E-Plus Mobilfunk GmbH/Manfred Seufert/04/20/23 VMA 2000

Unified MessagingMarketing Requirements and Technical Reality

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VMA Vienna - May 2000

Manfred Seufert, E-Plus Mobilfunk GmbH

E-Plus Mobilfunk GmbH/Manfred Seufert/04/20/23 VMA 2000

Unified MessagingMarketing Requirements and Technical Reality

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Unified Messaging- Two Magic Words -

• Everybody is keen on Unified Messaging...

• But if you ask 10 People what is Unified Messaging?You will get 20 different answers

• There are different answers for different customer segments

E-Plus Mobilfunk GmbH/Manfred Seufert/04/20/23 VMA 2000

Unified MessagingMarketing Requirements and Technical Reality

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Unified MessagingFor Target Groups

• Unified Messaging needs to be tailored for your customer base:

– “Mobile“ Business Customer– “Mobile” Private Customers– SoHo Customer– Fixed Line Customer

E-Plus Mobilfunk GmbH/Manfred Seufert/04/20/23 VMA 2000

Unified MessagingMarketing Requirements and Technical Reality

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Unified Messaging- E-Plus Definition -

Access to all types of messages independent from the terminal with

intelligent message handling.

You have newmessages:2 Voice1 Fax3 E-Mail

E-Plus Mobilfunk GmbH/Manfred Seufert/04/20/23 VMA 2000

Unified MessagingMarketing Requirements and Technical Reality

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Unified MessagingModules

• Unified Messaging Mailbox– Voice, Fax and E-Mail in ONE virtual Mailbox– Message Filtering!– Data Conversion

(E-Mail to Voice and Fax, Fax and Voice to E-Mail...)– Integrated Notification

• Short Message Services• Conferencing / Chatting• Content Services

E-Plus Mobilfunk GmbH/Manfred Seufert/04/20/23 VMA 2000

Unified MessagingMarketing Requirements and Technical Reality

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Unified Messagingfor „Mobile“ Customers

• Text-to-Speech for E-Mail Messages– Filtering for Mobile Message Presentation

• Answer and Forward Fax and E-Mail Messages via the Mobile

• Voice and Fax Message Handling via PC– Create and Forward Voice and Fax Messages to

Voice- and Fax- Mailboxes

E-Plus Mobilfunk GmbH/Manfred Seufert/04/20/23 VMA 2000

Unified MessagingMarketing Requirements and Technical Reality

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• Web Portal• WAP Portal• Voice Portal

Unified Messaging as a „stand-alone“ service will not be successful!

Unified Messagingadd-on value to portals

E-Plus Mobilfunk GmbH/Manfred Seufert/04/20/23 VMA 2000

Unified MessagingMarketing Requirements and Technical Reality

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Unified MessagingIntegration

„Classic“ Voice Mail Vendors have a high expertise for high volume voice mail traffic

„Classic“ E-Mail Vendors have an excellent expertise for internet messaging

To shorten the learning curvebring both worlds together!

E-Plus Mobilfunk GmbH/Manfred Seufert/04/20/23 VMA 2000

Unified MessagingMarketing Requirements and Technical Reality

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Unified MessagingTwo Worlds come together

DO NOT FORGET SECURITY ISSUES

• First network service who connects the internet directly to the telephony world

• Everybody expects hackers in the internet BUT nobody expected hackers in an SS7 environment!

E-Plus Mobilfunk GmbH/Manfred Seufert/04/20/23 VMA 2000

Unified MessagingMarketing Requirements and Technical Reality

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Unified MessagingConclusions for E-Plus

You need partners with internet and telephony know how who are willing to

work together to customise your solution