EASWARI (A Unit of SRM Group of Educational Institutions)

Approved by Govt. of Tamil Nadu and AICTE

ISO Certified and Affiliated to Anna University, Chennai

ENGINEERING COLLEGE

NATIONAL CASE STUDY CONFERENCE 2015

(NCSC 2015)

TH16 OCTOBER 2015

DEPARTMENT OF MANAGEMENT STUDIES

DEPARTMENT OF MANAGEMENT STUDIES

Presents

THEME OF THE NCSC 2015

Aim of the NCSC

Call for Cases

Objectives of NCSC

Business Leadership and Innovations

The aim of the Case Study Conference is to encourage and promote the development of high-quality teaching case material relevant for the realities of dynamic and emerging economies and at the same time promote the development of case-writing capabilities in our country.

The aim of the Case Study Conference is to encourage and promote the development of high-quality teaching case material relevant for the realities of dynamic and emerging economies and at the same time promote the development of case-writing capabilities in our country.

We invite unpublished case studies on

To provide a platform for case writers, academic and practitioner to

present and discuss contemporary management issues, concepts

and policies through the development of case studies.

To foster research culture and innovative learning.

To contribute towards the development of case writing especially on

Indian environment.

1. Business Environment and Economics

3. Business Ethics and Corporate Governance

5. General Management & Strategy

7. Quality Management and Competitiveness

9. IT, Systems and Operations Management

11. Information and Media Management

13. Risk Management

2. Innovation and Sustainability

4. Consumer and Market Analysis

6. Human Resource & Law

8. Finance and Accounting

10. Marketing

12. Small and Medium Enterprise

14. Education

Aim of the NCSC

Submission Format

Cases should be unpublished

Case Study should be accompanied by a comprehensive teaching

note

Case should not be more than 5,000 words (excluding exhibits)

Should be based on either eld research or secondary research

Author should submit the copyright form

Proper citations are necessary in case of secondary research

Copying or plagiarism will disqualify the case study

References - APA citation style should be adopted for in-text

citations and a reference list.

Number footnotes consecutively throughout the cases.

Every teaching case should be submitted together with teaching

notes, and should include the following :

MS-Word format

Must be in English

Narrative Text - Calibri, 11, 1.5 spaced

Title - Calibri, 12 Bold

Footnotes - Calibri, 9

All the exhibits, tables, nancials and annexure be placed at the end

of the document (should not exceed 10 pages)

All manuscript should be electronically submitted through email to

caseconference2015@gmail.com

Introduction

Background of the Organization

Specic Issues

Concluding paragraph

Exhibits

Evaluation criteria

Presentation of Cases

Mentoring Support

Target Audience

Publication of Selected Case Studies

All submissions are subject to a two-step double blind review process. The Review Panel committee will pay particular attention to concept and content, the integration of the different sustainability dimensions (economic, social, and environmental), the topic relevance and its ability to create a learning experience.

Authors of the short listed cases will be informed. All the accepted case studies for the National Case Study Conference 2015 (NCSC 2015) will be invited to present their cases during the Conference. There is no in absentia presentation.

Cases selected for further improvement will receive feedback Editorial support will be provided to the cases selected for

publication

Faculty members Research scholars Corporate professionals Trainers/consultants Entrepreneurs Management Graduates

All selected cases will be publication by “SAMZODHANA – Journal of Management Research” with ISSN 2347 – 4270 October 2015 Issue. Visit www.eecmbajournal.in for more information.

The conference encourages participation from all enthusiastic case writers related with Industry and Academia. The following is an indicative list of participants:

Important Dates

Details of the Case Presenter

Venue & Duration

Presentation / Participation Fees

Brief Prole of the Author(s) (2 Paragraph)

Name, Address, Afliation

Designation, Contact Number

E.Mail id

TRP Auditorium, Easwari Engineering College, Ramapuram, Chennai &

16.10.2015 (Friday)

The participants who attend and/ or participate in the conference will

pay the registration fees as per the given category:

The registration fee will include conference material, lunch and refreshments.

Each author should register for the conference

Case Presenter

Corporate / Trainer / Entrepreneur Rs. 1500

Academician / Research Scholar Rs. 1000

Students (produce necessary proof) Rs. 500

Participation

Corporate / Trainer / Entrepreneur Rs. 1000

Academician / Research Scholar Rs. 500

Students (produce necessary proof) Rs. 300

Submission of Case Abstract

Communication of Acceptance

Submission of Case

Communication of Acceptance with Reviewer’s

Final Submission of Case

Registration for the Conference

Case Presentation

On or before 21st August, 2015

On 28th August, 2015

On or before 4th September, 2015

On 25th September, 2015

On 2nd October, 2015

On or before 2nd October, 2015

On 16th October, 2015

Comments

Further information

Easwari Engineering College

Department of Management Studies

For further information and questions, please visit our website at

http://srmeaswari.ac.in/ or http://www.eecmbajournal.in/ or contact

Dr.Mu.Subrahmanian, Conference Chair, NCSC 2015 @

caseconference2015@gmail.com or eecmbahod@gmail.com or

+91-93800-66996

Easwari Engineering College, a division of SRM Group of Educational

Institutions, was established in the year 1996 with a commitment to

provide quality education. The elds of specialization cover Engineering,

Technology, Management Studies and Computer Applications.

Students are focused and well developed to face the fast changing and

challenging needs of society and Industry. Easwari Engineering College,

an ISO certied Institution, is approved by the Govt. of Tamilnadu and

AICTE, and is afliated to Anna University. The college is located in the

heart of the city at Ramapuram in a sprawling campus with world-class

infrastructure for higher learning. The college currently offers eight

under-graduate and eleven post-graduate programmes, including MBA

and MCA.

The Department of Management Studies was established in the year

2001 with an objective to provide quality management education. It

has an excellent and dedicated team of full - time faculty, specializing in

all the functional areas of management. It aims at developing centers

for excellence in Management Education, Training, Research and

Consultancy and to create a new class of professional managers in

tune with the needs of today's highly competitive global environment.

Besides the Institution aims at academic exchange programmes with

reputed International Business schools. Ethics, Values and

Philosophies of quality education at Easwari guide the Institute to

promote continuous improvement.

Chief Patron

Patron

Conference Chair

Organizing Committee

Dr. R. Shivakumar, Chairman

Dr. K.Kathiravan, Dean, Easwari Engineering College

Dr.Mu.Subrahmanian, Head - MBA, Easwari Engineering College

Mrs. R.Banureka

Mr. R.Vasudevan

Dr. Kavitha Shanmugam

Mrs. V.Gayathri

Mrs. G.Sathya

Mrs. V.Pavithra

Mr. S.Chandrasekaran

Ms. T.Madhumitha

Mr. S.Purushothaman

Dr. J.Ramya

Mrs. M.K.Soumiya Devi

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