easy  ten

AppStore rating !

based on 1000+ reviews

Users have learned

43 000 000+ new words

500 000+ downloads

LTV = $0,34CAC = $0,09

Mobile app that helps you learn 10 new foreign words a day

easy  ten

EXECUTIVE SUMMARY• easy ten is a mobile app that helps busy people to study foreign language

by learning 10 new words a day.

• Our system is based on a scientifically proven form of repetition, which our team of cognitive neuroscientists & mathematicians has been developing for several years.

• We’re raising a Seed round to (1) enhance our technology of content personalization & viral mechanics, then (2) scale faster by adding 14 more language pairs at a time.

• Our goal is to become a world’s most popular language learning ecosystem, integrating language learners and teachers.

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easy  ten

PROBLEM: LEARNING TAKES TOO MUCH TIME

• Spaced repetition is the most critical component of language learning.

• Optimal focus time of our brain is 2–3 minutes, this reaffirms that the bit-sized learning blocks are most effective.

• Learning foreign words is a major issue of all language learners and we manage to optimize it up to 40%.

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Due to poor use of spaced repetition and a large volumes of memorized information we forget up to 90% of what we learn

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PRODUCT

GAMIFICATIONMNEMONIC TECHNIQUES

VIRALITY CROWDSOURCING

Achievements, Lieder boards & Levels keep our users engaged and provide constant feedback on their progress.

easy ten proved to be valuable starting from 30-sec. usage sessions. And its

intensive techniques such as BrainBoost even doubles learning effectiveness.

Our users love to tell their friends about easy ten, aseptically when we give them

extra days of subscription for every invitee.

Users are able to share their lists of words. This makes easy ten to be a great tool for

teachers, enabling them to interact with their students or even find new ones in the app.

REMINDERS TRAININGS

LATEST EXAMPLES

We’re bringing learning out of the app. You don’t even have to run easy ten duding

the day. Just open it once to start receiving offline word/translation reminders.

easy ten trains all kinds of language skills: spelling, hearing and pronouncing.

Along with the dictionary definitions, we provide users with the real life examples of

words usage from twitter. Sorted and filtered, only the top relevant tweets meet our users.

LINGVOPROFILE

To visualize the studying progress, we create a personal linguistic profiles for every user that highlights the learning path.

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!unlim

for

$29,99

1 month

for

$ 2,99

SUBSCRIPTION LEADS GENERATION

1 year

for

$14,99

User gets prize from our client e.g. Discount, Free lesson, Coupon, etc.

+7 Fills-in his data to activate it

Client pays us for each new customer

63% revenue

14% revenue

21% revenue

B2B2C BUSINESS MODEL

easy  ten

THE MORE YOU LEARN, THE BETTER YOUR CONTENT ISOur technology tracks and analyzes individual linguistic behavior to provide users with personalized study course and recommendations from our partners.

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Word{length}  

{frequency}  {complexity}  

{part  of  speech}  {subject}  

{relevance}  {importance}  

etc.  !!

Offline schools

Online Schools

Language clubs

easy  ten

SCIENTIFICALLY PROVENNew words retention*

after studying for 15 min with:

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Textbooks

Flashcards

easy  ten  +  

Carousel

easy  ten  +  

BrainBoost

1x

2x

3x

* Now performing experiments at MIPT, data is incomplete. Yet confirmed by thousands of pieces of anecdotal evidence. See iTunes reviews.

4x

easy  ten

RAPIDLY SCALABLE MODELNo feature gets in easy ten if it’s not easy scalable. That is why we focus on adaptive technologies, user retention and virality.

Localization and adding 14 more lingual pairs is as simple as licensing dictionaries from Harper Collins inc.

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WE REDUCE CAC VIA ANY PAID CHANNEL BY DRIVING ORGANIC AND VIRAL INSTALLS

Virality 20% Organics 40%Paid installs 40%

It makes us independent from the local markets pricing factors

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BUSINESS

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Mobile !Language-learning

Offline !Language-learning

CAGR = 36,7% CAGR = 14,5%

$58,7 bln Annual market size

30%

$17,6 bln Marketing costs

10%

$1,7 bln Online

marketing

1,71 bln Smartphone users

30%

513 mln Language learners

20%

154 mln Our potential

users

Our goal is to have 50% Mobile Assisted Language Learning market share by 2017, which is

$880 mln

Lead price до 10$

Dec 2013 Jan 2014 Feb 2014 March 2014 April 2014 May 2014

MAU 42 500 58 300 61 500 68 000 70 000 73 000Revenue 2 240 $ 3 050 $ 3 440 $ 3 870 $ 4 120 $ 6 850 $

PRESS APPEARANCE PARTNERS

USERS TRACTION

iPhones.ru

COMPETITIVE LANDSCAPEMobile-first adaptive expert+user content

Mobile-first expert+user content

Web-first Content platforms

Web-first User content

Expert content

easy  ten

ESTIMATED GROWTH

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We’ve managed to build the team that rocks and the product that kicks without any investment. Now its time to boost our metrics and scale!

Metrics Current KPI (1 year)

Downloads 500 000 2 500 000

Churn (30 days) 35 % 20 %

MAU 70 000 640 000

LTV 0,34 $ 1 $

Viral K 0,2 0,5

# language pairs 1 14

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PRODUCT SCALING GLOBALISATION B2B SALES SCALING

Tablets version

Android version

Windows Phone version

Web browsers extensions

China

India

Brazil

Japan

Europe

LMS platform

SaaS for schools

Teacher tools

1 2 3

PRODUCT ROADMAP

easy  ten

THE ECONOMICS OF GROWTH

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Year 12013-2014

Year 22014-2015

Year 32015-2016

Language pairs 1 14 24

Downloads 470 000 2 500 000 10 000 000

LTV 0,20 $ 1 $ 2,46 $

Revenue 95 000 $ 2 500 000 $ 24 600 000 $

Marketing 38 000 $ 360 000 $ 8 500 000 $

Opex 140 000 $ 500 000 $ 1 880 000 $

EBITDA -83 000 $ 1 640 000 $ 14 220 000 $

Seed Round A

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TEAM

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Sergey Muratov iOS Developer

Bioinformatics and cognitive technology intern, MIPT.

Nikita Pestrov COO

Bioinformatics and cognitive technology intern, MIPT.

Dmitry Zaryuta CEO

Medical doctor, designer, marketer.

Vasily Sochinsky Android team-lead

Bioinformatics and cognitive technology intern, MIPT.

Alexey Goncharov iOS developer

Computer linguist, MIPT.

Kirill Potehin Back-end engineer

Former QSOFT developer.

~ FOUNDERS TEAM ~

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Victor Safronov Big data engineer

PHD at Machine learning, MIPT

Eliah Snakin CTO

Scrum & Agile evangelist,

iOS, PHP, JS expert

Leonid Repin Back-end Architect

9 years experience, former CTO at Lanvell

Imil Ziyaztdinov Android Developer

Student at Business Informatics faculty, HSE

~ EXECUTIVE TEAM ~Rapid growth requires both scientific & practical skills. That is why we have industry stars with experience in product management, code architecture and machine learning on our team.

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We have the lift-offNow to reach our goals we are

closing a seed round and searching for a partners with global mobile

market scaling expertise

Dmitry Zaryuta CEO & Founder, easy ten

zaruta@easy10.com +79653815000

easy  ten

PS. VISION• As globalization emerges, we can’t afford not to speak several foreign

languages to be successful. Modern time-lacking lifestyle dictates that learning of foreign languages should be as efficient as humanly possible.

• easy ten will emerge as an adaptive matrix of bit-sized fundamental knowledge blocks, connecting teachers and students and helping them interact with each other.

• Plugged into all the world’s major learning environments, including browsers, e-readers, mobiles, tablets, glasses, smart watches, cars and even devices that don’t exist yet, easy ten will turn them into your personal language tutors. Learning should be a part of everyday life.

• Whether easy ten continues to grow on our own, or as part of a larger education-focused company, we will continue to lead the movement of optimizing language learning in the decades ahead.

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