e[1].commerce doc

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E-COMMERCE

E-commerce has radically revolutionalized the act of selling and buying,

introducing both speed and efficiency. It refers to the process of buying and selling goods

and services over the internet. It stands for Electronic Commerce, referring to carrying

out of trade transactions through the internet. The concept of E-commerce owes it roots

to the 1960s after the introduction of electronic data interchange (EDI)1. From the days

of EDI, E-commerce has undergone many rapid changes that have seen it grow into an

efficient instrument evidenced today; the internet.

This is a technology that still continues to marvel humanity, it has reduced long

hours of wait and long distances traveled to a click of a mouse over the worldwide web.

E-commerce involves a multiplicity of varieties ranging from banking, marketing,

logistics and many others. A website is a collection of interconnected files available on

the worldwide web providing information about a specific topic or organization. It

exercises the overfull combinations of multimedia texts, images and sounds. Access to

these files requires the use of a web browser like the Microsoft internet explorer. Almost

1 EDI refers to a set of systems aiming at easing the exchange of trade information as well as carrying out

transactions electronically (www.flysyoz.netfirms.com).

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every organization or institution owns a website, with an intention of providing relevant

information either to the public or to specific people.

It is this website that has totally changed how business organizations are carrying

out their trade. Advertising, marketing, purchasing and may other processes have all

changed to embrace this modern phenomena and hope to increase customer satisfaction.

A website is created with an intention of easing a customers access to information he or

she may require from a particular organization. It should be attractive by designed, but

not too flashy to distract the customer. Implementing a website simply refers to

operationalism of it (www.bsinesslink.gov.uk). This is done after a website has been

designed, planned and created.

The first step in implementing a web page is to design a homepage that should

load quickly. This can be achieved by designing a short page, but not too short such that

it compromises on the subject of the site (www.rocketface.com). The images too on the

webpage should also not be unnecessarily large; this is achieved through the use of

graphic software that maintains the images at an agreeable size and shape. There are

some few tips on implementation to ensure that the best possible results are got.

(www.rocketface.com)

Background music is highly unadvisable as it might distract the web visitors.

The web page should contain no videos; these should be made available as a

visitor browses deeper.

The next step in implementing a website is to resize the graphics. These graphics

should not be larger than they are supposed to be and not be too small as to obscure

clarity. Music, video or images should strictly not be put on the web page but should be

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put further inside so as not to cause distractions to a visitor. Ensure too that navigational

tools are available on the webpage, these are tools or commands that when clicked

provide instantaneous link either forward or backwards, this in addition to a home link to

help a visitor browse through the various pages easily. An FAQ page should also be

installed; this is a page that displays the most frequently asked questions saving the

organization time instead of having to answer the questions over and over again.

Install an FTP program (File Transfer Protocol). It is a program that aids in

transferring files from one computer to another, allowing access to any files in a

computer connected to the internet. It facilitates either a download or an upload

(www.thecomputershow.com). After all the above have been accomplished, it is

important before the site can be accessed over the internet, to test the system. This

ensures that errors are detected and corrected early enough. It also helps to access how

fast it can load and respond during peak times as well as how easily the visitors will be

able to navigate through the site.

The website now needs to be rolled out or launched out to the people. It is up to the

organization to decide whether it will be availed on the internet without hype or through a

promotion. The web address through whichever means used should be widely promoted

to ensure that the potential customers are aware of it (www.ixda.org).

Factors to consider when implementing a website

There are several factors that should be put into consideration when implementing

a website. It is these factors that will dictate the general outlook of the websites. There is

a need to analyze the target audience of the website. The skill level and knowledge of the

expected audience should be analyzed as well as the state of technology they are likely to

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be using. Be it slow or fast computers, high or low quality. It should also be analyzed on

the expectations of the audience, what they may want to find out from your website. They

might be looking for prices, physical location of the organization or manual. This will

have an impact on the implementation (www.techsoup.org)

The content of the website also should be put into consideration when

implementing a website. This includes whether the information should enable either

printing or downloading and whether it is available directly on the screen. Nature of the

organization as well as the nature of its product will also influence the web

implementation. It will affect the background of the site, the fonts to be used, language,

and flashiness of the visual images. Should the fonts indicate seriousness or fun, the

colors to be used will also be influenced by the nature of products or services. Funeral

homes or hospitals are not expected to have similar presentation with music stores or

boutiques (drupal.org)

Impact of a Website

As noted before, websites continue to ease communication between customers

and business organizations. Now transactions are conducted over a matter of seconds or

minutes regardless of the distance and location of the two components. If a website is

created and implemented effectively, it can result to a turnaround of a business. A

website presents a ripe opportunity for an organization to expand its clientele due to its

ability to reach a large number of people at the same time. It has no physical limitations

and can be structured to reach people of different linguas, whenever they maybe

providing them with current and updated information regarding the organizations

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products and services provided. This can help an organization expand. Its customer base

and consequently their revenue.

It is an opportunity for the small companies to compete on equal ground with the

big companies at no additional costs. This can be done through the proper imaging and

designing of the website. The structure and design of a website does not relate with the

size of the business entity. A small company can prepare even a better website than a

bigger one. Website ensures that organization compete with each other from the same

footing. What differs then is the presentation of the webpage

(www.10e20webdesign.com). Websites have seen companies cutting on the costs of

doing business, especially reducing on labor costs. For a business to be competitive in the

business, it requires good marketers and sales people who take up a lot of companys

resources. This can be changed through a website. E-Marketing allows a company to get

hold of a customer without any physical interaction. Although it has a disadvantage as

immediate feedback is not certain. It can lead to reduced operation costs for an

organization as it does not have to maintain leads of people to deal with potential

customers. Marketing is done through the web and those who are interested can get in

touch with the organization through E-mails. It saves the company a lot of finance as it

can reach long distance customers without any physical traveling. E-marketing is not also

limited to hours. It is available to customers 24 hours every day wit no additional costs

(www.passioncomputing.com.au)

Administration costs are also reduced due to the decreased paperwork.

Information on customers is gotten and recorded online. By providing information on

how to do it manuals and answers to the frequently asked questions, an organization ends

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The issue of cost also arises, every technology has a catch.The cost of designing a

website, implementing, and maintenance costs have to be factored in.There is also the

addition cost of softwares and hardwares needed to suport these systems.

All in all, the benefits of a website surpasses those of the traditional

means.Marketing and administration costs are minimised.The firm too is armed with a

potential of competing with bigger organisations offering the same products.

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How to implement a dialogue, 2007. IX DA. Viewed on 12/8/2007

http://beta.ixda.org/discuss.php?post=11054

Chameleon net to develop and implement new website for telehouse Europe. 2007.

Chameleon net. Viewed on 12/8/2007

http://www.chameleonnet.co.uk/news-item.asp?id=197

Internet marketing.Advantages and disadvantages.Quickregister.net website promotion

Articles.

http://www.quickregister.net/articles/internetmarketing/internet_marketing_Advantages_

and_Disadvantages.html

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http://beta.ixda.org/discuss.php?post=11054http://www.chameleonnet.co.uk/news-item.asp?id=197http://www.quickregister.net/articles/internetmarketing/internet_marketing_Advantages_and_Disadvantages.htmlhttp://www.quickregister.net/articles/internetmarketing/internet_marketing_Advantages_and_Disadvantages.htmlhttp://beta.ixda.org/discuss.php?post=11054http://www.chameleonnet.co.uk/news-item.asp?id=197http://www.quickregister.net/articles/internetmarketing/internet_marketing_Advantages_and_Disadvantages.htmlhttp://www.quickregister.net/articles/internetmarketing/internet_marketing_Advantages_and_Disadvantages.html

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