Proprietary and Confidential 15/19/11

It’s about our kids’ future!

May 2013

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Irit Hillel

Founded Kids apps start-up PrintPaks, sold to Mattel (#1 toy company)

Head of Mattel Media Europe

B.Sc. Math & Computer Science, Tel Aviv University. MBA UCLA.

15 years U.S. & Europe

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There are 5 times more Chinese learning English in China than people living in England

Consumer demand for English

The Need for English Learning

Problems:• Shortage of teachers• Not enough school hours• Private = expensive• Boring

Example: Korea $200/month

Start early – KIDS market

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English Adventure Apps

Gaming & Digital Expertise

Strategic Partners:

What We Do:Bring English Adventure’s successful learning method for KIDSto mobile consumers worldwide using the latest technologies.

Created as a spin-off of English Adventure Ltd.

Method

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Mobile devices - kids new favorite toys…

..in the high demand EFL markets

Only $1.3B of the $40B English learning market today is DIGITAL!

The Opportunity

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English Adventure Method Success• Global pioneer in English as a Foreign Language to young kids (4+)

• Founded 1998, led by International EFL expert Dr. Yael Bejarano

• Approved by Ministry of Education since launch in 2004

• Used by over a million kids aged 5-8in Israel & Thailand since 2004

• Excellent student achievements! 96% read and understand English in 3 years

• 90% return rate

• Expanding to other countries (Korea,..)

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EA method = proven for kids, perfect for mobile

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Product Roadmap:Language Skills = Game Engines / Modules

ListeningSpeaking

ReadingWriting

VocabularySpelling

Context

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Themes: 16 storybooks to choose from

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Coming to the App Store this Spring

Learn English:Goldilocks and the Three Bears

Vocabulary Game

Learn English: Five Little Monkeys

Interactive Book

first two titles

In partnership with:

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Why now?• Tablets are a game changer for technology in education• Education – largest sector in VC investments last year -$1.1B

– Higher Ed: Coursera ($16M KP NEA), Minerva ($25M Sequoia), Lynda ($103M Accel)– LMS: Desire2Learn ($80M)– K-12 - content: News Corp acquires Wireless Generation for $360M, announced Amplify

Tablets with content for schools last week

• Government initiatives to equip schools with tablets: Korea (2015), Turkey, LATAM

• “Learning out of School” trend: MOOC, flip class model• Languages: MindSnacks ($5.5M Sequoia)

Rupert Murdoch on the for-profit K-12 education industry: “a $500 billion sector in the US alone that is waiting desperately to be transformed"

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Thank you!

Irit HillelCo-founder & CEOEnglish Adventure Appswww.englishadventureapps.comEmail: irit@irithillel.comCell: +972-544-848439

English Adventure Ltd. Website:www.englishadventure.com

English Adventure Digital

Creating the next generation of learning!

Kids testing, Jan 2013

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