e- crisecommunication in trade unions – case chemical workers union ari myllyviita...
TRANSCRIPT
E- crisecommunication
in trade unions – case Chemical Workers Union
Ari MyllyviitajärjestösihteeriKemianliitto ry.
[email protected] 3039 282
Situation and working environment
• strike situation, where results migth come very quikly and the data change all the time (it matter of minutes when and how to react)
• firms, which were in strike or going to be ”next ones”, needed to be informed all the time
• to get information should not be dependent to where you are
• you can follow the prosess – all have the same information
Technical readiness – strike in ”basic chemistry sector”
• E-mail – every shop steward has a e-mail address anfd acsess to internet; at work, at home or both – we also used Hotmail-service, because one employer
did not allow entering to the shop stewards room
• good page creation tools – quick updating possibility (FrontPage, Dreamweaver, FTP)
Readiness?• using internet was a ???? decision – we needed a
fast way to inform our members and specially our shop stewards – Lakko-Reaktio (Strike-News)
• internet-service´s task was also to fullfill media´s intrest– we didn´t use so much fax or telephone to share information or pressreleases
• we have developed our website for long time as a action tool, not only as a information sharing tool
• Examples: Frontpage | Strike-News | www-news | PDF-format | Links | In different languages
Frontpage of union website during stike
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12000
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Helmikuun 17.www-uutiset - sopimusasiat esille
Maaliskuun 16.www-uutiset - hallitus / lakkopäätös
Maaliskuun 23.www-uutiset - hallitus / lakon lopetus
Sivu-uudistukset, niin Kemialiiton kuin SAK:n sivuilla:2000/2001 vuoden vaihde
1999/2000 vuoden vaihde
Hits on unions website
Strike-News – frame of the information
Unionswww-news
- list of e-mailaddresses- direct links- response possibility
Important papers (guides) in PDF-format
Also in swedish
Basics about strike in swedish and english
Trade union and internet
Trade unions working model
Tradional, ”social security model”, you pay you get service
Activate, tool for action
Building a netcommunity, ”online”, e-zine
Principle of interface
Static frontpage Dynamic frontpage
Dynamic and interactive
How it look like in the internet
Common netservice
Individual netservice, own e-mail
Netcommunity, users are also content creators
Final task Sharing information, there is one and only truth
Different kind of services, tool for action
Tool for community, interactiv
Limits
• negotions situation, something must hide?
• different kind of browsers – remember click ”Reload”
• To give response or other opinions (or facts) to negotiators did´t work – no ”connection” from meeting room? Not interactive?
• everyone has not connection open all the time – are we using SMS-technic in the future? (and WAP/GPRS –technics)!
ICEM – Our international union