e-communication for csba conference
DESCRIPTION
CSBA Conference proposal for November 2012TRANSCRIPT
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E-communication: social media to engage stakeholders
Jason Borgen – Santa Cruz COE
Lisa Gonzales, Ed.D. – Santa Clara COE
Devin Vodicka, Ed.D. – Vista USD
http://bit.ly/csbaecommunication
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OUtcomes
• Explore uses for web 2.0 tools and social media to communicate and collaborate
• Learn about new tools to enhance your productivity and further your technology skills
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What is social media?
Wikipedia
50 Definitions
Devin’s Definition: Content that can be pushed, pulled, liked, shared, fed, rated, or discussed
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Why use it?
Half of all adults use social network sites
Facebook statistics
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Social Media and Education
Tool for learning?
Communication with staff, families, and community
Professional Growth
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What to post?
Suggested topics:
Post a variety of topics
Test scores, field trips
Any positive event – celebrate the little things
Opportunities to improve student learning
Calendar reminders
Celebrations
Helpful resources
Decisions and details
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District Web Sites
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Twitter website integration
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Facebook.com/ticaladmin
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YouTube
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Blogs
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BLOGS
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Dropbox
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Doodle
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RecommendationsStart small
Keep number of people involved to a minimum when you begin
Be clear about intent; we decided to amplify our mission, vision, and values
Commit to stay active—do not let your content become out-of-date
Use photos and visuals
Connect with others to build your audience
Celebrate the little things
Develop and leverage your own voice (ie control the message)
Use tools such as socialoomph or hootsuite to simplify process
Be willing to learn!
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RULES OF THUMB
Protect student information
Never publish full student names
We must have signed parental permission forms to post student photos, and do not post name with photo
Never share confidential or privileged information about students or personnel
(e.g., grades, attendance records, or other pupil/personnel record information)
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Board Policies
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Next StepsImplement new Board Policies and Admin Regs
Continue to explore opportunities to improve student learning through social media
Continue to leverage social media as communication tool
School Site Pages
PTA/Foundations
Connect with others to build extended learning community
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On[The]Line
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BYOD http://bit.ly/Tt1Czm
http://bit.ly/Tt1Czm
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Social mediA handbook