eamonn boylan manchester 2003 Копия

8/9/2019 Eamonn Boylan Manchester 2003

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Manchester Building a Competitive City:

The Commonwealth Games and their Legacy

Eamonn Boylan

Deputy Chief Executive of Manchester City Council

!st"ovem#er $$%


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Manchester: Building a Competitive City &

'ur (ision

Core Objectives

Creating a world class regional capital city

Maximising local benefit


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'ur )pproach

Realising the potential of cities

Strong local civic leadership

Facilitating/enabling Concil

!artnership !ositive planning

"mportance of design gidelines and excellence

Creating a world class pblic realm


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'ur *erformance

Manchester is recognised as the regional

capital of the #orth $est and the nation%s

leading regional centre

Manchester has established a critical massof economic activity& facilities and services

which enables the City and the region to

compete in the international mar'et place

for jobs and investment


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'ur *erformance Cont(

Manchester has been at the

forefront of delivering strategic

regeneration and investment

framewor's that combine thedrive for greater economic

competitiveness with the

need to deliver local benefit

Manchester has developed

a world class cltral& sports

and visitor infrastrctre


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Creating Momentum

Consistent drive for Regeneration over many years

Manchester )irport

*lme Regeneration Metrolin'

City Centre Renaissance +post %,-.

ast Manchester

0nowledge Capital


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Commonwealth Games $$

#ot the dawn of a new era

)n acceleration along a continm

Step change in velocity


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Manchester: The Games

) major opportnity to radicallyimprove the economic and socialprospects of Manchester and theprofile and image of the #orth $est

) major opportnity to create asports and cltral infrastrctrecapable of hosting and deliveringworld class events

) focs for partnership actionand investment


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Manchester: The Games cont(

) nifying theme against which

to jstify bids for a wider range

of regeneration programmes in

ast Manchester

1he transformational impact

on re2positioning Manchester

and ast Manchester as an

international investor and

visitor destination


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Games +acts

34 sports

45 teams

6&-,7 athletes and 5&768 team officials

6&977 media

3 billion 1: viewers

577 hors broadcast on ;;C

37&777 volnteers < 3&5-7&777 volnteer hors=

3 million spectators

5>6m website visitors


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The ,mpact and Legacy of the Games

Over ?-77m of pblic investment

?5>4m added vale for every?3m invested

-&677 fll2time jobs

1elevision adience of nearly3 billion people worldwide

)n extra 677&777 visitors per year

?58m spent by @ames participants

and visitors ?55m in additional bsiness benefits

nhanced civic pride

1he Manchester ;rand


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-egeneration

?-77m pblic and private investment

#ew jobs < estimated -&677 fte

nvironmental improvements 2 ?5Am investment

programme along )shton Canal lin'ing ast Manchester

and the City Centre

) new town for ast ManchesterB

35&777 new homes

4&777 improved homes

)S) store with 3&777 jobs targeted at local residents


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Built for the Legacy

#othing bilt for the @ames alone

Dong term ses secred for all venes

Stadim converted to football < Manchester City FC )greements with @overning ;odies for #ational

Centres

)Eatics Centre bilt to service

commnity/niversities


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.hy the "eed for a

"ew Mar/eting 0trategy1

1o ensre that the @ames% tre benefit is captred

1o consolidate or position as leading edge

1o bridge the gap between poor perceptionand vibrant reality

1o position the city and eEip it to compete


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2ey 0uccess +actors

Strong leadership from the centreB 1he City

Concil is critical

Clear strategic focs

Comprehensive by in from sta'eholders in

'ey sectors

Clear long term vision

Creation of a strong& relevant brand based on reality


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Building the Manchester Brand

)ccentate the differences that ma'e the

place niEe

Mch more than a logo or a tag line

Create endring vale from 'ey events

+@ames/festivals etc.

Focs the message

istil the essence


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The Manchester Brand

*ighlights the niEe attribtes& benefits and

traits of Manchester

:ibrant

xciting

Confident G Coc'y

Friendly


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"dentifies the City%s Core :alesB

Respect

Dive G Det Dive

@oing !laces


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istils the ssence of Manchester

Opportnity


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The Challenges

Cities Ma'e Sense

1he #ational )genda

1he Challenges for Manchester


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The .ay +orward

1he 0nowledge Capital

1he Manchester !rospects

Maximising the *" resorce

xcellent connectivity Creating "nnovative rban

evelopment Framewor's

) world2class cltral offer

Creating a world class city centre


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The role of Core Cities

;ilding the argments for a balanced economy

Creating a new dynamic for cities and regions

"ncreasing the spatial awareness of @overnmentpolicy ma'ing

Ma'ing the lin's

eamonn boylan manchester 2003 Копия

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