e travel 2013
TRANSCRIPT
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Inteligencia Digital Estrategia Multicanal
MOBILITY & eTRAVEL
El turista y su
móvil
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El “peso” del
canal móvil
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Couch Commerce
Fuente: Interactive Media Retail Group
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m-commerce vs. e-commerce
Fuente: Monate (informe Cyber Monday 2012)
20% PEDIDO MEDIO
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m-commerce vs. e-commerce
Fuente: Microsoft Tag
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El medio
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El turista y su
móvil
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Gestión
analítica del
canal móvil
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Action
Connection
Collection
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Inbound Marketing / Publicidad nativa /
Conversión
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MUCHAS GRACIAS
Alejandro González | Manuel Blanco
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Inteligencia Digital Estrategia Multicanal
El papel de la
marca en el sector
turístico en la era
digitalFÉLIX MUÑOZ