eastern new mexico university – ruidoso branch … · 7/18/2019 · not so distant future, he...

Eastern New Mexico University-Ruidoso Branch Community College

EN MJ RUIDOSO

EASTERN NEW MEXICO UNIVERSITY – RUIDOSO BRANCH COMMUNITY COLLEGE SPECIAL BOARD MEETING

ENMU-Ruidoso Campus, Room 102 18 July 2019 • 6:00 p.m.

AGENDA

CALL TO ORDER 1. Declare a quorum 2. Approve the agenda

ROUTINE MATTERS 1. Introduction o f guests

INFORMATION AND STUDY ITEMS 1. Citizens Advisory Council Process and Recommendation.......................... Dr. Ryan Carstens and Debi Lee

ACTION ITEMS 1. Appoint Vacant Board Member Position....................................................................................... Board Chair

ADJOURNMENT

If you are an individual requiring Americans with Disabilities Act accommodations in order toattend Branch Community College Board Meetings, please contact the office of the President,

ENMU-Ruidoso, (575) 257-3006 at least forty-eight hours prior to the meeting.

709 Mechem Dr. Ruidoso, NM 88345 575.257.3006 ruidoso.enmu.edu

https://ruidoso.enmu.edu


EN MJ RUIDOSO

Date: 18 July 2019 To: ENMU-Ruidoso College Board From: Dr. D. Ryan Carstens, President, ENMU-Ruidoso

Action Item 1: Appoint Board Members

Summary

Section 21-14-2.1: Branch Community College Board-Local Option, updated in HB 407, states “All vacancies caused in any other manner than by expiration of the term of office shall be filled by appointment by the remaining members.”

Position 1 (Brad Treptow)Term End Date: December 31, 2019

Position 2 (James Paxton)Term End Date: December 31, 2021

Position 3 (Gina Klinekole)Term End Date: December 31, 2021

Position 4 (Vacant)Term End Date: December 31, 2019

Position 5 (Marla Frye-Romero)Term End Date: December 31, 2019

With resignations of a current board members, the positions must be appointed by thecurrent board, to serve through December 31, 2019.

Attachment HB 407 pg. 338

Action RequestedENMU-Ruidoso Branch Community College board members to appoint members to fill vacant positions for the remainder of their respective terms



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SECTION 2 18. Section 21-14-2.1 NMSA 1978 (being Laws

1985, Chapter 238, Section 29) is amended to read:

"21 - 14- 2 . 1. BRANCH COMMUNITY COLLEGE BOARD-- LOCAL

OPTION.--

A. A majority of the local board of education or

the combined boards of education acting as a single board may

cease to operate as the branch community college board and

provide for an elected branch community college board . In

that event, the majority of the local board of education or

the combined boards of education acting as a single board

shall elect five persons as members of the branch community

college board. Board members shall be qualified electors and

residents of the branch community college district. The

member s of the board shall continue to serve until the next

regula r local election, at which time five board members

shall be elected by the qualified electors of the b ranch

community college district . The candidates shall file for

and be elected to a particular position number . At the

first board meeting after the election, the five members

shall draw lots for the following terms: two for terms of

two years and three for terms of four years. Thereafter,

board memb ers shall be elected for terms of four years. All

vacancies caused in any other manner than by the expiration

of the term of office shall be filled by appointment by the

remaining members . HB 407/a 38

Biography: Justin Huffmon

Entrepreneur, Marketing Specialist, Adventure Enthusiast

Justin Huffmon grew up and went to school in Ruidoso. By day, Justin is the Director of Tourism for the Village of Ruidoso and owner of Sasquatch Marketing Consultants. He’s passionate about video production, photography and social media marketing. He believes that the success of marketing is the ability to tell the unique stories of the organizations, companies and institutions that he’s working with to promote. He gets to live out his childhood dreams of promoting the Village he grew up in.

Justin is an avid skier, mountain biker, and a terrible fly fisherman. He vehemently protects his beard from his wife’s relentless assaults to trim it down. With wife Nenada, he’s a new father to a happy young boy, and hopes to leave a lasting legacy through his work for his son and for the future of his community.

Justin is the he ad brewer and owner of Gypsy Soul Kombucha. Thirteen years ago he picked up a bucket and a fermentation kit at a homebrew store and has been addicted to the art of fermentation ever since. He starte d brewing K ombucha after learning about the benefits of probiotics and gut health. He has a long-term goal of becoming N ew M exico’s largest Kombucha producer. And at some poi nt, in the not so distant future, he hope s to see G ypsy Soul poured at tap rooms across the state as a healthy non -alcoholic alternative.

Justin is also the co-owner of Old Barrel Tea Company. The company was started in 2015 in Ruidoso, New Mexico. Since that time it has grown to six locations between southern New Mexico and Northern Colorado, and has also opened a distribution warehouse in Albuquerque, New Mexico, which services online sales across the nation.

In community service, Justin serves as a board member of the Ruidoso Midtown Association where he is the chair of the economic committee. He also is the secretary of the Southeast Regional Marketing Board.

Justin is a graduate of the University of New Mexico. He has plans of pursuing his MBA in the near future and has a thirst and passion for knowledge and is relentless in its pursuit.


EN MJ RUIDOSO

Date: 18 July 2019 To: ENMU-Ruidoso College Board From: Dr. D. Ryan Carstens, President, ENMU-Ruidoso

Info Item 1: Citizens Advisory Committee Process and Recommendation

Summary

Dr. Carstens will provide an overview and history of the local bond initiative to support the college 5-year capital plan, and the Citizen Advisory Committee (CAC). Debbi Lee, City Manager for the Village of Ruidoso, will discuss the recommendation from the Citizens Advisory Committee. Steve Lestarjette will discuss marketing strategy and polling results.

Attachments:

• Citizens Advisory Committee Report: a summary of the meetings and recommendation

• Results of ENMU-Ruidoso’s Bond Support Research (single page) • Research and Polling Survey Report: Executive Summary and Results • Research and Polling Survey: PowerPoint shared with CAC June 18. • PowerPoint from Debi Lee, Village of Ruidoso Manager• Bond Cycle Sample Scenarios (Schedules 1-4) – FYI only, no action needed • Bond Timeline: milestones for the process • Election Timeline per Bond Counsel• Hilltop Securities Institutional Bonding Capacity

Action RequestedNone



EN MJ RUIDOSO


Report to the ENMU-Ruidoso Branch Community College Board Re: Citizens Advisory Committee

July 18, 2018

ENMU-Ruidoso owes a debt of gratitude to members of its Citizens Advisory Committee. These individuals—from private industry, government, public schools, and the community—sacrificed their time to listen as ENMU-Ruidoso President Ryan Carstens presented the college’s visionary plan for the future over four meetings.

These individuals include: George Bickert, Zach Cook, Lynn Crawford, Tim Dodge, Dallas Draper, Jason Edmister, Clara Farah, Darren Hooker, Timothy Keithley, Debi Lee, Judy Miller, Jimmy Romero, Marla Romero, Cody Thet-ford

On Tuesday, July 9, members present voted 13-0 (with one abstention) to recommend that the ENMU-Ruidoso Advisory Board move forward to conduct a $3 million bond referendum on Tuesday, November 5, 2019.

A summary of each Citizens Advisory Committee meeting:

Meeting 1: 6 p.m. Tuesday, May 21 Present a “current snapshot” of ENMU-Ruidoso (Where we are.) • Tour facilities, pointing out repairs, state of current classrooms, recent renovations • Report and discuss: Top programs by enrollment and potential (mention Cybersecurity, Wildland Fire, etc.) Recent graduation: 91 graduates, a 30% increase Student enrollment and demographics Course offerings

Current financial situation: tuition, indebtedness, tax rate, etc. • Review Phase 1 (new opportunities, funding sources, scope, timeline, etc.) • Q&A

Meeting 2: 6 p.m. Tuesday, June 4 Focus on “vision” for a modern, engaged college campus (Where we are going.) • Present and discuss: What we have heard from high school students What we have heard from employers, students, local residents: Need for child care, dorms, new programs, online degrees, meeting facilities What we envision a community college for Ruidoso and Ruidoso Downs should look like • Academic plan and process Impact of new programs and technology on space, enrollment, budget • Q&A

709 Mechem Dr. Ruidoso, NM 88345 o 575.257.3006 www.enmu.edu

www.enmu.edu

Meeting 3: 6 p.m. Tuesday, June 18 Focus on college administration’s response to the vision (How we get there.) • Present and discuss:

Architect’s renderings for future look of campus and utilization of space, benefitsImpact of architect’s renderings on academic plans

• Review drawings of Phases 1, 2, 3 (scope of work, benefits, new opportunities, impact)• Findings of polling research• Q&A

Meeting 4: 6 p.m. Tuesday, July 9 Focus on financial aspect of a bond and how to move forward (The help we need.)• Present and discuss:

Financial plan for a $3 million bond, with impact on taxesTimeline for selling bonds, beginning implementation of projectsRole of CAC in making a recommendation to the College Board: who and howRole after a positive recommendation: how to achieve a successful bond result

• Q&A• Comments included:

“Do it in November. You may not get another chance (when economy is so good).”“This captures the energy of what the Village is doing. We are on the same page.“This will keep our students here. We clearly care about our kids. Ruidoso is a ‘family.’”“Instead of calling it a multi-purpose learning facility, call it a ‘Teen Technology Center.’Young people need a place to go; parents will support an idea that will keep their studentsengaged and out of trouble.”“These are facilities for workforce programs this community needs.”“You are asking the community to finish the renovations you have already begun.”

Meeting 5: Special meeting of Board of Regents 6 p.m. Thursday, July 18 CAC makes formal recommendation to Regents

The openness of this process, the good faith and character of Citizens Advisory Committee mem-bers, and the beneficial conversations that followed each meeting should give the ENMU-Ruidoso Board of Advisors confidence in its decision to move forward with a bond referendum in November 2019.

Results of ENMU-Ruidoso’s Bond Support Research Poll conducted by Research & Polling of Albuquerque, NM, May 3-June 3, 2019

N=199 (+/- 7% accuracy)

SAMPLE MIRRORS THE MAKE-UP OF THE COMMUNITY: Polling Sample Registered Voters

Female 55% 54% Hispanic 18% 17% Republican 48% 49% Democrqt 25% 25% Independent 25% 25% 18-49 26% 34% 50-64 34% 27% 65-older 39% 39% Ruidoso 66% 70% Ruidoso Downs 21% 20% Other 13% 10%

OVERALL IMPRESSION OF ENMU-RUIDOSO: Very Favorable 45% Favorable 25% Somewhat Favorable 16% Unfavorable/Very Unfavorable 9% Never Heard Of/Won’t Say 5%

VALUE ENMU-RUIDOSO BRINGS TO THE COMMUNITY: Very Valuable/Somewhat Valuable 58% 30% Little/No Value 4% 1% Unsure/Won’t Say 4% 2%

OPINION OF ENMU-RUISOSO BASED ON STATEMENTS: Much More/Somewhat More Positive

Has partnerships with area school districts to provide dual credit classes. 72% 15%

Has programs that prepare local residents for careers in Nursing, Emergency Medical, Cybersecurity, Wildland Fire, and other felds important to Lincoln County. 66% 22%

Offers needed training programs for many of our area’s frst responders. 65% 24%

Has a unique relationship with NMWCC and has created a “one-stop shop” for residents. 58% 24%

Early Childhood Education program and its elementary/special education program helps prepare local residents for teaching positions in local schools. 58% 24%

Has academic and workforce associate degree programs that prepare students to transfer into bachelor degree programs. 57% 25%

Many graduates of ENMU-Ruidoso remain in the area to live, work, raise families and pay taxes, proving a solid “return on investment” for local taxpayers. 56% 21%

Has an advising model that helps students stay on track to complete their required courses without wasting time and money on unnecessary courses. 55% 27%

IMPORTANCE OF VARIOUS USES OF BOND MONEY: Much More/Somewhat More Positive

To provide space and state-of-the-art learning classrooms for new and emerging workforce programs important to the future of Ruidoso and Lincoln County. 63% 22%

To allow the college to implement a future-looking academic plan of new programs, which will help local residents prepare for relevant, well-paying jobs and careers. 63% 20%

The bond proposal would largely be based on the recommendations of local citizens, area employers, and workforce leaders who have studied the workforce and needs of the community. 58% 25%

A multi-functional auditorium which would hold 100 or more people and could be used for classes, conferences and community events. 46% 27%

SUPPORT AFTER BEING INFORMED: Having heard more about the college, if an election were held today, would you strongly support, somewhat support, somewhat oppose, or strongly oppose issuing $3 million in bonds for ENMU-Ruidoso to renovate facilities and add programs, with the bond repaid through property taxes?

Before Being Informed After Being Informed Strongly Support 49% 56% Somewhat Support 24% 23% Somewhat Oppose 11% 9% Strongly Oppose 11% 11% Don’t Know/Won’t Say 5% 2%

&RESEARCH

POLLING EASTERN NEW MEXICO UNIVERSITY-RUIDOSO

JUNE 2019

EASTERN NEW MEXICO UNIVERSITY - RUIDOSO

JUNE 2019 PAGE 3

METHODOLOGY

This research study was commissioned Eastern New Mexico University-Ruidoso. The objectives of this study were to measure voter awareness and opinion of ENMU-Ruidoso and measure support levels for a proposed $3 million bond referendum.

THE INTERVIEW

Registered voters living within the ENMU-Ruidoso tax district were interviewed by mail and by telephone. Telephone numbers were generated from a list of registered voters with listed phone numbers. A total of 124 telephone interviews were completed by cell phone and landlines. Telephone interviews where completed between May 3rd and May 7th and between May 31st and June 3rd, 2019.

Mail surveys were sent to 2,640 households with at least one registered voter and do not have a listed number. The mail packet included a cover letter from Research & Polling, Inc. explaining the purpose of the study, a copy of the survey instrument, and a pre-paid business reply envelope. The survey packet was sent on May 7th and surveys were accepted until June 3rd. A total of 75 completed surveys were returned.

In total, 199 surveys were complete, 124 by telephone and 75 by mail.

The telephone interviewers are professionals who are brought together for a training session prior to each survey. This ensures their complete and consistent understanding of the survey instrument.

SAMPLE BIAS

In any survey, there are some respondents who will refuse to speak to the professional interviewer. A lower response rate among certain types of individuals can result in a sample wherein certain types of individuals are over-represented or under-represented. The potential for sampling bias increases as the response rate decreases. Research & Polling, Inc. often weights surveys to account for various segments of the population who are historically undercounted or over counted. This has the effect of minimizing, but not necessarily eliminating, sampling bias.

REPRESENTATIVENESS OF POLLING SAMPLE

DEMOGRAPHIC

GROUP

POLLING

SAMPLE

REGISTERED VOTERS IN

ENMU-R TAX DISTRICT

GENDER

FEMALE 55% 54%

ETHNICITY

HISPANIC 18% 17%

PARTY AFFILIATION

REPUBLICAN 48% 49%

DEMOCRAT 25% 25%

INDEPENDENT/OTHER 22% 25%

AGE

18 TO 49 26% 34%

50 TO 64 34% 27%

65 AND OVER 39% 39%

REGION

RUIDOSO 66% 70%

RUIDOSO DOWNS 21% 20%

OTHER 13% 10%

RESEARCH & POLLING, INC.

EXECUTIVE SUMMARY

EASTERN NEW MEXICO UNIVERSITY RUIDOSO

JUNE 2019 PAGE 4


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JUNE 2019 PAGE 5

EXECUTIVE SUMMARY

IMPRESSIONS OF ENMU-RUIDOSO

Overall, Eastern New Mexico University-Ruidoso (ENMU-Ruidoso) appears to be well regarded by the large majority of voters who live within the college’s tax boundaries. Seven-in-ten respondents say they have a favorable impression of ENMU-Ruidoso, with 45% who have a very favorable opinion of the college. Just 9% of voters have an unfavorable opinion of ENMU-Ruidoso, while 16% have a neutral opinion.

The survey results also show that the majority of voters (58%) believe ENMU-Ruidoso is very valuable to the community and another 30% say the college is somewhat valuable. Very few voters (5%) feel the college brings little or no value to the community.

When it comes to the perceived quality of education, the majority (56%) of voters feel the quality of education provided by ENMU-Ruidoso is either good (32%) or excellent (24%) when compared to other regional colleges and universities, while 11% feel the quality of education is fair. Just 3% of respondents believe ENMU-Ruidoso provides poor quality of education compared to other regional colleges and universities. Many voters (28%) are unsure about the quality of education being provided by ENMU-Ruidoso.

Approximately half (49%) of voters say they would strongly consider ENMU-Ruidoso as an option for post-high school education or job training either for themselves, their child, or someone they know. Another 33% would somewhat consider ENMU-Ruidoso, while 11% say they would not consider ENMU-Ruidoso.

Although most voters have a favorable opinion of ENMU-Ruidoso and believe the college is an asset to the community, there is a lack of awareness about the educational programs and services the college offers. Overall, just 23% of those surveyed say they are very familiar with the educational programs and services offered by ENMU-Ruidoso, while the majority (55%) says they are somewhat familiar with programs and services. Nearly one-in-five voters (18%) say they are not at all familiar with ENMU’s educational programs and services.

SUPPORT FOR BOND MEASURE

Voters were informed ENMU-Ruidoso is considering calling for a bond referendum in the future to renovate undeveloped portions of its facility, purchased in 2016, and modernize portions of its existing campus in order to provide new instructional programs. Bonds would be sold only as needed and the maximum tax impact for an owner of a $100,000 home would be $42 annually for up to 10 years. They were then asked if they support or oppose issuing $3 million in bonds if the election were held today.

Nearly three-in-four voters (73%) say they ether strongly support (49%) or somewhat support (24%) the bond proposal, while 22% say they either strongly oppose (11%) or somewhat oppose (11%).

Support for the bond tends to be strongest among younger voters and those who are more familiar with ENMU-Ruidoso. It is also noted that voters living in Ruidoso and Ruidoso Downs show stronger levels of support than those living in the more rural areas of the district.

When asked to give the reasons why they either support or oppose the bonds measure, the supporters are most apt to mention the importance of education and/or they generally support education, and that the college is needed in the community. Supporters also say they want to support the students and improve the facilities at the college. Many of the opponents are philosophically against raising taxes or say they cannot afford the tax increase. There are also some opponents who express displeasure with the college. The complete list of verbatim comments can be found starting on page 37.



JUNE 2019 PAGE 6

MESSAGING

Voters were given different statements about ENMU-Ruidoso and for each one asked if it makes them have a much more positive, somewhat more positive, somewhat more negative, or much more negative opinion of the college or if it does not make a difference in their opinion.. Each of the statements given elicited a more positive view of ENMU-Ruidoso from the large majority of voters and should be effective. However, a few of the messages stood out above the others.

72% of voters say they have a much more positive and 15% have a somewhat more positive opinion of ENMU-Ruidoso when told, ENMU-Ruidoso has partnerships with area school districts to provide dual credit classes. Students can earn college credits while in high school, allowing themto complete college in less time and at less expense.

66% have a much more positive and 22% a somewhat more positive opinion of the college when told ENMU-Ruidoso has programs that prepare local residents for careers in nursing, emergency medical, cyber security, wildland fire, and other fields important to Lincoln County.

65% have a much more positive and 24% a somewhat more positive opinion when told ENMU-Ruidoso offers needed training programs for many of our area's first responders, including fire fighters and emergency medical specialists. People already working as first responders can come to ENMU-Ruidoso to refresh and update their skills.

58% have much more positive and 24% have a somewhat more positive view of ENMU-Ruidoso when informed the college has a unique relationship with the New Mexico Workforce Connection and has created a “one-stop-shop” for residents who need training in order to find well-paying jobs and that ENMU-Ruidoso’s early Childhood Education program and its Elementary/Special Education program helps prepare local residents for teaching positions in local schools.

57% have much more positive and 25% have a somewhat more positive view when informed that ENMU-Ruidoso has academic and workforce associate degree programs that prepare students to transfer into bachelor degree programs at most accredited universities in the nation, making this an affordable option for those seeking four-year degrees.

56% have much more positive and 21% have a somewhat more positive opinion when informed that many graduates of ENMU-Ruidoso remain in the area to live, work, raise families and pay taxes, providing a solid "return on investment" for local taxpayers.

55% have much more positive and 27% have a somewhat more positive view when informed ENMU-Ruidoso has an advising model that helps students stay on track to complete their required courses without wasting time and money on unnecessary courses

REASONS FOR CONSIDERING THE BOND PROPOSAL

Voters were informed that ENMU-Ruidoso is considering a bond proposal for various reasons and asked to rate the importance of each one. Each statement is perceived as important by the large majority of voters. Eighty-five percent agree it is either very important (63%) or somewhat important (22%) that the bond proposal would provide space and state-of-the art learning classrooms for new and emerging workforce programs important to the future of Ruidoso and Lincoln County.



JUNE 2019 PAGE 7

Over four-fifths (83%) of the voters also feel it is either very important (63%) or somewhat important (20%) that the bond referendum, if approved, would allow the college to implement a future-looking academic plan of new programs, which will help local residents prepare for relevant, well-paying jobs and careers.

Eighty-three percent of voters feel it is either very important (58%) or somewhat important (25%) that the bond proposal would largely be based on the recommendations of local citizens, area employers, and workforce leaders who have studied the workforce and needs of the community.

Finally, approximately three-in-four voters feel it is either very important (46%) or somewhat important (27%) that the bond proposal would include, in addition to classrooms, a multi-functional auditorium which would hold 100 more people and could be used for classes, conferences, and community events.

MESSAGE POST-TESTING

After hearing more information about the programs and services ENMU-Ruidoso offers and some of the reasons why the college is considering a bond referendum, voters were again asked to rate their level of support or opposition to the $3 million bond. The messages appear to have a positive impact and the percentage of voters who say they strongly support the bond proposal increases to 56% while 23% say they somewhat support the bond. Thus, 79% of voters are at least somewhat supportive of the bond after being given more information while 20% say they either somewhat oppose (9%) or strongly oppose (11%) the bond.

SUMMARY OBSERVATIONS

The survey results show that there is a strong base of support for the bond proposal. However, ENMU-Ruidoso cannot take anything for granted, given that surveys such as this are a snapshot in time. Many voters are not aware of the educational programs and services the college offers. ENMU-Ruidoso can build public support by increasing overall awareness of the college and its positive impact on students’ lives and community as a whole.

Focusing messages on how ENMU-Ruidoso helps students complete school in less time and at less expense, as well as preparing them for successful careers, resonates most strongly with the voters surveyed. Voters are also receptive to the fact that ENMU-Ruidoso offers programs in the areas of nursing, emergency medical services, cyber security, and wildland fire as well as other fields that are vital to the community. Increasing awareness of these programs should help to build public support for the college.

ENMU-Ruidoso must be transparent in how the revenue generated from the bonds will be spent. Voters are receptive to the fact that the money will be used to provide students with more space and improved classrooms, as well as new programs that will improve the workforce. Voters will need to be assured the money invested in the college will reward not only the students of ENMU-Ruidoso, but the community and local economy as a whole. The college should also reach out to build public support of the local business community. Business leaders can help to frame the issue as an important source of economic development for the area. ENMU-Ruidoso also should be prepared to respond to any potential opponents of bond measure, particularly if they are well organized.


SUMMARY OF RESULTS

RH I

EASTERN NEW MEXICO UNIVERSITY RUIDOSO

JUNE 2019 PAGE 8


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JUNE 2019 PAGE 9

SUMMARY OF RESULTS

FAVORABILITY OF VARIOUS COLLEGESTOTAL SAMPLE (N=199)

RANKED BY HIGHEST PERCENTAGE “VERY FAVORABLE” VERY

FAVORABLE

5 4 3 2

VERY

UNFAVORABLE

1

HAVE

NEVER

HEARD OF

DON’T KNOW/ WON’T SAY MEAN†

ENMU - RUIDOSO 45% 25% 16% 5% 4% 2% 3% 4.1

ENMU - ROSWELL 29% 20% 27% 2% 1% 9% 12% 3.9

NMSU - ALAMOGORDO 27% 23% 19% 4% 2% 14% 11% 3.9

CENTRAL NEW MEXICO COLLEGE – ABQ. 7% 11% 19% 3% 1% 50% 8% 3.5

CLOVIS COMMUNITY COLLEGE 4% 9% 30% 4% 1% 44% 8% 3.2 † THE MEAN SCORE IS DERIVED BY TAKING THE AVERAGE SCORE BASED ON THE 5-POINT SCALE. THE VERY FAVORABLE RESPONSE IS ASSIGNED A VALUE OF 5; THE VERY

UNFAVORABLE RESPONSE IS ASSIGNED A VALUE OF 1. THE DON’T KNOW/WON’T SAY RESPONSES ARE EXCLUDED FROM THE CALCULATION OF THE MEAN.

Voters were asked to rate their overall impression of various colleges in New Mexico, using a 5-point scale where 5 is very favorable and very unfavorable. Overall, seven-in-ten respondents say they have a favorable impression of ENMU-Ruidoso (a score of 4 or 5), with 45% who have a very favorable opinion of the college. Just 9% of voters have an unfavorable opinion of ENMU-Ruidoso (a score of 1 or 2), while 16% have a neutral opinion (a score of 3).

In comparison, approximately half (49%) of voters have a favorable opinion of ENMU-Roswell, while just 3% have an unfavorable opinion. Many voters (27%) have neutral opinion of ENMU-Roswell, while 9% have never heard of the college and 12% did not offer a response.

Similar results are observed for NMSU-Alamogordo, as half of the voters have a favorable opinion of the college, while many have a neutral opinion (19%), have never heard of the college (14%), or did not offer an opinion (11%).

Relatively few voters have either heard of or formed an opinion of Central New Mexico College (CNM) in Albuquerque and Clovis Community College.


SUPPORT/OPPOSE $3 MILLION BOND REFERENDUM

FOR ENMU-RUIDOSOTOTAL SAMPLE (N=199)

60%

40%

20%

0%

49%

24%

11% 11% 5%

STRONGLY SOMEWHAT SOMEWHAT STRONGLY WON'T

SUPPORT SUPPORT OPPOSE OPPOSE SAY

C


JUNE 2019 PAGE 10

Voters where informed ENMU-Ruidoso is considering calling for a bond referendum in the future to renovate undeveloped portions of its facility, purchased in 2016, and modernize portions of its existing campus in order to provide new instructional programs. Bonds would be sold only as needed; and the maximum tax impact for an owner of a $100,000 home would be $42 annually for up to 10 years. They were then asked if they would support or oppose issuing $3 million in bonds if the election were held today.

As shown above, nearly three-in-four voters (73%) say they either strongly support (49%) or somewhat support (24%) the bond proposal, while 22% say they are either strongly oppose (11%) or somewhat oppose (11%).

Although the sample size is small at the sub-group level, voters who are more likely to strongly support the bond measure include:

- Those between the ages of 18 and 49 (63%) c ompared to those age 50 and over (46%) - Residents of Ruidoso (55%) c ompared to those living in Ruidoso Downs (46%) and other areas of the district (29%) - Those with a household income of $40,000 and over (55%) c ompared to those earning less than $40,000 (41%) - Those who are very familiar with ENMU-Ruidoso (67%) compared to those who are somewhat familiar (49%) or not familiar (31%) with the

college

It should also be noted that voters who were interviewed by phone are more likely than the mail respondents to say they strongly support the bond (57% and 37%, respectively).


OVERALL VALUE ENMU-RUIDOSO BRINGS

TO THE COMMUNITYTOTAL SAMPLE (N=199)

80%

60%

40%

20%

0% VERY SOMEWHAT LITTLE NO WON'T

VALUABLE VALUABLE VALUE VALUE UNSURE SAY

58%

30%

4% 1% 4% 2%


JUNE 2019 PAGE 11

OVERALL FAMILIARITY WITH EDUCATIONAL PROGRAMS

AND SERVICES OFFERED BY ENMU-RUIDOSOTOTAL SAMPLE (N=199)

80%

60%

40%

20%

0%

55%

23% 18%

3%

VERY SOMEWHAT NOT AT ALL

FAMILIAR FAMILIAR FAMILIAR UNSURE

The majority of voters (58%) believe ENMU-Ruidoso is very valuable to the community and another 30% say the college is somewhat valuable. Very few voters (5%) feel the college brings little or no value.

Overall, just under one-in-four (23%) of the survey respondents say they are very familiar with the educational programs and services offered by ENMU-Ruidoso, while the majority (55%) say they are somewhat familiar with programs and services. Nearly one-fifth (18%) of the voters say they are not at all familiar with ENMU-Ruidoso’s educational programs and services.


OVERALL RATING OF THE QUALITY OF EDUCATION

PROVIDED BY ENMU-RUIDOSO COMPARED TO OTHER

REGIONAL COLLEGES/UNIVERSITIESTOTAL SAMPLE (N=199)

60%

40%

20%

0% EXCELLENT GOOD FAIR POOR UNSURE WON'T

SAY

24%

32% 28%

11%

3% 2%

LEVEL OF CONSIDERATION GIVEN TO ENMU-RUIDOSO

FOR POST HIGH SCHOOL EDUCATION OR

JOB TRAININGTOTAL SAMPLE (N=199)

100%

80%

60%

40%

20%

0%

49%

33%

11% 7% 1%

STRONGLY SOMEWHAT WOULD NOT WON'T

CONSIDER IT CONSIDER IT CONSIDER AT UNSURE SAY

ALL


JUNE 2019 PAGE 12

The majority (56%) of voters feel the quality of education provided by ENMU-Ruidoso is either good (32%) or excellent (24%) when compared to other regional colleges and universities, while 11% feel the quality of education is fair. Just 3% of respondents believe ENMU-Ruidoso provides poor quality of education compared to regional colleges and universities. Many voters (28%) are unsure about the quality of education being provided by ENMU-Ruidoso.

Approximately half (49%) of voters say they would strongly consider ENMU-Ruidoso as an option for post-high school education or job training either for themselves, their child, or someone they know. Another 33% would somewhat consider ENMU-Ruidoso, while 11% say they would not consider ENMU-Ruidoso.



JUNE 2019 PAGE 13

POSITIVE OR NEGATIVE OPINION OF ENMU-RUIDOSO BASED ON VARIOUS STATEMENTSTOTAL SAMPLE (N=199)

RANKED BY HIGHEST PERCENTAGE “MUCH MORE POSITIVE” MUCH

MORE

POSITIVE

SOMEWHAT

MORE

POSITIVE

SOMEWHAT

MORE

NEGATIVE

MUCH

MORE

NEGATIVE

DOES NOT

MAKE A

DIFFERENCE

DON’T KNOW/ WON’T SAY

ENMU-RUIDOSO HAS PARTNERSHIPS WITH AREA SCHOOL DISTRICTS TO

PROVIDE DUAL CREDIT CLASSES. STUDENTS CAN EARN COLLEGE CREDITS WHILE

IN HIGH SCHOOL, ALLOWING THEM TO COMPLETE COLLEGE IN LESS TIME AND

AT LESS EXPENSE.

72% 15% * 3% 5% 5%

ENMU-RUIDOSO HAS PROGRAMS THAT PREPARE LOCAL RESIDENTS FOR

CAREERS IN NURSING, EMERGENCY MEDICAL, CYBER SECURITY, WILDLAND

FIRE, AND OTHER FIELDS IMPORTANT TO LINCOLN COUNTY. 66% 22% 1% 3% 4% 4%

ENMU-RUIDOSO OFFERS NEEDED TRAINING PROGRAMS FOR MANY OF OUR

AREA'S FIRST RESPONDERS, INCLUDING FIRE FIGHTERS AND EMERGENCY

MEDICAL SPECIALISTS. PEOPLE ALREADY WORKING AS FIRST RESPONDERS CAN

COME TO ENMU-RUIDOSO TO REFRESH AND UPDATE THEIR SKILLS.

65% 24% 1% 3% 5% 3%

ENMU-RUIDOSO HAS A UNIQUE RELATIONSHIP WITH THE NEW MEXICO

WORKFORCE CONNECTION AND HAS CREATED A "ONE-STOP SHOP" FOR

RESIDENTS WHO NEED TRAINING IN ORDER TO FIND WELL-PAYING JOBS. 58% 24% 2% 3% 9% 5%

ENMU-RUIDOSO'S EARLY CHILDHOOD EDUCATION PROGRAM AND ITS

ELEMENTARY/SPECIAL EDUCATION PROGRAM HELPS PREPARE LOCAL

RESIDENTS FOR TEACHING POSITIONS IN LOCAL SCHOOLS. 58% 24% 2% 3% 8% 5%

ENMU-RUIDOSO HAS ACADEMIC AND WORKFORCE ASSOCIATE DEGREE

PROGRAMS THAT PREPARE STUDENTS TO TRANSFER INTO BACHELOR DEGREE

PROGRAMS AT MOST ACCREDITED UNIVERSITIES IN THE NATION, MAKING THIS

AN AFFORDABLE OPTION FOR THOSE SEEKING FOUR-YEAR DEGREES

57% 25% 4% 2% 9% 4%

MANY GRADUATES OF ENMU-RUIDOSO REMAIN IN THE AREA TO LIVE, WORK, RAISE FAMILIES AND PAY TAXES, PROVIDING A SOLID "RETURN ON

INVESTMENT" FOR LOCAL TAXPAYERS

56% 21% 5% 3% 11% 4%

ENMU-RUIDOSO HAS AN ADVISING MODEL THAT HELPS STUDENTS STAY ON

TRACK TO COMPLETE THEIR REQUIRED COURSES WITHOUT WASTING TIME AND

MONEY ON UNNECESSARY COURSES. 55% 27% 2% 3% 8% 5%

*LESS THAN 1% REPORTED.



JUNE 2019 PAGE 14

Voters were given different statements about ENMU-Ruidoso and for each one asked to rate if it makes them have a much more positive, somewhat more positive, somewhat more negative, or much more negative opinion of the college or if it does not make a difference in their opinion of the college.

As shown on the preceding page, 72% of voters say they have a much more positive and 15% have a somewhat more positive opinion of ENMU-Ruidoso when told, ENMU-Ruidoso has partnerships with area school districts to provide dual credit classes. Students can earn college credits while in high school, allowing them to complete college in less time and at less expense.

Nearly nine-in-ten voters (89%) sa y they have either a much more positive (65%) o r somewhat more positive (24%) opinion of the college when told ENMU-Ruidoso offers needed training programs for many of our area's first responders, including fire fighters and emergency medical specialists. People a lready working as first responders can come to ENMU-Ruidoso to refresh and update their skills.

Eighty-eight percent of respondents also say they have either a much more positive (66%) or somewhat more positive (22%) opinion of the college when told ENMU-Ruidoso has programs that prepare local residents for careers in nursing, emergency medical, cyber security, wildland fire, and other fields important to Lincoln County.

Approximately four-fifths (82%) say they have much more positive (58%) or somewhat more positive (24%) opinion of ENMU-Ruidoso when informed the college has a unique relationship with the New Mexico Workforce Connection and has created a “one-stop-shop” for residents who need training in order to find well-paying jobs and that ENMU-Ruidoso’s early Childhood Education program and its Elementary/Special Education program helps prepare local residents for teaching positions in local schools.

Eighty-two percent also gain a more positive view of ENMU-Ruidoso when told the college offers academic and workforce associate degree programs that prepare students to transfer into bachelor degree programs at most accredited universities in the nation, making this an affordable option for those seeking four-year degrees and that ENMU-Ruidoso has an advising model that helps students stay on track to complete their required courses without wasting time and money on unnecessary courses.

Approximately three-in-four voters (77%) say they have a more positive opinion of ENMU-Ruidoso when informed that many graduates of ENMU-Ruidoso remain in the area to live, work, raise families and pay taxes, providing a solid "return on investment" for local taxpayers (77%).



JUNE 2019 PAGE 15

OVERALL IMPORTANCE OF VARIOUS USES OF THE BOND MONEY TOTAL SAMPLE (N=199)

RANKED BY HIGHEST PERCENTAGE “VERY IMPORTANT” VERY

IMPORTANT

SOMEWHAT

IMPORTANT

SOMEWHAT

UNIMPORTANT

VERY

UNIMPORTANT UNSURE

WON’T

SAY

THIS BOND PROPOSAL WOULD PROVIDE SPACE AND STATE-OF-THE-ART

LEARNING CLASSROOMS FOR NEW AND EMERGING WORKFORCE

PROGRAMS IMPORTANT TO THE FUTURE OF RUIDOSO AND LINCOLN

COUNTY.

63% 22% 6% 4% 3% 2%

THE BOND REFERENDUM, IF APPROVED, WOULD ALLOW THE COLLEGE TO

IMPLEMENT A FUTURE-LOOKING ACADEMIC PLAN OF NEW PROGRAMS, WHICH WILL HELP LOCAL RESIDENTS PREPARE FOR RELEVANT, WELL-PAYING JOBS AND CAREERS.

63% 20% 5% 6% 4% 2%

THIS BOND PROPOSAL WOULD LARGELY BE BASED ON THE

RECOMMENDATIONS OF LOCAL CITIZENS, AREA EMPLOYERS, AND

WORKFORCE LEADERS WHO HAVE STUDIED THE WORKFORCE AND NEEDS

OF THE COMMUNITY.

58% 25% 7% 3% 4% 2%

THE BOND PROPOSAL WOULD INCLUDE, IN ADDITION TO CLASSROOMS, A

MULTI-FUNCTIONAL AUDITORIUM WHICH WOULD HOLD 100 OR MORE

PEOPLE AND COULD BE USED FOR CLASSES, CONFERENCES AND

COMMUNITY EVENTS.

46% 27% 9% 10% 6% 2%

Voters were informed that ENMU-Ruidoso is considering a bond proposal for various reasons and asked to rate the importance of each one. Overall, each of the reasons given is perceived to be at least somewhat important by the large majority of voters, though 85% say it is either very important (63%) or somewhat important (22%) that the bond proposal would provide space and state-of-the art learning classrooms for new and emerging workforce programs important to the future of Ruidoso and Lincoln County.

Over four-fifths of the voters feel it is either very important (63%) or somewhat important (20%) that the bond referendum, if approved, would allow the college to implement a future-looking academic plan of new programs, which will help local residents prepare for relevant, well-paying jobs and careers.

Eighty-three percent of voters feel it is either very important (58%) or somewhat important (25%) that the bond proposal would largely be based on the recommendations of local citizens, area employers, and workforce leaders who have studied the workforce and needs of the community.

Finally, approximately three-in-four voters feel it is very important (46%) or somewhat important (27%) that the bond proposal would include, in addition to classrooms, a multi-functional auditorium which would hold 100 or more people and could be used for classes, conferences, and community events.


■

SUPPORT/OPPOSE $3 MILLION BOND REFERENDUM FOR

ENMU-RUIDOSO AFTER RECEIVING MORE INFORMATIONTOTAL SAMPLE (N=199)

80%

60%

40%

20%

0%

11

9% 11

11

5%

2%

24

%

23

%

% % %

49

% 56

%

STRONGLY SOMEWHAT SOMEWHAT STRONGLY DON'T KNOW/ SUPPORT SUPPORT OPPOSE OPPOSE WON'T SAY

PRE-MESSAGING POST-MESSAGING


JUNE 2019 PAGE 16

After hearing more information about the programs and services ENMU-Ruidoso offers and some of the reasons why the college is considering a bond referendum, voters were again asked to rate their level of support or opposition to the $3 million bond. Overall, those who strongly support the bond proposal increases from 49% to 56%, while 23% say they somewhat support the bond after being given more information.

Thus, 79% of voters are at least somewhat supportive of the bond after hearing more information compared to 20% who remain either somewhat opposed (9%) or strongly opposed (11%).


FREQUENCY OF VOTING IN BOND/TAX/DEVELOPMENT

RELATED ELECTIONS TOTAL SAMPLE (N=199)

60%

40%

20%

0%

38% 34%

15%

6% 5%

VOTE VOTE VOTE VOTE IN VOTE IN

IN ALL IN MOST IN SOME VERY FEW NONE


JUNE 2019 PAGE 17

Approximately three-quarters of the survey respondents say they either vote in all (38%) or most (34%) in elections relating to municipal bonds, taxes, and development, while 15% say they vote in some of those elections and 11% say they only vote in a few (6%) or none (5%) of these types of elections.


EASTERN NEW MEXICO UNIVERSITY

RUIDOSO

JUNE 18 2019 PRESENTEDBY:

BRIAN SANDEROFF, PRESIDENT

METHODOLOGY

RESEARCH OBJECTIVES: TO MEASURE VOTER AWARENESS

AND OPINION OF ENMU-RUIDOSO

AND MEASURE SUPPORT LEVELS FOR

A PROPOSED $3 MILLION BOND

REFERENDUM

DATA COLLECTION METHOD: TELEPHONE INTERVIEWS (N=124)

MAIL SURVEYS (N=75)

TOTAL SAMPLE SIZE: N=l99

FIELD DATES: MAY 3RD AND JUNE 3RD, 2019

JUNE2019 RESEARCH& Po u 1NG, INC.

REPRESENTATIVENESS OF POLLING SAMPLE

DEMOGRAPHIC GROUP

POLLING

SAMPLE

REGISTEREO VOTERS IN ENMU•R TAX DISTRICT

GENDER

FEMALE 55% 54%

ETHNICITY

H ISPANIC 18% 17%

PARTY AFFILIATION

REPUBLICAN I 48% 49% I D EMOCRAT 25% 25%

I NDEPENDENT/ O THER 22% 25% I I AGE

18 TO 49 26% 34% I SOTO 64 34% 27%

65 AND OVER 39% 39% I REGION

RUIDOSO 66% 70%

R UIDOSO D OW NS 21% 20%

OTHE R 13% 10%

JUNE 2019 -

RESEARCH &Po LLING, INC.

IMPRESSION OF ENMU-RUIDOSO

TOTAL SAMPLE (N=199) 100%

80%

• " ,.60%

45% 40%

20%

0% 5 4 3 2 1 NEVER

VERY VERY HEARD OF/

FAVORABLE UNF AVORABLE WON'T SAY

JUNE 2019 RESEARCH & Po l LING, INC. 4

FAVORABILITY OF VARIOUS COLLEGES IN THE REGION

TOTAL SAMPLE ( N=199)

RAN KED BY HI GHEST P ERCENTAGE "VE RY FAVORAB LE"

VeryFavorable

5 .---- .---- .---- .---- ,--- , .---- • .---- r7 r7 r---. r7 r---. .--- 4 3 2

Very

UNFAVORABLE

1

HaveNeverR

HEARD OF Don't Know/

Won't Say M EANt

ENMU - RUIDOSO 45% 25% 16% 5% 4 % 2% 3% 4.1

ENMU - ROSWELL 29% 20% 27% 2% 1% 9% 12% 3.9

NMSU -ALAMOGORDO27%

23% 19% 4%

2% 14% 11% 3.9

t THE MEAN SCORE 15 DERIVED BYTAK1NGTHE AVERAGE SCOREBASED ON THE 5-POINT SCAlf. THF VERY Favorablef RESPONSEIS Assigned aA Value OF 5; THE Very Unfavorablef RESPONSE IS ASSIGNED A VALUE OF 1. THE Don't Know/Won'tQN'J SayRESPONSES ARE EXCLUDED FROM THE CALCULATION OF THE MEAN.

JUNE2019 RESEARCH&POLLlNG, INC.

OVERALL VALUE ENMU-RUIDOSO BRINGS TO THE COMMUNITY

TOTAL SAMPLE (N=199) 80%

58%

4%1% 2%

VERY SOMEWHAT LITTLE No WON'T

VALUABLE VALUABLE VALUE VALUE UNSURE SAY

JUNE 20 19 RESEARCH& Polling INC.

5

OVERALL FAMILIARITY WITH EDUCATIONAL PROGRAMS

AND SERVICES OFFERED BY ENMU-RUIDOSO

TOTAL SAMPLE (N=l99) 80% ---.--------------------------,

40%

23% 18%

20%

3%

0%

VERY SOMEWHAT NOT AT ALL UNSURE

FAMILIAR FAMILIAR FAMILIAR

JUNE 2019 RESEARCH & PoLUNG, fNC.

OVERALL RATING OF THE QUALITY OF EDUCATION PROVIDED

BY ENMU-RUIDOSO

TOTAL SAMPLE (N=l99)

28%

2%

32%

EXCELLENT GOOD FAIR POOR UNSURE WON'T

SAY

JUNE 2019 RESEARCH & PoLUNG, INC.

LEVELOF CONSIDERATION GIVEN TO ENMU-RUIDOSO

FOR POST HIGH SCHOOL EDUCATION OR JOB TRAINING

(FOR YOURSELF, YOUR CHILD OR SOMEONE You KNOW)

TOTAL SAMPLE (N=199)80%

60%

40%

20%

1% 0%

49%

STRONGLY SOMEWHAT WOULD NOT UNSURE WON'T

CoNSIDER IT CONSIDER IT CoNSIDER AT ALL SAY

Jut, 2019 RE:sLUCH &Pou .ING, INc.

SUPPORT/OPPOSE $3 MILLION BOND REFERENDUM

FOR ENMU-RUIDOSO

TOTALSAMPLE(N=199) 60%

49% r------------------1I MoST SUPPORTIVE OF BoND

I • YOUNGER VOTERS

ISSUE: I I

I • CoLLEGE GRADUATES I I • DEMOCRATS I : • Ru100so/Ru1DOSO OowNS VOTERS I

40% ---------- 1

I I •

THOSE WHO :

RATETHE QUALITY OF EDUCATION HIGHLY

I II

I • RATE T HE VALUE TO THE COMMUNITY HIGHLY I I • HAVE HIGHER AWARENESSLEVELS OF ENMU•Rl------------------~ I

20%

0%

STRONGLY SOMEWHAT SOMEWHAT STRONGLY WON'T

SUPPORT SUPPORT OPPOSE OPPOSE SAY

JuHE 2019 10

-- -

1 -:' - , __ .. _

.

.

~ .

•

--~~----.. - -~ - . - .._ - ..,_ - _; - -

POSITIVE OR NEGATIVE OPINION OF ENMU-RUIDOSO BASED

ON VARIOUS STATEMENTS - -

TOTAL SAMPLE (N=199)

RANKED BY HIGHEST PERCENTAGE "MUCH MORE POSITIVE"

MUCH MORE

POSITIVE

so-T MORE

PosmVE

SOMEWHJIT MORE

NEGATIVE

MUCH MORE

NEGATIVE

DOES NOT MAKE A

DIFFERENCE

DON'T KNOW/

WON'T SAY

HAS PARTNERSHIPS WITH AREA SCHOOL

DISTRICTS TO PROVIDE DUAL CREDIT CLASSES. STUDENTS CAN EARN COLLEGE CREDITS WHILE

IN HIGH SCHOOL, ALLOWING THEM TO

COMPLETE COLLEGE IN LESS TIME AND AT LESS EXPENSE.

72% 15% ,. 3% 5% 5%

HAS PROGRAMS THAT PREPARE LOCAL RESIDENTS FOR CAREERS IN NURSING,

EMERGENCY MEDICAL, CYBER SECURITY,

WILDLAND FIRE, AND OTHER FIELDS IMPORTANT TO LINCOLN CoUNTY.

66% 22% 1% 3% 4% 4%

OFFERS NEEDED TRAINING PROGRAMS FOR

MANY OF OUR AREA'S FIRST RESPONDERS, INCLUDING FIRE FIGHTERS AND EMERGENCY

MEDICAL SPECIALISTS. PEOPLE ALREADY

WORKING AS FIRST RESPONDERS CAN COME TO ENMU·RUIDOSO TO REFRESH AND

UPDATE THEIR SKILLS.

65% 24% 1% 3% 5% 3%

JUNE 2019 f>E:s.EARCH & PoLLtNG, IMC. 11


ON VARIOUS STATEMENTS (CONTINUED)

TOTAL SAMPLE (N=199)

RANKED BY HIGHEST PERCENTAGE "MUCH MORE POSITIVE"

MUCH MORE

POSITIVE

SO-T MORE

POSmVE

SOMEWHAT MORE

NEGATIVE

MUCH MORE

NEGATIVE

DOES NOT MAKE A

DIFFERENCE

DON'T KNOW/

WOl(TSAY

HAS A UNIQUE RELATIONSHIP WITH THE NEW

MEXICO WORKFORCE CoNNECTION AND HAS

CREATED A "ONE-5TOP SHOP" FOR RESIDENTS

WHO NEED TRAINING IN ORDER TO FIND

WELL-PAYING JOBS.

. 58% 24% 2% 3% 9% 5%

EARLY 0tlLDHOOD EDUCATION PROGRAM AND ITS ELEMENTARY/SPECIAL EDUCATION

PROGRAM HELPS PREPARE LOCAL RESIDENTS

FOR TEACHING POSITIONS IN LOCAL SCHOOLS.

58% 24% 2% 3% 8% 5%

HAS ACADEMIC AND WORKFORCE ASSOCIATE DEGREE PROGRAMS THAT PREPARE STUDENTS

TO TRANSFER INTO BACHELOR DEGREE

PROGRAMS AT MOST ACCREDITED UNIVERSITIES IN THE NATION, MAKING THIS AN

AFFORDABLE OPTION FOR THOSE SEEKING

FOUR-YEAR DEGREES

57% 25% 4% 2% 9% 4%

JUNE 2019 P.f:S.EARCH & ?cLUNG, IMC. 12


ON VARIOUS STATEMENTS (CONTINUED)


RANKEO BY HIGHEST PERCENTAGE "MUCH MORE POSITIVE"

MUCH MORE

POSITIVE

SOMEWHAT

MORE POSITIVE

SOMEWHAT

MORE NEGATIVE

MUCH

MORE NEGATIVE

DOES NOT MAKE A

DIFFERENC

DON'T KN<m/

WON'T SAY

MANY GRADUATES OF ENMU-RUIDOSO

REMAIN IN THE AREA TO LIVE, WORK, RAISE

FAMILIESAND PAY TAXES, PROVIDING A SOLID

"RETURN ON INVESTMENT" FOR LOCAL

TAXPAYERS

56% 21% 5% 3% 11% 4%

HASAN ADVISING MODEL THAT HELPS

STUDENTS STAY ON TRACK TO COMPLETE THEIR

REQUIRED COURSES WITHOUT WASTING TIME

AND MONEY ON UNNECESSARY COURSES.

55% 27%

E

2% 3% 8% 5%

JUNE 2019 RESEARCH& PoLUNG, fNC. 13

OVERALL IMPORTANCE OF VARIOUS USES OF THE BOND MONEY ~ ~ ~ ~


RANKED BY HIGHEST PERCENTAGE "VERY IM PORTANT"

VERY IMPORTAN

SOMEWHAT T IMPORTANTU

SOMEWHAT Nlllll'ORTAN

VERY T UNIMPORTANTUNSURE

WON'T SAY

To PROVIDE SPACE AND STATE·OF·THE·ART

LEARNING CLASSROOMS FOR NEW AND EMERGING

WORKFORCE PROGRAMS IMPORTANT TO THE

FUTURE OF RUIDOSO AND LINCOLN COUNTY.

63% 22% 6% 4% 3% 2%

TO ALLOW THE COLLEGE TO IMPLEMENT A FUTURE·

LOOKING ACADEMIC PLAN OF NEW PROGRAMS,

WHICH WILL HELP LOCAL RESIDENTS PREPARE FOR

RELEVANT, WELL-PAYING JOBS AND CAREERS.

63% 20% 5% 6% 4% 2%

THIS BOND PROPOSAL WOULD LARGELY BE BASED

ON THE RECOMMENDATIONS OF LOCAL CITIZENS,

AREAEMPLOYERS, AND WORKFORCE LEADERS

WHO HAVE STUDIED THE WORKFORCE AND NEEDS

OF THE COMMUNITY.

58% 25% 7% 3% 4% 2%

A MULTI-FUNCTIONAL AUDITORIUM WHICH WOULD

HOLD 100 OR MORE PEOPLE AND COULD BE USED

FOR CLASSES, CONFERENCES AND COMMUNITY

EVENTS.

46 % 27% 9% 10% 6% 2%

JUNE 2019 RESEARCH & PoLU NG, INC. 14

SUPPORT/OPPOSE $3 MILLION IN BOND REFERENDUM

FOR ENMU-RUIDOSO AFTER RECEIVING MORE INFORMATION

T OTAL SAMP LE (N=l99)

80%

60%

40%

20%

0% STRONGLY SOMEWHAT SOMEWHAT STRONGLY DON'T KNOW/

1SUPPORT SUPPORT OPPOSE OPPOSE WON TSAY

■ PRE-MESSAGING II POST- MESSAGING

JUNE 2019 RESEARCH& PoLUNG, fNC. 15

VISION P

URPOSE

POSS

IBILITIES

E N MU - R U I D O S O

A N D T H E C O MM

U N I T Y I T S E R V E S!!~!t,CJO

NEW MEXICO

CITIZENS ADVISORY COMMITTEE (CAC)

• Representation from:•Village of Ruidoso•City of Ruidoso Downs•Lincoln County•Ruidoso Schools•Commercial Business•Media•Citizens

PURPOSE:Tour of facilities• Understand enrollment

trends• Discuss academic programs• Invite ideas on new

programs• Evaluate fiscal affairs• Discuss funding

opportunities• Be a Leader and driver in the

future for economic vitality

!!•.'!~~ :o NEW MEXICO

KEY TO A STRONG ECONOMY

The key to economic development and a strong economy is a strong workforce.

The economy in Lincoln County is coming back stronger and input from community members and businesses are saying that a skilled workforce is critical if they’re going to grow or expand.

• “We need graduates that have life skills and competencies.” • “We need certificates and training to support our fire service,

water and wastewater, nursing, culinary, etc.” • “We need to expand our business. Can you help us find

qualified people with public relation and/or marketing skills?”

POSSIBILITIES AND OPPORTUNITIES AWAITING

39,285 GSF Building in a central location 16,850 GSF Annex Building

• Construction planned for additional classrooms • 140 seat lecture hall and multipurpose room

ENMU Ruidoso is a cornerstone in the community and has opportunity to partner with our residents for enhance learning, entrepreneurship, and economic benefit.

The cultivation and creation of new talent, driven by learning at colleges and universities, leads to entrepreneurial innovation and draws established businesses to the community.

IT’S MORE THAN A BUILDINGENMU-Ruidoso is a comprehensive community college offering associate and

certificate programs supporting individuals, employers, and the community, as well as the first two years of a bachelor’s degree for those who seek additional higher education. We partner with other colleges to locally deliver additional fields of study. The college is recognized as a leader in online education, and its location in beautiful Ruidoso, New Mexico, makes it a popular “destination college” for students across the region.

The Village Comprehensive Plan is currently in progress and has invited community input on Natural Resources, Parks & Recreation, Land Use, Housing, Transportation, Utilities & Water Resources, and

Economic Development and Community ServicesENMU Ruidoso has the opportunity to develop new programs

aimed at improving student retention and degree completion. Community input is calling for specific training

and program certificates that the college could offer to address the skilled workforce needs.

PROGRESS IN MOTION

Existing Facilities • Trades Space, Classrooms & Labs • Library, Front Lobby

Current Renovation at 721 Mechem Dr. • Additional Classroom • Seminar/Study rooms • 140 Seat Lecture Hall – Multipurpose Room for Fine Arts

performances, conferences, special events

AN INVESTMENT IN EDUCATION AND ENMU-RUIDOSO

• The Citizens Advisory Committee discussed proposed plansfor ENMU-Ruidoso and the possibilities to be a cornerstonein economic vitality for growing the community.

• An investment in enhancing programs and services at ENMUwill bring a range of returns (monetary and non-monetary)that benefit both the person investing in the education andthe community in which they live.

• An investment in our community youth will educate them andpossibly keep them in Ruidoso to become future businesses,managers, leaders and elected officials.

A PRIME TIME TO CONNECT TO THE MOMENTUM

• The current momentum in the community presentsan opportunity for ENMU-Ruidoso to partner withthe citizens to:• Expand the existing base by growing traded-sector industry base

• Enhance learning for our local residents andprovide programs for existing/future business

• Keep our local students home and build a trainedworkforce

• ProvideEntrepreneur and internship programs

BENEFITS TO THE COMMUNITY

• Enhanced programs and services at ENMU-Ruidoso will raise theskill of the labor force and support the needs of the local businesses

• The cultivation and creation of new talent, driven by learning atENMU-Ruidoso will lead to entrepreneurial innovation and will drawestablished businesses to the region. It’s the driver that decideswhere projects go.

Education is a launching pad for our region’s entrepreneurs. It is an important factor in attracting new businesses and creating new jobs here. ENMU Ruidoso is integral to the economic vitality of the community.

• It will support our workforce, from health care, nursing, retail, andtechnology to our restaurants, hotels, and breweries.

AN INVESTMENT WITH A GUARANTEED RETURN

• Will the community support an investment in our local youth,community residents and enhanced educational opportunities?

• General Obligation Bond in an amount of $3 million to fund theproposed improvements discussed in the Citizens AdvisoryCommittee

• Unanimous vote of with 1 abstention.

VISION

PURPO

SE

POSS

IBILITIES

ENMU-Ruidoso and th

e community

it serve

s

EN MJRUiDOSO

N ENMU

Ruidoso Branch Community College

POSSIBLE GENERAL OBLIGATION BONDS

BOND STRUCTURE ILLUSTRATIONS AND

ELECTION TIMELINE

JULY 18, 2019

Hilltop Securities ~ A Hilltop Holdings Company .

1201 Elm Street, Suite 3500 | Dallas, Texas 75270 | Phone (214) 953-4000 | Fax (214) 840-5081

Schedule 1Eastern New Mexico University ‐ Ruidoso Branch Community College

General Obligation Issuance Scenarios10 Year Term

1 2 3 4 5 6 7 8 9 10 11 12

$ 3,000,0001/1/2020 Issuance

$ 1,500,0001/1/2022 Issuance

$ 3,000,0001/1/2024 Issuance

Aggregate Tax Impact

FYE 30‐Jun

TaxableAssessed Value

TAV Growth

10 Year Term ‐ 4.00%Debt Service


10 Year Term ‐ 4.50%Debt Service Debt Service Tax Rate (1)

TargetTax Rate

Mill Levyat Target (1)

Annual Tax ($) Per$100,000 Property Value (2)

FYE 30‐Jun

2019 $ 713,584,862 $ ‐ 20192020 727,856,559 2% $ ‐ ‐ 20202021 742,413,690 2% 835,000 835,000 1.1500 1.1500 836,700 38.33 20212022 757,261,964 2% 853,400 $ ‐ 853,400 1.1500 1.1500 853,434 38.33 20222023 772,407,204 2% 678,000 190,313 868,313 1.1500 1.1500 870,503 38.33 20232024 787,855,348 2% 158,400 729,500 $ ‐ 887,900 1.1500 1.1500 887,913 38.33 20242025 803,612,455 2% 158,600 111,025 631,250 900,875 1.1500 1.1500 905,671 38.33 20252026 819,684,704 2% 158,600 107,625 655,200 921,425 1.1500 1.1500 923,785 38.33 20262027 836,078,398 2% 158,400 109,225 670,900 938,525 1.1500 1.1500 942,260 38.33 20272028 852,799,966 2% 163,000 110,613 244,800 518,413 0.6203 1.1500 961,106 38.33 20282029 869,855,965 2% 162,200 111,788 241,700 515,688 0.6049 1.1500 980,328 38.33 20292030 887,253,084 2% 161,200 107,750 243,375 512,325 0.5892 1.1500 999,934 38.33 20302031 896,125,615 1% 108,713 244,600 353,313 0.4023 1.1500 1,009,934 38.33 20312032 905,086,871 1% 109,463 245,375 354,838 0.4000 1.1500 1,020,033 38.33 20322033 914,137,740 1% 245,700 245,700 0.2743 1.1500 1,030,233 38.33 20332034 923,279,117 1% 245,575 245,575 0.2714 1.1500 1,040,536 38.33 20342035 932,511,909 1% 1.1500 1,050,941 38.33 2035

$ 3,486,800 $ 1,796,013 $ 3,668,475 $ 8,951,287.50

(1) Tax rate per $1,000 assessed value; collection at 98%.(2) Tax assessed value based on 1/3 of property value.

‐

200,000.00

400,000.00

600,000.00

800,000.00

1,000,000.00

1,200,000.00

2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032

Schedule 1 Graph

Series 2020 Series 2022 Series 2024 Mill Levy Revenuesat Target Tax Rate of $1.15- - -

Schedule 2Eastern New Mexico University ‐ Ruidoso Branch Community College

General Obligation Issuance Scenarios10 Year Term

1 2 3 4 5 6 7 8 9 10 11 12

$ 3,000,0001/1/2020 Issuance

$ 3,000,0001/1/2022 Issuance

$ 3,000,0001/1/2024 Issuance

Aggregate Tax Impact

FYE 30‐Jun

TaxableAssessed Value

TAV Growth



10 Year Term ‐ 4.50%Debt Service Debt Service Tax Rate (1)

TargetTax Rate

Mill Levyat Target (1)

Annual Tax ($) Per$100,000 Property Value (2)

FYE 30‐Jun

2019 $ 713,584,862 $ ‐ 20192020 727,856,559 2% $ ‐ ‐ 20202021 742,413,690 2% 905,000 905,000 1.2500 1.2500 909,457 41.67 20212022 757,261,964 2% 925,600 $ ‐ 925,600 1.2500 1.2500 927,646 41.67 20222023 772,407,204 2% 562,200 380,625 942,825 1.2500 1.2500 946,199 41.67 20232024 787,855,348 2% 157,000 804,000 $ ‐ 961,000 1.2500 1.2500 965,123 41.67 20242025 803,612,455 2% 152,200 319,888 511,250 983,338 1.2500 1.2500 984,425 41.67 20252026 819,684,704 2% 152,400 315,113 535,600 1,003,113 1.2500 1.2500 1,004,114 41.67 20262027 836,078,398 2% 152,400 315,125 551,925 1,019,450 1.2500 1.2500 1,024,196 41.67 20272028 852,799,966 2% 152,200 319,713 306,675 778,588 0.9316 1.2500 1,044,680 41.67 20282029 869,855,965 2% 156,800 318,663 306,550 782,013 0.9174 1.2500 1,065,574 41.67 20292030 887,253,084 2% 156,000 317,188 310,975 784,163 0.9018 1.2500 1,086,885 41.67 20302031 896,125,615 1% 315,288 309,725 625,013 0.7117 1.2500 1,097,754 41.67 20312032 905,086,871 1% 317,963 308,025 625,988 0.7057 1.2500 1,108,731 41.67 20322033 914,137,740 1% 305,875 305,875 0.3414 1.2500 1,119,819 41.67 20332034 923,279,117 1% 308,275 308,275 0.3407 1.2500 1,131,017 41.67 20342035 932,511,909 1% 1.2500 1,142,327 41.67 2035

$ 3,471,800 $ 3,723,563 $ 3,754,875 $ 10,950,237.50

(1) Tax rate per $1,000 assessed value; collection at 98%.(2) Tax assessed value based on 1/3 of property value.

‐

200,000.00

400,000.00

600,000.00

800,000.00

1,000,000.00

1,200,000.00

2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034

Schedule 2 Graph

Series 2020 Series 2022 Series 2024 Mill Levy Revenuesat Target Tax Rate of $1.25- - -

EASTERN NEW MEXICO UNIVERSITY RUIDOSO BRANCH COMMUNITY COLLEGE DISTRICT

2019 GENERAL OBLIGATION ELECTION CALENDAR

DATE ACTION RESPONSIBLE

PARTIES

Thursday, August 15, 2019 Ruidoso Branch Community College Board passes resolution authorizing the bond question

Ruidoso Branch McCall – Bond Counsel

Before Tuesday, August 27, 2019

Certified copy of Election Resolution and Proclamation in English and Spanish filed with the county clerk

Ruidoso Branch McCall County Clerk

Before Tuesday, August 27, 2019

The form of ballot questions a copy of the resolution proposing the questions furnished sent by the county clerk to the secretary of state not less than seventy days prior to the election (§ 1-16-8 post HB 98)

Lincoln County Clerk

No later than Friday, September 20, 2019

Submit Election Resolution and Proclamation to the Ruidoso News for publication three times - at least once a week for three consecutive weeks, the last insertion to be not less than thirty days prior to the proposed election (§21-2A-10)

Lincoln County Clerk McCall

No later than Sunday, September 22, 2019

First publication of Election Resolution and Proclamation

Newspaper

No later than Sunday, September 29, 2019

Second publication of Election Resolution and Proclamation

Newspaper

No later than Sunday, October 6, 2019

Third publication of Election Resolution and Proclamation

Newspaper

Beginning Tuesday, October 8, 2019

Early Voting Begins Voters may vote early by mail or in-person at county clerk's office beginning the 28th day before the election. (Section 1-6-5, NMSA 1978).


Tuesday, October 8, 2019 Last day for voter registration - until 5:00 p.m. (certificates must be received by the28th day immediately preceding theelection) (§ 1-4-8(A) NMSA 1978)


DATE ACTION RESPONSIBLE

PARTIES

Saturday, October 19, 2019 Early voters may vote in person on a voting system at an alternate voting location established by the County Clerk. (§ 1-6-5.7 NMSA 1978)


Tuesday, October 22, 2019 Submit Election Proclamation, in English and Spanish, to the Ruidoso News to be published on Friday, October 26, 2019. (§ 1-11-3, NMSA 1978)


Between Thursday, October 24, 2019 And Tuesday, October 29, 2019

Post Election Proclamation in English and Spanish, in a public building in the County; broadcast on a radio station in appropriate Native American languages if County is affected by federal Voting Rights Act of 1965, as amended. (§ 1-11-3 NMSA 1978)


Friday, October 25, 2019 Publication of Election Proclamation, in English and Spanish, in the Ruidoso News (§ 1-11-3 NMSA 1978)

Newspaper

Saturday, November 2, 2019 Last day for an early voter to vote in person on a voting system at an alternate voting location established by the Clerk. (§ 1-6-5.7(A) NMSA 1978)


Tuesday, November 5, 2019 ELECTION HELD 7:00 A.M. TO 7:00 P.M.

Absentee ballots accepted until 7:00 p.m. (§ 1-6-10(B) NMSA 1978)

County Clerk

Friday, November 8, 2019 through Friday, November 15, 2019

County Canvassing Board meeting within 3 days after election to canvass returns and issue Certificate of Canvass (§ 1-13-3 NMSA 1978; § 1-13-13(A) NMSA 1978)

County Canvassing Board

TBD Publish results of election; §l-22-15(E) (published once in newspaper of general circulation in branch college district)

Newspaper

TBD Prepare certificate for Attorney General stating no litigation has been filed regarding question presented to voters; §21- 2A-10(C); §21-14-2(H)(3); §22-18-10 (10 days after the publication of the certificate of the results of the bond election)


*This timetable of events may vary depending on meeting schedules, publication dates, and any election contest.

ENMU-Ruidoso Bond Referendum Timeline

BOND PLANNINGBoard Approves Election (8-18)Data Gathering/Documentation Research & Polling SurveyCAC Meetings lMay 21 lJune 4 lJune 18 lJuly 9CAC Recommendation to Board lThursday, July 18 at Special Meeting

IMPORTANT DATESResolution to County Clerk lBefore Tuesday, Aug 27First Pub of Election Resolution lSunday, Sept 22Second Pub of Resolution lSunday, Sept 29Third Pub of Resolution lSunday, Oct 6Date for Mail Absentee Ballots lTuesday, Oct 8Last day for Voter Registration lTuesday, Oct 8

EARLY VOTING Oct 8-Nov 2ELECTION DAY lTuesday, Nov 5

COMMUNICATIONSBond Webpage PublishedBond Brochures DistributedBond Posters at CampusMailing to Students, ParentsBond PresentationsSocial Media CampaignYard Signs, Other SignsAdvertising Announcements

Work Items May June July Aug Sept Oct Nov

-

Thursday, July 18, 2019 at 9:07:19 AM Mountain Daylight TimeRyan Carstens

Subject: [EXTERNAL] RE: Presenta3on for Thursday

Date: Thursday, 18 July, 2019 at 7:54:47 AM Mountain Daylight Time

From: Greg Salinas <[email protected]>

To: George Williford (HTS) <[email protected]>, Carstens, Ryan

<[email protected]>

CC: April Stephens <[email protected]>

AHachments: image002.png, ENMU-R November 5 2019 bond elec3on calendar 7-18-19.docx

ENMU-External

A]ached is a short calendar of the statutory requirements related November 5 elec3on on the bond

proposi3on.

As we discussed, the ENMU-Ruidoso Board will adopt a resolu3on on August 15th

to authorize the bond

proposi3on for the November elec3on. While the Board has taken ac3on in August 2018 to call for a bond

elec3on in 2019, the Board hasn’t taken specific ac3on on the bond proposi3on’s wording, including specific

purpose, the amount of the bonds and the par3cular date of the elec3on. Sec3on 1-16-3B of the New Mexico

statutes provides “[w]henever a local government ballot ques3on is to be submi]ed to the voters of a local

government . . ., not less than seventy days before the elec3on at which the ballot ques3on is proposed . . .,

the local government shall file a resolu3on proposing the ballot ques3on with the county clerk . . .” The

resolu3on to be adopted by the ENMU-Ruidoso Board will provide the specific bond ques3on and request the

Lincoln County Clerk to do what is necessary to assure the proposi3on is on the November 5 ballot.

I am able to receive email and plan to be back in the office Monday.

Greg

Gregory B. Salinas

T 512.478.3805

NOVEMBER 5, 2019 REGULAR LOCAL (BOND PROPOSITION) ELECTION CALENDAR **

** This calendar references statutory requirements of the Local Election Act, as amended by HB 407, which went into effect with the Governor’s signing on April 3, 2019.

August 26, 2019 Last day for Local Board to adopt Resolution for regular election ballot questions [NMSA 1978, § 1-16-3(B)]

August 27, 2019 Deadline for filing Board Resolution for regular election ballot questions with County Clerk of each county containing voting precincts [NMSA 1978, § 1-16-3(B)]

September 20, 2019 Deadline for County Clerk to have access to ballots to send to federally qualified electors [NMSA 1978, § 1-10-5]

September 26, 2019 Deadline for County Clerk to have all other printed ballots in possession [NMSA 1978, § 1-10-5]

October 8, 2019 Deadline to register to vote in November 5, 2019 Regular Local Election [NMSA 1978, § 1-4-8(A)]

October 8, 2019 Absentee voting begins [NMSA 1978, § 1-6-5(F)]

October 8, 2010 Early voting begins [NMSA 1978, § 1-6-5.7(A)]

October 24, 2019 First day for County Clerk's publication of first of two publications of election proclamation with candidate name, question(s) if any, and precinct board members in English and Spanish [NMSA 1978, § 1-22-11]

October 31, 2019 Last day for County Clerk's publication of second of two publications of proclamation with candidate names, question(s) if any, and precinct board members in English and Spanish [NMSA 1978, § 1-22-11]

November 2, 2019 Last day to vote Early [NMSA 1978, § 1-6-5.7(A)]

November 5, 2019 Election Day

November 11, 2019 First day for county canvassing board (the County Commission) to: (1) meet to approve the report of the canvass of the returns; (2) declare the results of the election and of all ballot questions affecting only precincts within the county, and (3) issue a certificate of canvass of the results of the election and send one copy to: (a) the County Clerk, (b) each local government with a candidate or ballot question, (c) the Secretary of State, (d) the State Records Center, and (e) the State Canvassing Board [NMSA 1978, §§ 1-13-13(A), (B), and (C)]

November 15, 2019 Last day for county canvassing board (the County Commission) to complete canvassing duties (see prior deadline) [NMSA 1978, §§ 1-13-13(A), (B), and (C)] (Note: For counties with more than 150,000 voters, the deadline is November 18, 2019}

November 20, 2019 Suggested date for publication of results of election if ballot included a bond question [NMSA 1978, § 22-18-10]

MJ RUIDOSO


Institutional Bonding Capacity (per Hilltop Securities analysis, July 2019)

Institution: ENMU Ruidoso Branch Community College

Project: College Nexus Project, Phase II 19/7/19

BOND CAPACITY EVALUATION

Current Taxable Valuation of District $727,565,648

Bond Issuance Limit (3% of valuation) $21,826,969

Bonded Debt Current Outstanding Bonds as of Dec 31, 2016 $0 This GOB Issuance – Anticipated 6 months after voting $3,000,000 Total with proposed issuance $3,000,000

Excess Bonding Capacity as of Day of Voting $18,826,969

709 Mechem Dr. Ruidoso, NM 88345 575.257.3006ruidoso.enmu.edu

EN

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