earth hour central cdc post event report

8/9/2019 Earth Hour Central CDC Post Event Report

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Our Youth. Our Future.

Society Reg. No: ROS326/2002Charity Reg. No: 1739

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llenvironmental challenge organisation (singapore)known as ECO Singapore

Earth Hour @ Central CDC2010

POST EVENT REPORT

ECOSPHERE, 87 Beach Road, Chye Sing Building, #06-01 Singapore 189695http://www.eco-singapore.org I Tel: (65) 6333 5543 I Fax: (65) 6333 5537

Registered Address: 10 Anson Road, International Plaza, #15-14 Singapore 079903


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1. OVERVIEW

The project "Earth Hour @ Central CDC" was held on the 27 th of March 2010 at City

Square Mall. It is the local rendition of the annual international event created by

WWF Australia (The World Wide Fund for Nature), to be held on the last Saturday

of March, that encourages households and businesses to turn off non-essential

lights and electrical appliances for one hour, driving awareness of the need to take

action on climate change. Earth Hour 2010 is a global call to action to every

individual, every business and every community. It is a call to stand up, to take

responsibility and to get involved in working towards a sustainable future.

The initiative is a youth led event that intends to drive the public to uphold Earth

hour as well as to be more conscious about how to fight climate change effectively.

It aims to create awareness, educate and provide solutions to Singaporeans on

ways to be environmentally conscious, by leading an environmentally sustainable

lifestyle through saving energy when electrical appliances and lights are not in

use. Youth are the key drivers in this initiation to promote these lifestyle changes

by spreading the message by youths aged 16-18 to their families, schools and in

turn, the larger community. This project sets a precedent for all future youth lead

and environmental events that actively engage and empowers youth on lifestyle

change.

In 2010, Earth Hour @ Central CDC brought together about 90 youth from different

Junior Colleges and Secondary Schools to conceptualize and execute the full

project.

As the organizing committee, we aimed to set this event as an opportunity for

youth to reach out to fellow youth, members of the public, and HDB dwellers onleading a more sustainable lifestyle, through the advocacy efforts at the HDB flats

as well as a movie screening.




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1.1. Objective

To educate public through involvement of youths in Singapore on good

energy-saving issues and fighting climate change

To cultivate a group of passionate youths with environment concerns

To spread the message of fighting climate change and energy saving to the

heartland HDBs

1.2. Event Enablers

Organiser:

1. ECO Singapore

CO-Organisers:

Raffles Junior College Raffles One Earth

Sponsors:

1. City Square Mall

2. City Developments Limited

3. Coca Cola

Supporters:

City Square Mall

Vegetarian Society Singapore

Volunteers:

River Valley Secondary School

Raffles Junior College

Chai Chee Secondary School




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2. PROGRAM FLOW

2.1. Overview

Opening Program

2pm-3pm

On-GoingProgram

3pm-830pm

Closing Program

830pm-930pm

Briefing by Committee

- Volunteers from the

schools are briefed aboutthe program for the dayand how to conduct theirdoor to door visits

Door to Door Visits byvolunteers- Volunteers proceeded to

door to door visits in thevicinity of City Square Mall

- Spread the message offighting climage changeand energy saving

Movie Screening

- Movie screening of The

Age of Stupid

- Make people more awareof the consequences ofour actions

Performance by FMmusic school

- Performance by FMmusic school to draw inthe crowd and make them

more aware of Earth Hour




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2.2. Opening Program Details

2.2.1 . Volunteer briefing

Description:

The volunteer outreach served 2 functions; firstly to notify HDB residents regarding

Earth Hour and spread the message on energy conservation, and secondly to

publicize the movie screening and celebration event slated to occupy them during

Earth Hour itself (8.30-9.30pm). Around 65 volunteers from 3 schools were

involved in the outreach. The briefing was held at the event venue (Fountain

Square of City Square Mall, B1).

The purpose of the briefing was to settle the manpower allocation issues as well as

prepare volunteers for the interaction with the residents. Guidelines on handling

the residents were laid down by i/cs who also engaged the students with role-play

and demonstrations. Volunteers too were informed about the urgency and

significance of sustainable living in fighting climate change, with emphasis for

them being ambassadors for the environment and walking the talk even after

receiving their CIP hours.




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2.3. On-Going Program Details

2.3.1 . Volunteer Outreach

Description:

Outreach was conducted within a 700m radius (walking distance) about City

Square Mall. Volunteers were given each some bookmarks and a pamphlet with

information to share with the residents. Volunteers had been instructed to engage

the public meaningfully on how they could make small changes to their own

lifestyle which would minimise their impact on the environment. Emphasis was

placed on Earth Hour being more than a symbolic act, besides the customary

switching off of electrical appliances for an hour, the message was focused on the

slogan Make every hour Earth Hour. A further incentive of energy-saving

products, lower running costs were also highlighted to the public to rectify the

misconception that sustainable living was only for the rich. More than 5000 units

were covered in the 3-hour outreach.




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2.3.2 . Performance by group from FM Music School

Description:

To draw in the crowd for the countdown ceremony and movie screening, FM Music

School belted out a repertoire of songs which managed to pique the interest of

passers-by and onlookers. The song list comprised of mostly Chinese numbers

which catered to the elderly demographic at Jalan Besar GRC, but other ethnic

groups were not forgotten as well with English contemporary songs included in the

mix. In between songs, the group shared tips on energy-saving, and requested that

the crowd linger for the earth hour countdown that was going to be held at 830.

2.4.2 . Movie Screening

Descriptions:

Age of Stupid was screened during Earth Hour itself after the dimming of the lights

at Fountain Square. The movie aims to look at the problem of climate change from

a different perspective, namely, that of an archivist years into the future after

Earths environment has been decimated. Short of being a regular doomsday

blockbuster, Age of Stupid creates a strong argument about the consequences of

inaction on an international level as well as the inefficiencies in some multi-

national companies. At the same time, we aim to impress upon viewers the powerof the individual despite the nonchalance of great organisations a message in




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line with Earth Hour.

The dryness associated with such a documentary was slightly tempered by drama

and animation sequences, hence any alienation of the younger generation by the

informative approach was minimised.




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3. STANDARD OPERATING PROCEDURE

3.1. Team Structure

Portfolio Number Responsibility

Chairman 1 RJC Overall in charge of the planing,

execution of the project.

Organizing Chair/Vice Chair 1 RJC In charge of administration work,

arrange committee meetings

Logistics I/C 1 RJC In charge of finance-related matters

Programmes/ Execution I/C 1 RJC

Team Leaders VolunteerWalk Around

4 RJC




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3.2 Timeline

Time Task In Charge

1/2/2010 - Selected Chairman Advisor

2/2/2010 - Incoming and Outgoing Committee

Transition

Chairperson

5/2/2010-

28/2/2010

- Brainstormed on New Programs

- Drafted Proposals

- Contacted Potential Sponsors

Whole Committee

2/3/2010 - Confirmed RJC Involvement, Volunteer

recruitment

-Final Proposals

Whole Committee

9/3/2010

14/3/2010

-- Confirmed Venue Booking Whole Committee

27/03/2010 - Final Execution

3/4/2010 - Debrief Session for Committee Members

- Post-Event Report Draftout

Committee




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4. REFLECTION AND RECOMMENDATION

4.1. Good Job

1. Organization committee are proactive and dedicated.

2. Committee members are well-trained before embarked on the execution

of the project.

3. Organization committee got good back-end support by ECO Singapore.

4.2. Improvement Needed1. At the beginning of the project, the involvement structure and

commitment level was not clearly conveyed within the various

organizers, especially ECO Singapore.

2. Time Period too short, organising committee could not secure support in

a short period of time.

3. Too many changes had been done throughout the planning, which

delayed the stage of execution.

4. Volunteer induction was at the last minute and was not able to engage

sufficient number of those who registered.

4.3. Main Recommendations

3. Main Recommendations

1. Organizing committee can be formed in November to December.

Holidays would provide ample time for better communication

2. Prior to embarking onto the project as a partnering organisation, both

parties, namely ECO Singapore and the student organisations mustcommunicate clearly what the involvement structure, commitment level

and expectation are in order to avoid differences in vision and actual

operation.

3. Sponsors and volunteers must be sourced at least 3 months before the

event and support must be secured. A better time period would do the

trick.

4. A team of volunteer managers can be deployed to be in charge of the

training and administration of the volunteers. And proper planning on

volunteer engagement should be exercised so that the performance and




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energy level of the volunteers would be further

improved.

5. Sponsorship package needs to be send out at least 3 months before the

actual execution. A team of external liaison personnel can be deployed

to do the follow up.



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