eastman_port-0715
TRANSCRIPT
John W. Eastman, Jr.
6520 Hampshire Pl. N.Golden Valley, MN 55427
Eastman Design ~ Minneapolis, MNFreelance Creative / Photographer
advanced a comprehensive skill set including: creative direction, art direction and photography; helped various companies create and maintain brand image; built and retained a network of creative partners; fulfilled integrated communication solutions
Edge Advertising ~ Plymouth, MNCreative Director2010 - Present
develop and execute yearly advertising campaigns for several aftermarket motorsport brands; create and maintain an integrated web presence for key brands; interact with marketing on deployment and strategy; work with management to improving creative solutions; direct print and on-line advertising creative; manage creative and photo studio team
BI Media & Events ~ Edina, MNSr. Creative / Design Team Leader1998 - 2009
moved from Designer to Sr. Art Director in four years; pioneered Flash and interactive; built and supervised a team of five designers; managed high-profile accounts; consistently participated in creative presentations; maintained company brand image; became regarded as a strategic thinker; sustained a large workload and annual revenues of $1M in sales
Holbrook & Associates ~ St. Paul, MNArt Director1995 - 1998
delivered projects from concept through completion; learned the nuances of typography; developed strong skills in Photoshop; led New Media efforts
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About Metrained in traditional design; began in print; discovered digital and interactive; wrote HTML before WYSIWYG; embraced Flash and After Effects; adore social media; delivered large campaigns in multiple mediums; directed photoshoots from coast-to-coast; focused on integrating strategy; led several teams; won various awards; continue to meet challenges head on
3M, Ely Lilly, Roche Diagnostics, Microsoft, Target, Best Buy Mobile, Jostens, Qwest, Verizon, BellSouth, Chase, Wells Fargo, Capital One, Coca Cola, Gap, Banana Republic, Gap Outlet, OldNavy, DHL, Toyota, General Motors, Mobile Concepts,Cargill, Land O Lakes, Rosemount, Perkins & Will,Drag Specialties, Drag Specialties Seats, Parts Unlimited, Python Exhaust, Saddlemen, AFX, Memphis Shades
American Graphic Design AwardGraphic Design USA 2000 - 2001, 2006 - 2007
Certificate of Design and Printing ExcellenceStoraEnso Paper - 2005
Advertising DesignBrown College ~ MinneapolisGraduated with Honorssk
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OLDbOOk & FatbOOk COVERSSCOPE: Print Catalog
AudiEnCE: Consumers & dealers
RESPOnSibilitiES: Creative direction, Art direction, Photo direction and design
ElEmEntS: Cover design for Oldbook & Fatbook catalogs
2015
S H O V E L H E A D • PA N H E A D K N U C K L E H E A D • I R O N H E A D X L
2015
PRINTED IN THE U.S.A. 9901-14XX
WORLDWIDE LEADER IN AFTERMARKET V-TWIN PARTS SINCE 1968
dragspecialties.com 2015TM
TM
FatBook2015
WORLDWIDE LEADER IN AFTERMARKET V-TWIN PARTS SINCE 1968
PRINTED IN THE U.S.A. | 9901-14XX
La ChOppERS aDSSCOPE: Print Advertising
AudiEnCE: Consumers & dealers
RESPOnSibilitiES: Creative direction, Art direction, design and Writing
ElEmEnt: magazine Ads for various publications
S E A T H I N G E • S E A T P A N • S O L O S E A T S P R I N G K I T
lachoppers.com dragspecialties.com
ALSO AVAILABLE: CUSTOM BUILDER BUNGS • VENTED GAS CAP WITH WELD-ON BUNG • WELD-ON GAS/OIL TANK TABS AXLE SPACER STOCK • SEE YOUR DRAG REP FOR THE COMPLETE LINE • MADE IN THE U.S.A.
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lachoppers.com dragspecialties.com
LA CHOPPERS HANDLEBARS ARE HAND-MADE BY AMERICAN CRAFTSMEN IN CALIFORNIA USING U.S. STEELVARIOUS STYLES AVAILABLE INCLUDING OUR NEW 1¼" WEB Z BARS • BLACK POWDERCOAT OR SUPERIOR CHROME PLATING
STOCKED IN ALL WAREHOUSES • SEE YOUR DRAG REP FOR THE COMPLETE LINE
WE DON’T CARE HOW
OTHERSDO IT!
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DRag SpECiaLtiES bikE bUiLD aDS SCOPE: Print Advertising
AudiEnCE: Consumers
RESPOnSibilitiES: Creative direction, Art direction, Photo direction, design and Writing
ElEmEnt: magazine Ads for various publications
2012 DYNA® SUPER GLIDE®
CUSTOMIZED BY SUBURBAN MOTORS HARLEY-DAVIDSON®
DRAG SPECIALTIES: Smoked Lens LED Taillight and 2" Black Exhaust Heat Wrap Kit
DRAG SPECIALTIES SEATS: Smooth Predator Seat
JOKER MACHINE: Black Square Turn Signals, Black Long & Short Serrated Pegs and 4" Risers
KÜRYAKYN: Lay-Down License Frame
LA CHOPPERS: Black Re-machined Spiked Front Axle Caps and 1" Rear Lowering Kit
METZELER: ME880 Tires
PERFORMANCE MACHINE: 4-Piston Black Ops Calipers and Contrast-Cut Fast Air Intake
PROGRESSIVE SUSPENSION: 970 12.4" Rear Shocks
ROLAND SANDS DESIGN: Black Ops Morris Wheels & Rotors, Nostalgia Rocker Box Covers & Cam Cover, Black Ops Moto Handlebars and Black Ops LED Gas Cap & Fuel Gauge
TODD'S CYCLE: Shooter Mirror and Moto Grips
VANCE & HINES: Competition Series 2-1 Exhaust and Fuelpak
FROM OUR GARAGE TO YOURS SINCE 1968 dragspecialties.com
See dragspecialties.com for more information, and visit your local Drag Specialties dealer to fi nd quality parts from hundreds of top brands. Remember to ask for a FREE FATBOOK CD.
dragspecialties.com
CUSTOMIZED BY SUBURBAN MOTORS HARLEY-DAVIDSON®
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WORLDWIDE LEADER IN AFTERMARKET V-TWIN PARTS SINCE 1968 dragspecialties.comWORLDWIDE LEADER IN AFTERMARKET V-TWIN PARTS SINCE 1968 WORLDWIDE LEADER IN AFTERMARKET V-TWIN PARTS SINCE 1968 WORLDWIDE LEADER IN AFTERMARKET V-TWIN PARTS SINCE 1968 WORLDWIDE LEADER IN AFTERMARKET V-TWIN PARTS SINCE 1968
Keep current with all our catalogs, events and bike-builds at dragspecialties.com. And visit your local Drag Specialties dealer to order quality V-Twin parts & accessories from top brands. Remember to ask for your FREE 2014 FATBOOK CD.
AVON TYRES • DRAG SPECIALTIES • DRAG/HOTOP • HAWG HALTERS • KLOCK WERKSKÜRYAKYN • LEGEND AIR SUSPENSION • PAUL YAFFE’S BAGGER NATION • PERFORMANCE MACHINE
REVOLUTION PERFORMANCE • ROLAND SANDS DESIGN • VANCE & HINESVIEW ADDITIONAL PHOTOS AND THE COMPLETE PARTS LIST AT: DRAGSPECIALTIES.COM/BIKE-BUILDS
Select parts from...
The California Air Resources Board (“CARB”) does not permit the use of aftermarket exhaust systems that remove or alter OEM emission control devices unless certi� ed by CARB, other than on racing vehicles on closed courses. Check your local laws and manufacturer’s information.
FatBookFatBook™FatBook Cover Bike2014FatBook2014FatBook2009 HARLEY-DAVIDSON® ROAD GLIDE® CUSTOMIZED BY PAUL YAFFE’S BAGGER NATION
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DRag SpECiaLtiES OLDbOOk aDSSCOPE: Print Advertising
AudiEnCE: Consumers
RESPOnSibilitiES: Creative direction, Art direction, design and Writing
ElEmEnt: magazine Ads for Cycle Source magazine
GO OLD OR GO HOME
DRAG SPECIALTIES ~ ROCKER BOXESPAUGHCO ~ TEARDROP AIR CLEANERS&S ~ MOTORCASES, CYLINDERS, HEADS & DISTRIBUTOR
F R O M O U R G A R A G E T O Y O U R S S I N C E 1 9 6 8
Find these and other quality brands in the Drag Specialties OldBook™— parts and accessories for Shovelhead, Panhead, Knucklehead, Ironhead XL and Classic Indian. See your Drag Specialties Dealer. dragspecialties.com
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WE DO OLD KOOL
DRAG SPECIALTIES ~ LEATHER SCORPION LOW RIDER SEATDRAG SPECIALTIES ~ 60 SPOKE LACED WHEEL WITH PIRELLI MT66 TIREJAYBRAKE ~ QUAD-STYLE REAR BRAKE CALIPER & MOUNTPAUGHCO ~ UPSWEPT HEADPIPES WITH BELL TIP MUFFLERS
dragspecialties.com
Find these and other quality brands in the Drag Specialties OldBook™— parts and accessories for Shovelhead, Panhead, Knucklehead, Ironhead XL and Classic Indian. See your Drag Specialties Dealer.
F R O M O U R G A R A G E T O Y O U R S S I N C E 1 9 6 8
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DRag SpECiaLtiES pRODUCt aDS SCOPE: Print Advertising
AudiEnCE: Consumers
RESPOnSibilitiES: Creative direction, Art direction, Photo direction, design and Writing
ElEmEnt: magazine Ads for various publications
FAT D A D D Y S O F T- L I P ~ AVA I L A B L E I N 2 1 " & 2 3 "
FAT D A D D Y 5 0 - S P O K E ~ AVA I L A B L E I N B L A C K O R C H R O ME
C L A S S I C L A C E D W H E E L S ~ AVA I L A B L E I N 4 0 , 6 0 OR 80 SPOKE
D R A G S P E C I A L T I E S
LACED WHEELS
dragspecialties.com WORLDWIDE LEADER IN AFTERMARKET V-TWIN PARTS SINCE 1968 dragspecialties.com dragspecialties.com
Drag Specialties Laced Wheels feature chrome-plated stainless steel or aluminum soft-lip (FAT DADDY only) rims, stainless steel spokes
— polished or black (FAT DADDY only) and billet aluminum hubs.Available in CLASSIC or FAT DADDY 50-SPOKE styles, our laced wheels give
you the � t and � nish expected of American made products. See your local Drag Specialties dealer for more information.
MADE IN THE U.S.A.
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PREMIUM PERFORMANCE SHOULD MEAN
PREMIUM PERFORMANCE
dragspecialties.com WORLDWIDE SUPPLIER OF DEPENDABLE STARTING SINCE 1968 dragspecialties.com dragspecialties.com
SEE YOUR DRAG SPECIALTIES SALES REP FOR MORE INFORMATION ON OUR NEW LINE OF PREMIUM PERFORMANCE BATTERIES. AVAILABLE FOR OEM AND CUSTOM APPLICATIONS.
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pYthON bRaNDiNg & pRiNt aDSSCOPE: Print Advertising
AudiEnCE: Consumers & dealers
RESPOnSibilitiES: Creative direction, Art direction, Photo direction, design and Writing
ElEmEnt: logo/brand design & magazine Ads for various publications
DISCLAIMER: The California Air Resources Board (“CARB”) does not permit the use of aftermarket emission-related part(s) that alter the performance of OEM emission-related devices unless CARB has issued an Executive Order, other than on racing vehicles on closed courses. Check your local laws and manufacturer’s information. MADE IN THE U.S.A.
pythonperformance.com dragspecialties.com
• 1¾" headpipes into 4" turnout with machined billet end cap
• Full-coverage heat shields
• Works with standard or extended saddlebags
• 2" fiberglass-wrapped perforated baffle
• Stainless, banded muffler straps with laser-cut Python graphics
• Available in chrome or black for 07-14 Harley-Davidson® FL Touring Models
Rayzer2-INTO-1
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pythonperformance.com dragspecialties.com
EMISSIONS NOTICE: The California Air Resources Board (CARB) does not permit the use of emission-related parts or products that remove or alter OEM emission control devices unless issued an Executive Order (EO) by CARB, other than for closed course competition use only. Check your local laws and manufacturers information.
• 1¾" head pipes into 4" turnout with machine billet end cap
• Full-coverage header heat shields
• 2" fiberglass-wrapped perforated baffle
• Stainless, banded muffler straps
• Available in black or chrome for 07-14 Harley-Davidson® FL Touring Models
Rayzer2-INTO-1
MADE IN THE U.S.A.
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Z1R CONCEpt CaMpaigNSCOPE: Print Advertising
AudiEnCE: Consumers
RESPOnSibilitiES: Creative direction, Art direction, Photo direction design and Writing
ElEmEnt: magazine Ads for various publications
J i m m y C H i C O
Z1RHELMETS.COM dRagSpECiaLTiES.COM
R O O S T 3 l a u n c h
Z1RHELMETS.COM paRTS-unLiMiTEd.COM
DRag SpECiaLtiES SEatS aDSSCOPE: Print Advertising
AudiEnCE: Consumers & dealers
RESPOnSibilitiES: Creative direction, Art direction, Photo direction, design and Writing
ElEmEnt: magazine Ads for various publications
SOLAR
REFLECTIVE
Manufactured by Drag Specialties in the U.S.A.
FEATURED SEAT ~ ORANGE CRUSADE STITCHAVAILABLE THROUGH OUR CUSTOM SEAT PROGRAM. SEE YOUR DRAG SPECIALTIES SALES REP.
SEATS WORK WITH OEM OR EZ GLIDE™ FRAME-MOUNT SYSTEMS
FL TOURING SEATSFOR FRAME-MOUNT BACKREST SYSTEMS seats.dragspecialties.com
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SOLAR
REFLECTIVE
Manufactured by Drag Specialties in the U.S.A.
likeus
PREDATORseats.dragspecialties.com
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SaDDLEMEN bROChURE SCOPE: Print Advertising
AudiEnCE: Consumers & dealers
RESPOnSibilitiES: Creative direction, Art directionand design
ElEmEnt: Print Catalog for Harley-davidson Products
2012
TM
with you for the long haul
seats • luggage • accessories For Harley-DaviDson® Motorcycles
SEATS
3
SEATS
Signature Seats
Part # deScriPtion SuG. retail
FOR 08-12 FLHX, FLHR, FLTR, FLHT, 09-12 H-D FL TRIKE MODELS
0801-0579 Black $399.95
FOR 06-07 FLHX, 97-07 FLHR (EXCEPT FLHRS)
0801-0600 Black 399.95
todd’S cYcle SiGnature Seat• The ultimate low-profile bagger seat designed by Todd’s Cycle
• Lower position helps rider touch the ground with added confidence
• Slim, supportive bucket seat and contoured passenger section
• Variable density foam and SaddleGel interior eases tailbone pressure and increases riding comfort
• Contrasting carbon fiber and SaddleHyde cover textures
• Made in the U.S.A.
Part # deScriPtion SuG. retail
FOR 08-12 FLHTC, FLHR, FLTR, FLHT, FLHX, 09-12 H-D FL TRIKE MODELS
0801-0673 SaddleHyde and suede $263.95
0801-0674 SaddleHyde and perforated leather w/ inlays 263.95
coVinGtonS cuStoMS SeatS• Innovative new solo bagger seat from the design team
at Covingtons Customs
• A slammed, aggressive look available with a low-down, mean custom version of the Saddlemen Bagger solo seat
• Suede or perforated leather inlays contrast with rugged SaddleHyde seat covering to produce unequalled comfort and style
• Made in the U.S.A.
0801-0579
0801-0673
0801-0674
Saddlemen is proud to partner with master bike builders to create our line of Signature Seats. these seats
give any bike a custom look in seconds with the quality and comfort you can
expect from Saddlemen.
SaddleMen idP – integrated design Philosophy
– the process of integrating styling cues from each
motorcycle and incorporate them into the contours and
patterns of each new seat. What you get is a seat that
looks and fits perfectly on your bike - no generic, “one
size fits all” styling.
BAGGER
34
BAGGER
35
Br4100 dreSSer BacK Seat BaG• Designed to fit perfectly between the rider and Tourpack on
the back seat of all Dresser models
• Fully rigid; can be leaned against, even when empty
• Full-size top opening for easy packing
• Top carry handle and backpack straps for easy toting
• Top accessory straps allow you to add on a Saddlemen roll bag, extra jacket, etc.
• Extra side mesh pouches perfect for maps
• Constructed of UV-, water- and weather-resistant 1200-denier SaddleTuff™ and leather-like SaddleHyde™ panels
• Insulated side cooler pouches; adjustable bungee net
• Dimensions: 18½˝ H x 21˝ W x 19˝ D; measures 4,100 cubic inches
tr3300de deluXe racK BaG• Versatile mounting system fits virtually all trunk-mounted
or stand-alone racks
• Universal strap mounting system designed for easy attachment to trunk or separately mounted luggage racks
• One end features a zip-off backpack, while the other has a 2˝ expansion panel
• Fully rigid construction makes bag look great even when empty
• Big, easy-open top for quick packing
• Four exterior zippered pockets
• Top carry handle plus shoulder straps included for ease of carrying
• Constructed of UV-, water- and weather-resistant 1,200-denier SaddleTuff™ and durable SaddleHyde™ panels
• Weather-resistant raincover also included
• Dimensions: 24˝ W x 11½˝ H x 12˝ D; measures 3,300 cubic inches
Part # SuG. retail
3501-0322 $149.95
Part # SuG. retail
3515-0076 $144.95
• Dry access cover
• Internal mesh pockets• Office organizer• Zip-off backpack
Rotating cam straps for multiple mounting
• Adjustable bungee net• Rain cover pouch• Rear rotating cam strap
SaddleBaG liner For uSe WitH reda GaS can• Single companion bag liner to the Saddlemen liner
set (PART #3501-0712) for use when a Reda Gas Can is stowed in your 93-12 FLHT-style hard saddlebag
• Made from light, but durable PVC lined 150-denier polyester with sturdy zippers that permit over-packing but keep the elements away from your cargo
• Great for trips, overnighters, organizing your tools or cleaning supplies. Simply lift your liners out of the saddlebags to move your cargo easily into the hotel, campground or to unload fast once you’re home
• Measures: 15½˝ x 10½˝ x 5¾˝
note: reda gas can not included.
Part # SuG. retail
3501-0714 $15.95
Reda gas can not included
800-397-7709 | saddlemen.com | facebook.com/saddlemen
dragspecialties.com partscanada.com partseurope.eu
DRag SpECiaLtiES WEb SitESCOPE: Web Site Architecture & design
AudiEnCE: Consumers & dealers
RESPOnSibilitiES: Creative direction and design
ElEmEnt: Web Site — dragspecialties.com
pYthON WEb SitESCOPE: Web Site Architecture & design
AudiEnCE: Consumers & dealers
RESPOnSibilitiES: Creative direction, Art direction, design and Writing
ElEmEnt: Web Site — pythonperformance.com
CaRgiLL LObbYSCOPE: Environmental design for building lobby
AudiEnCE: Clients and Employees
RESPOnSibilitiES: Art direction and design
ElEmEnt: large display Graphics & typography
ROSEMOUNt pOStERSSCOPE: Employee motivational campaign
AudiEnCE: dealers and Consumers
RESPOnSibilitiES: Art direction and design
ElEmEntS: logo/icon development andcollateral — featuring a poster series
thE CLiQ: Up OVER, DOWN UNDERSCOPE: Print and digital campaign for an incentive trip to Australia
AudiEnCE: Online Advertising Sales Representatives for microsoft
RESPOnSibilitiES: Art direction, design, layout, illustration and Animation
ElEmEntS: logo, brochure, Poster, Packaging and Video/Flash-based Animation Series
iDENtitY CLiNiCaL tRiaLSCOPE: Print campaign for patient retention
AudiEnCE: Patients, Caregivers and nurses
RESPOnSibilitiES: Art direction, design and layout
ElEmEntS: Packaging (memory box), Calendar and information Cards