easy water redesign styleguide

8/12/2019 Easy Water Redesign StyleGuide

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PRODUCT NAME:

TARGET GROUP:

BRIEF HISTORY:

BIG IDEA:

Western Family Water Bottle

Moms ages 23-40

According to the Broulims website, Broulim's has developed a reputation for

combining world-class service with the very best products, stores and quality. Over thepast90 years or so, when Broulims first opened business in Rigby, Idaho, the store hascontinued to grow and has met the expectation that so many people desire.

One of the most beneficial products that Broulims has within its store is theWestern Family products-which run at a lower price, but still provide the quality theconsumers need. This is a great way to ensure customer loyalty because they have acheaper, but great product to start off buying, and once more income begins to flowwithin the family, so too will Broulis grow as they begin purchasing those name brandproducts.

The Big Idea for this product is Easy Water. As of right now the water bottlewhich Western Family uses is a very generic water bottle with a difficult cap to openand no shape to allow the comfortable fit within someones hand. People want waterthat is fashionable looking, but also a water bottle that makes drinking the water withinit easy and quickly. The water bottles industries have gone extremely visual with theirproducts. It ranges from the design thats printed upon their wrapper, to the design andshape of the actual bottle and the cap. Broulims needs to jump on board with this if it isto increase the Western Family water bottles sales. Moms want a product that they can give to their child that will be easy to access.If we provide a sports cap for the childrens benefit, the mothers will buy it because it isa product that runs at a lower price and gives not only them, but their children theexperience everyone should deserve while using a water bottle.

This will be a successful rebranding of Western Familys water bottle sales.Through our Big Idea Easy Water we will redesign the look and feel of the water bottleso it is more appealing to those mothers and to others out there.


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COLORS:

FONTS: MARKETING

Arial Narrow should be used as the bodycopy at 10-12pt font. When creating

emphasis, use Arial Narrow Bold (Arial

Narrow). Headings should be capitalized

to follow to theme of the Western Family

logo and should be a size of 14 pt font.

FONTS: PACKAGING

Logos and taglines on packing shoulduse American Typewriter Bold with font

size of 36 (heading) and 24 (taglines).

Logos and taglines should also be

capitalized to follow the theme of the

Western Family logo.

Arial Narrow Bold

Arial Narrow RegularAmerican Typewriter Bold

Ketchup Red

CMYK: 0 100 85 0

RGB: 242 19 50

Pantone: 032 C

Hex: f21332

Purple Sunset

CMYK: 33 62 0 0

RGB: 175 117 188

Pantone: 2573 C

Hex: AF75BC

Blue Hour

CMYK: 86 73 0 0

RGB: 0 55 255

Pantone: 072 C

Hex: 0037FF

Rainy Season Green

CMYK: 84 13 100 2

RGB: 14 155 30

Pantone: 361 C

Hex: 0E9B1E


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LOGOS:

Changing the logo would defeat the purpose of allowing customers to know that this is aWestern Family product. Therefore, we will keep the original Western Family logo and simply

change the overall design of the label. The red, black, and white logo will be used on primarypackaging and most advertisements. The single colored logo is for black and white will beused on black and white advertisements. Keeping the color scheme will keep the customersaware of the product and make it more recognizable which is why the color logo will be usedmore often than the black and white logo.


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easy water redesign styleguide

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