EENERGY NERGY SSTAR TAR

Communications: Promote Communications: Promote Your Success!Your Success!

Today’s Session…Today’s Session…ObjectivesObjectives Gain recognition and increase visibilityGain recognition and increase visibility

OverviewOverview EENERGY NERGY SSTARTAR Overview Overview Communications Communications

– InternalInternal– External External

Next StepsNext Steps

Promoting Your Success…Promoting Your Success…

Why?Why? Drive AwarenessDrive Awareness Change BehaviorsChange Behaviors Increase ComfortIncrease Comfort

Promote Your SuccessPromote Your Success

BenefitsBenefits:: Gain upper management buy-inGain upper management buy-in Motivate and educate your employeesMotivate and educate your employees Showcase benefits to environment and Showcase benefits to environment and

bottom linebottom line Improve your organization’s environmental Improve your organization’s environmental

imageimage

Where do I begin?Where do I begin?

Internal Internal CommunicationsCommunicationsEducational MaterialsEducational Materials

Bookmarks

Front

Back

Employee Education Posters

Energy Tracking Poster

Poster

Employee Newsletter

Staff Education on Web site

Employee Fact Sheet

Internal Internal CommunicationsCommunicationsPromotional MaterialsPromotional Materials

Patches

Pins and Pens

Money isn’t all you’re saving

888-STAR-YES www. energystar.gov

[Your logo here]

Post-It Note Pad

www.energystar.gov

1-888-STAR-YES

Coffee mug

[Insert your logo]

Few companies make decisions that are as good for the

environment as they are for business.

www. energystar.gov

Sticker/Decal

[Insert your logo]

Magnets

[Insert your logo]

Shirts

[Insert your logo]

Mouse pad

External External CommunicationsCommunications

Year-roundYear-round

Magazine Advertisement

Packaging

Poster

Poster

External External CommunicationsCommunications

Press Releases/NewslettersPress Releases/Newsletters

Press Release

Press Release

External External CommunicationsCommunicationsWeb-based PromotionsWeb-based Promotions

Web site Highlights

Success Stories

Spotlight On…

www.epa.gov/buildings/healthcare

ENERGY STAR page on Intranet

How does XYZ Co. plan to save money while protecting the environment? 

Link from XYZ Company Intranet Page, “XYZ Co. Energy Programs” link

  

 

By proactive energy management with the help of Energy Star!

 

As an Energy Star partner, XYZ Company is committed to improving the energy efficiency of its facilities. Not only will this make our facilities more comfortable, it will also save money and reduce air pollution! XYZ Co.’s world-class energy management approach is the right thing to do for our clients, our communities, and our financial bottom line!

 XYZ Company and Energy Star

 

       What is Energy Star?

       XYZ’s Commitment to Energy Management

       Current and Upcoming Energy Management Efforts

Energy Saviips

 

       Save Energy at Work

       Save Energy at Home

 

[Your logo]How does XYZ Co. plan to

save money while protecting the environment?

[Insert your logo]

External External CommunicationsCommunications

Earth Day SamplesEarth Day Samples

Earth Day Poster

Earth Day Booklets

Poster

Earth Day Poster

Communications IdeasCommunications Ideas

Press releasesPress releases Media kitsMedia kits Fact sheetsFact sheets Feature articlesFeature articles Letters to the editorLetters to the editor PostersPosters NewslettersNewsletters MagnetsMagnets

MugsMugs Fact sheetsFact sheets ShirtsShirts PinsPins PensPens Mouse padsMouse pads Web siteWeb site

Other OpportunitiesOther Opportunities

Success Stories on ESuccess Stories on ENERGY NERGY

SSTARTAR Web site Web site

EENERGY NERGY SSTAR TAR Annual AwardsAnnual Awards

EENERGY NERGY SSTAR TAR Labels (top Labels (top

25% of benchmarked buildings)25% of benchmarked buildings)

EPA Administrator Christie Whitman with Society of Industrial and Office Realtors Executives

2002 ENERGY STAR Label for Buildings

www.energystar.gov