4T

H C

OF

FE

E

Mini Cat Town2020 Media Kit

S p e c i a l i z i n g i n t h e r e s c u e o f n e o n a t a l k i t t e n s

Mini Cat Town

Min

i Ca

t To

wn

4T

H C

OF

FE

E

G i v i n g a v o i c e t o k i t t e n s l i k e E l i

Saving Lives Since Dec. 2015

Min

i Ca

t To

wn

4T

H C

OF

FE

E

Who We AreMini Cat Town is a 501c(3) nonprofit rescue specializing in the rescue of neonatal kittens from 0 to 6 weeks old. Kittens this age are the shelter’s most vulnerable population. The extreme fragility of neonates compounded by many shelters’ lack of resources equates to a high euthanasia rate at the end of every day. A team of 3 sisters: Thi, Thoa, & Tram Bui established Mini Cat Town in December 2015 in order to change this statistic and give a second chance to these tiny lives.

EIN #: 83-1823628

4T

H C

OF

FE

E

➢ Instagram/Facebook

- Huge outpouring of support through social media

- Over 100 monthly donors on Patreon

- All food/supplies donated through Amazon

- Nation wide adoptions

➢ Past Adoption Events

- San Pedro Square: San Jose, CA

* In partnership with Crown Royal

- The Mix: San Francisco, CA

* In partnership with Crown Royal & Smirnoff

- Mission Bowling Club: San Francisco, CA

* In partnership with Ketel One

- SP2: San Jose, CA

* In partnership with Kikori Whiskey

- San Jose Craft Fair

* In partnership with SJ Made

Our Community

Min

i Ca

t To

wn

4T

H C

OF

FE

E

Adoption

Event June 2018

Min

i Ca

t To

wn

4T

H C

OF

FE

E

➢ San Jose Animal Shelter

❖ Where a majority of our kittens originate

❖ Our partnership allows us to pull from them directly

❖ They provide low cost spay/neuter services

➢ 9 Lives Foundation in Redwood City

❖ No kill shelter

❖ Where some of our kittens originate

➢ Community

❖ Partnerships with other rescues

❖ Intake from the public

SPONSORS

➢ LG Electronics

❖ Filmed commercials

❖ Sponsored posts on social media

➢ Pretty Kitty Litter

❖ Sponsored posts on social media

➢ Taste of the Wild

❖ Food and monetary sponsorship

➢ Eastridge Mall in San Jose

❖ Low cost lease for our adoption center

PARTNERSHIPS

Min

i Ca

t To

wn

4T

H C

OF

FE

E

Kitten Adoption Center & LoungeMini Cat Town is the first of its kind inside a shopping center. Our adoption floor is located at the Eastridge Shopping Center in San Jose, CA, and allows guests to interact with adoptable kittens. It is an unusual model, equating to a unique experience, and all admission prices, merchandise sales, donations, and adoption fees goes back into helping Mini Cat Town rescue more kittens! By combining the exposure of a shopping center with animal rescue, the kittens are also more socialized and therefore highly adoptable. We hope this business model will pave the way and build a sustainable future to save more kittens.

4T

H C

OF

FE

E

Stat ist ics

➢ 100% Adoption Rate

➢ Number of Kittens Rescued:

- 2018: 80 kittens

- 2019: 231 kittens

➢ Survival Rate: 97% survival rate

- National Average: 70-80%*

➢ Cost per Kitten: ~$100- Vaccines: $10

- Spay/Neuter: $25

- Microchip: $10

- FELV/FIV Test: $20

- Other Medical Care: $35

➢ Adoption Fee: $150

H o w O u r R e s c u e C o m p a r e s

0

5

10

15

20

25

30

35

40

45

Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19

NUMBER OF KITTENS RESCUED

Min

i Ca

t To

wn

*http://www.johnsoncountyhumane.org/KittenNurseryManualKittenCoalition.17.pdf

4T

H C

OF

FE

E

Special Needs KittensM

ini C

at

Tow

n

Hurricane Twister Nakia Frosty Rosemary

EpilepsyBorn with fused spine/paraplegic

Extremely malnourishedHeart murmur and eye

ulcer Hypothyroidism

Managed with daily medication

Lives a normal happy lifeOvercame everything to

grow up normallyOvercame his illnesses to

be adopted with his brotherManaged with daily

medication

Adopted in Georgia Adopted in Oceanside, CA Adopted in Davis, CAAdopted in Half Moon Bay,

CAAdopted in San Jose, CA

We always give them the chance they need!

4T

H C

OF

FE

ENation Wide Adoptions

Min

i Ca

t To

wn

4T

H C

OF

FE

E

THANK YOUMiniCatTown.org

F a c e b o o k : M i n i C a t To w n

I n s t a g r a m : @ M i n i C a t To w n

M i n i C a t To w n @ g m a i l . c o m