earth gauge™: conveying environmental information through the … final draftpdf.pdf ·...
TRANSCRIPT
![Page 1: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/1.jpg)
1
1
Earth Gauge™: Conveying Environmental Information
through the TV Weather Report
Sara Espinoza, National Environmental Education Foundation
Joe Witte, ABC 7 WJLA-TV
Webcast sponsored by EPA’s Watershed Academy
August 15, 2007 Webcast
![Page 2: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/2.jpg)
2
2
Overview
Background on NEEFThe Weather ReportEarth GaugeEnvironmental Education for Broadcast MeteorologistsJoe Witte – WJLA-TVWorking with Broadcast Meteorologists
![Page 3: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/3.jpg)
3
3
NEEF
Congressionally Chartered
Trusted knowledge to live better everyday
Signature Events Business ManagersHealth Professionals Meteorologists
![Page 4: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/4.jpg)
4
4
Environmental Knowledge Gap
NEEF/Roper research shows the public does not understand fundamental environmental concepts or their implications.
Only 23% of Americans know that runoff pollution is the number-one cause of water pollution in the U.S.
80% of Americans are influenced by outdated or incorrect environmental information.
![Page 5: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/5.jpg)
5
5
Terminology Disconnect
Experts assume that public understands what they consider to be rudimentary concepts.
Only 2 out of 5 Americans can select the correct definition of “watershed” in a multiple choice format.
14% of Americans are familiar with the term “nonpoint source pollution.”
![Page 6: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/6.jpg)
6
6
Most Americans receive environmental information from the media
#1 reason people watch the news
Local weather reports use visuals to present complex science topics
Viewers are in a “learning mode”
The Local Weather Report
![Page 7: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/7.jpg)
7
7
Meteorologist as “Station Scientist”
Direct delivery of environmental information through the weather report
Environmental education and training for broadcast meteorologists
Weathercast to “Envirocast”
![Page 8: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/8.jpg)
8
8
American Meteorological Society1,500 Broadcast MembersNew Certification RequirementsCommittee on the Station ScientistRadio and TV News Directors AssociationAwards Program
“Station Scientist”
![Page 9: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/9.jpg)
9
9
Questions?
Sara Espinoza
Program Manager
![Page 10: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/10.jpg)
10
10
Weekly e-mail service to help explain the environmental implications of weather events on-air
Tailored, science-based information tied to the 3-day forecast
Easy viewer action tips
Earth Gauge™
![Page 11: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/11.jpg)
11
11
In the U.S., homeowners apply more pesticides per acre of lawn than farmers do on agricultural land. Of the 36 most common lawn pesticides, many are toxic to birds, fish, and other animals, and research shows that pesticides can be detected in streams and groundwater of many urban and agricultural areas.
Viewer Tip: Spring marks the emergence of many garden pests. Before you apply pesticide in your yard, make sure you know what pests you are fighting, and how to best manage them. If you do decide to apply pesticides, please wait for dry weather - rain water may wash pesticides from your yard, into storm drains, and directly to local rivers and streams, wasting product and putting wildlife and water quality at risk.
What’s Bugging You?
![Page 12: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/12.jpg)
12
12
Reaching 159 Million Viewers in 64 Media Markets
Reaching 87 Million Households with TWC
![Page 13: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/13.jpg)
13
13
“First of all, this is long overdue. This service gives us quick, yet valuable information that can be quickly used on the air. We especially like the fact that many of the topics are site specific.” –Tom DiVecchio, WJET-TV
“Earth Gauge has been very proactive in providing data that is user-friendly, easy to understand, and comprehensive. I look forward to the continued expansion of information and cities.”–Keith Westerlage, The Weather Channel
“Your suggestion to viewers last night to switch from incandescents to CFLs was very welcome. We need prominent members of the community such as yourself to let consumers know – directly or indirectly – we need to reduce energy use and power plant emissions.”–Viewer Feedback, KOAT-TV
![Page 14: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/14.jpg)
14
14
Earth Gauge™ Dissemination Strategy
RADIO
The WeatherChannel
Satellite
Radio-TVNetworks
Env. Radio
NEWSPAPER
Syndicates
USA Today
WeatherColumns
TELEVISION
64 Markets
159 MillionViewers
The WeatherChannel
AccuWeather
INTERNET
The WeatherChannel
TV StationWeb sites
BlogsE-mails
NATIONALWEATHERSERVICE
RegionalOffices
WCMs
![Page 15: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/15.jpg)
15
15
Chicago, Dallas, Los Angeles, Hartford, Miami, New York City; Philadelphia, San Diego, San Jose/San Francisco, and
Washington, DC.
NBC’s “Going Green”
![Page 16: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/16.jpg)
16
16
The Cedar Rapids Gazette
![Page 17: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/17.jpg)
17
17
Launched January 2007Provide science-based information about observed changes in climate and weather patterns
Show implications of those changes on a local/regional level
Climate Facts
Image Courtesy of NASA
![Page 18: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/18.jpg)
18
18
Range ChangeData collected by the National Audubon Society shows that many bird species found in the Eastern United States have been steadily moving their wintering grounds further north. These species include the American Robin, Eastern Bluebird, Tufted Titmouse, Red-bellied Woodpecker and the Northern Cardinal. The Northern Cardinal has been moving its range particularly fast: In the1860’s the species was only occasionally found north of the Ohio River while today, the bird is routinely spotted as far north as Nova Scotia.(McLaughlin, JB et al. "Outbreak of Vibrio parahaemolyticus Gastroenteritis Associated with Alaskan Oysters." New England Journal of Medicine 353:1463-1470 (2006) and Centers for Disease Control and Prevention: Division of Bacterial and Mycotic Diseases. Vibrio parahaemolyticus. Accessed Online 27 April 2007 http://www.cdc.gov/ncidod/dbmd/diseaseinfo/vibrioparahaemolyticus_g.htm)
Climate Facts
![Page 19: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/19.jpg)
19
19
TWC Climate Programming
![Page 20: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/20.jpg)
20
20
National Agencies and OrganizationsNOAA, EPAThe National Arbor Day Foundation
Regional/LocalIowa Stormwater PartnershipThe Georgia Conservancy
Leveraging Partnerships
![Page 21: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/21.jpg)
21
21
Enable meteorologists to communicate environmental science that impacts people’s lives
Add environmental science topics to professional development curricula
Incorporate content into college and university curricula.
Educate Meteorologists
![Page 22: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/22.jpg)
22
2222
![Page 23: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/23.jpg)
23
23
Locate watersheds in your area.Describe interconnectedness of watershed systems.Know how water is distributed in a system and find water sources for your area.Understand runoff pollution and connections to wet weather.Know how changes in a watershed affect the location and severity of flooding events.Understand the impact of drought on a watershed.
www.meted.ucar.edu/loginForm.php?urlPath=broadcastmet/watershed
Watersheds
![Page 24: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/24.jpg)
24
24
![Page 25: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/25.jpg)
25
25
Understand past and current U.S. growth patterns.
Understand interactions between everyday weather –rain, heat, wind – and the built environment.
Understand interactions between extreme weather –heat islands, blizzards, flooding – and the built environment.
The Built Environment
![Page 26: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/26.jpg)
26
26
Weather and Public Health
Climate Change
Oceans and Coasts
New Courses
![Page 27: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/27.jpg)
27
27UN Agency operating 26 training centers, affiliated with
government agencies and universities
Going International
![Page 28: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/28.jpg)
28
28
Promote your organization and reinforce community campaigns:
Provide seasonal information
Stats and facts
Local events and campaigns
Web sites and resources
Getting Involved
![Page 29: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/29.jpg)
29
29
Invite them to attend a local event as an emcee, speaker, panel member, or activity participant.
Do you have an interesting backdrop? Invite the meteorologist to broadcast from your nature center, park, or other area.
Ask a local meteorologist to serve on an advisory committee for your organization.
Engage Your Local Meteorologist
![Page 30: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/30.jpg)
30
30www.earthgauge.net
![Page 31: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/31.jpg)
31
31
Questions?
Sara Espinoza
Program Manager
![Page 32: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/32.jpg)
32
32
Join Us for Our September 26th Webcast on:
Wetlands Restoration
![Page 33: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/33.jpg)
33
33
Joe Witte – WJLA-TV
![Page 34: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/34.jpg)
34
34
Three words to remember:
Local LocalLocal
![Page 35: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/35.jpg)
35
35
Environmental Stories on TV
PULLING (searching) A STORYnewspaper articleweb news source
RSS feed from news sourceAMS web site listings: 3 dozen
(time?)
![Page 36: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/36.jpg)
36
36
EARTH GAUGE
a PUSH process
short and simple summariesthis is local TV, not …
How much air time?
![Page 37: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/37.jpg)
37
37
TO DO A STORY:
sell eco-story to News Director
calls to experts for interviews
arrange for a crew
come in early next day with crew
drive to site
interview and shoot video
drive back
preview the video for images and sound bites
![Page 38: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/38.jpg)
38
38
Write a rough script
(create a graphic to include)
arrange for an editor
(maybe the next morning, early)
sit with editor in edit room
look for file footage
ask producer for a slot in news
breaking news bumps your storyto next day?
![Page 39: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/39.jpg)
39
39
Frank Luntz“Words that Work”
It’s not what you sayIt’s what people hear
(or what they see on TV)
![Page 40: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/40.jpg)
40
40
Story Challenge:
Recast information in a
meaningful wayto LOCAL audience
![Page 41: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/41.jpg)
41
41
“Framing” Matt Nesbit/Chris Mooney
YALE FORESTRY Media OUTREACH
INFLUENCE: SCIENCE & PRACTICERobert Cialdini
Richard Louv: “… Saving our Children from Nature Deficit order”
![Page 42: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/42.jpg)
42
42
Use LOCAL experts
Use VIDEO to grab attention
Engage local gate keepers:news editors, producers
How to get beyond the news peg?
AND USE A PEG
Other TV news programs: weekend mornings
![Page 43: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/43.jpg)
43
43
GRAPHICS
![Page 44: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/44.jpg)
44
44
Square TV
![Page 45: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/45.jpg)
45
45
TV
![Page 46: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/46.jpg)
46
46
TV GRAPHICS3 x4
pixel size:640x480
HIGH DEFINITION720x480
![Page 47: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/47.jpg)
47
47
Rainfall = Flooding
courtesy: StormCenter
![Page 48: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/48.jpg)
48
48
** Image ResourcesPage
on Earth Gauge’s new Web site
![Page 49: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/49.jpg)
49
49
Local Audience(viewer’s backyard)
TV video & graphics
![Page 50: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/50.jpg)
50
50
Questions?
Sara Espinoza
Program Manager
Joe Witte
Meteorologist, WJLA-TV
![Page 51: Earth Gauge™: Conveying Environmental Information through the … FINAL Draftpdf.pdf · NEEF/Roper research shows the public does not understand fundamental environmental concepts](https://reader034.vdocuments.us/reader034/viewer/2022042212/5eb63869f4af3605516075e9/html5/thumbnails/51.jpg)
51
51
Aching to Know More? Check Out These Additional Resources…
http://www.clu-in.org/conf/tio/owegtv/resource.cfm
How was this Webcast?
Let Us Know Your Thoughts with the Evaluation Form!
http://www.clu-in.org/conf/tio/owegtv/feedback.cfm