A

SUMMER TRAINING PROJECT REPORT On

E-MARKETING OF FINANCIAL PRODUCT & SERVICES At

SHAREKHAN LTD, CANNAUGHT PLACE, NEW DELHI - 110001 Submitted to

Mahamaya Technical University, Noida

For the pursuing degree of

MASTER OF BUSINESS ADMINISTRATION

External Guide Submitted By:

JAIPAL SINGH GAURAV KUMARAssistant Manager ROLL No.-1163970029Sharekhan, New Delhi MNo.- +919760775355 [MBA, Batch: 2011-13]

RAJKUMAR GOEL INSTITUTE OF TECHNOLOGY (MBA) College Code: 639 5 Km. Stone, Delhi –Meerut Road, Ghaziabad – 201003, INDIA

(2012)

Table of Content

Page 1

S. N. Topics PAGE NO.

Acknowledgement i Certificate issued by organization ii Certificate issued by institute Declaration

iiiiv

Executive summary v

1 Introduction 1-59

2 Objective of study 60

3 Literature review 61

4 Research methodology 80

5 Data presentation and analysis 83

6 SWOT Analysis 91

7 Learning & Finding 93-96

8 Limitations of The Study 97

9 Conclusion & suggestions 99

Bibliography 100

Annexure-1 Annexure-2

101102

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ACKNOWLEDGEMENT

Every project big or small is successful largely due to the effort of a number of wonderful

people who have always given their valuable advice or lent a helping hand. I sincerely

appreciate the inspiration; support and guidance of all those people who have been

instrumental in making this project a success.

I, (GAURAV KUMAR), the student of RKGIT(MBA), am extremely grateful to

“SHAREKHAN LTD.” for the confidence bestowed in me and entrusting my project entitled

“E-Marketing of Financial Product & Services at SHAREKHAN LTD” with special

reference to SHAREKHAN LTD., New Delhi.

At this juncture I feel deeply honored in expressing my sincere thanks to Mr. JAIPAL

SINGH (Assistant Manager) for making the resources available at right time and providing

valuable insights leading to the successful completion of my project.

I express my gratitude to Dr. ARVID SINGH, Principal, RKGIT for arranging the summer

training in good schedule. I also extend my gratitude to my Project Guide Mr. JAIPAL

SINGH, who assisted me in compiling the project.

I would also like to thank all the faculty members of RKGIT, Ghaziabad for their critical

advice and guidance without which this project would not have been possible.

Last but not the least I place a deep sense of gratitude to my family members and my friends

who have been constant source of inspiration during the preparation of this project work.

DATE –

PLACE - GAURAV KUMAR

Raj Kumar Goel Institute of echnology(MBA)

Page 3

5th KM. STONE, DELHI-MEERUT ROAD, GHAZIABAD (U.P)-201003

Date: ……………….

TO WHOM SOEVER IT MAY CONCERN

This is to certify that Mr. GAURAV KUMAR has prepared Summer

Training Project Report on “E-Marketing of Financial Product &

Services at SHAREKHAN LTD.” for the pursuing the degree of

Master of Business Administration (MBA) affiliated to Mahamay

Technical University, Noida. His performance during the project has been

satisfactory.

I wish him all the best for him future endeavors.

Dr. Arvind Singh Principal

DeclarationPage 4

I GAURAV son of Shri RAMNIVAS pursuing Master of Business Administration

(MBA) 2nd year from Raj Kumar Goel Institute of Technology (MBA Institute).

Ghaziabad in the session 2012-13. I hereby declare that the summer training project

report on titled “E-MARKETING OF FINANCIAL PRODUCT & SERVICES

AT SHAREKHAN LTD” is the outcome of my own effort under the guidance of

Dr.Vinay kumar srivastava.

The same report has not been submitted earlier to any Institute/University for

awarding the degree of MBA or any other professional course. If there will be any

violation of IPR than I will be solely responsible to that and Institute/University has

right to cancelled my degree.

Date…………………….. ………………………

GAURAV KUMARPlace RKGIT, Ghaziabad RollNo.1163970029

EXECUTIVE SUMMARY

The good news is that E- MARKETING is inexpensive, fast, and easy to carry out. And it can be more effective than any other marketing channel available today if

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you’re smart.Being smart is to be strategic. And for email marketing for financial services to be strategic means to be sure you have everything in place so that your email message is welcome.

New ideas and innovations have always been the hallmark of progress made by mankind. At every stage of development, there have been two core factors that drive man to ideas and innovation. These are increasing returns and reducing risk, in all facets of life. The financial markets are no different. The endeavor has always been to maximize returns and minimize risk. A lot of innovation goes into developing financial products centered on these two factors. It has spawned a whole new area called financial engineering.

Derivatives are among the forefront of the innovations in the financial markets and aim to increase returns and reduce risk. They provide an outlet for investors to protect themselves from the vagaries of the financial markets. These instruments have been very popular with investors all over the world.

In this report, first the overview of Currency & Derivative Market in India has been given. Now, investors are more cautious before investing their money into any derivative segment as they fear losses. as well as client of different brokerage house which clearly depicted that even till today there are only few investors who are willing to invest in derivative market as it carries an element of risk and uncertainty with it. Other than that the real servings come when one moves ahead. Apart from secondary data analysis, I have done primary data analysis: i.e. Study of investment pattern of general public among currency derivatives and the conclusion says that most of the people are not willing to participate in the derivative market because they consider it highly risky. Also during the survey, findings showed that general public is optimistic that market condition will improve soon and they also thought that this is the right time to invest as prices are at all time lows.

The study has been done to know the different types of currency & derivatives and also to know the currency &derivative market in India. This study also covers the recent developments in the derivative market taking into account the trading in past years.

1.

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E- Marketing:-

The good news is that E- MARKETING is inexpensive, fast, and easy to carry out. And it can be more effective than any other marketing channel available today if you’re smart.Being smart is to be strategic. And for email marketing for financial

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services to be strategic means to be sure you have everything in place so that your email message is welcome.

First there were websites and we pictured them as online brochures.  People found our websites mainly because they saw them printed in our adverts and on our business cards.  We delighted in the immediacy of sending and receiving email.

Just over ten years ago we still thought it was pretty cool marketing to have a site that could also collect the email addresses and contact details of users.  We sent newsletters to our customers and prospects with great effect.

As websites multiplied beyond anyone’s imagination, searching for them became increasingly important.  Websites became the first contact many of our customers had with the company, so we added articles and content to interest and persuade them.   They stopped being static brochures.

Statistics allowed us to analyse how traffic moved around our web pages and we worked to improve our marketing funnels and enquiry conversion rates.

Google became the dominant search engine and Search Engine Optimisation was born.  SEO specialists interpreted the Google search algorithm and built websites that complied with the way their spiders wanted to assess the quality of content.

Google assessed the authority of links from a website by grading it from 0-10 and giving it a PR rank.  Links to a website increased its authority, pushing it further up Google’s search results.  An SEO market in links emerged and thrived.  High PR links became valuable commodities.

Financial Product & Services:-A financial market is a market in which people and entities can trade financial securities, commodities, and other fungible items of value at low transaction costs and at prices that reflect supply and demand. Securities include stocks and bonds, and commodities include precious metals or agricultural goods.

There are both general markets (where many commodities are traded) and specialized markets (where only one commodity is traded). Markets work by placing many interested buyers and sellers, including households, firms, and government agencies, in one "place", thus making it easier for them to find each other. An economy which relies primarily on interactions between buyers and sellers to allocate resources is known as a market economy in contrast either to a command economy or to a non-market economy such as a gift economy.

In finance, financial markets facilitate:

The raising of capital (in the capital markets) The transfer of risk (in the derivatives markets)

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Price discovery Global transactions with integration of financial markets The transfer of liquidity (in the money markets) International trade (in the currency markets)

Financial planning

True financial planning is a comprehensive, ongoing approach that starts with helping you define your dreams, developing a plan to help you get there, then tracking your progress along the way, recommending changes where needed.

Banking and cash management

Find the solutions you need to streamline your financial life today — investment and cash management accounts, credit and debit cards, CD, savings and checking accounts.

Insurance and annuities

Life can surprise you. So help protect your family and your assets and meet your retirement needs with your choice of products: life insurance, disability income, auto and home and long-term care, as well as annuities for retirement income.

Investments

Ameriprise financial advisors give you access to numerous investment options and brokerage account types, so you can build a portfolio designed to help you achieve your financial goals.

Lending

Get the funds you need to make a purchase, buy a home or consolidate debt with an array of credit cards, mortgages and home equity lending solutions. We offer competitive rates, quick approvals, and convenient options.

INDUSTRY DETAIL:-

Securities market has essentially three categories of participants namely the issuer of

securities, investors in securities and the intermediaries and two categories of

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products, the services of the intermediaries the securities including derivatives.

The securities market has two interdependent and inseparable segments the new issue

(primary market) and the stock (secondary market). The primary market provides the

channel for sale of new securities while the secondary market deals in securities

previously issued

COMPANY PROFILE:

Sharekhan is one of the top retail brokerage houses in India with a strong online

trading platform. The company provides equity based products (research, equities,

derivatives, depository, margin funding, etc.). It has one of the largest networks in the

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country with 1200+ share shops in 400 cities and India’s premier online trading portal

www.sharekhan.com. With their research expertise, customer commitment and

superior technology, they provide investors with end-to-end solutions in investments.

They provide trade execution services through multiple channels - an Internet

platform, telephone and retail outlets.

Sharekhan was established by Morakhia family in 1999-2000 and Morakhia family,

continues to remain the largest shareholder. It is the retail broking arm of the

Mumbai-based SSKI [SHRIPAL SHEWANTILAL KANTILAL ISWARNATH

LIMITED] Group. SSKI which is established in 1930 is the parent company of

Sharekhan ltd. With a legacy of more than 80 years in the stock markets, the SSKI

group ventured into institutional broking and corporate finance over a decade ago.

Presently SSKI is one of the leading players in institutional broking and corporate

finance activities. Sharekhan offers its customers a wide range of equity related

services including trade execution on BSE, NSE, and Derivatives. Depository

services, online trading, Investment advice, Commodities, etc.

Sharekhan Ltd. is a brokerage firm which is established on 8th February 2000 and

now it is having all the rights of SSKI. The company was awarded the 2005 Most

Preferred Stock Broking Brand by Awaaz Consumer Vote. It is first brokerage

Company to go online. The Company's online trading and investment site -

www.Sharekhan.com - was also launched on Feb 8, 2000. This site gives access to

superior content and transaction facility to retail customers across the country. Known

for its jargon-free, investor friendly language and high quality research, the content-

rich and research oriented portal has stood out among its contemporaries because of

its steadfast dedication to offering customers best-of-breed technology and superior

market information.

Sharekhan has one of the best states of art web portal providing fundamental and

statistical information across equity, mutual funds and IPOs. One can surf across

5,500 companies for in-depth information, details about more than 1,500 mutual fund

schemes and IPO data. One can also access other market related details such as board

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meetings, result announcements, FII transactions, buying/selling by mutual funds and

much more.

Sharekhan's management team is one of the strongest in the sector and has positioned

Sharekhan to take advantage of the growing consumer demand for financial services

products in India through investments in research, pan-Indian branch network and an

outstanding technology platform. Further, Sharekhan's lineage and relationship with

SSKI Group provide it a unique position to understand and leverage the growth of the

financial services sector. We look forward to providing strategic counsel to

Sharekhan's management as they continue their expansion for the benefit of all

shareholders.

SSKI Corporate Finance Private Limited (SSKI) is a leading India-based investment

bank with strong research-driven focus. Their team members are widely respected for

their commitment to transactions and their specialized knowledge in their areas of

strength. The team has completed over US$5 billion worth of deals in the last 5 years

- making it among the most significant players raising equity in the Indian market.

SSKI, a veteran equities solutions company has over 8 decades of experience in the

Indian stock markets.

If we experience their language, presentation style, content or for that matter the

online trading facility, we'll find a common thread; one that helps us make informed

decisions and simplifies investing in stocks. The common thread of empowerment is

what Sharekhan's all about.

"Sharekhan has always believed in collaborating with like-minded Corporate into

forming strategic associations for mutual benefit relationships" says Jaideep Arora,

Director - Sharekhan Limited.

Sharekhan is also about focus. Sharekhan does not claim expertise in too many things.

Sharekhan's expertise lies in stocks and that's what he talks about with authority. So

when he says that investing in stocks should not be confused with trading in stocks or

a portfolio-based strategy is better than betting on a single horse, it is something that

is spoken with years of focused learning and experience in the’ stock markets. And

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INDIAN FINANCIAL SYSTEM

these beliefs are reflected in everything Sharekhan does for us! Sharekhan is a part of

the SSKI group, an Indian financial services power house, with strong presence in

Retail equities Institutional equities Investment banking.

In Ahmedabad, It is having the branch at Dynamic house, opp. Child care hospital,

Navrangpura road and over 40 franchisees in Ahmedabad. We have been given the

centre at Navrangpura road, Ahmedabad.

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Formal (organized)Financial system

Financial markets

Money market

Derivatives

Capital market

In Sharekhan, under demat account there are two types of terminals.

TYPE OF DEMAT DEPOSIT (Refundable) CHARGES (nonrefundable)

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Informal (organized)Financial system

Equity market

Primary market Secondary market

Public issue Rights issue Private

placement Preferential

allotment

NSE BSE

Future Option Swap Forwards

ACCOUNT TERMINAL

CLASSIC Rs.5000 Rs.750

Rs.10000 Nil

TRADETIGER Rs.5000 Rs.1000

Rs.10000/25000 Nil

Its core services are:

Equities, and Derivatives trading on the National Stock Exchange of India Ltd. (NSE), and Bombay Stock Exchange Ltd. (BSE),

Commodities trading on National Commodity and Derivatives Exchange India (NCDEX) and Multi Commodity Exchange of India Ltd. (MCX),

Depository services, Online trading services, IPO Services, Dial-n-Trade Portfolio management services, Fundamental and Technical Research services, In addition to this they also provide advisory services and distributions

for mutual funds. Sharekhan ValueLine (a monthly publication with reviews of

recommendations, stocks to watch out for etc.) Daily research reports and market review (High Noon & Eagle Eye) Pre-market Report Daily trading calls based on Technical Analysis Cool trading products (Daring Derivatives and Market Strategy) Personalized Advice Live Market Information Sharekhan First Step

Sharekhan First Step

The Sharekhan FirstStep is a brand new program designed especially for those who are new to investing in shares. All one have to do is open a Sharekhan FirstStep account and they guide us through the investing process.

Market Share

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Sharekhan enjoyed about 20 per cent market share in Web business (Internet trading) in stock markets. Three years ago, Web trading showed lot of promise but with the market witnessing a downturn, there was not much interest among retail customers.

ProfitsThe share of Web trading constituted 22 per cent of the revenue. As Sharekhan's daily trading volume was over Rs 200 crore, the share of Web trading at about Rs 40 crore a day was substantial and a larger part of the volume was coming from day traders.

Features of Trading With Sharekhan:

1. Freedom from paperwork2. Instant credit and money transfer3. Trade from any net enabled PC4. After hour orders5. Online orders on the phone6. Timely advice and-research reports7. Real-time Portfolio tracking8. Information and Price alerts.

FINANCIAL CAPABILITY

Taking in to consideration all its assets and liabilities company is valued at around Rs. 750-850 crores.

MISSION:

To educate and empower the individual investor to make better investment

decisions through quality advice and superior service.

VISION:

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To be the best retail brokering Brand in the retail business of stock market.

ACHIEVEMENTS OF SHAREKHAN:

A wired company along with Reliance, Hll, Infosys, etc by ‘Business Today’,

January 2004 edition.

It was awarded ‘Top Domestic Brokerage House’ four times by Euro and Asia

money.

It was Winner of “Best Financial Website” award.

India’s most preferred brokers within 5 years. “CNBC Awaaz customers Award

2005”.

STRATEGY: The main strategies used in our training were as follow.

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DATA CALLING

In data calling we were provided data of mobile numbers and our job was to

generate appointments. After that we were required to convert that

appointment into closure. Apart from given data we also brought latest

business directory. We called to different business people and tried to generate

appointments.

CALLED CALLING

Called calling means to go at different corporate houses and to meet different

People and to get their visiting card by it we get lead and our immediate task

Was to call them & to fix appointment.

REFERENCE

Another important strategy was to use our reference means our family, friends,

relatives etc. In marketing or selling we can never neglect references & they

always play a major role.

STALL ACTIVITY:-

Stall activity means to

make stall at public place. Then

our job was to give them a

newspaper with brochures and

to take their name and contact

number. So it was another

process of generating lead.

After that our job was to follow

up and try for appointment and

closure.

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HIERARCHY IN SHAREKHAN: Sales Side Dealing Side

Trainees Junior Dealer

Super Trainees Dealer

Sales Executives Relationship manager

Senior sales executives Senior Relationship manager

Business development executive

Equity advisor

Assistant sales manager Assistant Branch Manager

Deputy manager Branch Manager

Territory manager Cluster Head

Area sales manager/ Cluster manager

Directors

Regional sales manager CEO

Regional Head

Vice president

Directors

OFFERING OF THE COMPANY

Sharekhan provides 4 in 1 account.

1. De-mat a/c

2. Trading a/c [for cash calculation]

3. Bank a/c [for fund transfer]

4. Dial and Trade [for offline trading/for query relating trading]

[1] Dematerialization account:-Dematerialization is the process of converting physical shares (share

certificates) into an electronic form. Shares once converted into dematerialized

form are held in a De-mat account Sharekhan is a depository participant. This

means that we can keep the shares in dematerialized form in Sharekhan. But

for this one has to purchases the Demat account in Sharekhan. .

Sharekhan provides no opening charge.

Sharekhan provide de-mat account free of charge for first year, Rs.400/

year from the next year (year continued from the day of opening).

Auto pay-in & Auto pay-out of securities.

Waver of pay-in and pay-out charges (Due to link De-mate account).

FOR OPENING AN ACCOUNT:

2 passport size photograph

Identity proof (PAN card is compulsory)

Residence proof

Cheque ( Min Rs.10,000 margin balance)

Proofs of Identity:-

Customer can submit a photo copy of any one of the following

o Voter ID

o Passport

o PAN Card

o Driving License

o Photo I card issued by Employer registered under MAPIN

o Copy of Ration card

Address Proof

Customer can submit a photo copy of any one of the following

o Voter ID Card

o Driving License

o Passport

o Ration Card

o Telephone Bill

o Electricity Bill

o Leave-License

o Bank Passbook

o Latest Bank Statement

[2] Trading Account:

It is an electronic account which enables customers to trade in share through

internet without help to broker.

1) NSE/BSE/F&O/Commodity terminal live screen:- Provides online fluctuations rate on computer screen

2) Online Daily Tips:-

Sharekhan is providing tips through mails in 4 sessions

Pre market

Noon session

Post market

Late evening

Sharekhan is provide tips through SMS (chargeable)

Sharekhan is provide tips through Yahoo Messenger Online

3) IPO/MF Online :-

Sharekhan provide IPO and MF facility for the customer.

[3] Saving Account:

In Sharekhan, a customer can have a saving account for trading online with net

banking facility; Sharekhan have a tie ups with following Banks.

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1. HDFC Bank

2. CITI Bank

3. OBC Bank

4. YES Bank

5. UTI Bank

6. IDBI Bank

7. ICICI Bank

8. Union Bank

9. Indusind Bank

10. Bank of India

11. Deutsche Bank

A customer can allocate and transfer fund from your respective bank account to your

Sharekhan account for trading and transfer back to link bank account when and where

needed.

[4] Dial-N-Trade:-

Sharekhan provide Dial-N-Trade facility to the customer.

AMC PLAN:- ( Annual Maintenance Cost Plan)

Different Plans for Purchasing of Demat Accounts for Equity:-

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Different Plans for Purchasing of Demat Accounts for Derivatives:-

PRODUCTS & services:-

Sharekhan ltd. Provide different Product as follows:-

Share online & offline

Derivatives

Mutual fund online

Commodities online

IPO online

Portfolio Management Services

Insurance

Fixed deposits

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Advisory products

Currency trading

Share online:-

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SHARE ONLINE:

Sharekhan provide online facilities.

BENEFIT

I. Freedom from paperwork:-Integrated trading, bank and de-mat account with

digital contracts removers all paperwork.

II. Instant credit and transfer:-instant transfer of funds from bank account of

the choice to Sharekhan trading account.

III. Trade anywhere:-enjoy the ease of trading from any part of the world in a

completely secure environment.

IV. Dial n Trade:-call toll free number (1-800-22-7050) to place orders through

telebrokers.

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V. Timey advice:-make informed decisions with expert advice, investment calls

and live market commentary.

VI. Real-time portfolio tracking:-benefit from real-time information for

investment and current portfolio value.

VII. After-hour orders:-place order after market hours, which get executed as

soon as the markets opens.

Sharekhan provide two different accounts:

1) Classic account2) Trade Tiger

CLASSIC ACCOUNT:-

The Classic Account enables customers to trade online on the NSE and the BSE,

invest in IPO and Mutual Funds and access all the research and transaction reports

through Sharekhan’s website. This account is suitable for the retail investors.

In this account Shown the maximum script are 25 in the terminal and the technical

chart are not shown in this account.

The life time registration charge for this account is 750 rupees.

Features

Online trading account for investing in Equities and Derivatives

Free trading through Phone (Dial-n-Trade)

o Two dedicated numbers for placing your orders with your cell phone

or landline.

o Automatic funds transfer with phone banking (for Citibank and HDFC

bank customers)

o Simple and Secure Interactive Voice Response based system for

authentication

o Get the trusted, professional advice of our telebrokers.

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o After hours order placement facility between 8.00 am and 9.30 am

Integration of: Online trading + Bank + Demat account

Instant cash transfer facility against purchase & sale of shares

IPO investments

Instant order and trade confirmations by e-mail

Single screen interface for cash and derivatives

ADVANTAGES OF SHAREKHAN:

1. Online trading is very user friendly and one doesn't need any software to access.

1. They provide good quality of services like daily SMS alerts, mail alerts, stock recommendations etc.

Sharekhan has ability to transfer funds from most banks. Unlike ICICI Direct, HDFC Sec, etc., so investor not really needs to open an account with a particular bank as it can establish link with most modern banks.

HIERARCHY IN Sharekhan

There are 14 main hierarchical levels in Sharekhan:1) Trainees2) Super trainees3) Sales executives4) Assistant sales manager5) Area sales manager 6) Assistant branch manager7) Branch manager8) Regional head9) Directors10) CEO

FAST TRADE:

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Features

Streaming quotes.

Personalized market watch.

Single screen interface for cash, derivatives and Commodities.

New FastTrade is platform independent will support by all Operating

System.

New FastTrade will support all browsers in the market.

New FastTrade is independent of existing website and can work even if

content website is down.

Fast trade is web base product and it’s a shown fluctuation rate.

TRADE TIGER:

Trade tiger is a next-generation online trading product that brings the power of

broker’s terminal to customer pc. It is session to capitalize on intra-day price Page | 29

An Option By Which Bulk Trading Can Be Done.

Live Terminal

movement. Trade tiger is an internet –based application available on a CD, which

provides everything a trader needs on one screen.

Key Features:-

A single platform for multiple exchange BSE & NSE (Cash & F&O),

MCX, NCDEX, Mutual Funds, IPOs

Multiple Market Watch available on Single Screen

Multiple Charts with Tick by Tick Intraday and End of Day Charting

powered with various Studies

Graph Studies include Average, Band- Bollinger, Know Sure Thing,

MACD, RSI, etc

Apply studies such as Vertical, Horizontal, Trend, Retracement & Free

lines

User can save his own defined screen as well as graph template, that is,

saving the layout for future use

User-defined alert settings on an input Stock Price trigger

Tools available to gauge market such as Tick Query, Ticker, Market

Summary, Action Watch, Option Premium Calculator, Span Calculator

Shortcut key for FAST access to order placements & reports

Online fund transfer activated with 11 Banks

Advantages:-

Live Streaming Quotes

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Access all Trading Calls

Advanced Charting features

Create your own technical rules for trading

A Single Trading Screen for all segments

THE PLATINUM CIRCLE:-

The HNI product.

Personalized portfolio tracking & restructuring advice.

Monthly stock valuation statements, report profitability statement.

Daily report on transaction sent in printed format as well as available online.

Research-based investment advice tailored for different investment approaches

Share offline:-

As the internet has taken over the physical trade, the same is the situation in trading in

shares. Even the internet has not spared trading in shares and still the conventional

system of offline trading continues in today’s world.

Merits of offline trading

Low brokerage

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Less margin

Flexibility in credit period

Customized advice

Demerits of offline trading

Problems in getting in touch with the broker

Limited clientele

Problem of attention from the broker due to load

Reliance on the broker’s information

Customer has to believe what the broker says

Broker Might not give the best price

Reconciliation of account and cash settlements

Paperwork

Geographical Restriction

DIAL-N-TRADE:

Sharekhan provides complete trading facility like they are giving Toll free numbers

the phone trading facility as an alternative of net trading where a customer can call

“n” number of times.

Toll Free numbers: 1800-22-7500

1800-22-7050

Local number : 079-30307600 (chargeable)

Exposure: For Intraday = 10 times

For Delivery = 04 times

Sharekhan is also providing the Margin on DP balance.

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Indexes of Equity market online NSE:

The national stock exchange of the India was the promoted by leading financial

institutions at the behest of the government of India, and was incorporated in

November 1992 as a tax paying company. In April 1993, it was recognized as a stock

exchange under the securities contracts( Regulation) Act, 1956. NSE commenced its

operation in the wholesale Debt Market (WDM) segment in June 1994. The capital

market (Equities) segment of the NSE commenced operation in November 1994.

BSE: The Bombay stock exchange is the oldest stock exchange in Asia. It is located at

Dalal Street, Mumbai, India.

The Bombay stock exchange was established in 1985. There are around 3500 Indian

companies listed with stock exchange, and has the significant stock volume. As of 29

may 2007, the market capitalization of the BSE is about Rs. 40.5 trillion. The BSE

SENSEX (SENSitive indEX), also called the “BSE 30”, is a widely used market index in

India and Asia. As of 2005, it is among the five biggest stock exchanges in the world

in terms of transactions volume.

DerivativesDerivatives are financial contracts whose value/price is depends on the

behavior of price of one or more basic underling assets. These contracts are

legally binding agreement, made on the trading screen of stock exchange, buy

or sell an asset in future. The assets can be share, index, interest rate, bond,

rupee- dollar exchange rate, sugar, crude oil, soybean, cotton, coffee etc.

Page | 33

EQUITY FUTURE AND OPTION:

Future:-

An agreement between two parties to buy or sell an asset at a certain

time in the Future at a certain price. Stock futures on certain specified securities and

internet rate futures are available for trading at NSE (NATIONAL STOCK

EXCHANGE).All the futures contracts are settled in cash.

 

Options:-

An Options is a contract which gives the right, but not but or sell the underlying at a

stated price, which a buyer of an option pays the premium and Options are of two

types – calls and put.

Calls

give the buyer the right but not the obligation to buy a given quantity of the

underlying asset, at a given price on or before a given future date. Calls also known as

bulls.

Puts

give the buyer the right, but not obligation to sell a given quantity of the underlying

asset at a given price on or before a given date. Puts also known as bears.

Commodities online:- COMMODITIES ONLINE:

Commodities are agreements to buy and sell virtually anything except, for some

reason, onions. The primary commodities that are traded are oil, gold and agricultural Page | 34

products. Commodity derivatives comprise of raw materials and products that can be

traded on special commodity exchanges across the country. Commodities expands

customer investing horizon from investing in a metal company to trading in the metal

itself. Trading in commodity derivative provides unique market opportunities for a

wider section of participants like: investor, hedgers, arbitragers, traders, manufactures

planters, exporters and importers. While trading commodities through an exchange,

there are no transportation charges, no insurance costs, no storage charges and

complete security when customer trade though an exchange. Customer can trade in

commodities at nominal costs and carry the investment in paper from as customer

want. The fundamentals for commodities are quite simple: price is a function of

demand and supply.

Sharekhan provides commodity facility. Sharekhan trades on two major commodity

exchanges in India.

1) MCX

2) NCDEX

Indexes of commodities MCX:

MCX (MULTI COMMODITY EXCHANGE OF INDIA LTD) is a state-of-the-art

electronic commodity futures exchange.MCX is an independent commodity exchange

based in India. It was established in 2003 and is based in Mumbai. The turnover of the

exchange for the period Apr-Dec 2008 was INR 32 Trillion.MCX offers futures

trading in Agricultural Commodities, Bullion, Ferrous & Non-ferrous metals, Pulses,

Oils & Oilseeds, Energy, Plantations, Spices and other soft commodities. MCX has

also setup in joint venture the National Spot Exchange a purely agricultural

commodity exchange and National Bulk Handling Corporation (NBHC) which

provides bulk storage and handling of agricultural products.

Page | 35

NCDEX:

National Commodity & Derivatives Exchange Limited (NCDEX) is a professionally

managed online multi commodity exchange promoted by ICICI Bank Limited (ICICI

Bank), Life Insurance Corporation of India (LIC), National Bank for Agriculture and

Rural Development (NABARD) and National Stock Exchange of India Limited

(NSE). Punjab National Bank (PNB), CRISIL Limited (formerly the Credit Rating

Information Services of India Limited), Indian Farmers Fertiliser Cooperative Limited

(IFFCO) and Canara Bank by subscribing to the equity shares have joined the initial

promoters as shareholders of the Exchange.

NCDEX is the only commodity exchange in the country promoted by national level

institutions. This unique parentage enables it to offer a bouquet of benefits, which are

currently in short supply in the commodity markets. The institutional promoters of

NCDEX are prominent players in their respective fields and bring with them

institutional building experience, trust, nationwide reach, technology and risk

management skills. NCDEX is a public limited company incorporated on April 23,

2003 under the Companies Act, 1956. It obtained its Certificate for Commencement

of Business on May 9, 2003. It has commenced its operations on December 15, 2003.

NCDEX is a nation-level, technology driven de-mutualized on-line commodity

exchange with an independent Board of Directors and professionals not having any

vested interest in commodity markets. It is committed to provide a world-class

commodity exchange platform for market participants to trade in a wide spectrum of

commodity derivatives driven by best global practices, professionalism and

transparency.

NCDEX is regulated by Forward Market Commission in respect of futures trading in

commodities. Besides, NCDEX is subjected to various laws of the land like the

Companies Act, Stamp Act, Contracts Act, Forward Commission (Regulation) Act

Page | 36

and various other legislations, which impinge on its working. NCDEX is located in

Mumbai and offers facilities to its members in more than 390 centers throughout

India. The reach will gradually be expanded to more centers.

NCDEX currently facilitates trading of thirty six commodities - Cashew, Castor Seed,

Chana, Chilli, Coffee, Cotton, Cotton Seed Oilcake, Crude Palm Oil, Expeller

Mustard Oil, Gold, Guar gum, Guar Seeds, Gur, Jeera, Jute sacking bags, Mild Steel

Ingot, Mulberry Green Cocoons, Pepper, Rapeseed - Mustard Seed ,Raw Jute, RBD

Palmolein, Refined Soy Oil, Rice, Rubber, Sesame Seeds, Silk, Silver, Soy Bean,

Sugar, Tur, Turmeric, Urad (Black Matpe), Wheat, Yellow Peas, Yellow Red Maize

& Yellow Soybean Meal. At subsequent phases trading in more commodities would

be facilitated.

Page | 37

Insurance

Page | 38

INSURANCE: What is insurance?

Insurance is a policy from a large Financial   Institution  that offers a person, company,

or other entity reimbursement or financial protection against possible future losses or

damages.

Life insurance ensures that your family will receive financial support in your absence

Put simply; life insurance provides your family with a sum of money should

something happen to you. It protects your family from financial crises. In addition to

serving as a protective cover, life insurance acts as a flexible money-saving scheme,

which empowers you to accumulate wealth-to buy a new car, get your children

married and even retire comfortably. Life insurance also triples up as an ideal tax-

saving scheme. To know more, read the Key Benefits of Life Insurance.

Currently Sharekhan has tie up with ICICI Prudential Life Insurance. So Under ICICI

prudential life insurance, the key benefits would be……

Life insurance, especially tailored to meet your financial needs

Need for Life Insurance

Today, there is no shortage of investment options for a person to choose from.

Modern day investments include gold, property, fixed income instruments, mutual

funds and of course, life insurance. Given the plethora of choices, it becomes

imperative to make the right choice when investing your hard-earned money. Life

insurance is a unique investment that helps you to meet your dual needs - saving for

life's important goals, and protecting your assets.

Asset Protection

Page | 39

From an investor's point of view, an investment can play two roles - asset appreciation

or asset protection. While most financial instruments have the underlying benefit of

asset appreciation, life insurance is unique in that it gives the customer the

reassurance of asset protection, along with a strong element of asset appreciation.

The core benefit of life insurance is that the financial interests of one’s family remain

protected from circumstances such as loss of income due to critical illness or death of

the policyholder. Simultaneously, insurance products also have a strong inbuilt wealth

creation proposition. The customer therefore benefits on two counts and life insurance

occupies a unique space in the landscape of investment options available to a

customer.

Goal based savings

Each of us has some goals in life for which we need to save. For a young, newly

married couple, it could be buying a house. Once, they decide to start a family, the

goal changes to planning for the education or marriage of their children. As one grows

older, planning for one's retirement will begin to take precedence.

Clearly, as your life stage and therefore your financial goals change, the instrument in

which you invest should offer corresponding benefits pertinent to the new life stage.

Life insurance is the only investment option that offers specific products tailor-made

for different life stages. It thus ensures that the benefits offered to the customer reflect

the needs of the customer at that particular life stage, and hence ensures that the

financial goals of that life stage are met.

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Life Stage Primary Need Life Insurance Product

Young & Single Asset creation Wealth creation plans

Young & Just

married

Asset creation & protection Wealth creation and mortgage

protection plans

Married with kids Children's education, Asset

creation and protection

Education insurance, mortgage

protection & wealth creation plans

Middle aged with

grown up kids

Planning for retirement &

asset protection

Retirement solutions & mortgage

protection

Across all life-

stages

Health plans Health Insurance

The table below gives a general guide to the plans that are appropriate for different

life stages.

Life insurance plan:

Life insurance products assure your family will receive financial support, even in your

absence. Put simply, when you buy insurance you provide your family with a sum of

money, should something happen to you. It thus permanently protects your family

from financial crises.

In addition to serving as a protective cover, when you buy insurance you create a

flexible money-saving scheme, which empowers you to accumulate wealth to buy a

new car, get your children educational solutions, and even retire comfortably.

Today, there is no shortage of investment options for a person to choose from. Given

the plethora of choices, it becomes imperative to make the right choice when

investing your hard-earned money and online insurance is an ideal choice in today’s

technology driven world. Buying Life insurance online is a way to make a unique

investment that helps you to meet your dual needs - saving for life's important goals,

Page | 41

and protecting your assets.

From an investor's point of view, an investment can play two roles - asset appreciation

or asset protection. While most financial instruments have the underlying benefit of

asset appreciation, buying life insurance online gets you the unique reassurance of

asset protection, along with a strong element of asset appreciation.

When you buy life insurance online the core benefit is that the financial interests of

one’s family remain protected from circumstances such as loss of income due to

critical illness or death of the policyholder. Simultaneously, buying life insurance

online gives a strong inbuilt wealth creation proposition. The customer therefore

benefits on two counts and online insurance products occupy a unique space in the

landscape of investment options available to a customer.

As your life stage and therefore your financial goals change, the instrument in which

you invest should offer corresponding benefits pertinent to the new life stage. Online

insurance products are the only investment option that offer specific products tailor-

made for different life stages. You are thus ensured that the benefits offered to the

customer reflect the needs of the customer at that particular life stage, and hence

ensures that the financial goals of that life stage are met.

On the basis of which life stage you are in and the corresponding insurance needs,

ICICI Prudential plans can be categorized into the following three types:

Education Insurance Plans

Wealth Creation Plans

Protection Plans

Page | 42

Educational Insurance Plans Wealth Creation Plan Protection Plans

ICICI Pru Smartkid Assure ICICI Pru Life Stage Wealth

Pure Protect

ICICI Pru Smartkid Maxima ICICI Pru ACE Life Guard ICICI Pru Smartkid Regular Premium

ICICI Pru premier Wealth Save n Protect

ICICI Pru assure Wealth Cashbak ICICI Pru Life Time Maxima Home assure

Mutual fund:-

Page | 43

MUTUAL FUNDS:

Mutual Fund is an investment company that pools money from shareholders and

invests in a variety of securities, such as stocks, bonds and money market

instruments. Most open-end mutual funds stand ready to buy back (redeem) its

shares at their current net asset value, which depends on the total market value of

the fund's investment portfolio at the time of redemption. Most open-end mutual

funds continuously offer new shares to investors.

Security exchange board of India is the regulatory body for all mutual fund.

All mutual funds must get registered with the SEBI.

Benefits of investing in mutual funds:

Small investment Professional fund management Spreading risk Transparency Choice regulation

Page | 44

Online Mutual Fund

Initial publi offering

Page | 45

IPO:-

Initial Public Offering, the first sale of stock by a company to the public.

Companies offering an IPO are sometimes new, young companies, or sometimes

companies which have been around for many years but are finally deciding to go

public. IPOs are often risky investments, but often have the potential for significant

gains. IPOs are often used as a way for a young company to gain necessary market

capital.

From an investor point of view, IPO gives a chance to buy shares of a company,

directly from the company at the price of their choice (In book build IPO's). Many a

times there is a big difference between the price at which companies decides for its

shares and the price on which investor are willing to buy share and that gives a good

listing gain for shares allocated to the investor in IPO.

From a company prospective, IPO help them to identify their real value which is

decided by millions of investor once their shares are listed in stock exchanges. IPO's

also provide funds for their future growth or for paying their previous borrowings.

Sharekhan provides to their customer the Online IPO facility. In this facility, The

customer has to feel only the bid price and the quantity for which he/she wants to buy

the stock.

Page | 46

STEPS FOR IPO:-

Portfolio management service:-

PMS: -

PORTFOLIO MANAGEMENT SERVICES (PMS):-

Sharekhan unfolds for customer an enable of PMS to choose from that helps customer

sit back, relax and see customer money grow without worrying about the ups and

downs at the stock market. Talks to Sharekhan specialists and they’ll help customer

choose a PMS plan that suits customer ‘ risk taking appetite’ and ‘expectation from

the market’.

Page | 47

Steps for Applying IPO Online

There are two types of PMS in Sharekhan Limited

A) PRO PRIME

B) PROTECH

A) PROPRIME (FUNDAMENTAL):-

ProPrime uses in-depth independent fundamental research through primary analysis in

high-quality companies. The ProPrime line is designed for varying risk-return profiles

and investment. Ideal for investors looking at steady and superior returns with low to

medium risk appetite. This portfolio consists of a blend of quality blue chip and

growth stocks ensuring a balanced portfolio with relatively medium risk profile. The

portfolio will mostly have large capitalization stocks based on sectors & themes that

have medium to long term growth potential.

PRODUCT APPROACH

Investment are based on 3 tenets: i] Consistent, steady and sustainable returns ii] Margin of Safety iii]

Low Volatility

PRODUCT CHARACTERISTICS:-

Page | 48

Bottom up stock selection

In-depth, independent fundamental research

High quality companies with relatively large capitalization.

Disciplined valuation approach applying multiple valuation measures Medium to long term vision, resulting in low portfolio turnover

Why Invest?

PMS proprime uses the expertise of 35 financial analyst to get the best

possible returns.

Fundamental research based on in-depth analysis of companies including

past performance, management, growth potential of sector etc.

How to Invest?

Minimum investment = Rs. 5.00 Lakhs

Lock in period: 06 months

Reporting: Access to website showing client holding & quarterly

reporting of portfolio holdings/transactions

Charges: 2.5% p.a., AMC fees charged every quarter, 0.5% brokerage,

20% profit sharing after 15% hurdle crossed end of every fiscal.

How to check?

You can access your portfolio through branches of franchisees for

services.

Daily NAV can be viewed online

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Quarterly reporting of portfolio holding/transaction

B) PROTECH (TECHNICAL):-

Protech uses the knowledge of technical analysis and the power of derivatives

market to identify trading opportunities in the market. The Protech lines of

products are designed around various risk/reward/volatility profiles for different

kinds of investment needs.

Protech is based on

(1)Long short strategies

(2)Focus on absolute returns

(3)Timing the market

PRODUCTS OFFERED

1.Nifty Thrifty

2.Beta Portfolio

3.Trailling Stops

Product Approach:-

Superior performance can be achieved through sheer market timing, by

picking Stocks/Nifty before the infection points in their trading cycles.

Linear returns are possible from having sell market positions in downtrends

and by using the options market to change the portfolio beta.

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Money management rules will be in place.

Product Characteristics:-

Using swing based index -trading systems, stop and reverse, trend

following and momentum trading techniques.

Nifty based products for low impact cost and low product volatility.

To earn return both in rising & falling market.

Trading in futures market to allow for active risk protection using trailing

stop losses.

Why Invest?

Different product based on risk-reward for different types of investor having different

time horizon of investment & return expectation.

Aspect from fundamental analysis, a successful investor can take a market view based

on technical analysis & power of derivatives for ‘Timing the market’.

If customer wants to be ahead in the race of timing the market correctly, then ProTech

PMS is the option for customer. So far Sharekhan is the first company to came out

with this kind of PMS in India based on Technical Analysis.

How to invest?

Lock in: 6 months.

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Reporting: fortnightly reporting of portfolio net worth, monthly reporting of portfolio

Holdings/ transactions.

Charges: 0% AMC fees, 0.05% brokerage for derivatives, 20% profit sharing on

booked profits on a quarterly basis.

Fixed deposits

FIXED DEPOSITES:-

Fixed deposits are loan arrangements where a specific amount of funds is placed on

deposit under the name of the account holder. The money placed on deposit earns a

fixed rate of interest, according to the terms and conditions that govern the account.

The actual amount of the fixed rate can be influenced by such factors at the type of

currency involved in the deposit, the duration set in place for the deposit, and the

location where the deposit is made.

The most unusual characteristic of a fixed deposit is that the funds cannot be

withdrawn for a specified period of time. In most cases, fixed deposits carry duration

of five years. During that time, the money remains in the account and cannot be

Page | 52

withdrawn for any reason. Individuals, corporate entities, and even non-profit

organizations that wish to set aside funds and limit their access to the funds for a

period of time often find that fixed deposits are a simple way to accomplish this goal.

As an added benefit, the monies in the account will earn a fixed rate of interest

regardless of any fluctuations in interest rates that apply to other types of accounts.

However, both these benefits can also turn into disadvantages under certain

circumstances. Because the money cannot be withdrawn until the duration is

complete, the funds cannot be used even in emergency situations. Changes in the

going interest rate may also rise to a point above and beyond the interest rate applied

to existing deposits. This means account holders are actually earning less interest with

fixed deposits than with other types of loans and accounts.

While the interest rate on fixed deposits cannot be changed, there is sometimes a way

to work around the issue of obtaining use of funds in an emergency situation. At

times, the lending institution where the fixed deposit is placed may be willing to

extend a separate loan to the account holder, using the fixed account as collateral.

While not ideal, this can at least make it possible to deal with the current financial

crunch.

Fixed deposits are a credible way to make a return on investment that is somewhat

higher than a standard savings account. The use of fixed deposits can also be helpful

when working with various types of currency. By establishing what is known as a

Foreign Currency Fixed Deposit or FCFD, it is possible to choose the type of

currency involved in the deposit and lock in a rate of interest. If the choice of

currency is a good one, this means the investor can enjoy a healthy fixed deposit

currency rate for the duration of the deposit and earn more than with a standard fixed

deposit strategy. However, going with an FCFD does contain a slightly higher amount

of risk, since the funds deposited must be converted to the currency of choice and then

converted back when the deposit is fulfilled. If the currency did not fare well in the

Page | 53

interim, there is some chance of obtaining a loss, due to the changes in the rate of

exchange from the time the fixed deposit was activated until the time the deposit is

considered complete. Sharekhan has tie up with Unitech Limited and HDFC

corporations limited.

Advisory produc

ADVISORY PRODUCT:

Page | 54

Sharekhan provide Advisory Products by which customer can get proper advise for

investing their money in proper way by which they can earn more profit. .

Need of Advisory Products:-

Wide product range to meet diverse needs of clients

Disciplined Approach

Dedicated Product manager backed by Research

Performance track record

ADVISORY PRODUCTS:-

Top picks Portfolio

123 portfolios

Smart Trade Portfolio

Derivatives Portfolio

Nifty Portfolio

Portfolio Doctor

Page | 55

LongTop Picks Portfolio

TIME HORIZON

Mutual Funds

Portfolio Doctoring

Smart Trades PortfolioDerivatives Portfolio

Short

Nifty Portfolio

123 Portfoli

o

(1) Top Picks Portfolio: A Compilation of the best stock market ideas from the Sharekhan basket.

Released Monthly

Ideal for Every Investor.

Picked by the highly acclaimed Sharekhan Research Team

Quality Stock Selection.

Effective for long term and medium term.

Excellent Track Record.

Good Strike Record.

(2)123 Portfolio:

What is it?

Page | 56

123 portfolio is a cash market delivery portfolio. In this Portfolio, calls will be generated

by Advisory team in Consultation with Research Team in both Fundamental and

Technical Term. 123 Portfolio is for short term delivery clients with the time frame of 1-3

months.

(3) Smart Trade Portfolio:

A Model portfolio runs by the Sharekhan advisory Team centrally.

Delivery calls are generated by the Advisory based on the market pulse (not based

on the Fundamental Research).

ideal for short term investor looking for aggressive returns with medium risk

Aggressive

No leverage

Actively Managed

STP: Trading Rules

Page | 57

(4) Derivatives Portfolio:

A Model portfolio runs by the Sharekhan advisory Team centrally. Ideal for Traders

looking for aggressive returns with medium risk.

Aggressive

Leverage

Actively managed

Super strike Rate

Page | 58

(5) Nifty Portfolio:

It is a trading portfolio managed by Sharekhan’s technical team which

generated calls in Both (BSE &NSE) Index.

This portfolio is meant for traders who want to trade for short and long index.

Why Nifty Portfolio?

Historically 1/3 of F&O turnover is in NIFTY.

Ample Liquidity and Low impact cost.

Predefined method and rules.

Ticket Size Rs. 3 lakhsMax EOD Exposure 6 LotsMin Exposure 0 LotsExpected Upside 1-8%Stop Loss 1-4%Reporting Shall be done to clients at the End of day & also a Monthly report will be sentDrawdown 30%

Nifty Portfolio

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Dividend Distribution Positive Return on investment will be consider for monthly dividend

(6) Portfolio Doctor:

It is a tool for the comprehensive analysis of your existing portfolio.

Recommendations for improvement on a continuous basis based on “Market

Outlook”.

Analysis of your existing portfolio

Recommendation from Sharekhan

Creation of Model Portfolio

Page | 60

Currency Trading:

Page | 61

Currency trading means to trade in currency of different countries and price

varies because of supply and demand.

Currency trading is mostly done by large companies or by people who is

import-export business.

In price of currency there is always fluctuation. So it can be dangerous for

people who have import-export business. So they make reverse position or it is

also known as hedging.

So by this way people minimize their risk with the help of currency trading.

Currency trading is not much useful to individual investors.

Sharekhan is providing offline currency trading to interested customers.

Online currency trading is not given because individual investors still not

prefer currency trading.

Major Challenges for the OrganizationNEW DELHI: A combination of factors, such as rising macro challenges, policy paralysis, muted quarterly results and monsoon expectations, have turned the market bias negative, according to Sharekhan Ltd.

"For investors, any correction in the near term (due to macro concerns or tactical factors) would be a summer discount sale as the risk reward ratio for long-term investors has turned quite attractive," according to a report by the brokerage.

The government's proposal to review India's exclusive tax avoidance treaty with Mauritius rattled the markets which were already reeling under the negative impact of a weakening rupee.

The rising current account and fiscal deficits are putting pressure on the rupee against the major currencies as well as causing structural liquidity issues in the domestic banking system despite the fund infusion by the RBI through CRR cuts and open market operations.

On Friday, the Sensex fell below the 17,000 mark for the first time since January 24, 2012, closing at 16,831, down 320.11 points, or 1.87%. The 50-share Nifty fell 101.55 points, or 1.96%, to close at 5,086.85.

Investors worry that revising the terms of the pact could discourage overseas investments in India as a sizeable chunk of foreign fund inflows into the country in the last few years has been through Mauritius.

Page | 62

The BSE Mid-cap Index, which underperformed the Sensex in the October 2011 to January 2012 period, actually outperformed the index in the past three months. Going ahead, the monsoons are expected to be normal this year (as forecast by the India Meteorological Department) which would be crucial in shaping the market.

In India, corporate earnings have come under pressure due to the high input cost, rising financing costs and uncertainty in the external environment. In the past three quarters, earnings of the Sensex companies grew in single digits -- 7% in Q1FY2012, 8.1% in Q2FY2012, and 4.1% in Q3FY2012.

However, the earnings downgrades picked up again after a lull for a couple of months. The Sensex's consensus earnings estimate for FY2013 has been downgraded substantially (by 15%) over the last 15 months and largely factors in most of the negatives.

Introduction of ProblemSharekhan's Server is damn slow at 9.55 AM and after 2.45 pm.

When NSE begins at 9.55 AM you get Zeros all over for full 5 mins; sometimes

even for 20 mins.

If you call up the nearest Sharekhan Office you are sure to get an answer "

Everything is OK. Your broadband's speed is very slow." First I believed them.

Switched Sify to MTNL(2Mbps). Same problem. Changed over to Airtel

(2Mbps). Problem continues.

Very often you are looking at past. Share's rate is for example Rs 100.00. You buy

150 shares. Later you find that these shares were bought actually at Rs 115.00.

Why?? Because the time next to share rate is 15 mins behind the actual. The

server has not updated your scren at all. You have to shutdown and restart the

Sharekhan's programme ( not the compute) to get the current rate. The situation

becomes horrible if you were to buy to cover a Shortsold Day Trading Deal and

time shown is 3.20 pm. I bought some shares and later realised that I didnot buy at

all as the market was closed because the actual time was 3.35 pm. So you pay

Page | 63

penalties.

Another thing happens infrequently. You do Day Trade for 200 shares of BHEL at

Rs 1300 per share. Buy shares at Rs1250.oo and settle the deal. You think you are

buying shares in NSE but actually you end up buying in BSE and you are in

serious trouble - auction. On day T+2 the closing price has shot up to Rs1570.00

and you have to this price plus 20% penalty. While you were glad that you made

Rs 50/- profit it has now become a nightmare with a loss of overRs500/share or Rs

1 lac. When you take it up with Sharekhan they would say nothing is wrong with

their software and you must have press the wrong keys on the keyboard. Their

policy is "CUSTOMER IS ALWAYS WRONG'.

The staff at the Sharekhan branches just donot know at what rate you are charged

STT, Education cess and a host of other taxes. Even emails to 'mysharekhan.com'

only frustrate you. Though you get a prompt reply and the rate of taxes' they canot

explain how it is worked out. They try to use jargons to escape any responsibility.

I asked them what the jargon 'Traded Value' means. Is it my purchase/ sold rate or

does it include brokerage or is it to be multiplied by the no of shares traded. No

reply for 45 days. I am still waiting.

Page | 64

(2) OBJECTIVE OF STUDY

To project Sharekhan as an authority in the retail stock trading

business.

To execute business for the company by selling demat accounts and

mutual funds.

To study the various products of the company.

To know how to open and close the calls.

To learn the online terminal used for trading.

To know the various policies of the company.

To know how to handle various types of customers.

To know various reasons for market fluctuations.

Page | 65

To learn to manage time.

To gain practical knowledge of the market.

To have a practical experience of working in a reputed organization

(3)

Literature ReviewPurpose – The purpose of this paper is to organize and take stock of the present situation of research on stock market integration by reviewing the available literature, to provide quick and easy access for future researchers. Another objective of the present study is to classify the literature and to provide the comprehensive bibliography on stock market integration and to analyse the findings and results of the studies taken into consideration for review.

Black-Litterman model : The Black-Litterman model enables investors to combine their unique views regarding the performance of various assets with the market equilibrium in a manner that results in intuitive, diversified portfolios. This paper consolidates insights from the relatively few works on the model and provides step-by-step instructions that enable the reader to implement this complex model. A new method for controlling the tilts and the final portfolio weights caused by views is introduced. The new method asserts that the magnitude of the tilts should be controlled by the user-specified confidence level based on an intuitive 0% to 100% confidence level. This is an intuitive technique for specifying one of most abstract mathematical parameters of the Black-Litterman model.

Portfolio Selection with Transaction Costs : In this paper, optimal consumption and investment decisions are studied for an investor who has available a bank account paying a fixed rate of interest and a stock whose price is a log-normal diffusion. This problem was solved by Merton and others when transactions between bank and stock are costless. Here we suppose that there are charges on all transactions equal to a fixed percentage of the amount transacted. It is shown that the optimal buying and selling policies are the local times of the two-dimensional process of bank and stock holdings at the boundaries of a wedge-shaped region which is determined by the solution of a nonlinear free boundary problem. An algorithm for solving the free boundary problem is given.

Page | 66

A Shrinkage Approach to Model Uncertainty and Asset Allocation : This paper takes a shrinkage approach to examine the empirical implications of aversion to model uncertainty.Portfolio Optimization, Heuristics, and the “Butterfly Effect”: The “Butterfly Effect” has been an interesting concept in the development of chaos theory. Given a complex system like the global weather system, the butterfly effect is rather intriguing. It says that the flapping of a butterfly’s wings in Beijing will work its way through the system and result in a tornado in Oklahoma. The same effect is at work with portfolio optimizers that perform asset allocation and portfolio allocation chores. A small change to an input works its way through the system of equations and results in a large change in allocations. As a result, it is very easy to arrive at a set of “non-intuitive” allocations.

Data presentation

COMPANY PERCENTAGE THAT SHOWS ALSO BY DIAGRAM WITH % WAY

S. N. Name %SHAREKHAN 38INDIAINFOLINE 20ICICI DIRECT 14INDIA BULLS 12KARVY 9Others 7

TOTAL 100

Page | 67

Company Percentage

IndiaInfolineSharekhanICICI DirectIndiabullsKarvyOthers

COMMENT

In Sharekhan 38% respondents have de-mat & trading account because of

better services and no annual maintenance and other charges.

Page | 68

FUNDMENTAL RESEARCH:-

Page | 69

STOCK IDEAS: Aimed at investors. Presents our stock pick and discusses reasons for the same. It

comes with a price target and a time frame over which gains can be materialized.

Evergreen

These stocks are steady compounders, churning out steady growth rates year on year.

They are typically significant players in their markets, with sound strategies that will

help them achieve and sustain market dominance in the long run. They have strong

brands, management credentials and a consistent track record of achieving super

normal shareholder returns. We expect stocks in this category to compound at

between 18-20% per annum for the next five to ten years Also called ownership

stocks, Evergreen stocks are the brightest jewels in any portfolio.

Page | 70

Apple Green

These are stocks that have the potential to be steady compounders and are attempting

to move upwards, to turn Evergreen. They rank a shade below the Evergreen

companies, only because their potential in the five to ten years' time is still not very

clear, although they might grow at rates faster than that of the Evergreen stocks in the

next year or two. They could grow at 25-30% per annum over the next two to three

years.

Page | 71

Ugly Duckling

These are companies that are trading below their fair value or at values which are at a

significant discount to that of their peer group, due to a combination of circumstances.

But things are now starting to happen in these companies or in their markets that are

likely to cause a re-evaluation of their prospects. These stocks could double in two to

three years' time. Buy into an Ugly Duckling now and you'd have a beautiful white

swan on your hands two to three years down the line.

Page | 72

Emerging star

These are typically young companies, often in niche businesses, that have the

potential to grow and dominate their niches. Even better, they might turn out to be

real giants, if their niches explode into full-blown markets in their own rights. These

stocks are potential ten-baggers but you need to be patient. Buy into these stocks and

watch your personal star ascend.

Vulture's Pick

These are companies with valuable assets or brands that have been trashed to

ridiculously low prices. Buy a Vulture's Pick and wait for a predator who finds its

assets undervalued to come along. This could be a long wait but the returns could be

startlingly high. The key is to be patient. The vulture after all is a patient bird. 

Page | 73

Cannon Ball

They are fast gainers in a rising market, which could give returns of 20-40% within

three months. Based on a combination of sound market information, technical charts

and available fundamentals for investors with an appetite for high risk and high

reward.

Page | 74

INVESTERS’EYES:

A daily fundamental newsletter to help the customer for taking right decisions.

Contents Views on most important news reports of the day

Recos using the bottom-up approach

Stock Update reports

Special reports

Other reports

SHAREKHAN TOP PICKS :

A model portfolio comprising of 12 stocks for investors with a horizon of more than a

year. Portfolio is updated with new stocks replacing existing stocks as and when

required to optimize performance.

VIEW POINT :

Views on companies we don't track. Views on economy, policy changes and

government initiatives

SPECIAL REPORTS :

Specialized reports on unique market opportunities.

Reports like - Selectivity pays, monetary policy review, Hurricane gains, Dividend

yield stocks, etc.

Page | 75

IPO FLASH :

Report on forthcoming IPOs - only those IPOs which are covered by our research

team.

S ECTOR’REPORTS :

View on various sectors and its constituents (eg sugar and Balrampur Chini, KCP

Sugar Industries, Upper Ganges)

MARKET OUTLOOK :

Bi-monthly Fundamental view on the market.

TECHNICAL RESEARCH:-Punter Call

A daily view on how the market and major indices are expected to trade for the day

the closest support and resistance levels are provided to help traders take decisions.

Smart charts

Page | 76

It presents the best positional trading calls in the market. Each call is introduced along

with a reco (Go Long/Go Short), a price target, a stop loss and a chart depicting the

trend in the stock.

Derivative Calls

Toolkit for derivative traders

Day Traders Hit List

It captures the trading ranges of all the stocks that are currently the market's flavour. It

is meant for day trading. All positions need to be squared off by 3.30. The list

contains 20 liquid stocks.

Pivot Table

Pivot Table is an intra-day product and it covers mainly mid-cap and small-cap

companies. The Buy and Sell targets are given for each stock in this list.

Momentum Swing

Momentum Swing tries to capture the dynamic picture of price movements in stocks.

This product can be used to gauge the sentiments in stocks at a future date as reflected

in the charts.

Derivative Toolkit

Toolkit for derivative traders

Page | 77

Eagle Eye

Eagle Eye is a daily newsletter based on technical research. It is aimed at traders. It

contains

Looking trendy (short term)

Smart chart

Day traders hit list

Medium term target and reversal

High Noon

Toolkit for derivative traders

By tradetiger software, customer can see the market depth and volume of the particular company.

Page | 78

Depository services

Page | 79

Depository Services:

A Depository is like a bank wherein the deposits are securities. ( i.e. shares,

debentures, bonds, government securities, units, etc.) in electronic form. Besides

holding securities, a depository also provides service related to transaction in

securities.

Depository provides its services to investors through its agents called depository

participants (DPs).

Sharekhan is one of the depositories.

NSDL-DP ID- IN300513

CDSL-DP ID- 12036000

It provides services as follow.

Account Opening

De-mat/ Re-mat/ Repurchase/ Redemption

Account Transfer Instructions

Inter Depository Transfer Instructions

Client Master Changes

Freezing/ De-freezing/ Account closing

Transmission

Pledge Creation/ Closure/ InvocationPage | 80

Stock leading & Borrowing

SPEED-e & IDeAS/ easi & easiest.

Customer supporter:-

Call Center :

There is a call center at Bombay, where more than 200 employees are working

efficiently. Their work is as powerful that they complete every call within two

minutes. So customers are satisfied with them.

Page | 81

Relationship Manager:

Sharekhan provides personal relationship manager to its customer. The work of

relationship manager in Sharekhan ltd is as follow:

Punching in trades for clients.

Communicating intra-day trading calls and investment ideas to customers.

Conducting business development activities in branches.

Monitoring day to day operations at branch.

Maintaining regular relations with clients.

Alerts:

Variety of Alerts for equities,

Mutual Funds, IPOs and Traders

Get customize Daily Updates

Trade Execution Alerts will be set

by default for trading customers

Be the first to get Research updates

Setting Alerts was never easier

Page | 82

   ON YOUR MOBILE

   IN YOUR MAIL

   IN MYINBOX

Get the advantage of new alerts

being added in the future

Seminar:Sharekhan organizes seminars across the country from

time to time in order to educate investors in various

subjects related to the stock, derivatives and commodities

markets. These exclusive Seminars are organized by

Sharekhan for its Online Trading Customers for FREE.

These Seminar will equip and customer to take an

investment decision.

It is also doing for first step customers who have never invested his share before.

SHAREKHAN SHOPS:

All you have to do is walk into any of our 1200 share shops across  400 cities in

India to get a host of trading and investment related services. Our friendly customer

service staff will also help you with any account related queries you may have.

After hour Orders

Sharekhan’s customer also enjoy the facility of placing orders even after trading hours

and the orders are executed as soon as the market opens.

Page | 83

Value guide:-Sharekhan’s customers also enjoy the facility of value guide for the detail of stock

ideas, investment insight, company detail etc.

Mobile n trade facility:-

Sharekhan lunches new facility for their customer to mobile n trade facility but still it

working process.

Page | 84

4.RESEARCH

Methodology

Objective of the Research:

Page | 85

The objective of the research is to know how many people are aware about the

share market.

To know about how many people are eager to know about stock market.

To know the company awareness among the people.

Research Source:

In this research we have used primary sources for data collection.

Sample Size:

In this research 100 respondents are there included.

Research Instrument:In this research we have used telephonic and face to face conversation for getting the

result.

(5)Que.: Do you invest into stock market?

Page | 86

Objective: To know how many people are doing investment in stock

market.

Finding :

YES 57%

NO 43%

yes no 0%

10%

20%

30%

40%

50%

60%

57%

43%

INTERPRETATION:

From the above chart we can conclude that there are 57% people are

doing investment in stock market and 43% people are not doing

investment in stock market.

Que: If yes, where do you investing?

Page | 87

Objective: To know in which area people are interested to doing

investment.

Findings:

Equity 59%

Mutual Fund 21%

Commodity 7%

Other 13%

Equity Mutual Fund Commodity Other0%

10%

20%

30%

40%

50%

60%

70%

59%

21%

7%13%

INTERPRETATION:

From the above chart we can see there are from 57% people, 59% in

equity, 21% in mutual fund, 7% in commodity and 13% in other doing

investment.

Que.:- If yes, from which brokerage house you do trading?

Objectives: - To know which company has taken priority place in Page | 88

Customers mind.

Findings:-

Indiabulls 16%

Angel 29%

Shah investors 12%

Sharekhan ltd. 36%

Others 7%

Indiabulls Angel

Shah investors

Sharekhan ltd.

Others

0%

5%

10%

15%

20%

25%

30%

35%

40%

16%

29%

12%

36%

7%

INTERPRETATION:

We can know from above chart that most of the people are doing trade

from Sharekhan as 36% and 29% from angel, 16% from Indiabulls, 12%

from shah investment, 7% from other private sub brokers.

Que.: Which way you prefer for trading?

Page | 89

Objectives: To know how many people are doing trade online and offline.

Findings:

Online 46%

Offline 54%

Online Offline42%

44%

46%

48%

50%

52%

54%

46%

54%

INTERPRETATION:

Here we can conclude that now people are aware with internet facilities.

So 46% traders prefer online trading. And 54% people are prefer offline

trading because of low availability of internet facility and busy in routine

work.

Que.:-Have you ever heard about Sharekhan broking firm?

Objective:-to know how many people aware with Sharekhan ltd.

Page | 90

Finding:-

Yes 39%

No 61%

Yes No0%

10%

20%

30%

40%

50%

60%

70%

39%

61%

INTERPRETATION:

From the above graph we can conclude that 39% people from 64% are

aware with the Sharekhan ltd and 61% are not.

Que.:- Are you interested because we have scheme going on?

Objective:-To know how many people are eager to know Sharekhan

scheme.

Page | 91

Finding:-

Yes 47%

No 53%

Yes No43%44%45%46%47%48%49%50%51%52%53%

47%

53%

INTERPRETATION:

Here we knew that after listening the scheme of free opening de-mates

account and life time free available online software, 47% people are

interested to know about Sharekhan ltd’s services.

Que.:- If yes, can we take an appointment?

Objective: - To know how many people are interested for live

demonstration of Sharekhan’s online software

Page | 92

Finding:-

Yes 42%

No 58%

Yes No0%

10%

20%

30%

40%

50%

60%

42%

58%

INTERPRETATION:

From the above chart we can know 42% people are ready for live

demonstration of Sharekhan’s online software and 58% people are

neglect for that.

ANALYSIS OF PERFORMANCE Vs TARGET:

WEEK No.

TARGET

CUMULATIVE TARGET

ACHIEVEMENT

CUMULATIVE ACHIEVEMENT

ACHIEVEMENTIN %

CUMULATIVE ACHIEVEMENT IN %

1 20,00 20000 0 0 0% 0%

Page | 93

0

220,00

0 40000 0 0 0% 0%

320,00

0 60000 10,000 10000 50% 16.66%

420,00

0 80000 0 10000 0% 12.50%

520,00

0 100000 44,430 54430 222.15% 54.43%

620,00

0 120000 20,000 74430 100% 62.03%

720,00

0 140000 10,000 84430 50% 60.31%

820,00

0 160000 36,000 120430 180% 75.27%

920,00

0 180000 36,000 156430 180% 86.91%

1020,00

0 200000 10,000 166430 50% 83.22%

1120,00

0 220000 0 166430 0% 75.65%

1220,00

0 240000 59,430 225860 297.15% 94.11%

1320,00

0 260000 73,180 299040 366% 115.02%

1420,00

0 280000 54,400 353440 272% 126.23%

1 2 3 4 5 6 7 8 9 10 11 12 13 140

50000100000150000200000250000300000350000400000

CUMULATIVE TARGET Vs CUMULATIVE ACHIEVEMENT

WEEK NO.CUMULATIVE TARGETCUMULATIVE ACHIEVEMENT

WEEK NO.

CUM

ULAT

IVE

TAR

GET

Page | 94

(6)What is SWOT Analysis.SWOT analysis (alternately SLOT analysis) is a strategic planning method used to

evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved

in a project or in a business venture. It involves specifying the objective of the

business venture or project and identifying the internal and external factors that are

favorable and unfavorable to achieve that objective. Setting the objective should be

done after the SWOT analysis has been performed. This would allow achievable goals

or objectives to be set for the organization.

Strengths: characteristics of the business, or project team that give it an advantage over others

Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others

Opportunities: external chances to improve performance (e.g. make greater profits) in the environment

Page | 95

Threats: external elements in the environment that could cause trouble for the business or project

SWOT ANALYSIS OF SHAREKHAN

STRENGTHS WEAKNESSES First brokerage firm to go online. Products PMS Services. Technology Online fund transfer. Research reports. Clients (average of 15,000 accounts

per year) Recommendations from clients. Free Demat a/c opening. Low annual maintenance charge

High brokerage charges but now they have overcome this by a new prepaid scheme in which brokerage is reduced to half.

OPPORTUNITIES THREATS Huge market. Volatility of the share market.

Competitors.

Page | 96

(7)

LEARNING:

1. Importance of information technology in the field of stock broking is immense.

2. Stock broking companies run with the help of IT.

3. The terminal through which the brokers buy and sell shares is a software that completely depends on the internet. For Sharekhan, this terminal has been designed by the software company “Spider”.

4. Buying and selling through internet is fast. As soon as the prices of the shares goes up or comes down then they can be sold or purchased instantly within seconds.

Page | 97

5. Customer Relationship is very necessary for the company to retain the customers.

6. In Sharekhan I have learned how to maintain good relations with the customers by giving them the proper service and solving their queries regarding the share market.

7. I have also learned how to maintain good relation with the employees and the co-trainees.

8. In Sharekhan Ltd. I have learned a lot relating to the finance.

9. Learned about various products of the Sharekhan Limited.

10. Learned various aspects regarding Share Market.

11. Learned about various products used in the share market especially Demat

accounts and Mutual Funds.

12. Learned how to use online trading terminal.

13. Learned how to take appointments.

14. Learned how to approach the customers.

15. Learned how to open and close the calls.

16. Learned how to interact with people, how to convince them and guide them in

trading.

Page | 98

17. Learned the various policies of the company.

18. Learned the importance of the Excel sheet. I maintained all my daily records

in the Excel sheet.

19. Got the practical knowledge of the market.

20. Had a practical experience of working in a reputed organization.

21. In Sharekhan we have learned how to maintain good relations with the

customers by giving them the proper service and solving their queries

regarding the share market.

22. We have also learned how to maintain good relation with the employees and

the co-trainees.

23. Learned about various products used in the share market especially De-mat

accounts and Mutual Funds

24. We have enhanced our communication and convincing skills and also how to

interact with people in real market

25. We have got the practical knowledge of the market.

Page | 99

FINIDINGS:-According to the survey most of the customers of“SHAREKHAN LTD.” says that it is pocket friendly.

1.Coming to faith 70% satisfaction SHAREKHAN LTD. is better than others stock brokers due to customers satisfaction.

2. Main purposes of investments are returns & liquidity.

3.Investors take risk as well as returns into their mind while

making the investment.

4.Businessmen are more interested in the stock market than the others.

5.Commodity market is less preferred by the investors.

6.People want to invest their money in the security market but they haven’t the proper knowledge.

7.People are not aware of hedging in stock market.

8.People pay more emphasis on brokerage than service provided by brokerage houses.

Page | 100

9.THERE ARE 59% PEOPLE WHO INVESTS IN STOCK MARKET AND 21% WHO INVEST IN MUTUAL FUNDS. 7% PEOPLE IN COMMODITY.

10.THERE ARE 36% PEOPLE WHO ARE DOING TRADING FROM SHAREKHAN.

11.THE CURRRENT BROKERAGE RATE 65% PEOPLE ARE LOWER THAN SHAREKHAN.

12.THERE ARE 46% PEOPLE WHO PREFER ONLINE TRADING.

13.THERE ARE 70% PEOPLE WHO ALREADY KNOW ABOUT SHAREKHAN BROKING FIRM.

14.IN WHICH 40% PEOPLE HAVING KNOWLEDGE OF PRODUCT & SERVICES OF SHAREKHAN

(8)

LIMITATIONS: Due to bad market conditions people are becoming more and more

pessimistic about investing in the share market. After the Reliance IPO,

SENSEX fell tremendously from 21000 to 15000. In this crash many

people lost their money amounting from 2 Lakhs to 4-5 crore or even

more. So when we approach them they tell us how much they used to

trade in shares and how much money they have lost in the share

market. They even tell us that we are doing our training (SIP) at very

wrong time.

While telecalling sometimes the clients do not give positive response,

may be because they are really busy or may be not interested in the

demat accounts and mutual funds.

Page | 101

While cold calling when we met the owners of big shops. They said that

if they had spare money they will invest it in their shops and not in the

share market. They don`t want to take risk.

There are some negative rumors in the market about Sharekhan ltd.

some people have very bad experience with Sharekhan in terms of

services and charges. This may not be the fault of the company but of

some of the marketing executives who don`t disclose all the details

about charges and products and once the demat account has been

opened they don`t pay any attention to their old clients and thus fail to

give proper services to the clients.

Sharekhan takes no charges for opening Demat accounts but there is a initial

deposit of Rs.10,000/-. It is just a margin money which has to be kept with

Sharekhan till the account opens. As soon as the account opens this money

can be kept as it is in the demat account or it can be completely used for

buying shares or it can be partially used and the rest of the amount can be

withdrawn. But clients fail to understand this. They think that these are the

charges they start suspecting it. So it’s very difficult to convince them to

deposit that much amount and open a demat account.

Page | 102

(9)

CONCLUSION

Importance of information technology in the field of stock broking is

immense.

Buying and selling of shares through the internet is so easy.

As soon as prices of share s goes up and comes down then the customer can

sell or purchase the share instantly within seconds.

Products and services of the Sharekhan are good from others. Especially the

software of Sharekhan “trade tiger” is unique from others.

There are 57% people are doing trading in stock market.

Page | 103

In it 59% people are doing trading in equity and others are in commodity,

mutual fund.

Mostly the people have opening the account from Sharekhan ltd and angel

broking ltd.

In Sharekhan the current scheme is that opening the de-mate account is free of

charge and there is no other charge on it for a year. Also the unique software

of “trade tiger” is allowed free of charge for life time.

After listening the current scheme 47% people are ready to opening the

account.

Because of time limitation and also internet available problems, mostly people

are doing off-line trading. But now in days numbers of customers are

increasing for online trading.

Page | 104

SUGGESTIONS

Commitment should be equalized for every person.

Provide the facility of free demonstrations for all.

Improvement in the opening of De-mat & contract notice procedure is

required.

There should be a limited number of clients under the relationship manger.

So that he can handle new as well as old customer properly.

Some promotional activities are required for the awareness of the customer.

People at young age should be encouraged to invest in stock market.

Seminars should be held for providing information to prospective and present

Page | 105

customers.

BIBLIOGRAPHY Sharekhan’s brochures

Pandian, P (2010), Security analysis and Portfolio Management, Vikash

Publishing House, New Delhi

VALUELINE (SHAREKHAN MONTHLY RESEARCH MAGAZINE)

CAPITAL MARKET (5PASISA.COM), NEW DELHI.

THE FINAPOILS (YOUR PERSONAL FINANCE ADVISOR

Websites: http://www.sharekhan.com

http://www.bseindia.com

http://www.nseindia.com

http://www.ncdex.com

http://www.mcxindia.com

http://www.mutualfunds.com

http://www.derrivatives.com

Page | 106

ANNEXURE-1

Telephonic and called calling Questionnaire

Name__________________________________

Contact no:_____________________________

Do you invest into stock market?

Yes No

If yes, where do you investing?

Equity Mutual fund

Commodity Other

From which brokerage house you do trading?

Indiabulls Shah Investors Others

Angle Sharekhan

Which way you prefer for trading?

Online Offline

Page | 107

What is your current brokerage rate?

_________________________________________

Have you ever heard about Sharekhan broking firm?

Yes No

Are you interested because we have scheme going on?

Yes No

If yes then appointment is generated for live demonstration for Sharekhan’s

online software?

Yes No

ANNEXURE-2DE-MATE FORM

Page | 108