e-mail marketing strategies workshop for savoy sharm el-sheikh group
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E-mail Marketing Strategies Workshop for Savoy Sharm El-Sheikh GroupSocial Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social MediaTRANSCRIPT
E-mail Marketing
Cairo, March 15th
Mariam MakramInteract Egypt
E-Marketing & Business ExecutiveMariamMakramLab
Mariam Makram
Who on Earth this is?
Mariam Makram
Why E-mail MKTG??
412/04/2023
1. Global reach
2. Lower cost (M&T)
3. Interactive
4. Highly personalized
5. Round the clock marketing
6. Measurable results
7. Targeted marketing
8. Opt-in or unsubscribe options
9. Faster response
10. Simplest
E-mail Marketing
Expected Fruits?
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So What?!
E-mail Marketing
Increase Sales Conversion
Generate Repeat Sales
Cross Sell and Up Sell
Increase your offline sales
Gain honest, valuable feedback
Main Ingredients of your
campaigns!
What’s My ?
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I just want u 2 master E-mail MKTG. So, we’ll go through
1. Audience
2. Goals
3. Content
4. Types
5. Call for Action
6. Outcome Evaluation
7. Tips
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1. Do you know your Target Audience!?
- Your Database
- Collect more than just the email address
• Name (first name should be a separate field)
• interests, demographics, info that you plan to use in the future
• -Finding leads?? (Google, LinkedIn, ..)-Introduce yourself. Be personal and informal.-Careful! Ask a question first.
- In-house lists typically perform much better than purchased or rented lists
- Target who’s most relevant, most profitable, or most likely to respond
- Prospects, customers, advocates, partners, potential distributors, journalists, member lists, associations, clubs, etc.
2. Goals
- Newsletters
- Regularly scheduled messages that deliver timely and interesting news, tips, and other informational tidbits
- Promotional messages
- Inform recipients about special offers
- Discussion forum posts
- Soft-sell marketing strategy for becoming an accepted and trusted member of your target audience’s online community
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-From
-Subject
- First few lines are key (WIIFM) - Body:-Develop a voice and unique personality.-Relate to their problem -The ‘gift of education’ -Be honest. Full disclosure -No hidden advertorials = Avoid ‘chest pounding’ and promotions-People trust people, not marketing speak
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3. What is the Content??
-Newsletter, Promotions, Reminders, Invitations
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4. Types??
5. Your campaign call 4 action=experiment=test tube
- Track response rates of each test by making call-to-action URLs & e-mail addresses unique for each test group
- Special attention should be given to the frequency
- don't allow recipient burnout, particularly with a regular mailing such as an e-mail newsletter
- Test and refine, test and refine, try and error golden rule no matter how many your mistakes are, the point is not to repeat them again.
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6. Outcome Evaluation!
What proves the success of your campaigns?
- Number of subscribers? ??????
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Nooooooooooooooooooo!!!- Subscribers can be:
- Opt-out: recipient didn’t have the opportunity to avoid receiving your first email, only to avoid receiving subsequent ones
- Opt-in: recipient volunteered to receive your email
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Opt-in catcher = Cross promotion!!!
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So, what can measure success??
- Unsubscribe rate
- Bounce rate
- Unique open rate
- Total open rate
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- The opened e-mails, subscribers, bounces, unsubscribes, tracking, reporting, segmenting, personalizing, number of opens, URLs clicked…..
Why an agency and not you?Outsource an e-mail service bureau
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7. Tips!
Work strongly on!
- Typos & grammatical errors
- Getting the facts wrong
- Formatting problems
- Otherwise illegible (font size too small etc.) or unintelligible
- Email should be relevant, timely, and beneficial with the right value proposition.
- Tailor the offer to the individual (customized content specific to recipient location and interests)
- Greet the recipient by first name. Perhaps even in the Subject line too.
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What Your clients shan’t get?• Unsolicited Commercial Email (UCE)=Spam• Typical spam has a bogus sender address & bogus offers• Ensure recipients don’t misconstrue your message as spam
E-mail Marketing
- In general, keep it short and sweet. Use links.
- Weekly newsletter should be no more than 5 sections, with 3 or fewer paragraphs each,
- Monthly newsletter can be double or triple that.
- Promotional messages should be significantly shorter than a newsletter.
- Include whole articles or just abstracts with links to the rest?
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Provide numerous opt-in opportunities all with low barriers to entry…- Make sure the amount of work required to sign up is minimal
- Many sites only require the email address and all other personal information is optional
- Place the email list sign-up on all forms on your site, including inquiry, order, and feedback forms
- Ok to have the sign-up checkbox ticked in advance!!!!
- Let the recipient control the contact frequency
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Interact Egypthttp://Egypt.interact.itTwitter: @interactegyptFacebook & Linkedin: Interact Egypt
Fady RamzyTwitter: @cyberzizoLinkedin: Fady Ramzy
Grazie!شكرا
12/04/2023E-mail Marketing