e-promotion in russia ivrach survey results 11 12 eng
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November 2012
e-Promotion to physicians in RussiaBenchmarking industry survey
Survey objective : To determine where we are in Russia in terms of HCP e-Promotion adoption
Survey completion period:
September – October 2012
Geographical spread: Russia, Moscow
Respondents:23 respondents from life science companies
Key statistics
What best describes your area of responsibility?
e-Promotion to physicians in Russia, iVrach benchmarking industry survey , November 2012
Rx products
OTC products
Medical devicesMedical equipment and systems
Which part of you marketing budget is currently allocated to internet promotion?
e-Promotion to physicians in Russia, iVrach benchmarking industry survey , November 2012
How is you e-promotion budget split between physicians and patients
e-Promotion to physicians in Russia, iVrach benchmarking industry survey , November 2012
What digital marketing activities are you using already or plan to use for your products in
future?
e-Promotion to physicians in Russia, iVrach benchmarking industry survey , November 2012
When considering e-promotion to physicians what type of internet platform would you
prefer?
e-Promotion to physicians in Russia, iVrach benchmarking industry survey , November 2012
About iVrach.comiVrach is a closed online community of Russian speaking physicians that brings together medical professionals from a variety of places near and far abroad.
Our goal is to reduce the distance between physicians from different regions, enable peer-to-peer collaboration and information exchange as well as provide an effective communication channel to maintain a dialog between the industry and professional medical community.
70 000+ Member count
Russia 70%Ukraine 20%Belarus 3%Kazakhstan 2%Other -5%
40+ Main age group
20 + minutesvisit duration on average
20+ pagesper user per visit
