e-statements stuck in the ice age?

Thank You for Joining Us Today!

• Phone lines are muted, but FEEL FREE to ASK QUESTIONS using the GoToWebinar toolbar on your screen.

• Everyone will be receiving a copy of today’s presentation. You will get an e-mail this afternoon with a link to view and download the presentation from SlideShare.

• The webinar is being recorded and will be posted on YouTube. The e-mail you receive will include a link to our YouTube Channel.

Scrutinize Your E-Statement Solution

• Deliver a premium user experience.

– People know what to expect when they open an envelope. What will they experience online?

– Deliver a BETTER e-statement than your paper statements.

– Provide a benefit to your account holders, not just a benefit to your institution.

Branding

Reformatting

E-Statement Color Doesn’t Cost More

Now, Add Some Marketing Sizzle!

E-Statement Stuffers?

• Banner Ads– Link to web pages or PDFs

– Appear for all account holders or selectively

– NEW FEATURE

• Each banner ad is flagged until the user clicks on it

On the E-Statement

• Statement Ads/Onserts

Selective E-Statement Marketing

• Take statement marketing one step further.– Target which account holders receive certain banner ads or

onserts. Selectively display cross-sell campaigns by criteria you select such as:

• Account relationships• Account balances• Account activity• Geography• Demographics• Credit Score and other parameters• ANY other conditions identifiable in your statement data• ANY other conditions identifiable in a separate control file.

Cross-Sell & Other Marketing Ideas

• CD Renewals

• Loan Payoffs

• Auto Loan Recapture

• HELOC Advance Requests

• Direct Deposit for Checking Accounts without these transactions

• MMA or CDs for high balance checking accounts

• Checking Account Switch Kit Forms

• Investment Services

• Home Equity/HELOC based on demographics

• Birthday Messages

• Prescreen Loan Campaigns (more on this later)

• AND MANY MORE!

E-Mail Notification

• Custom E-Statement E-Mail Notification

Keep Going!

Customize the Landing Page

Even Add Video

Pop Overs

• Also Great for Compliance Notifications

Onboarding and Matrix Campaigns

• On-board new account holders beginning with their first statements

– Matrix-Based Onserts: Onboarding Campaign

– Series of statement onserts sent out over a period of months/quarters to cross-sell additional products and services to specific groups of account holders.

• Same concept as Matrix Mailings.

• Terrific solution for new account holders, mergers, new branch locations, etc.

• Ability to run multiple matrices at same time.

Matrix Ad Examples

Make It Easy and Convenient!

Mobile Friendly E-Statements

• 40%-50% of U.S. internet users ONLY use mobile devices.

Text Message Notifications

• Account holders specify notification preferences.

Remove Any Barriers to E-Statements

• Simple enrollment process– Online registration a MUST! No paper forms!

– LKCS – account number, last 4 digits of SSN, password, MFA questions (if applicable), disclosure

• Consider home banking single sign-on– LKCS – multiple home banking providers, click one link and accept

disclosure to register

• Easy Opt Out– LKCS – settings check box to revert to printed statement

• IDEA: One Click E-Mail Marketing Enrollment

Multiple Document Types

• Are you only delivering monthly/quarterly statements electronically?– Daily Notices (insufficient funds, certificate renewals, overdraft

protection, late payment/delinquency, etc.)

– Credit Card Statements

– Mortgage Statements

– Tax Forms (1099s, 1098s, 5498s, etc.)

• How much more could you save if all of these were provided electronically?

Other E-Documents

Retention

• Be the Filing Cabinet– 12 months retention should be the minimum– 18 – 24 months becoming much more common– Some customers asking for unlimited retention

• Instant Access– What’s available when an existing account holder

enrolls for e-statements?

Even BenefitYour Staff!

E-Statement Management

• How do you check or modify e-statement user settings?

• How many account holders signed up for e-statements during your last marketing promotion?

• How many total e-statement users do you have? Who are they? Who’s not signed up?

• Which e-mail addresses are bouncing back?

• How do you view an account holder’s statement?

And how difficult does this need to be? How easy can it be?

LKCS Reporting

Thank You!

Sid HaasVice President of Business Development

Direct: 815-220-3904E-Mail: [email protected]

www.lk-cs.com