easy to follow plan to create & sell your digital coursesto... · unfortunately, creating a...

Easy to Follow Plan To Create & Sell Your Digital

Courses Presented By: Ilean Harris

Tortor Rasellus - December 25, 2014

WWW.ILEANHARRIS.COM �1

Get paid over and over again for work you did once!

http://www.Ileanharris.com

IntroductionHey there! My name is Ilean Harris and I teach entrepreneurs just like you how to create information product businesses so that they can make money in their sleep and travel the world!

Practicing what I preach, I have created multiple information products in various niches/industries that

sell via automated systems, aka…in my sleep!

As the founder of the Lady Boss Academy, I have been able to meet women from all around the world who dream of a new life for themselves, their

families, and their customers.

As the host of the Lady Boss Podcast, I teach you how you can have it all: faith, family, and business. Check it out here: www.ileanharris.com/podcast

I am blessed to have subscribers in 40+ countries, customers in 20+ countries, and can travel the world while creating and selling my digital courses. Also, I am the 2014 recipient of the Golden Mouse Award for

Digital Products Leader.

The good news is that I can teach you how to do the same!

It’s time that you use proven strategies to create the business & life you have always dreamed about right away!



http://www.ileanharris.com/podcast

Creating a digital course is something that many people can do. Unfortunately, creating a course alone is not enough to live your dream life on your terms- you must learn to sell it too.

To do so, you must implement proven strategies to have more than just an existing digital course. You need a stable information product business to live the life you always wanted full of freedom and options.

I can help you create an information product business with these easy to follow steps but first, let’s figure out if this is a good fit for you.

An information product business is a good fit for you if you are:• An author (gives you something to sell to those who read your books)• A speaker (gives you more positioning as an expert)• A coach (more sales without trading hours for dollars)• An online marketer (monetize your blog, podcast, or YouTube show)• Extremely passionate about a topic area and can offer people solutions• Are looking to change lives • Are willing to share your message with the world



Creating and selling digital courses can happen a number of ways but I am going to share with you the #1 system that has worked for me and I like to call it the Lady Boss Blueprint:

Too good to be true?

Nope! Success is simple- once you have the strategy that works.

This Lady Boss Blueprint shows you exactly what you need to have in place to create and sell digital courses from scratch.

Perhaps you have already attempted to create an information product and have stumbled upon:

• A lack of strategy (no clue what to do)• No “techy" background• No time• No email list/potential customers• No motivation

If that sounds like you right now, that’s OK. With these simple steps you will gain the clarity you have been seeking to have the success you have always wanted.

I was in Dallas, TX for a training and met a millionaire who at one point in his life lived in his car.

Watching him tell his story while he was wearing a Rolex and driving a Bentley, I was reminded never to compare your own beginning with someone else's current success story.



Success doesn't come from a lack of problems. Success comes to those to deal well with their problems.

I may have spent the summer living on the beach in Cabarete, Dominican Republic while making sales of my digital products in over 15 countries but I did not start there.

When I started my business I was a far cry from living on the water and driving a nice car.

I remember starting my online business from scratch and wondering if it was ever going to give me the results I wanted.

I fought the urge to throw my laptop out the window and kept on working until I uncovered the door to success- a successful strategy.

I also learned that to have success online you had to master the fundamentals. Giving someone the keys to a Ferrari when they do not know how to drive is NOT a good idea.

Similarly, if you do not focus on the fundamentals and use them strategically you will find yourself with a lot of work and little to no results.

Trust me when I say that online success is simple. It is not easy but it is simple.

Right now you may find yourself struggling with your online business and overwhelmed with all of the different strategies out there.



I get it.

You want someone to cut through the clutter and show you exactly what it is that you need to do in order to have the success you want.

With my help you will learn how to:• Find your ideal customer• Figure out what they want• Choose what type of digital course to create• Build a list/community• Build a great business and lifestyle

Taking action is extremely important and totally worth it because YOU are worth it!

There are always lots of reasons to have success and we can always find many reasons to run from it. Let’s start with our priorities so that we can refer to them as needed.



Why will you create an information product business? __________________________________________________________________________________

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Why will you keep going when you are discouraged? Why won’t you quit your dreams?

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How will creating an information product improve your quality of life?

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What is your area of expertise?

What is the message you would like to share with others?

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How much time are you willing to commit to achieving your goal?

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Notes:



Website/BrandingWhat is the link to your website?

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Does your website clearly demonstrate who you are, who you serve, what you do, and how you can help someone?

If not, what areas must you improve on?__________________________________________________________________________________

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Do you have a social media presence (Facebook, Twiter, Google Plus, etc)? If so, does it clearly demonstrate who you are, who you serve, what you do, and how you can help

someone?__________________________________________________________________________________

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I will have a website created (or updated) by the following date:________________________

I will begin to regularly promote my business and build a community using social media by the following date: ______________________________________________________________



How to determine/research if your area of expertise is profitable:

1. Seek feedback from your ideal customer (interviews, case studies of your clients, etc).

2. Conduct a survey to your ideal customer (you want the opinion of those who would buy from you)1. Your email list2. Facebook groups3. Facebook advertising

3. Research to see what other experts are already offering courses in your given industry1. Google2. Interview other experts in your industry3. Pay attention to advertisements on social media

4. Create a FREE giveaway that is related to your digital course to determine if your ideal customer’s interest in your topic area is low or high1. Workbook2. Checklist3. Video Series4. Webinar

5. Google keyword search1. Learn how much competition for those keywords2. Determine price of keywords3. Research interest levels of your ideal customer in the topic

6. Try and sell something inexpensive and see how your email list responds to it1. ebooks2. workbooks3. 1 hour consultation



Drive TrafficHow many visitors do you currently have coming to your website now?

Where are your visitors coming from (Pinterest, Facebook, referrals, etc)?__________________________________________________________________________________

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How are you currently building your following on social media and to your website? What strategies are you currently using to expand your influence? Facebook advertising?

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Does your FREE giveaway on your website reflect what you sell? Are they accurately

helping you build the case for someone to buy from you?

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What is your budget for advertising?

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Build Your List/CommunityHow many email subscribers do you currently have?

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How many email subscribers do you commit to having before the launch of your e-course?__________________________________________________________________________________

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Which of the following strategies will you use to build your email list by adding value and identifying your ideal client:

❖ Blog post❖ FREE signature giveaway on blog post❖ Video series❖ Webinars❖ Checklist❖ Online Summit❖ Advertising❖ Social media posts❖ SEO (Search engine optimization)❖ Guest Blogging❖ Referrals❖ Video marketing❖ E-book❖ Workbook❖ Free consultation❖ Other



Create an e-course to sellWhat will you teach your ideal customer in your course?

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How will your digital course stand out from the competition? (Refer to your research)__________________________________________________________________________________

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You commit to complete your digital course by: __________________________________________________________________________________

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What will you name your digital course?__________________________________________________________________________________

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Is the domain name (yourcourse.com) for your course available?__________________________________________________________________________________

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If it is not? When will you purchase it by? Set a date here: _____________________________



http://yourcourse.com

How will you price your digital course? How much will it cost?__________________________________________________________________________________

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What value will you add to your ideal customer in order to help them see that your price point is an accurate assessment?

What are the benefits of your course? (Lose 10lbs, buy a car, learn to be debt free, etc)__________________________________________________________________________________

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Choose the format of your digital course:❖ MP3 recordings❖ Recordings of your screen (PowerPoint or Keynote Slides)❖ Direct to camera (You speaking directly to the camera)❖ E-book/Workbook format❖ Live bootcamp (Series of live webinars)❖ Teleseminars❖ Pre-paid summit❖ Other

Set a deadline to have created the course content by : _________________________________

Names of people that will help you accomplish content creation, recording, editing, and/or uploading: __________________________________________________________________________________

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Set a deadline to have recorded the course content by : _______________________________

Set a deadline to have completed the sales page by : __________________________________

You will begin “dripping content” and letting your e-mail list know that something is coming (aka your digital course) by the following date: ________________________________

You will host your first webinar to your email list by the following date: ________________

You will have __________# of webinar registrants for your first webinar.



What you will need to create your course:

The following is a list of what you will need (“techy-wise”) in order to get your course up and running.

• Domain Name (www.YourCourseName.com)• Hosting for your website (GoDaddy.com or HostGator.com)• Hosting for your Digital Course videos (Amazon S3 or none if you are using

kajabi.com)• WordPress site • Digital Access Pass (to create the course/membership site) OR you can upload

your course on kajabi.com• Optimized Press for sales page creation OR www.megaphoneapp.com (for easy to

use templates)• Microphone to record the course (Blue Snowball is recommended)• Audacity (if you are only recording audio)• ScreenFlow or Camtasia if you are recording your screen• HandBrake to compress the size of your videos • Lighting and video camera if you are creating a course direct to camera• Keynote or Powerpoint for slide creation for your course• Microsoft Word or Pages to create workbooks or PDFs• Payment Gateway (PayPal is recommended) • Webinar Jam or Webinar Ignition to host your webinars• Autoresponders to email your list and build your database (GetResponse or

Aweber)• Lead Capture Page (LeadPages.net or Optimized Press)• Logos, transcripts, etc (fiverr.com)• Slide Design (SlidesThatRock.com or templates on Pages or Microsoft Office)• Branding/Image Creation (PicMonkey.com or canva.com) • Google Calendar to set deadlines and prioritize your time• Course images (BoxShotKing.com or placeit.net)


http://www.YourCourseName.com

http://GoDaddy.com

http://HostGator.com

http://kajabi.com

http://kajabi.com

http://www.megaphoneapp.com

http://LeadPages.net

http://fiverr.com

http://SlidesThatRock.com

http://PicMonkey.com

http://canva.com

http://BoxShotKing.com

http://placeit.net


Suggested Timeline to create a digital course in 90 days:

Use this timeline as a guide as you set goals and finalize your calendar.

Month 1 Month 2 Month 3

Weekly Timeline WK 1: Goals & Clarity WK 5: Curriculum Design

WK 9: Course Recording

WK 2: Ideal Client WK 6: Content Creation WK 10: Editing and Uploading Videos

WK 3:Target Market WK 7: Content Creation & Course Naming

WK 11: Sales Page

WK 4: Price & Value WK 8: Course Recording

WK 12: Planning Launch



Automate SystemsNow the fun part!! Have everything that you have created work while you sleep.

Be sure to have the following in place:❖ Your website with a free giveaway❖ Your free giveaway brands you/ adds value❖ Drive traffic to your free giveaway (webinar)❖ Free giveaway sells your digital course❖ Sales page/shopping cart to take payments❖ Digital course is automatically emailed to your customer❖ Follow up email to ensure that your customers use the digital course



Bonus Strategy:

Ready to crush it online selling digital courses like a total boss?



Putting it all together:I want you to avoid the biggest mistake I made when I started my

business. I don’t believe in regrets but I can’t help but wonder how things would have been different had I approached my business differently back then.

See, I was stuck on the idea of only working “hard” and was oblivious to the notion that working smart is what it will take to succeed.

I insisted on doing things the hard way, working late hours, reading tons of books, and wanting to know everything there was to know on the topic.

At a glance, that doesn’t sound like a terrible idea but it was.

I was not connecting with my ideal customer. I was disconnecting from my husband. My goals and dreams that initially motivated to start my business where now fading into the distance.

Without realizing it, I was slowly becoming a slave to my goal of creating a life of freedom. Ironic huh? It’s true!

I was clenching my fists so tight to hold on to my work that there was no room in my mind or heart to receive the success that was awaiting me.

Quickly I started to realize how much simpler success was. When I had the clarity and the confidence I needed to move forward on my ideas.



When I committed to working smart, I cracked the code and figured out exactly how to create a sustainable 6 figure income with an online business. Cracking the online lady boss code changed my life!

Not surprisingly, the “lady boss workaholic syndrome” tends to go undetected a lot. People just assume that it is a normal part of entrepreneurship- to go years and years without any success.

Quitting your job is NOT how you beat the system. You can only beat the system when you learn to work smart and not just hard.

In order to truly beat the system, you must not let it beat you (whether in business or in your job).

You need to learn exactly what works so that you can focus on that and get the results you seek to have.

That is why I created the Lady Boss Academy. By sparing you the “run around” that comes with having an idea and not knowing how to execute it, you will learn how to create an online business in only 90 days.

It’s your choice, learn how to build an online business in only 90 days or spend years seeking information and trying to piece it together.

The Lady Boss Academy is designed so that you understand the strategy, implement it, and get results.



In the Lady Boss Academy you will learn exactly how to:❖ Market yourself like a boss❖ Build your email list❖ Create & sell information products❖ Run your business while traveling the world.

When making your decision you must also take into consideration the real cost of not having this information such as lost time, income, and opportunity.

I WISH someone would have offered me a comprehensive course like this, tailored for women. A road map to follow like this would have shaved tens of thousands of dollars off my learning curve and saved me from hours and hours of frustration.

Not only is your success important to you but there is a bigger issue that must be addressed.

Your customers are waiting for you to answer their questions and provide solutions to their problems in a way that only you can.

The longer you wait to provide your information to the world, the longer there are people who struggle without it and the more money you leave on the table by not packaging your knowledge for sale.

You owe to yourself and the people you are looking to serve to learn what works, implement it, and do so quickly.

It is time that you claim your success and say to yourself that you are worth it; helping others is worth it, and that you are willing to learn.



The more you learn, the more you earn.

I have personally invested over $250,000 in my education and will continue to do so. It has been scary at times but I would be 10 times more scared not to live to my purpose than to have made the commitment to constantly invest in myself.

The honest truth is that if I had to invest double ($500k) into my education- I would!

My lifestyle, helping people around the globe, the time I have to volunteer, and the freedom I have to work more or less as I wish is priceless.

I don’t take what I do lightly. I am sincerely honored to work with you and serve you.

Learn what works. Do what works. Live in a way that works for you.

Creating a digital course without the right resources and step-by-step process can be as tricky as cooking with expired ingredients or no recipe at all.

That is why I created the Lady Boss Academy. I want to help entrepreneurs just like you create an information product business with easy to follow steps from A to Z.

In the Lady Boss Academy you will learn how to create an information product business so that you can create your dream life with confidence.



No list? No social media presence? No strategy? NO PROBLEM!

I will show you how to take your idea and make it a reality in the Lady Boss Academy.

Take action now. Your business and your lifestyle depend on it.

Enough already of working hard and not smart. It's time that you discover exactly what works and implement the right strategies.

To learn if the Lady Boss Academy is a good fit for you register for a FREE 30 minute strategy session here: www.ileanharris.com/session


http://www.ileanharris.com/session


Join the Lady Boss Academy:Learn How to Create an Information Product

Business from Scratch

I can help you create and sell a digital course so that you can make sales in your sleep & travel

the world- like a boss.


The time is NOW to create a business & life you love. I look forward to serving you.




An Information Product Business Can Help You Create the Freedom

You Desire!Packaging your information means:

❖ More Impact in your Community❖ More Income from Customers Worldwide❖ Create a Course Once that Keeps Paying you Over and Over Again❖ Increase your Reach by Selling Both High-end and Low-end Products❖ Give your Clients More Ways to Work with You with Lower Priced Products





Get the support & guidance you need to take your life & business to

the next level at the Lady Boss Academy today!

“The professionalism, the care, and the patience that went into what Ilean did for me

has been absolutely amazing. Ilean is the ultimate lady boss.” ~ Kris W.

“I LOVE the Lady Boss Academy SO MUCH!!! To me, it fills in all the gaps that other

programs like this don’t have. Just listening to Ilean’s encouraging voice makes me feel like

everything is possible.” ~Helena B.

To learn if the Lady Boss Academy is what you have been looking for register for a FREE 30 minute strategy session

with me here: www.ileanharris.com/session




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