A

Production

Feature Advantage Benefit

Clear Navigation system Only through three clicks the users

reach their desired destination page.

Also the text type and color used is

easy to read. Moreover, there are

division according to use or

category.

This provides ease and comfort for

users as they browse through the

website. Thus this is efficient in both

time and energy.

Websites has several links These links take the users to other

portals that provide an abundant

amount of information and the

other services that are provided by

eGovernment. As well as links to

Twitter, YouTube and Facebook.

As consumers access this website

their goal is to gain information and

thus the consumer’s goals are

satisfied.

Design and Content are integrated The website uses design elements

such as colors and shape to

distinguish different sections.

The audience can immediately go to

their targeted destination without

wasting their time attempting to

figure out the mechanics of the

website rather than actually getting

the information they need.