early childhood, everyday nvjntn … · 12.03.2013 · elevator speech first things first partners...
TRANSCRIPT
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Simple ways to spread the word about early childhood and First Things First in your community
Early Childhood, Everyday
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Outline:
1. Why Early Childhood?
2. First Things First Basics
3. Why Outreach?
4. You Can Share the Secret!
5. Strategies, Tips and Tools
6. Activity
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Research has proven, by the time a child is 3, most of their brain is already developed.
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Early Childhood Development & Navajo Tradition
• Blessing Way
Ceremony • Feeding of Corn Pollen • Naming Ceremony • Cradle Board • Baby’s First Laugh
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EARLY CHILDHOOD MATTERS
Early education improves language, math & social
skills
Early education prevents failing grades
Stakes are high for
today’s kindergartners
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Quality health is
important for every
child
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The Basics: what everyone should know about First Things First
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• Created by Arizona voters in 2006; voters recommitted in 2010
FIRST THINGS FIRST
• Dedicated funding stream for young kids: 80-cents per pack tax on tobacco
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FIRST THINGS FIRST
Leadership and Structure
• 90 cents of every dollar
generated goes to programs serving children
• Statewide Accountability
• Driven by Local Communities: Regional Partnership Councils
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First Things First in the community
In the Navajo Nation, FTF funds programs such as:
• Birth to Five Helpline
• Home Visitation
• Food Security
• Nutrition Education & Obesity Prevention
• Many more…
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Building a
Movement
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• Public Awareness: It’s the Law!
• Intense Grassroots Engagement - “going to the people”
• Long-term sustainability – “by the people”
Why do outreach?
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If you told two people about early
childhood
and asked them to each tell two
people,
who would then each tell two
people, and so on,
the entirety of Arizona would
be aware of
the importance of early
childhood in 23 days.
Grassroots outreach: it starts with you
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First Things First Outreach Tactics
• 1:1 Meetings/ Conversations
• Event Participation
• Presentations about early childhood
• Writing articles/ letters to the editor
• Securing media opportunities
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Communication Styles
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How do you “let the cat out of the bag?”
• Do you call your best friend?
• Do you text your friends and family
• Do you post it on your Facebook or Twitter?
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Spreading the word about early childhood
Talking Points
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Elevator Speech
First Things First partners with parents and families to make sure all kids, ages birth to five years, are healthy and ready to succeed in school.
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Core Messages
Learning Begins at Birth
About 90% of a child’s brain develops before age 5. The job of helping children succeed in school starts the day they’re born.
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Core Messages
Quality Early Education
Children who have quality early education have better math, language and social skills, and are more likely to go to college.
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Core Messages
Literacy
The best way to help children develop language and prepare for school is to expose them to books before they enter kindergarten.
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Social Media
facebook.com/AZFirstThingsFirst
@AZFTF
azftf.gov/brains
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Tools
Collateral
• “Why Early Childhood Matters” Accordion Card
• “Good Things Are Happening” Postcard
• Fact Sheets
• Birth to Five Helpline Cards
Talking Points
• Reference Sheet
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Tools
Born Learning Materials
• 5 Key Idea Posters
• Grocery Store Tip Pad
• Kid Basics
• Playbook
Educational Reinforcement Items
• Dental Kits
• One-sies
• Message Boards
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Practice
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Personal Networks Activity
• Take 5 minutes to fill in your sheet
• Each person will answer:
1. What’s one opportunity you will commit to sharing the early childhood message?
2. How you will convey the message? Which talking points?
3. What tools do you need from me?
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1. Share what you wrote down with your group 2. Out of that sharing, write down 5 things your
group commits to do. 3. How will you convey the message? 4. What do you need from me?
Each group will share their ideas!
Group Activity
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Thank you for your participation!
If you need anything, please contact me:
Memarie Tsosie
928-810-4301