Earnix Personalize-it™

Offer the Right Financial Product to the Right Customer

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The Earnix Promise

We believe that for Financial Institutions, personalization is key to increased customer satisfaction and loyalty as well as to improved business results. Recognizing the complexities of financial products, Earnix provides an end-to-end Pricing and Product Personalization Software Suite, driven by world-class data science, analytical modeling tools, and integrated machine learning.

The Earnix 3D Personalization Suite™ empowers Financial Institutions to offer the right product, at the right price, at the right time, while optimizing business KPIs, maintaining governance and compliance, and improving the enterprise-wide end-to-end product personalization and pricing process. Earnix has been consistently innovating for Banks and Insurers around the globe for over 18 years. We have offices in the Americas, Europe, Asia Pacific, and Israel.

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Why Fewer Options Make for Better Choices

Sell Like the Digital Leaders of Today

Earnix Personalize-it simplifies the often complicated purchase journey by offering a limitednumber of the most personally relevant choices.

In today’s mobile-first digital world, consumers are flooded with thousands of digital purchase offers every day. This has created a world of both decision-fatigue and lack of consumer focus. The average consumer attention span to digital purchase offers has been reduced from 12 seconds in 2000 to just 8 seconds today, according to Digital Information World.

In these circumstances, the most valued experiences are the ones that provide the highest level of personal relevancy and simplicity to consumers. Financial Institutions look to learn from today’s digital leaders, who succeed by recommending only their most personally relevant products as predicted by their algorithms, minimizing the number and complexity of decisions consumers must make. Financial institutions can borrow a page from these digital leaders by personalizing often complex financial product features, bundles, and packages, thereby increasing customer satisfaction and product uptake for the business.

Digital business leaders focus on several key areas in today’s mobile-first digital economy. Their top priorities include simplifying digital interaction and purchase, improving trust and transparency, and using advancedanalytics and machine learning to both personalize and optimize. Digital businesses focus on these areas because they know this is what today’s consumer values most. When it comes to purchasing a financial productsuch as a bank loan or an insurance policy, consumers expect the same experience from their financial institution as what they receive from these digital leaders of today. When it comes to digital offers for financial products, however, consumers are often exposed to an overabundance of options that vary in detail on coverages, features, and terms. Earnix Personalize-it simplifies the often complicated purchase journey by offering a limited number of the most personally relevant choices. The result is that consumers experience less confusion and quicker time to decision, and financial institutions increase customer conversion rates.

Earnix Personalize-it provides the ability to create, define, and deploy product packages, features, and bundles through the use of analytics and deploy them via simple APIs, in real-time. This improves time to market and improves deployment agility for financial institutions of today.

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Strive for Simplicity

Earnix Personalize-it delivers the personal product relevancy and simplicity that both consumers and financial institutions crave. Consumers experience simple, easy to consume interactions while financial institutions experience improved business results, including increased customer satisfaction and conversions. With the analytical insight to understand which personalized product configurations impact key customer metrics at a granular level, financial institutions can pivot quickly to adjust these configurations as needed. For financial institutions, Earnix Personalize-it provides the ability to intuitively modify product catalogs and catalog configurations in a simple manner via an easy to use web interface. The navigation of the Earnix Personalize-itinterface is just as simple for product teams as the consumer experiences that the product creates.

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The Result: A Win-Win for Customers and the Business

Earnix Personalize-it enables financial institutions to simplify the financial product purchase process. Business metrics such as digital customer engagement and conversion are improved with the creation of a simple yet relevant personalized bundle. Improved adoption and conversion lead to improved customer metrics around satisfaction and loyalty. The result of this win-win proposition is that financial institutions are viewed as proactive partners to consumers as life events occur impacting personal financial needs, all the while boosting business results through offering contextually relevant products in a way that is aligned with the business KPIs.

Business metrics such as digital customer engagement and conversion are improvedwith the creation of a simple yet relevantpersonalized bundle.

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The Result: Confidence and Control Over Pricing

Earnix Price-it empowers financial institutions to manage, in a systematic manner across the enterprise, the end-to-end process of pricing strategy optimization, through machine-learning powered modeling, to deliver the right rates to market. Financial institutions can react to market changes with the utmost agility because Earnix Price-it enables them to predict, simulate, decide and deliver rates to market instantly. Financial institutions around the globe use Earnix Price-it as a comprehensive product to analytically simulate and then solve their most complex pricing challenges, all in a confident and controlled manner.

Because Earnix Personalize-it works in concert with the other products in the Earnix 3D Personalization Suite - adding risk, price, and timing components to existing personalization programs is easy to do. Understanding the perfect formula to create both customer satisfaction and business success comes from advanced analytical techniques such as optimization. This enables organizations to move from personalizing just the marketing communication to personalizing and optimizing the financial product being offered and the way it is packaged,maximizing the offer relevancy and simplicity.

Earnix Personalize-it uses sophisticated analytics and financial industry domain expertise to perform the personalization described above – instead of gut feel backed by manual datacrunching and lite business rules. Personalized product configurations come from world class data science, analytical modeling, and integrated machine learning tools—delivering to the customer the right product offer for their unique financial needs.

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Take a closer look to see how the other productsin the Earnix 3D Personalization Suite™ can help you:

Earnix Price-it™

Earnix Time-it™

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