B.E.L.L.SFURNITURE

TOTS-TO-TEENS

EXECUTIVE SUMMARY

PRESENTED BY LAUREN MAKER

MISSION STATEMENT

TO SUPPLY A WIDE RANGE OF FURNITURE AND ACCESSORIES

FROM TOTS-TO-TEENS.

MANAGEMENT

PRESIDENT- LAUREN MAKER

STORE MANAGER- EVA JALAVA

STORE ASSISTANT /ACCOUNTING-LAUREN THORNHILL

DESIGN/DEVELOPMENT- BRAD SOUTHERLAND

MARKETING/ADVERTISEMENT- SARAH SPURLIN

COMPETITION

MATHIS BROTHERS FURNITUREPOTTERY BARN KIDS

TARGETWAL-MART

IKEAKIDZONE FURNITURE

PRODUCTS

FURNITUREACCESSORIES

SERVICES

CAFETERIA/RESTAURANTKIDS’ ROOM

FURNITURE DELIVERYASSEMBLY ASSISTANCE

PRICE

PENETRATION TECHNIQUE

DISCOUNTING TECHNIQUE

PLACE

I-44 &WEST RENO

PROMOTION

PERSONAL SALES

SALES PROMOTION

POST-SALES COMMUNICATION

STRENGTHS

LOCATION

COMMITTED TEAM

QUALITY

PRICE

WEAKNESSES

START UP COMPANY

FAMILY OWNED

NO DIRECT MARKETING EXPERIENCE

OUT SOURCING

Opportunities

FILLING A NICHE

LOCATION

BETTER DEALS FROM SUPPLIERS

THREATS

ECONOMY

DISRUPTIONS IN SUPPLY

LIABILITY WITH OUR SERVICES

MARKETING

DEMOGRAPHICSTARGET INCOMES

AGERACE

GENDER

PSYCHOGRAPHICSFAMILY STATUS

GEOGRAPHICSOKLAHOMA CITY METRO AREA

MARKETING/PROMOTIONSTRATEGY

ADDS IN LOCAL PAPERS

FLYERS

STEALTH MARKETING • DOCTORS OFFICES

• DAYCARES • GYMS

3 YEAR PROFIT AND LOSS PROJECTION

2009 2010 2011

Sales $1,800,000 $2,000,000 $2,200,000

COGS $999,000 $1,150,000 $1,300,000

Gross Profit $810,000 $850,000 $900,000

Total Operating Expenses $361,000 $349,000 $364,800

Other Income $27,000 $30,000 $32,500

Net Profit Before Taxes $475,700 $530,550 $567,700

Income Taxes $190,280 $212,220 $227,080

Net Profit After Taxes $285,420 $318,330 $340,620