on the online web portal: Complete Account Statement and History of all Transactions Schedule recurring payments
Web login idle time out for subscriber is 30 minutes
easypaisa Mobile Accounts
Any Person! Any Place! Any Time!
easypaisa Mobile Account
Supporting Slides
Screen Shots for different Transactions
Money Transfer to a Receiver's CNIC
*786#
1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers
1.To easypaisa no
2.To Other Users
Subscriber Dials *786#
Subscriber selects option 2
Subscriber selects option 2
Money Transfer to a Receiver's CNIC
Receiver Mobile Number 03458501830
System asks for receiver mobile phone number
Subscriber enters receiver mobile phone number in the
format 03XXXXXXXXX
Money Transfer to a Receiver's CNIC
Receiver CNIC 4210117984345
System asks for receiver CNIC
Subscriber enters 13 digit receiver CNIC without
dashes
Money Transfer to a Receiver's CNIC
Amount 500
System asks for Amount Subscriber enters transaction amount
Money Transfer to a Receiver's CNIC
Enter Trx Passcode
83702
System asks for Trx PasscodeSubscriber enters 5-digit secret pass-
code. This pass-code must not be revealed to anyone except the
recipient
Money Transfer to a Receiver's CNIC
Now sending Rs. 500 to CNIC
4210117984345. Enter PIN to
confirm.
12312
System confirms the transaction by asking Pin
Subscriber enters Pin Code. Confirmation SMS is sent to both the
sender and receiver
Money Transfer to a Receiver's CNIC
Sender receives a SMS from 3737
Trx ID 371892. You have sent Rs. 500 to
CNIC 4210117984345.The
fee for this transaction is Rs. 20. Your new easypaisa account
balance is Rs. 1,567.00
Receiver receives a SMS from 3737
03458554311 has sent you Rs. 500. You can withdraw/collect this
cash from any easypaisa authorized retailer by giving your
CNIC, Trx ID and transaction passcode.
Funds Transfer to another easypaisa Account
*786#1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers
1.To easypaisa no
2.To Other Users
Subscriber Dials *786#
Subscriber selects option 2 for money
transferSubscriber
selects option 1
Enter easypaisa no 034585018301
Funds Transfer to another easypaisa Account
System asks for receivers easypaisa number
Subscriber enters 12 digit easypaisa number
Enter Amount 500
Funds Transfer to another easypaisa Account
System asks for Amount
Subscriber enters transaction amount
Now paying Rs. 500 to
034585018301. Enter PIN to
confirm
12312
Funds Transfer to another easypaisa Account
System confirms the transaction by asking Pin
Subscriber enters 5-digit Pin Code. Confirmation SMS is sent to sender
and receiver
Funds Transfer to another easypaisa Account
Sender receives a SMS from 3737
Trx ID 254345. You have sent Rs 500 to
03458501830. The fee for this transaction is
Rs. 10. New easypaisa account balance is Rs.
1,567.50
Receiver receives a SMS from 3737
Trx ID 254345. You have Received Rs 500
from 03458554311 and your new easypaisa
account balance is Rs. 9,000.00
Cash Deposit
*787#1.Deposit
2.Withdrawal
1. Pay Utility Bill2.Pay easypaisa no3. Money Transfer4. Cash Service5. Payment Request6. Favorites7. My Account8. Bank Transfer
Merchant Dials *787#
Merchant selects option 4 for Cash
ServicesMerchant selects
option 1
Cash Deposit
Enter easypaisa no 034585018301
System asks for subscribers easypaisa no
Merchant enters 12-digit subscriber’s easypaisa no
Cash Deposit
Enter Amount 1000
System asks for Amount
Merchant enters transaction amount to deposit
Cash Deposit
Enter User ID 1212
System asks for User Id
Merchant enters 4-digit User Id
Cash Deposit
Now depositing Rs. 1000 to
034585018301. To Confirm Enter PIN
89654
System confirms the transaction by asking Pin
Merchant enters 5-digit Pin Code
Cash DepositSubscriber receives
5-digit OTP in an SMS from 3737
Please enter 78749 one time password on
merchant’s cell
One time password OTP send in an SMS to subscriber
Subscriber enters 5-digit OTP on merchant’s handset
78749
Cash DepositRetailer receives a SMS from 3737
Trx ID 4561345. You have successfully
deposited Rs. 1000 to easypaisa account no. 034585018301. Your
new easypaisa account balance is Rs.
56,000
Customer receives a SMS from 3737
Trx ID 4561345. You have successfully
deposited Rs. 1000 and your new easypaisa
balance is 6,800. The fee for this transaction
is Rs. 10.
Cash Withdrawal
*787# 1.Deposit
2.Withdrawal
1. Pay Utility Bill2.Pay easypaisa no3. Money Transfer4. Cash Service5. Payment Request6. Favorites7. My Account8. Bank Transfer
Merchant Dials *787#
Merchant selects option 4 for Cash
ServicesMerchant selects
option 2
Cash Withdrawal
Enter easypaisa no
034585018301
System asks for subscriber’s easypaisa no
Merchant enters 12-digit subscriber’s easypaisa no
Cash Withdrawal
Enter Amount 1000
System asks for Amount
Merchant enters transaction amount to Withdraw
Cash Withdrawal
Now withdrawing Rs 1000 from
034585018301. To confirm Enter
User Id
1212
System confirms the transaction by asking User Id
Merchant enters 4-digit User Id
Cash Withdrawal
Enter Pin 21435
System confirms the transaction by asking Pin
Merchant enters 5-digit Pin Code. Confirmation SMS sent to the
Merchant and Subscriber
Cash Withdrawal
Retailer ABC would like to withdraw 1000 from your account1. Accept2. Reject
1
Confirmation message appears on subscriber handset
Subscriber enters 1 to accept the transaction
Cash Withdrawal
Enter Pin 12345
System confirms the transaction by asking subscriber’s Pin
Subscriber enters 5-digit Pin Code. Confirmation SMS sent to the
Merchant and Subscriber
Cash WithdrawalRetailer receives a SMS from 3737
Trx ID 123456. You have successfully
withdrawn Rs. 1000 from easypaisa no.
034585018301. Your new easypaisa
account balance is Rs. 33,500
Customer receives a SMS from 3737
Trx ID 123456. You have successfully
withdrawn Rs. 1000 and your new
easypaisa account balance is 1,000. The
fee for this transaction is Rs. 20.
Utility Bills Payment
*786#
1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers
Subscriber dials *786#
Subscriber selects option 1
Subscriber selects Utility Bill Type
1.Electricity
2.Telephone
3.Gas
Utility Bills Payment
1. GEPCO2. HESCO3. KESC4. LESCO5. MEPCO
Enter Consumer ID
Subscriber selects Utility Bill Company
System asks Consumer ID
Subscriber enters consumer id printed on bill
4358092348098
Utility Bills Payment
12345
System confirms the transaction by asking Pin
Subscriber enters 5-digit Pin code
Dear Customer! Amount payable for 4358092348098 is Rs. 1500 due by 20-12-09. To confirm Enter Pin
Utility Bills PaymentSubscriber receives
a SMS from 3737
Trx ID 343850. Rs 1500 paid by
4358092348098 to GEPCO at 11:45:15 on
15-12-2009. Fee charged is Rs. 17.4.
New easypaisa balance is Rs. 5,455
1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers
*786#
Balance Inquiry
1.Balance Inquiry2.Mini Statement3.Send A/C Info4.Manage Pin5.Web Login
Subscriber dials *786# from
handsetSubscriber
selects option 4Subscriber
selects Option 1
Balance Inquiry
43435 Current Balance 1500
Available Balance 1500
System asks to Enter Pin
Subscriber enters 5-digit Pin code
System displays account balance
Enter Pin
1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers
*786#
Mini Statement
1.Balance Inquiry2.Mini Statement3.Send A/C Info4.Manage Pin5.Web Login
Subscriber dials *786# from
handsetSubscriber
selects option 4Subscriber
selects Option 2
Mini Statement
43435
17Dec MTS –Rs 12015Dec TOU –Rs 15013Dec MTS –Rs 50011Dec CWD –Rs 10005Dec CDP +Rs 250Excl. of Fee and Taxes
System asks to Enter Pin
Subscriber enters 5-digit Pin code
System displays last 5 transactions
Enter Pin
Change Pin
*786#
1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers
Subscriber dials *786#
Merchant selects option 4
Change Pin
1.Balance Inquiry2.Mini Statement3.Send A/C Info4.Manage Pin5.Web Login
1.Change Pin
2.Create Pin
Subscriber selects option 4
Subscriber selects option 1
Change PIN
12345Enter OLD Pin
System asks for Old Pin
Subscriber enters 5-digit Pin code to change
Change Pin
Enter New Pin 43435
System asks for New Pin
Subscriber enters 5-digit New Pin Code
Change Pin
Confirm New Pin 43435You have
Successfully changed your
Pin
System asks to confirm new Pin
Subscriber re-enters the same
New Pin
Successful Message appears
on USSD
Create Pin
*786#
1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers
Subscriber dials *786#
Merchant selects option 4
Create Pin
1.Balance Inquiry2.Mini Statement3.Send A/C Info4.Manage Pin5.Web Login
1.Change Pin
2.Create Pin
Subscriber selects option 4
Subscriber selects option 2
Create Pin
Enter New Pin 43435You have
Successfully created your
Pin
System asks to Enter new Pin
Subscriber enters 5-digit New Pin
code
Successful Message appears
on USSD
1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers
*786#
Transfer In
1.From Tameer
2.To Tameer
Subscriber dials *786# from
handsetSubscriber
selects option 5Subscriber
selects Option 1
Transfer In
Enter Amount 1000
System asks for Amount
Subscriber enters amount to transfer from Tameer Bank
Account
Transfer In
Now Receiving Rs 1000 from your Tameer Bank Account. To
Confirm Enter Pin
43545
System confirms the transaction by asking Pin
Subscriber enters 5-digit Pin Code
Transfer InSubscriber receives
a SMS from 3737
Trx ID 343850. You have transferred in Rs
1000 from A/C <Tameer A/c #>. The
fee is Rs. 0. New easypaisa account
balance is Rs. 1500.
1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers
*786#
Transfer Out
1.From Tameer
2.To Tameer
Subscriber dials *786# from
handsetSubscriber
selects option 5Subscriber
selects Option 2
Transfer Out
Enter Short Name
SHIORTNAME
System asks for shortname of transfer out account
Subscriber enters the shortname
Transfer Out
Enter Amount 1000
System asks for Amount
Subscriber enters amount to transfer to Tameer Bank Account
Transfer Out
Now sending Rs 1000 to
SHORTNAME. To Confirm Enter
Pin
43545
System confirms the transaction by asking Pin
Subscriber enters 5-digit Pin Code
Transfer InSubscriber receives
a SMS from 3737
Trx ID 343850. You have transferred Rs. 1000 to A/C <Tameer A/c #>. The fee is Rs.
0. New easypaisa account balance is Rs.
500.
Web login Subscriber logs into
the easypaisa website ()
Subscriber enters mobile phone number
A six-digit web screen number is displayed
6-Digit Web Screen Number
The number expires after 60 seconds
Web login
1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers
*786#
Subscriber dials *786# from
handsetSubscriber
selects option 4Subscriber
selects Option 5
1.Balance Inquiry2.Mini Statement3.Send A/C Info4.Manage Pin5.Web Login
Web login
Enter Web Screen No.
883422
System asks for Web Screen number
Subscriber enters 6-digit web screen number
Web login
Enter Pin 84834
System confirms by asking pin
Subscriber enters 5-digit pin code
Successful login message appears
Your are successfully logged into the Web
Web login Successful login screen
appears
Menu items are placed on the left frame
Add Favorites
Subscriber dials *786# from handset
Subscriber selects option 3
*786#
1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers
Add Favorites
Subscriber selects option 2
Subscriber selects option 2
1.Utility Company
2.easypaisa No.
1.Pay Favorite
2.Add Favorite
3.Delete Favorite
Add Favorites
System asks for recipient easypaisa account no
Subscriber enters easypaisa account number
034585018301Enter easypaisa No.
Add Favorites
System asks for Favorite Name
Subscriber enters Favorite’s Name
AYYAZEnter Favorite Name
Add Favorites
System confirms the transaction by
asking PIN
Subscriber enters 5-digit Secret PIN
Code
Confirmation message appears
32764Now adding
AYYAZ to your favorite list. To confirm enter
PIN
You have successfully
added AYYAZ to your favorite list
1.Pay Favorite
2.Add Favorite
3.Delete Favorite
Pay Favorites
Subscriber dials *786# from
handsetSubscriber
selects option 3Subscriber
selects option 1
*786#
1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers
Pay Favorites
System asks for Favorite Name
Subscriber enters Favorite Name
AYYAZEnter Favorite Name
Pay Favorites
System asks for Amount
Subscriber enters Amount
1000Enter Amount
Pay Favorites
System confirms the transaction by asking PIN
Subscriber enters 5-digit Secret PIN Code
45345Now paying Rs. 1000 to AYYAZ. To confirm enter
PIN
Pay FavoriteSender receives a SMS from 3737
Trx ID 123456. You have sent Rs. 1000 to AYYAZ. The fee for this transaction is Rs. 23.2.
Your new easypaisa account balance is Rs.
3,500
Receiver receives a SMS from 3737
Trx ID 123456. You have successfully
received Rs. 1000 from 034585057390. Your
new easypaisa account balance is Rs. 15,000
1.Pay Favorite
2.Add Favorite
3.Delete Favorite
Delete Favorite
Subscriber dials *786# from
handsetSubscriber
selects option 3
Subscriber selects option 3
*786#
1.Pay Utility Bill2.Send Money3.Favorites4.My Account5.Bank Transfers
Delete Favorites
System asks for favorite name
To populate a list of already added favorites, subscriber enters ALL
Enter Favorites Name ALL
Delete Favorites
21.MyBill2.AYYAZ3.Account2
System populates a list of favorites previously added
Subscriber select the favorite to be deleted
You have successfully
deleted AYYAZ from your
favorites list
Delete Favorites
32408
Now deleting AYYAZ from your favorite
list. To confirm enter PIN
System confirms the transaction by
asking PINSubscriber enters 5-digit PIN Code
Successful message
appears on USSD
Fund Transfer to easypaisa Account - Internet
Go to menu Payments Make A Payment
Cellink
Enter receiver easypaisa account number, amount and hit Next
Successful message screen appears
Enter recipient’s easypaisa account number
Enter Amount
Enter Reference
Hit Next to continueHit Ok to Confirm Transaction
Successful Message Screen
Fund Transfer to CNIC Go to menu
Payments Make A Payment Money Transfer
Enter receiver CNIC number, Amount, secret Pass-code and hit Next
Successful message screen appears
Enter recipient’s easypaisa CNIC
Enter Amount
Enter 5-digit Secret Pass-code
Hit Next to continueHit Ok to continue
Successful message screen
Account Statement Click on Statement Enquiry Select To and From Date Select Filters to view specific transaction and click OK
FUNDAMO Account Number
Add Beneficiary - Cellink Select Add/Update Beneficiary List Cellink Enter beneficiary name Enter beneficiary easypaisa account number Click on save
Add Beneficiary – Utility Bill Select Add/Update Beneficiary List Utility bill Enter a short name, to be referred later Enter consumer Id Select Utility Type (Electricity, Gas, Telephone) Select utility company (KESC, MEPCO etc) Press Save
Add Beneficiary –Transfer Out
Select Add/Update Beneficiary List Transfer Out
A list of already added transfer out account is displayed
Click on Add to add new (Click on already added transfer out short name to edit)
Select Bank as Tameer
Select Account Type (Current, Savings)
Enter Account Number
Enter easy to remember Short Name
Press Next to continue
Schedule Payments Add a Beneficiary Using Add/Update Benificairy List
Now go to Payments Schedule Payments
Click on Add
Select the beneficiary from the list displayed
Select frequency (daily/monthly/yearly/once)
Enter start date and end date
Enter Amount and click ok
Add/Update Transfer In Select Add/Update Transfer In Account Select Bank as Tameer Select Account Type (Current, Savings) Enter Account Number Enter easy to remember Short Name Press Next to continue Now call helpline and register a request to authorize your
Tameer bank account details Subscriber will receive a call from Tameer Bank and after
verification, subscriber can transfer funds from/to Tameer bank account