e-newsletter guide april, 2003. © 2003, cisco systems, inc. all rights reserved. web-based...
TRANSCRIPT
E-Newsletter Guide
April, 2003
© 2003, Cisco Systems, Inc. All rights reserved.
Web-based E-Newsletter Template
Tool for WWE & Academy Theater staff to create web-based newsletters that can be distributed via email
For Cisco use only to distribute internally or outbound to academies.
© 2003, Cisco Systems, Inc. All rights reserved.
Overview
• Newsletter instructions and template located at: http://www.cisco.com/edu/newsletter
• Tool for content owners to create their own HTML-based newsletter using MS Word
• Provides consistent look & feel for Academy Program E-Newsletters
• Interim solution only with limited functionality – not to be used for massive email campaigns that require sophisticated email list management & tracking
© 2003, Cisco Systems, Inc. All rights reserved.
Requirements
• READ - Read the complete set of instructions on http://www.cisco.com/edu/newsletter before starting
• WEB PERSON - You must have access to a web person so that your newsletter files can be posted live on a web server
• LEAD TIME – Factor in at least one week of lead time for your web person to convert your final content to HTML
• AUDIENCE – This is for Cisco use only to distribute internally or outbound to Academies.
• THEATER SUPPORT – Each theater will need to provide their own web resources for hosting and support, but initial questions to get up and running can be directed to the US Web team
• *REVIEW - Newsletters should be previewed by Julie Kaminkow ([email protected]) to ensure content and target audience is in accordance with Academy marketing and communication guidelines
*Review is mandatory in US Theater, and as necessary in other theaters
© 2003, Cisco Systems, Inc. All rights reserved.
Process
1. Content owner goes to http://www.cisco.com/edu/newsletter to access Newsletter Instructional Template
2. Saves page as HTML file on hard drive
3. Opens file in MS Word to create own newsletter
4. Saves file in MS Word format on hard drive once newsletter is complete
5. Sends newsletter file, along with image files, to Web person with 1 WEEK OF LEAD TIME.
6. Web person posts to a web server, using HTML code of http://www.cisco.com/edu/newsletter site as a guide
7. Web team provides content owner with URL
8. After review and testing, content owner can go to URL of their newsletter and email the web page to recipients
© 2003, Cisco Systems, Inc. All rights reserved.
Important Details
• Make sure that the “If you cannot view the newsletter below, please click here” URL link at the top of the template is changed to your specific newsletter’s URL
• The copyright clause in the last section of the template is mandatory and should remain intact
• The unsubscribe clause in the last section of the template is mandatory and should remain intact – please ensure you have the ability to delete addresses from your mail list for newsletter recipients who wish to unsubscribe
© 2003, Cisco Systems, Inc. All rights reserved.
Contacts
• General Questions
Lorraine Akemann
• US Theater Contact
Shannon Gross
• US Theater Web Contact
Sumeet Purdhani