earthtoday.biz business planby muhammad bey

7/29/2019 EarthToday.Biz Business PlanBy Muhammad Bey

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Business Plan for FISCAL YEAR 2014

Contributors: Muhammad Bey: Owner

Table of Contents

Executive Summery 2

The Financing 4

Regional Advertising 5 National and Global

Advertising 5

EarthToday.Biz 5

Beyslist.com 6

WestPhillyads.com 6

SouthPhilly.com 7

Ucityads.com 7

Business Opportunity 8Financial projections 8

Industry Environment 8

Projected position for the

future 9

Potential Customers 10

Competitive Analysis 10

Strategic and Market Analysis 13

Economic Outlook 13 Industry Analysis 13

Customer Profile 14

Marketing Plan 15

Business Opportunity 15

Marketing Strategies Continued 16

Benefits Matrix 18

Operations 19

Potential Risk 22

Financial Projections 21

Projected Financial Statements 22

Exit Strategy 24



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Executive Summary

Mission statement

Creation of a Multi-Language News and Classified Ad Site

y Mission is to sell 5 million dollars in ads in the first 5 years of operation andmore than 10 million dollars in ads in the following 5 years, with a growth rateof 25 percent per year or more each year. To become the recognized leader in

its targeted market as a platform where people can place high impact classified ads in bulk or one at a time and get news and information that they cannot get from so calledgate keepers on the internet.

The Combined News and Classified ad site will have up to 1000 cities listed in which adscan be posted. The Site will be available to read in English, Mandarin Chinese, Japanese,Russian, French, Spanish, Portuguese, German, Korean, Arabic, Hebrew and Hindi.Other Languages such as Dutch, Urdu, Farsi, Thai and Vietnamese will be added at alater date.

The News Portion of the site will aggregate news from sites in each of the user languageslisted, covering the areas of Business, Entertainment, New Medias, Tech, World, Health,Video, Money, Travel, Learning and Blogs, Forums and Groups. The news chosen andfiltered through the site will act as a counter to the growing trend in the media towardconservative gate keeping on the web today. And since the world is neither all liberal nor all conservative EarthToday.Biz will attempt to strike a balance of opinions whileoffering a variety of news and information sources not found on the growing list of newinternet gatekeeper site backed by major media conglomerates. Registered users will beable to customize the news they want to fit their needs.

On the Classified tab, users will find the only Multilanguage posting ad site in the world.

Clients will be able to post and ad in any one of the aforementioned languages and in anycombination of the same languages for a modest fee. Ad postings will otherwise be free,with no need to register unless the user wants to have access to copies of their ads stored

M



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on the sites servers where they can manage their ads for reposting. The only cost involvedwith the ad posting will be an assortment of enhancements designed to prolong theduration of the ads visibility and draw attention to the ads when viewed by site users.

Multi-language ads will be posted via our real time customer support agents from whichall languages other than the user primary language will be posted using contract agentswho will log in to their own version of the admin and post the other requested languagesof the clients ads manually, translating the ads accurately rather than through machinetranslation, this will cost more to the client but provide better results in the end.

For a small fee bold text and highlighted entries can be used to bring extra attention toads.

Classified ad clients using our site will be able to post to one city, any number of cities,cities based on location, only the US, only Canada, only India, only China etc, or to allcities , in the same categories for one low fee, separate city postings alone will be free.

The site will employ Adsense as part of its revenue raising strategy.

Assuming a 5% CTR at $1 per click, we could earn $50,000 per month on the portions of the earthtoday.biz site where we had the most visitors, especially those interested in theentertainment section or the tech sections. It's very difficult to estimate without knowinga typical CTR or CPC for our website.

Individual and corporations will be able to register for eBay-like bulk ad posting accountsto allow the clients to post large numbers of ads at one time.

Both the News portion and the Classified ad portion will be designed to be Mobile Firstand Desktop second.

To provide an alternate, easy to use, low cost means of promoting classified ads, inmultiple languages at the same time, both for the use of corporations seeking masses of consumers and for small businesses and individuals seeking the widest dispersal of their ads at the lowest cost. Another goal of the format of this site is to create platforms thatwill provide lasting value for the customers. My Idea is twofold regarding Classified ads, to provide the corporate audience withconsumers and to supply small business and single ad placers an arena to display their goods, services and used items for sale with the widest possible viewership.

To make classified ad users lives easier by giving them the options to promotethemselves worldwide or regionally and to provide a place to run ads in a smaller,regional market places that covers the region of the city they live in , rather than thewhole city. This is an audacious effort to build a fully distributed classified advertising platform for the Internet. It will allow any user to post classifieds whilst having them syndicated,through EarthToday.Biz, and to any other web site affiliate. Aggregation and Distributionis going to be key to any new applications which seek to provide service between publishers and readers. EarthToday.Biz can serve as a rally point for site owners seekingto have their ads aggregated, corporations seeking to acquire more customers and smallclassified ad posters looking for more bang for their buck.



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Why will there be so many Users in the Future for EarthToday.Biz?

The world is changing! In the west factory jobs are gone; people are no longer going to be able to trade their genius for security. Those who understand this will begin seekingtheir fortunes by becoming creators. Instead of using factories and mines to create a product, they will use their laptops, desktops, Ipads, Smart phone and Dropbox accountsalong with their social media accounts, affiliates, blogs and web domains to be the producers and creator. Some of them will still need ways to promote them selves onmass beyond the limitations of social media and networking; they will need advertisingand promotional services. This is what EarthToday.Biz will do, inform them of the trendsof the world and let them promote themselves to the others to help them make the best of those changes.

The Financing

Mr. Bey is seeking to acquire $25,000 in financing. The interest rate and loan

agreement are to be further discussed during negotiation. This business plan assumes

that the business will receive a 10 year loan with a 9% fixed interest rate. The financing

will be used for the following:

Development of the Company’s online flag ship platforms and algorithms.

Financing for the first 5 years of operation.

Capital to purchase servers, computers, and related technology.

Programming the Web Sites Script.

Hiring and instructing customer service and translator contractors.

Testing of new classified platforms with test users.

Creation and setup of initial new classified ad service and updating of

current service: Beyslist.com.

Advertising and Promotion.

As an option , I may want to consider and equity exchange option, as I have no money to put down for the venture, I may further consider requesting only a third of the money

until [X] has been achieved, then another third when [X] is achieved and then the last third.



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Includes:

1. Advertising and promotion net wide via contracted services for advertising.

2. Property acquisition and setup of new site, initially we will use offsite services to

begin business. An Offshore location may be considered to lower overall

operating, labor and tax costs.

3. Hosting services and investment in the in script updates to make the site provide

the service feature we want to provide, based on the research of other,

profitable classified sites.

4. Setting up a new corporate structure and banking arrangements.

5. Contracting legal services.

6. Paying for any fees, licenses, setup and travel cost, computers and any security

systems needed.

7.

Any miscellaneous activities related to startup and operation.

Regional Advertising, Global Reach

Regarding the other sites planned for the near future, these are seen as niche sites

catering to the needs of local advertisers.

By breaking a given city down in to neighborhood regions, such as south Philly, north

Philly, west Philly, university city and center city as they are known in Philadelphia, I will

allow advertisers, both private and corporate, churches and other organizations totarget users of their services closer to where they live and operate. This will allow all

parties be them lawyers, mom and pop stores, hair salons, porch sales, bake sale, rent

parties, advertisers and other, small and large, regional stores and markets to promote

themselves to neighbors, residents and other business In much the same way a small

town newspaper would, only in this case, people can read your ads on their cell phones,

Ipad and laptops.

National and Global Advertising

Aside from the Existing Beyslist.com, there will be a suite of Classified Sites, all targeting

differing segments of the classified market. They will be as follows.

EARTHTODAY.BIZ

This will be the flagship news/ classified aggregator and manual posted classified site

with a left leaning and international bent and with links to beyslist.com and what will be

the other sites that will make up the community of associated classified websites. Earth



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Today will pick up where Huffington post leaves off in that while we will aggregate the

news, Earth today will aggregate news from many cultures, not just the western world,

we will aggregate, if possible classifieds from all over the world , (or at least English

language versions of non-western cultural site) and provide a platform to post ads as

well with option to keep ads at the top of the listing even on a indefinite basis. Because

of the human brain’s love of images, the focus will be on picture ad or classifieds with

graphics. Social media classifieds will also be provided. It is the intention of Earthtoday

to make communities around the world relevant to one another. It may be possible to

program the site so that ads from African countries are displayed ticker style at the top

of pages where people in African American communities may be attempting to place an

ad and visa versa, the same could be done for other ethnic communities to get them to

see one another as part of a larger community that they may have an opportunity to do

business with. Because of the rise of cell phone commencer in African states for

example, EarthToday.biz will be usable via an App that will run on many models of cell

phone. User will be able to read news and post and read Classified Ads.

On the world wide level, users of the Earthtoday.biz site will have access to untraditional

as well as traditional (so called main stream ) media sources, blogs, videos and text

based news and information that is self updating and relevant.

These sites are the main competition for Earthtoday.Biz:

CityList. com – Pulls millions of ads from thousands of sites, and then uses its search

algorithm to help you find what you need.

Oodle.com – An aggregator from over 75,000 classified ad sources.

Vast.com – Millions of classifieds from 70,000+ sources aggregated in one convenientlocation.

BEYSLIST.COM

Designed to capitalize on the growing need for multicast posting, beyslist which has

been in operation since 2010 will undergo additional development and expansion to

become the major provider of internet classified services for the marketer seeking to

deliver his r her message to the farthest reaches of cyberspace, in up to six languages.

WESTPHILLYADS.COM

The Name says it all, this site will focus on the needs of entrepreneurs wanted to place

ads under the noses of residents of West Philadelphia in the city of Philadelphia, Pa.

Regardless of weather they live in west Philly or not. Ads will be low cost in all cases and

cost for ads will be restricted to only a small number of categories.

http://www.citylist.com/


http://www.oodle.com/


http://www.vast.com/







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All other ads will be free but have low cost option to make the ad stand out; this model

will be applied on all sites.

SOUTHPHILLYADS.COM

This site will focus on the area of Philadelphia south of market street and east of theSchuylkill river and will have all the attributes of its sister site including cross links and

cross posting abilities.

UCITYADS.COM

Targeting University City in Philadelphia, UcityAd.com will have all the attributes of its

sister sites and target the students of the university area as well as the residents and

small businesses and property owners, the format may differ and an app will beavailable for smart phone users.

All site created under the one banner will:

Offer the same extensive posting features

Offer low, competitive prices

Be advertised of each other sites and via venues such as face book, linkedin and Google Ad words

Ads posted will be displayed on the websites Facebook and other Social-

Media pages.

Be promoted via articles written by third parties and placed on link

wheels

Be promoted by videos with links on sites net wide

Be promoted by ads in print publications and via email bulk mailings

Customization options to post ads in ever smaller regional areas, by State

County, by region of country, by city, by region of city: i.e., west Philly,

south Philly, north Philly, center city.

An “ads that might interest you,” section to be added to each site to

promote retention of clients and increase revenues.

Have cross-post capabilities



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Business opportunity

One the Great business opportunities of the 21st

century are the ever growing market

for classified ads, video resumes, video and online advertising accessible by desk top orcell phone.

With Africa just beginning to come on line in meaningful numbers, there will new

demands for new options that allow the user to have more freedom of access than ever

before.

Financial projections

Financial projections are available on the included excel spread sheet.

Industry Environment

Overview of the industry

Since 1999 classified ad sites have grown in popularity and market share.

Whether individuals or businesses are looking for a used car, a new employee, or a date

for Friday night, their first stop is increasingly becoming the Internet and the WorldWide Web.

In 1999, the market for online classified advertising was US$300 million. This number

grew to US$2.1 billion in 2002 and is continuing to grow, with recent estimates putting it

at approximately US$6 billion. While online classifieds accounted for only 1% of the

overall classifieds market in 1999, that number grew to over 6% by 2002 and is now

estimated to be close to 10%.

Online classifieds have many significant advantages over their traditional print

counterparts, including the following:1. Convenience and ease of use

2. Powerful search and "my checklist" capabilities for marking ads for future

retrieval

3. More personalized "push" services such as automatic ad alerts

4. More timely and up-to-date listings

5. User-friendly tools and features such as photos, video, and sound clips in online

ads



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Some of the greatest growth was in the following sectors:

Real Estate - online real estate advertising totaled approximately US$1.8

billion in 2005

Employment - online recruitment advertising totaled approximately

US$1.5 billion in 2005

Automotive - online automotive advertising grew to US$1.2 bill ion in

2004

Personals - the online dating market totaled approximately US$500

million in 2005

Business-to-Business - web sites that enable transactions between one

business and another

Niche markets - classifieds that target niches as diverse as small business

owners, senior’s personals, skaters in NYC, and hobbyists of all types. Global markets - online classifieds in countries that traditionally have had

a few dominant newspapers that controlled most of the classified

advertising.

2005 was the year for which I could find complete figures, these market shares have

increased since then.

Projected position for the future

I expect that we will be able to establish a share among the leading classified ad

services, my goal is to become #1, to aim for the stars, even if I hit only the moon, either

way we shall have a solid following which we shall capitalize on and work to promote.

With innovations and new products (new classified sites in new niches) I expect to

become the star bucks of the classified world, with our products serving clients in

multiple languages, under multiple product names, many of which have already been

chosen.



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Potential customers

There will two distinct customer groups.

Large, corporate users of advertising space , such as car dealerships , real-estate

sellers, travel agencies and airlines, Hotel accommodation suppliers, Retail sellers of

recreational vehicles, Electronics, Computers, Home Appliances, Medical supplies,

Providers of prescription drugs, Clothes, Food and delivery services et al.

The Audience is not the small user anymore, but the corporations that seek the

small and midsize users and consumers of products and services; the product is the end

user-consumers themselves.

THEN THERE ARE THE SMALLER, INDIVIDUAL USERS OF EACH SERVICE.

Ones that seek an advertising medium to place free ads, videos, resume videos

and a place to get their news fix.

Ones that will just want to place quick, dirty ads at low cost with a high rate of

viewer ship.

Both will want an easy to use, fast loading venue that they can use from home or

cell phone r corporate HQ.

Competitive Analysis

Below are some of the most popular classified ad sites on the web today.

Craigslist does have almost 80% of Market share of current global classifieds.

This is by no means a dire situation.

Bearing in mind that only 25% of the world’s population is on the internet and web.

And that CL has some of the worst customer service on the net.

It may yet be possible to shave off a major portion of their market share.

Craigslist customer service is ranked #555 out of the 578 companies that have a

CustomerServiceScoreboard.com rating with an overall score of 18.07 out of a possible

200 based upon 766 ratings.

This score rates Craigslist customer service and customer support as Terrible.

These facts alone suggest that CL can be supplanted in time as the premier site for

posting classified ads by filling the needs left by CL for better service and more and

better posting options.



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In researching this market it became clear that comparatively little effort is made to

advertise such services, though the companies listed do expend some of their revenue

on advertising, none seems determined to catch a significant share of the market.

Craigslist became large because they enjoyed the first mover advantage. They got to the

marketplace first and everyone flocked to them. Also, since Craigslist leans way to the

left politically, Newspapers across the country (at their own peril) gave them unbridledamounts of free publicity and still do today. They've been rolling on that momentum

ever since.

A lesson to be learnt

Political and business history shows that liberal policies and attitudes toward the masses

always pay off, weather it is bread and circuses, low gas and food prices or free ads.

Giving user very low rates for the ads which do have a fee or very reasonable upgrade

fees will work in our favor as many people will want lower cost option and better

service.

2010 fiscal year

Companygeebo.com reachoo.com easyautosales.com

Craigslist.com

Sales

Net Profit (Loss) Under $500,000 < 500k $250,000 $121 million

Employees 1- 5 4 2 -10 18-22

Market Share Listings: 5,175,854 Listings: 4,024,886 Listings: 2,736,648More than 75% of all

Ads on the web today.

Below is a sampling of market shares for some of the major Classified ad sites

Reach % Change

Craigslist market share Nov 2012 7 day 1.393% -2.72%

1 month 1.440% -4.27%

3 month 1.508% -7.84%

Easyautosales market share Nov 2012 1

0.00057% -7.56%

http://geebo.com/

http://geebo.com/

http://reachoo.com/

http://reachoo.com/

http://easyautosales.com/



http://reachoo.com/

http://geebo.com/



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Reecho market share Nov 2012 7 day 0.0027% +5%

1

month0.0026% -3.67%

3

month

0.00295

%+67%

Geebo market share Nov 2012

7 day 0.0071% +35%

1

month0.0065% -8.45%

3

month

0.00656

%+26%

Ebayclassifieds market share Nov 2012 7 day

0.0355

%+17%

1

month

0.0352

%-7.56%

3

month

0.0386

%-18.30%

month

3

month0.00057% +21%



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Strategic and Market Analysis

Economic Outlook

Currently, the economic market condition in the United States is in Depression. Thisslowdown in the economy has also greatly impacted real estate sales, which has

dropped to historical lows.

Many economists expect that this Depression will continue for a significant period of

time, at which point the economy will begin a prolonged recovery period.

It is therefore my belief that the market for homes for sale by owner, fore closures and

rental ads will increase as people are uprooted by the misfortunes on the US economy.

Ads for items for sale such as used cars and home furnishings, used electronics and

other consumer goods will increase as people seek ways to make ends meet by selling

their possessions. People tend to buy themselves new things when they are depressed

so the market for new consumer items, cars, vacations, clothing and gadgets will Iexpect increase in the US and other western markets such as the USA, the UK, Western

Europe and Canada.

People will begin seeking new ways to make money and will place ads for programs

which they embrace as mediums to make money such as affiliate programs and other

legitimate work at home options. With more and more 18 year olds entering the world

of cyber space every day, some will seek ways to make money as well as goods and

services, the sooner we make our new classified sites part of their habits of internet

access the better for the clients we serve, namely the large corporate providers of

goods and services.

Industry Analysis

According to Price Waterhouse Coopers 2007 report on aggregate internet marketing

budget statistics, it was anticipated that internet marketing expenditures in the US will

reach $50 billion dollars per year by 2010. Currently, internet marketing is a $40 billiondollar per year industry. Approximately 80% of this revenue is from keyword search

advertising with the rest of the revenue generated from rich media, banners, classifieds,

sponsorships, referrals, and email advertisements. This industry is expected to continue

to grow as the numbers of businesses increase. The growth rate of the industry over the

last five years has been well over 40% per year with this trend expecting to continue and

then level off over the next five years.



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Customer Profile

There are several levels of user the planned sites will cater to, they include:

1. Corporations seeking masses of new clients.

2. Private individuals posting the as-needed or small biz classified ads

Some of the characteristics of the site user will include:

Users from major Metropolitan areas of the United States such as:

New York City Philadelphia Chicago Miami Washington DC

Los Angeles San Francisco Boston Detroit Atlanta

Dallas Seattle Pittsburgh San Diego Baltimore

Newark NJ Los Vegas Richmond Houston New Orleans

And Hundreds of other US and Canadian Cities as well.

The Number of US cities to be listed could be as high as 500. Beyslist.com already has

450 US cities.

EarthToday.Biz will have up to 1000 cities with a user option to suggest even more.

Common traits among end users will include:

• Annual business revenue of $25,000 to $500,000 per year.

• Between the ages of 25 and 60.

• Has high speed internet access

• Is familiar with the concept and operations of online classified websites.

• Interested in selling used goods, services or products.



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Marketing Plan

The Classified Ads Website intends to maintain an extensive marketing campaign that

will ensure maximum visibility for the business in its targeted market. Below is an

overview of the marketing strategies and objectives of the Classified Ads Website.

Marketing Strategies: These are some but not all of the methods that will be used to

promote the EarthToday.Biz Site and It companion sites.

International and national PR agencies in the US, the UK, India and China or other Asia

Pacific location will be used to extensively promote the site to the largest number of

people in the shortest amount of time, cell phone campaigns and email campaigns will

be employed along with other methods.

Develop promotional giveaways that will draw users to the website via viral marketing

methods such as free ads for first 10,000 users in March or something to this affect.

Crowd sourcing of services such as press release posting, comments made on Facebookprofile, twitter, Reddit, Digg and other social media to generate visibility for the new

sites will be employed.

Social Book marking and related sites will be employed to have the widest possible

dispersal of out bookmark.

Cell phone campaigns will be used to generate users and revenue.

Establish relationships with advertisers that are targeting people that search online for

services that they need.

Develop an expansive online presence through the use of pay per click marketing and

search engine optimization.

By aligning EarthToday.Biz, Beyslist.com and other classified sites with the idea of

people reaching other people in the most efficient ways we will be able to brand

ourselves as classifieds with a social media bent.

Business opportunity

The existing opportunity is to acquire a growing market share of the growing market for

advertising, online, web based and cell phone based, particularly in Africa nations where

there is a growing use of cell phone to do business.

English is the primary language of cross cultural business on the internet so it is possible

to stake out territories world wide. The classified sites will be equipped with multi-

language interfaces in major world languages to garner more clients.

With people seeking low cost goods, jobs, real-estate opportunities, rentals, rent

sharing, couch surfing, cheap travel and other commodities, I feel certain that there is

more then enough room in the industry for an innovative new group of sites, which will

over a host of publishing options for advertisers.



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Company impact

I will offer the clients the widest possible set of advertising options such as:

Post to our affiliates, when they post to the main service, their ads go to

auxiliary services as well, increasing their visibility.

Posting as a partner, in bulk with easy implementation, allowing the client to display

their entire product or service

line with ease, with an implementation scheme that is easy to use and at low cost, lower

than the competition!

Multiposting to up to 1000 cities at the same time as a main OPTION for

those who need it!

Customized posting options to post only to required cities or countries

will be available.

Customized posting that has options for posting by state, city,

community, zip code, language, region of country and subject matter.

An option to post on Multiple Face Book profile and multiple Twitter

accounts.

Other more common types of feature will be provided such as, featured ads, bold text

ad, extended display periods for ads, customizing of what cities the ads are in, allavailable cities or only certain ones.

Marketing Strategies Continued

Mr. Bey intends to use a high impact marketing campaigns that will generate a

substantial amount of traffic to www.mysite.com. These strategies include the use of

search engine optimization and pay per click marketing as options, depending on theoverall marketing plan TBA.

The Company’s web development firm will place large amounts of linking text on the

Company’s website. For instance, when a person does a Google search for specific

services in the New York metropolitan area, the Company will appear on the first page

of the search. This strategy is technically complicated, and the Classified Ads Website

will use a search engine optimization firm to develop the Company’s visibility on a non -

paid basis. Management expects that a SEO firm will place adequate amounts of linking

data and text specific keywords into the business’s website, which will allow the

Company to appear more frequently among search engines.



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A majority of web portal and search engine companies use very complicated algorithms

to determine a website’s relevance in relation to a specific keyword . SEO firms place

text and tags on the website to increase the rank of a specific website.

Our Classified Ads Website will use several pay methods for increasing the website

usability.

Clients in India for example will only have to pay in rupees for their ads; ads on theIndian side of our site will be priced to encourage Indian users to buy, prices will be set

so as to be sensitive to the difference between rupees and dollars. Likewise users in the

UK and US will be expected to pay modest rates, but in their own currency.

Classified sites in India like Quikr.com use a variety of payment methods, credit, debit,

net banks and cash cards. These and other online service like PayPal will have to be

employed to give the user the most options for placing a purchase.

Below is a list of banks and banking Service we will use they use:

Allahabad Bank Axis Bank Bank of Bahrain and Kuwait Bank of Baroda

Bank of India Corporation Bank DCB Bank Deutsche Bank

Dhanlaxmi Bank Federal Bank HDFC Bank Retail ICICI Bank

IDBI Bank Indian Bank Indian Overseas Net Banking J&K Bank

Karnataka Bank

Oriental Bank Of Commerce

South Indian Bank

Standard Chartered Bank

State Bank of HyderabadState Bank of India State Bank of Mysore Tamilnad Mercantile Bank

Union Bank of India Vijaya Bank Yes Bank PayPal

Part of the marketing Strategies includes making purchases easy.

This strategy is expensive, but the results can be phenomenal if this marketing strategy

is properly executed. These advertisements appear along the border and side of a

website, and each time a person clicks on the website, a small fee ranging from fifty

cents to one dollar is charged to the Company’s account. This str ategy will be used until

the Company gains momentum and for many years afterward.

Self promotion will be the strategy, there is little real effort in the world of classified

advertising to unseat Craig list from its near total dominion over the world of online ads.

I want to change this and make my product number one. It will not be easy or quick but

it can be done, at the very least I can hope to take over a portion of their market share



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which may be dropping only slightly due to poor customer support, but let’s be clear, it

is said that nothing beats easy to use and free of charge. I tend to disagree, free and

easy to use means more than just posting an ad, you must have results and that mean

people need to know the ads exist and there must be solid customer support to attend

to any problems faced by the ad posted. I want to draw people’s attention to the fact

that you get what you pay for and make this our political mantra if you will.

The newly made over Beyslist.com will be advertised to the user public with the intent

of promoting the site to as a place to place ads AND get results, not just post ads and

hoping for the best.

Benefits matrix

[The Table Below lists the benefits matrix that aligns my company's products and

services to meet some of the specific pain points within your target customer markets.]

Customer Pain Points Benefits

Not being able to do multi city post and

multi category post of the same ad

Multicasts, multicategory ad posting for up to 1000

cities.

High cost of ad postings for job offers and

real estateWe will undercut these prices and still make a profit

A cost to register or complex registration Simple, quick registration, no respiration posting

Not being able to post using html Html ( web) EDITOR FUNCTION for placing ads

My banking not accepted for payment.

Note see http://www.quikr.com payment

options

We will use every banking mean available to us to do

online sale of ads for the buyers convenience.

Not being able to post by cell phoneAn app and a formatted version of the site will be

provided.

Too few leads from the ads placed

A post – ad creation lead option where people

seeking the same or similar services are offered to

ad poster to contact them after they post and ad.

Client must repost every day or every fewdays

Auto reposting option for extended postings up to 1year.

Poor customer service, flagged ads, ads

not appearing

Superior customer service possibly contracted in

India or other low cost, high quality port.

http://www.quikr.com/

http://www.quikr.com/



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Operations

Organizational structure

There will the following set up.

CEO= myself

VP or Operations. Charged with the running of the servers or interfacing with the

hosting company.

VP of advertising and promotions, working with ad partners, affiliates and

contracting out sourced service providers of advertising related services.

VP customer service and support

The rest of the structure to be built around out sourced suppliers of various

services.

Capital requirements

Classified ad scripts

Hosting service, A VPS will be chosen.

Mirroring of our site on other hosts Band width allocation ( included in hosting costs)

Purchase of property to run operation out of. for starters, this will a building

large enough to house up to five work stations and workers, as a startup I expect

to keep cost down while working on marketing and revenue building.

Support computer equipment. Office furniture and related office needs.

Contracted programmers for additional program script updates or additional

expense with script provider for product support.

Backup power supplies if we do our own hosting.

Fees to selected public relations consultants and firms.



20

Company risk management

Potential risks

Major Risks

Going out of business and how to avoid it.

By carefully creating a product others will use.

Making the basic services free and pricing its options to sell.

Marketing the services where potential users will see it.

By extending the services we provide as an advertising medium to reach

greater market share

By not over extending our selves by trying to do too much.

Investing in the right kind of adverting and promotional service, the best

bang for the buck as it were

By using other classified sites to promote our services to our

competitions clients.

By using Ad sense on our new sites to generate secondary revenue.

By partnering with companies that want to post ads in bulk on a

continuous basis.

By creating Affiliate programs that can be used by us to extend the reach

of the clients ads and the value of the services we provide.

Suggesting on our websites that our site is best viewed in Google chrome

or Fire fox

By providing Affiliate ad posting on some of our Sites.



21

System Failure

Hosted Servers and cloud computing may be used to offset site down time.

Inadequate or ineffectiveContractors and Freelancers may be employed to provide services like

Public relations.

PR Agencies and article writers will be used where possible.

Trade of services, ad space in exchange for services will be employed.

Financial Projections

EarthToday.Biz & BEYSLIST ADS COSTS

$10.00 FOR REALESTATE ADS in the top 100 most populated cities

$10.00 FOR JOBS OFFERED ADS in selected major cities

$ 5.00 FOR MULTIOPOST TO ALL CITIES OF ANY AD.

$.5.00 FOR FEATURED ADS (TOP OF THE LIST)

$2.00 FOR CUSTOM MULTIPOST...USA ONLY=$1.00

$2.00 FOR ALL UK CITIES

$2.00 FOR ALL EU CITIES

$2.00 FOR ALL INDIA CITIES

$2.00 FOR ALL CHINA CITIES

$2.00 FOR ALL AUSTRAILIA CITIES

$2.00 FOR ALL OTHER ASIAN CITIES

$2.00 FOR ALL CARIBBEAN CITIES

$2.00 FOR ALL SOUTH AMERICAN CITIES

$2.00 FOR ALL AFRICAN CITIES

$2.00 FOR AUTOMATIC REPOST OF AD FOR 30 DAY, $4.00 for 60 days $6.00 for

90 days.

Figures here are an estimate for one, two and three years for ads on Earthtoday.biz,

Beyslist.com and Westphillyads, UcityAds, SouthPhillyAds and CenterCityAds.com,

Figure reflect only paid ads, not all Free Ads posted, without city or other upgrades at

cost.



22

PROJECTED FINANCIAL STATEMENTS

STATEMENT OF FINANCIAL POSITION

EARTHTODAY.BIZ COMPANY

Statement of Financial Position

As of December 31, 20XX

Year 1 Year 2 Year 3

Note

Assets

Current Assets

Cash and Cash Equivalents $ 63,260.00 $ 260,579.00 $ 606,062.90

Trade and Other Receivables $ 163,800.00 $ 212,940.00 $ 276,822.00

Total Current Assets $ 227,060.00 $ 473,519.00 $ 882,884.90

Non Current Assets

Property, Plant and Equipment (Net) 5 $ 141,600.00 $ 220,200.00 $ 248,800.00

Total Non current Assets $ 141,600.00 $ 220,200.00 $ 248,800.00

Total Assets $ 368,660.00 $ 693,719.00 $ 1,131,684.90

Liabilities and Equity

Current Liabilities

Trade and Other Payables 6 $ 9,780.00 $ 11,022.00 $ 11,838.20

Total Current Liabilities $ 9,780.00 $ 11,022.00 $ 11,838.20

Equity

Common Shareholder's Equity 7 $ 358,880.00 $ 682,697.00 $ 1,119,846.70

Total Equity $ 358,880.00 $ 682,697.00 $ 1,119,846.70

Total Liabilities and Equity $ 368,660.00 $ 693,719.00 $ 1,131,684.90



23

STATEMENT OF COMPREHENSIVE INCOME


Statement of Comprehensive IncomeDecember 31, 20XX


Note

Sales, net of Output Tax 1 $ 468,000.00 $ 608,400.00 $ 790,920.00

Operating Expenses:

Selling Expenses 2 $ (54,000.00) $ (59,400.00) $ (65,340.00)

Administrative Expenses 3 $ (43,800.00) $ (50,820.00) $ (53,042.00)

Net Income (Loss) Before Tax $ 370,200.00 $ 498,180.00 $ 672,538.00

Other Comprehensive Income (Loss) $ - $ - $ -

Total Comprehensive Income(Loss) for the period $ 370,200.00 $ 498,180.00 $ 672,538.00

STATEMENT OF CASH FLOWS


Statement of Cash Flows



Notes

Cash Flow from Operating ActivitiesNet Income $ 370,200.00 $ 498,180.00 $ 672,538.00

Add back: Depreciation: $ 23,600.00 $ 28,600.00 $ 28,600.00

Adjusted Income $ 393,800.00 $ 526,780.00 $ 701,138.00

Increase (Decrease) In Balance Sheet Accounts

Increase in Trade and Other Receivables $ (163,800.00) $ (49,140.00) $ (63,882.00)

Increase In Trade and Other Payables $ 9,780.00 $ 1,242.00 $ 816.20

Net Cash Inflow from Operating Activities $ (154,020.00) $ (47,898.00) $ (63,065.80)

Cash Flow from Investing Activities

Properties (General) $ (100,000.00) $ - $ -

Vehicles $ (15,000.00) $ - $ -

Building Improvement $ - $ (50,000.00) $ -

Computers and Office Equipments $ (3,000.00) $ - $ -

Organizational Cost $ (250.00) $ - $ -

Net Cash Outflow from Investing Activities $ (118,250.00) $ (50,000.00) $ -

Others $ 71,300.00 $ (57,200.00) $ (57,200.00)

Cash Flow from Financing Activities $ (129,570.00) $ (174,363.00) $ (235,388.30)

Net Cash Inflow (Outflow) from Financing Activities $ (58,270.00) $ (231,563.00) $ (292,588.30)

Net Cash Inflow (Outflow) $ 63,260.00 $ 197,319.00 $ 345,483.90

Add: Cash Beginning $ 63,260.00 $ 260,579.00

Cash, as recorded on Balance Sheet $ 63,260.00 $ 260,579.00 $ 606,062.90



24

STATEMENT OF CHANGES IN SHAREHOLDERS EQUITY


Statement of Changes in Equity



Notes

Shareholder's Capital, Beginning $ 118,250.00 $ 358,880.00 $ 682,697.00

Net Income $ 370,200.00 $ 498,180.00 $ 672,538.00

Capital Withdrawals $ (129,570.00) $ (174,363.00) $ (235,388.30)

Shareholder's Capital, Ending $ 358,880.00 $ 682,697.00 $ 1,119,846.70

Exit Strategy

There is no EXIT Strategy. I am in this for the long haul.

My intention is to stay with and guide the company as a flagshiporganization, under which hundreds of other successful sites may be built.

Getting the needed funding will only be the beginning, I want to see thisventure through, from strength to strength, to ever more profitable ventures.

However if circumstances change and If the business is very successful, Mr.Bey may seek to sell the business to a third party for a significant earningsmultiple. In this event the Company will hire a qualified business broker tosell the business on behalf of Mr. Bey Based on historical numbers; the

business could fetch a sales premium of up to 10 times earnings.

I look forward to hearing from you.

Muhammad [email protected]

215-868-9932

mailto:[email protected]



earthtoday.biz business planby muhammad bey

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