eacgs 2013 eventbook

SHOWROOM/MFG FACILITY43 Beaver Brook RoadDanbury, CT 06810

NYC SALES OFFICE325 West 38th Street, Suite 810New York, NY 10018

Elevating brand awareness.

Helping to break through the clutter.

Promoting with cutting edge visual solutions.

Performing all facets of each project from concept to completion.

800-894-0264www.eacgs.com

CORPORATE MEETINGS POP-UP STORES AND PRODUCT LAUNCHES MOBILE TOURS & EVENTS

Welcome About Us

This guide offers a small look into a few of the very big services and ideas Enhance a Colour has to offer. Since our process is a collaborative one, our clients’ vision helps us again and again to create unique experiences with our quality graphics and stunning displays. Take a moment to read a few of our customer stories, and you too will be able to picture the possibilities for your event, product or organization.

After 25 years in this business, we at Enhance a Colour pride ourselves on offering customers a full solution. Whether that means taking a project from early design through to production and final installation, or just jumping in along the process as your needs dictate, we are here for you, to be your dependable resource. Together, we can make a big impression.

Thank you, Barbara O’Connor

P.S. Enhance a Colour is proud to be a women owned business.

Enhance a Colour specializes in the production and installation of customized graphics and displays.

Using large format printing for diverse purposes, like: • wall panel designs and murals • custom carpeting • custom backdrops

Creating dynamic visual experiences in all kinds of materials, such as: • acrylic • fabric • glass • metal • wood

Providing solutions for a wide variety of industries, including: • event and trade show • theater • beverage • retail sectors

Meeting the unique needs of: • marketers • visual managers • art directors • account executives • theater coordinators

Enhance a Colour will use its 25 years of experience to successfully create: • everything you can think of • and that which you never thought possible

Enhance a Colour. Everything you can envision — materialized.

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Looking to Make a Big Impression?

• Need a dynamic custom carpet? We can print any image, even full color, more vibrant than you can imagine…Up to 10 ft. wide by any length.

• Searching for vinyls and flexible substrates? We’ve got them, and can print your image using up to 8 colors. It’s the durable way to make a lasting impression…Up to 16 ft. wide.

• If stunning fabric is what you seek, we can produce continuous tone full color, sharp images…Up to 16 ft. wide.

• When photographic realism is needed, we have the highest photographic resolution prints, which can even be further enhanced with back lighting…Up to 60 in. wide.

• Check out our UV Digital Silkscreen full color images, including white ink – we can print on flexible or rigid surfaces… Up to10 ft. wide.

• Looking for eye-catching shapes? From the smallest snow flake to the largest sculpture, they can be produced in many ways, like laser and waterjet cutting, to etching & routing, in a variety of materials as diverse as acrylic, wood, metal, glass, marble, and granite…Up to 60 in. wide by 120 in. long.

• We can digitally die-cut on soft, flexible or rigid materials… Up to 72 in. wide by 123 in. long and 3 in. thick.

• The finishing touches: We offer services such as seaming, mounting, laminating, sewing, and heat welding.

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To help you create high impact graphics and displays, put our vast 35,000 sq. ft. production facility filled with cutting edge technology to work.

And, of course, the final step: Our expert team is available to set up and install the graphics, banners, displays and everything else so you can make that big impression…and dismantle and remove when the big event or day has finished.

If you’re looking for a top producer in custom, tour-ready, tour-tough tents, we’ve got it covered. At Enhance a Colour, all of our tents are one-of-a-kind and custom made. They’re the best quality the industry has to offer – which means our tents will pitch your message for the maximum attention.

Shop Talk: We use water repellent, dye-sublimated fabric printing, which allows our colors and images to truly stand out. Our process creates high quality images, and allows for tints and gradients if desired, rather than just solid colors with white or black type. The standard sizes are 10 ft. by 10 ft. or 10 ft. by 20 ft., and both are easy to set up and take down. We can even create interchangeable walls which will allow you to substitute different messages for varied geographic locations and events.

MOBILE TOURS & EVENTS

Tents: We’ve got it Covered

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Nothing quite moves your message like an Enhance a Colour vehicle wrap. Our custom-made wraps transform cars, vans, pull-behinds, and SUV’s into attention grabbing mobile marketing billboards. We produce the highest quality materials to drive your message forward.

Shop Talk:Our 3M adhesive vinyl and laminates visibly make the best impression. Research proves that a single vehicle wrap generates more marketing exposure than one costly billboard.

Vehicle wraps lead to:107% Increase in Sales – Product Acceptance & Research

97% Recall Rate of Vehicle Wrapped Message – Outdoor Advertising Magazine

91% Notice Text & Graphics – 3M & American Trucking Association

94% Recall Mobile Billboards – Product Acceptance & Research

80% Recall Specific Ads – Product Acceptance & Research


Vehicle Wraps: The Best Way to Move Your Message

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If you’re looking for a memorable way to display your product, remember Enhance a Colour. We create the highest quality custom design displays and signage to match your company’s goals and visions. From counter displays to large outdoor die-cut figures, flags to banners, game boards to sign-up boards, green-screens for photography and more, if you can envision it, we can produce it. And we’ll get it all done on time, displaying our dependability.

Shop Talk: Our experienced team utilizes our spacious facility to create dynamic displays which travel well and set up quickly. We can build custom counter displays in any dimension you request, like square or three sided units. We work with all sorts of materials like aluminum piping and pop pins. No matter what is needed to display your message in the most dynamic way, Enhance a Colour gets it done, and builds up your image.


Signage & Displays: Powerful Marketing

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Enhance a Colour is the leader in producing digitally created floor coverings. We offer full color carpeting, Marley rubberized flooring and vinyl outdoor flooring. Our cutting edge equipment allows us to produce intense eye-catching images, compelling unique graphics, and dynamic choices that will stop you in your tracks and step-up your marketing message.

Shop Talk: All our products are offered in 10 ft. widths and can be seamed together for larger areas. The dye-sublimation process for our full-color carpet creates a superior digital image which sinks into the poly fibers of the material, producing cleanable and washable flooring that will retain its initial sharp look. Marley rubberized flooring with either a matte or gloss lamination finish provides a stable and resilient surface for indoor or outdoor events. Our full color vinyl outdoor flooring is easy to clean, and can be easily rolled up and packed away so you’re ready to roll to your next event.


Flooring & Carpets: Stopping Visitors in their Tracks

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Enhance a Colour partnered with Amplitude Marketing, the creative agency for Brisk Iced Tea, to brew up a unique promotional venue for the Star Wars & Brisk Iced Tea marketing tour.

Our team collaborated with the client to produce a fabric photo event tent with a green screen backwall including 4-color printed sides. Then, we customized a slip resistant 10 ft. by 10 ft. dance floor which featured Brisk’s branded image. Accenting the tent on either side, Enhance a Colour created giant 14 ft. lightsabers using an aluminum pipe structure and fabric. To capture the excitement, two 36 in. wide by 8 ft. tall printed fabric pull-up displays invited visitors in for a free souvenir photo. We even decked out the pull-behind trailer which was used for event material transport by wrapping it with mobile advertisement to reinforce brand awareness while traveling.

The entire event creation materialized in less than 7 days. For the Star Wars & Brisk Iced Tea Mobile Tour, Enhance a Colour proved to be the powerful marketing “force”.


Star Wars & Brisk Iced Tea Fabric Tent & Displays / Flooring / Vehicle Wrap / Lightsaber Props

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Swedish Match

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Portable Fabric Displays / Carpet / Custom Frame

Swedish Match, an internationally known tobacco company, strives to be the global smoke-free leader in tobacco products. Market Reach approached Enhance a Colour for a creative solution for their event display situation.

Swedish Match wanted to have three cost effective displays produced that could be taken to more than 20 night club and bar locations. Each display needed be lightweight and portable in order to fit into cars, rather than renting vans and drivers. One person must be able to assemble the display, as well as host the event.

Enhance a Colour created an aluminum frame system that assembled with pop pins, so no tools were needed. We covered the frame with customized printed fabric for both the inside and outside of the exhibit. Our team also designed a three-sided portable display table which provided an excellent location for sample products, and gave visual continuity to the desired theme. A customized entrance carpet, rubberized to prevent slipping, accented the display. The entire structure could be broken down to actually fit into 4 carry bags, so the event staff could easily manage to travel. Due to the enormous success of the show, Enhance a Colour proved to be a great match for Swedish Match.

Schick Refresh Tour

Schick wanted razor sharp displays and graphics for their Schick Xtreme3 FITstyle refresh tour, and Enhance a Colour was on the case.

Our pre-production crew, along with our installation team, worked together to create the event. Many elements came together to produce the package. In just 5 days, using 3M adhesive vinyl graphic material, Enhance a Colour printed and installed the vehicle wraps for the 29 ft. RV and 30 ft. pull-behind trailer. The trailer, which was to be designated as the shaving station, contained 10 sinks and mirrors, and Enhance a Colour wrapped the countertops in striking vinyl adhesive graphics. The RV received a full wrap and a customized Sunbrella Awning which was imprinted with the Schick Xtreme3 FITstyle refresh logo, using dye-sublimation.

Thanks to Enhance a Colour, the event was smooth, and made a stylish and refreshing impression to all.

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Vehicle Wraps / Vinyl Graphics / Fabric Display

When Ocean Spray Cranberries launched a huge marketing campaign, they became bogged down with a few problems – and Enhance a Colour was on the case.

Ocean Spray had a successful marketing campaign underway. The event agency had created miniature ‘cranberry bogs’ to draw attention and allow consumers to sample different products. However, Ocean Spray encountered major problems with transportation and reusability, and called for help.

Enhance a Colour designed and produced a metal frame system which separated into multiple units, so the entire system could actually fit into a trunk of a compact car. Quite amazing for the client, since before a wooden frame was used which had to be shipped by truck. Additionally, for the outer graphic of the bog and backdrop, we used fabric instead of vinyl. Fabric is easier to ship, has more vibrant color, and does not wrinkle. The idea of using fabric allowed Ocean Spray to double the number of events hosted. Because of Enhance a Colour, Ocean Spray was able to leave audiences across America, all juiced up.

Ocean Spray Cranberries Across America

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Fabric Displays / Custom Easy-to-Assemble Frame


MasterCard Priceless Event

Octagon, the event agency of MasterCard, needed experts for three displays that would promote the MasterCard Priceless Event in Chicago. Not only did the displays have to be of the highest quality, but they had to be designed with the ability to be set up and put down every day, in under 10 minutes. Enhance a Colour was on the case.

Enhance a Colour created a display which measured 8 ft. wide by 10 ft. high by 4 ft. deep. The design concept used to catch consumer’s attention took the shape of an oversized shopping bag. The frame was constructed using 2 in. aluminum with dye-sublimated fabric wrap for all sides of the display. Coming out of the top of the bag peeked three iconic Chicago items. A custom made counter stood in front, for well-designed customer service. The top quality Enhance a Colour frames and fabrics met the challenge of the 10 minute limit for set up and take down. The attention the event drew, was priceless.

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Fabric Display & Frame / Shopping Bag Prop


Mongoose is a maker of premier BMX bikes. In advance of the upcoming Toyota Challenge in Salt Lake City, Utah, the Dew Tour announced Mongoose as their official bike. Mongoose wanted their pavilion, which moves from tour event to tour event, to reflect their image and drive. Enhance a Colour was on the case.

Enhance a Colour brought out their best moves for Mongoose, branding the walls, ceilings and floor space of the pavilion. The ceiling measured 45 ft. by 30 ft., the two sidewalls measured 28 ft. by 26 ft., the back wall was 45 ft. long, the floor was 45 ft. by 28 ft. The large space got the Enhance a Colour creative wheels turning. The walls were printed in a duotone black and orange, with large images of the riders interspersed throughout the montage. The floor, printed on Marley dance floor material, appeared to be concrete. Enhance a Colour’s expert team installed it all, and in the end, Mongoose went the distance in product recognition and became the hot shots of the Dew Tour.

Mongoose Dew Tour

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Fabric Walls / Printed Flooring

Unilever Corporate Training Seminar and Banquet

In order to express company pride and personality, Unilever wanted stunning brand displays for their corporate training seminar and banquet. They needed something which would be easy to set up and take down, with images that would last in the memory of the viewer for time to come. Enhance a Colour was on the case.

Enhance a Colour collaborated with design firm Alden HD to create the graphics. Using Sintra, aluminum piping and fabric, ten custom cocktail tables were produced. Crisp product images were printed on fabric with dye-sublimation, and the material was used as a wrap around visual feature, attached by Velcro. The reusable design allowed for interchangeable graphics to be printed for future events. Next, Enhance a Colour produced ten pull-up canister banner displays, which drew attention from the crowds. Perhaps the biggest hit though was the die-cut standees, which allowed employees to really face all Unilever had to offer. It was a lesson in clever marketing for all who attended.

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Sample Tables / Displays / Life-Sized Cut-Outs

CORPORATE MEETINGS & EVENTS

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The design firm for Philips, Alden HD, was asked to create a space for a one-day event in Stamford, CT. The barren space measured a total of 215 ft. long and 8 ft. high. The problem – the building would not allow the walls to be wallpapered or touched. Enhance a Colour was on the case.

Enhance a Colour created aluminum framing wrapped in fabric to fit the wall space. The frame stood 6 in. in front of the walls, and created a room within a room that could be designed any way the client saw fit. Enhance a Colour could now use digital imagery and fabric materials to make the once-barren walls dynamic and memorable. In order to meet the event criteria, our installation team was able to set up the room the day before the event and dismantle it all quickly after the event concluded.

Philips One-Day Event


Portable Self-Standing Fabric Walls

For their “Atmosphere on Tour” new product launch, Google needed to create an atmosphere as dynamic as they were. Enhance a Colour was behind them all the way, and created stunning large fabric displays to surround the presentations. The eye-catching fabrics set the scene for a great event in both Toronto and Boston, and created a web of excitement for Google’s latest hit.

Google Atmosphere TourFabric Walls / Frames

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The Merck Training Center in New Jersey was suffering from bland beige walls and carpets. For a two-day event, Merck wanted to rebrand the walls without altering the original wall structure.

Enhance a Colour created and produced two self-standing walls using dye-sublimated fabric, attached to aluminum frames. The standing walls were 9 ft. tall by 27 ft. long, and were covered with soothing, outdoor imagery. Just as quickly as we put it up, we took it all down. It was remembered as the two days when Merck brought the great outdoors inside, and was the prescription for great branding Merck had wanted.

Merck Training Center


Fabric Walls

Each year, Target holds an annual event at a luxury hotel in Minneapolis to honor their top vendors. The Hotel didn’t allow Target to utilize their walls or ceiling space, so in order to display their branding message, Target made the call to Enhance a Colour.

Enhance a Colour created 300 feet of impressive fabric walls and fabricated aluminum frames. The fabric walls clearly and proudly listed all the vendors Target had invited, and for that night the “Target Wall of Honor” drew in the crowds.

Target Annual EventFabric Walls

Google Fabric Wall

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During the holiday season, The Spark Group LLC wanted a spectacular set up for their Holiday Gala. Enhance a Colour was on the case.

Enhance a Colour was in charge of the planning, the graphic production, and all on-site graphic installation. After the Spark Group LLC completed the conceptual design, Enhance a Colour’s team inspected the facility, measured the potential graphic areas like the windows, floors, and bathrooms, and tested materials to find suitable product alternatives. Our team created templates for the graphics, installed them and even returned to remove them the next day.

The night was long, but we made our list, checked it more than twice, and we were able to create it all. We produced: frosted vinyl adhesive window graphics, a custom printed carpet runner, ballroom floor graphics, light box backlit panels, laser die-cut hanging displays, laser cut table centerpieces, drape and hanging décor to cover serving areas, and dynamic vinyl adhesive graphics for the bathrooms, doors, and numerous other locations.

It was a magical night, and Enhance a Colour was there to give the holiday gala an extra big creative spark.

Spark Group RPI Holiday Event


Window Graphics / Backlit Panels / Die-Cut Displays / Vinyl Graphics Custom Laser-Cut Centerpieces

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Microsoft Windows Phone Event

Microsoft launched their campaign for the new Windows Phone in Herald Square, NYC, with a 55 ft. tall replica of their new phone. Hudson Scenic was brought in to produce the rigging, lighting, and screen. They needed a company that could do all the graphics to make the phone look like a phone, and a way to protect all their hardware. Enhance a Colour was on the case.

With a little help from our huge 16 ft. printer, we created graphics on billboard vinyl material to cover the sides, roof, and face of the structure. The vinyl material was a perfect choice, because it looked great, and would protect the display from bad weather throughout the week. Our finishing department produced a 77.5 ft. wide by 50 ft. high panel to create one solid piece, which could easily be installed on site by Hudson Scenic’s crane. The end result, we created what looked exactly like a very, very, big phone. As a small finishing touch to the big phone, we made branded walls for the tents surrounding the phone. The Microsoft Windows Phone Event dialed up the crowds, rang out recognition, and thanks to Enhance a Colour, was everything Microsoft called for.

Custom Graphics for 55 ft. Phone / Mobile Tents

POP-UP STORES & PRODUCT LAUNCHES

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NFL was set to open a pop-up store in New York City to promote their new apparel partnerships and the 2012 NFL Draft. They needed someone to tackle the task of making the store play up their image. Enhance a Colour was on the case.

Teaming with Tangram International Exhibitions, Inc., Enhance a Colour produced and installed powerful imagery throughout the 10,000 sq. ft. location. Over 4,000 feet of pressure sensitive vinyl graphics were UV printed with 3M adhesive to cover the walls, cash wraps, and columns of store. Thanks to Enhance a Colour, fans went wild for the store, and the marketing scored big for both the NFL and their apparel partners.

NFL Pop-Up StoreVinyl Graphics for Walls, Columns & Cash Wraps


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Austrian Tourist Office Pop-Up Store

The Austrian Tourist Office opened a Pop-Up store in NYC that was designed to give the feeling that visitors were actually in Austria. They needed creative transforming visuals, and Enhance a Colour was on the case.

Working with M Crown Productions, Enhance a Colour created Austria in NYC. We used many different materials and processes in the project, like cut vinyl for the windows and door lettering, UV Flatbed printing for the graphics, and dye-sublimated fabric printing for the backdrops. Our installation team put it all up, and suddenly the shop echoed the look and feel of Austria. Enhance a Colour made a world of difference, and proved to the Austrian Tourist office that we always go the long distance for our clients.

Window Graphics / Fabric Display Backdrops


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“High School Musical on Ice” was set to debut at Madison Square Garden New York City, for one night only. With a production deadline of one week before opening, PRG Scenic Technologies needed ideas and help, and Enhance a Colour was on the case.

Since Madison Square Garden would not allow the use of adhesive vinyl, we designed lightweight aluminum frames to surround the pillars of the Garden and then wrapped the fabric completely around the frames. Our large printed fabric wall greeted ticket holders, and our printed fabric dinner tables fed the excitement. Enhance a Colour designed a dazzling marquee for the evening event, and the night was a one-of-a-kind hit.

High School Musical on IceFabric Walls & Columns / Dinner Table Coverings


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Columbus Citizens Foundation

Every year, the Columbus Citizens Foundation presents an event called “The Creativity of Italy” in Grand Central Station. In order to bring in the crowds, unique graphics and displays are needed, and year after year, Enhance a Colour is on the case.

In less than a week, we printed 10 ft. wide fabric banners, and produced compelling graphics and a striking entrance carpet. The area was transformed to echo the voice of Italy and its culture, and the attraction was a magnifico success.

Large Scale Fabic Banners / Graphics / Carpets


800-894-0264www.eacgs.com

YOU’VE JUST SEEN A SMALL PART OF THE VERY BIG PICTURE. FOR ALL YOU CAN ENVISION, CONTACT US AT:

SHOWROOM/MFG FACILITY43 Beaver Brook RoadDanbury, CT 06810

NYC SALES OFFICE325 West 38th Street, Suite 810New York, NY 10018

eacgs 2013 eventbook

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