e-marketing distribution it ’ s all about place!
TRANSCRIPT
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E-marketing Distribution
It’s All About Place!
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NEW INTERNET COMPANIES
New Online Retail Brands– Amazon, Overstock.com, etc.
New Online Manufacturer Brands– Dell.com, Gateway.com, etc.
Online Auction Sites– eBay, Craigslist, etc.
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WHOLESALERS
Retailers order directly from wholesalersCan check stock & look at current promotionsMore effective than relying on merchandisersUS Foodservice Websitewww.apparelcandy.comhttp://www.americasmart.com/
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AGENT SELLERS
There are a lot of different types of agents.
Avon cosmetics is well-known
Customers can choose to order from their rep or online
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Franchises/Affiliations
Many types of franchises
Online equivalent “affiliation”
Franchise owner develops network of affiliates that displays goods, services or solutions on the affiliate website
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VENDING & AUTOMATED RETAILERS
Vending machines can use IT and Internet to communicate with a server giving information on product supplies and selling patterns
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NEW COMPANIES CHANNEL
NEW ONLINE RETAIL
BRANDS
NEW ONLINE MANUFACTURER
BRANDS
ONLINE AUCTION
SITES
NEW INTERNET COMPANY
INTERNET
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NEW ONLINE RETAIL
Wouldn’t have been conceived without the creation of the Internet
Entrepreneurs invested heavily in all sorts of start-ups
Most didn’t succeed
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New Online ManufacturersEntrepreneurs saw opportunities for developing online manufacturer’s brands.
Took advantage of technology & enabled innovative new products adapted to customer preferences.
IT allowed efficient and effective operations - assembly & logistics
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ONLINE AUCTION SITES
New Business Idea - Consumer-to-Consumer (C2C) business
This was not possible prior to the Internet
(Yard sales aren’t businesses)
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PRE-EXISTING COMPANIES THAT E-MARKET
BANKING
RETAILERS
DIRECT DISTRIBUTORS
WHOLESALERS
AGENT SELLERS
FRANCHISES
VENDING
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E-MARKETING CHANNEL FOR PRE-EXISTING COMPANIES
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Customer Relationship Management
The establishment, development, maintenance and optimization of long-term mutually valuable relationships between consumers and organizations
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BANKING & FINANCIAL SERVICES ONLINE
Banks & financial services have done great with online banking services
Save money on property and labor
Use software & CRM approaches
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ONLINE RETAIL BRANDExisting retailers took advantage of this new method of reaching customersExtends products & services to consumers via internetEnhances traditional marketing
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DIRECT DISTRIBUTIONOrganizations have access to consumers worldwideBrand loyal consumers - such as sports fans- are now able to buy directly from their preferred clubCuts out the intermediaries
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