bƻǾŜƳōŜNJ 2016

This is how it all started

1933 Foundation of Holle AG as the first manufacturer of bread, flakes, grains and baby porridges in biodynamic quality

1951 First company to sign a processing contract with Demeter 1994 Holle brand study = most well-known Demeter brand in Germany 1995 Introduction of the jar range and of the world’s first fully organic baby milk

and infant formula 1999 Division of Holle AG into 3 segments / foundation of Holle baby food GmbH 2010 All infant formulas are produced in Demeter quality 2015 Introduction of baby formula range based on organic goat’s milk

New Holle Company

Werner SpatzManaging Director

Holle baby food Middle East DMCCDubai, United Arab EmiratesP.O.Box 643718

Phone: + 971 4 561 3714Mobile: + 971 521 665 274Fax: + 971 4 561 3799

Holle today: A brand with tradition – for more than 80 years

Philosophie Producing baby food means assuming great responsibility, achieving the highest quality andguaranteeing maximum safety. This is what our customers expect from our products – and whatwe expect from ourselves.

Headquarters Logistics centre

Riehen,Switzerland

Grünsfeld,Germany

Management Employees

Anne Mutter (chair)Peter KropfUdo Fischer

38

Holle today: sales volumes

* Holle, Lebenswert bio, Private Labels

Total sales 2015*CHF 44m

Share EU (incl. CH)CHF 32,4m

Share International CHF 11,6m

Holle today: organization chart

Our promise of quality

Uncontaminated food products and ingredients

Raw materials preferably from regional producers

Cooperation and trust

Utmost care

Free from genetic engineering and additives

Highest quality and continuous quality improvement

Holle certifications:

Our promise of qualityWe assume responsibility for future generations!

Our partners are certified according to internationallyapproved standards for food safety, ISO 22000 or IFS Food (version 6): Regular quality assurance audits Analysis methods, nutrition guidelines and legal

regulations

There is a comprehensive quality control plan for eachproduct: No harmful substances or contaminations in the

raw materials and in the finished products

Through a close dialogue with production partners, wecan incorporate new findings quickly and are always up-to-date with the latest research.

Loyal and reliable production partnersWe believe in true partnerships!

Long-term and close relationships with our productionpartners and raw material suppliers is particularlyimportant to ensure the quality of our products.

Continuously increasing sales volumes and demands on our products are essential for a lasting and crisis-proofcooperation.

This means: high transparency, continuous exchange, fair pricing and the mutual commitment to a loyal andreliable cooperation.

Our value chain

Sustainable from the very beginningThe Holle sustainability ear of grain…

…illustrates our understanding of sustainability.

…stands for the origins of the Holle brand, which beganmore than 80 years ago with the processing of grains in biodynamic quality.

…depicts our commitment to sustainable economic activity – from the origins of the raw materials to the finished product.

… is now displayed on our product packaging and many of our communication media, along with the slogan «sustainable from the very beginning».

Sustainable from the very beginning

Sustainability strategy 2014: Development of a systematic sustainability management:

-Defined sustainability goals, measures, and measurement of results

Sustainability projects Baby food without carbon footprint:

-Carbon-neutral production and «CO2-neutral «certification of all infant formulas,milk cereals, porridges and junior mueslis-CO2 neutral = Offsetting emissions through financial support of compostingprojects in Egypt and South Africa

Supporting various projects for sustainable organic agriculture andpoultry farming

Fund-raising campaign for children’s aid project Njuba in Uganda

Sustainability Communication 2014: first sustainability report

-Sustainable management, partnerships, employees, product responsibility, agriculture and resources

2016: first sustainability magazine-Holle goals, quality management, new distribution channels, baby food withoutcarbon footprint, product innovations and much more…

Our products

80 products 29 products

Our products: 2 strong brands

Best Demeter quality for premium shoppers

Comprehensive range: milk formula, baby porridges, mueslis, jars, fruit purées, baby weaning oil, teas and snacks

The leading exclusive brand for specialist organic shops

Certified and controlled Bioland quality

Attractive basic range: milk formula, porridges, jars

The attractive sub-brand in Bioland quality for specialist organic shops

Thank you