e reputation management for physicians - olivier gryson

Olivier GRYSON – Congress of the European Society of Cardiology, August 2014

E-reputation managementFor physicians

Courtesy of Desmond Riordan


Rating web sites


Managing your online reputation

• Know what is being said.


Google alert

Google.com/alerts


Managing your online reputation

• Know what is being said.• Know what you can and can’t do about

negative reviews.


Key concepts

• You can’t control what people are saying about you or your business


Beware of the Barbra Streisand effect


Beware of legal protections


The Wall of Shame


Key concepts

• You can’t control what people are saying about you or your business

• You have 100% Control of the online story YOU create


1. Build passive walls


Social Media

1. LinkedIn2. Viadeo3. Facebook4. Google +5. Twitter6. Slideshare

6. Prezi7. YouTube9. Flickr10. Instagram11. Pinterest12. Scoop.it


General advice

• Use your true name• Use good quality pictures in all professional

sites• Use a consistent description in all social media


LinkedIn results generally rank 1st in Google

Professional networking

Online resume Ask for peer recommendations


• Similar to LinkedIn• To be considered for your resume in local

language


Personal networking

You don’t need to act like a teenager

An « inactive » account is enough to appear on Google’s first page of results

You don’t need to expose your privacy


Facebook’s main competitor

Create a detailed public profile

Automatic if you have a Gmail address

Like and leave comments


Use your true name Short messages Learn the usages

Microblogging platform


Slideshare is a PPT sharing platform

Share at least 1 presentation

Your name should appear everywhere:- File name- Bottom of each slide


Prezi is an alternative to Powerpoint.

Use the free version for e-reputation

Create at least 1 presentation

Your name should appear everywhere


Video sharing platform

Upload at least 1 video

Like some videos Leave some comments


Authorize the re-use of your pictures even for commercial

purpose

Picture sharing platform

A huge picture directory


Make your profile public

Picture sharing platform

Mobile app only Closely works with Facebook


Picture sharing and tagging platform

‘‘Pin’’ relevant pictures

Leave some comments


Article-bookmarking platform

Use the free version for e-reputation

Scoop every relevant article

Leave some comments


2. Build active defense: be social

• Comment articles• Engage in online communities• Respond to comments• Write articles in general or professional

websites• Launch your own site/blog• Take advantage of that “thank you.”


European citizen

• Right to be forgotten– https://

support.google.com/legal/contact/lr_eudpa?product=websearch&hl=en

• Pages are not de-indexed. They simply don’t appear anymore while searching your name

https://support.google.com/legal/contact/lr_eudpa?product=websearch&hl=en




E-reputation managementFor physicians

Courtesy of Desmond Riordan

e reputation management for physicians - olivier gryson

Health & Medicine

olivier gryson congress

european society of

online reputation

google alert google

video sharing platform

online story

linkedin results

ereputation management