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BDCL

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Eastern Housing Limited (EHL) was established in 1964 with the objectivesof development of land for housing in the urban areas of Dhaka. The needfor the founding of such an organization in the private sector was felt whenthe acute shortages of habitable land were found wanting as the citys needwas growing as a fast developing metropolis. Emergence of EHL releasedmuch pressure from government agencies who were singularly handling thestates policies and actions through its own Housing and Set tlementDepartment, C&B Department and Dhaka Improvement Trust (DIT) whichwas later renamed RAJUK (Rajdhani Unnayan Katripakkha). Theseorganizations were setup for the purpose of planned development of theemerging metropolis. Since its founding, the companys main objective wasto offer some solution to the inhabitants of Dhaka in finding a solution totheir housing problem. From that time and onwards till now, EHL has beenthoroughly and professionally active offering solutions of various choicesand options according to affordability of Dhaka people. Eastern HousingLimited is the first company in the private sector in Bangladesh which

pioneered concept and technique of development of non value low lands ofDhaka for housing of growing urban population.

**Above Figures are in Million U.S. DollarHousing needs of lower, middle and upper income group of the populationremained unattended and a considerable demand for housing startedaccumulating in the private sector. To meet this growing demand, EHLstarted building up a land bank by private purchase of free hold land inseasonal flood free areas on the peripheries of Dhaka City. The first landdevelopment project of EHL, the Pallavi Housing of the sixties came to be a

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very successful scheme. It was a project of some 1000 villa typeindependent houses with necessary planned services and requirementswhere customers could own the house by paying monthly installments oneasy terms. Afterwards, housing like Mohammadpur and Mirpur HousingEstates were also developed on similar pattern.

After the independence of Bangladesh, with rapidly increasing demand forland for housing, EHL started the development of residential estates invarious locations of Dhaka. In this sector also EHL was the pioneeringleader completing and selling over 600 acres of land in the last 20 years toits customers in 24 projects.

EHL has also made a contributing role in the building and selling ofapartments. These apartments both of walk-up type and high-riseresidential blocks have been serving a substantial number of city dwellers.In the last 15 years it has completed 1600 units of apartments and havealso built some very modern shopping plazas and complexes.

GEOTECHNICAL ACTIVITIES IN LAND DEVELOPMENT

Eastern Housing Limited has embarked upon large scale land developmentin some areas with an initial 1000 acres of land involving placement andstabilization of borrowed soil. Filling was done hydraulically bringing soil bydredging from a distance of 3 to 5 km. Wherever necessary, this fill and thesoft virgin ground below were

stabilized by vertical drains in the form of sand wicks. To manage all theseEHL has foreign trained geotechnical engineers, boring and in-site testingequipment and a full fledged soils laboratory. With the introduction of newertechniques to stabilize and improve the fill after placement and bydeveloping new types of piles and foundations, company is better placed inevolving more economical techniques of land reclamation and therebyopening up of these reclaimed areas for urbanization.

In this sector, the role and the pioneering leadership EHL has established in

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Bangladesh is second to none. Its market share in this business is over 70percent, covering both apartment and land for housing. This dominatingleadership and market share is unlikely to be challenged in any foreseeablefuture.

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