e targetmedia on the value of micro targeting
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- 1. eTargetMedia on theValue of Micro-Targeting
- 2. Traditionally, micro-targeting, or the detailedanalysis and identity of a companys primaryor most profitable consumers, has been usedby highly specialized companies offering avery specific product. However, with the increasing availability ofhigh-tech data harvesting and analysis tools,micro-targeting has become a viabletechnique for fine-tuning marketing servicesfor a wide range of businesses.
- 3. To understand how micro-targeting can increase revenueand improve the efficiency of a companys advertisingbudget, we must first understand how the process works. To begin, a business compiles a range of data about itsconsumers. A skilled marketing team or firm translates this data intomeaningful information about what the companysspecific customers require from a product or service. That business can then create successful marketingcampaigns by targeting small sectors of its consumerbase through technologies like online advertising,Facebook, Twitter, and product placement. Firms like eTargetMedia can help provide micro-targetedlists of consumers to fit any companys specific audienceneeds.
- 4. Micro-targeting is also used to increase salesand awareness and find new customers withinan existing market segment. The more detailed the targeting information,the more powerfully these efforts can beaimed at the people most likely to buy, try, orrecommend a product.
- 5. Another compelling argument for micro-targeting advertising to specific consumergroups is that it allows companies to delivertheir messages in the forums where eachconsumer is most likely to be reached. For teenagers, this might be Facebookadvertising, while their parents might provemore receptive to an e-mail list or moretraditional postal marketing.
- 6. One of the leading firms in e-mail, list, andmobile marketing, as well as data appendservices, eTargetMedia brings considerableexperience with new media to all its innovativestrategies.To speak with an eTargetMediarepresentative, call 1.888.805.DATA (3282) oremail [email protected]
- 7. One of the leading firms in e-mail, list, andmobile marketing, as well as data appendservices, eTargetMedia brings considerableexperience with new media to all its innovativestrategies.To speak with an eTargetMediarepresentative, call 1.888.805.DATA (3282) oremail [email protected]