This video is presented by USEP's BSCS student RexLouie Pilongo under Mr. ND Arquillano as a partialfulfillment for Elective 4 -E-Commerce It talksabout:

Introduction to e-business and e-commerce E-commerce Fundamentals E-business Infrastructure E-environment Supply Chain Management E-marketing Customer relationship Management Change Management Analysis and Design: M-commerce Management of Mobile commerce services

It is buying and selling products through the use of internet.

It should be electronically mediated financial transactions between organizations and customers.

Fundamentals of e-commerce The most important thing online is the user

experience. ▪ It can be argued that everything else is secondary.

Solid ‘on-site search’ functionality is vital.▪ You need good-quality metadata to make it work properly.

Well-defined information architectureand intuitive navigation is essential. ▪ Studies have shown that most people are ‘cognitive misers’.

In plain English: people don’t like to think. Keep this in mind when wireframing your site.

Clearly label categories and pages.

Trust and credibility need to be reinforced, particularly in key purchase areas, and especially for new or unknown brands.

Prioritize the key information users look for during the purchase decision-making process.

Minimize distractions – keep the user focused on the purchase or conversion goal.

Service the pre-purchase consumer

E-business infrastructure is the architechtureof hardware, software, content and dataused to deliver e-business services toemployees, custom.ers and partners

Risk Factors in an E-Commerce Environment

Risk

▪ The overarching risk to any business doing onlinetransactions is not having an overall E-commercestrategy, especially when it comes to the compliancerequirements of which a merchant may or may not fullyunderstand or even be aware.

Availability

▪ lack of which is a big risk to an E-commerce

Performance

▪ . Performance should be considered throughout theentire E-commerce environment—from networkthroughput to disk I/O and even memory or CPUutilization—as the single weakest link can cause theentire environment to respond poorly.

Scalability

▪ Scalability for an E-commerce site or environmentcould mean different things to different merchants.

Security

▪ Security is perhaps the broadest topic when it comesto an E-commerce site.

E-commerce marketing is all about enticingweb surfers to your site and, once there, toentice them into becoming a customer. Whileoverall similar to marketing a physicalbusiness, e-commerce marketing has someunique ingredients.

We divide web site marketing into three primary divisions:

Enticing visitors (non-customers) to come to the site

Converting visitors (non-customers) into customers

Site Effectiveness

The benefits of E-Marketing include:

Speed

Ease and Efficiency

Low Cost

Targeted

Customer relationship management (CRM)is a widely implemented model for managinga company’s interactions with customers,clients, and sales prospects. It involves usingtechnology to organize, automate, andsynchronize business processes—principallysales activities, but also thosefor marketing, customer service,and technical support..

Benefits of Customer Relationship Management

Quality and efficiency

Decrease in overall costs

Increase Profitability

It is an approach to shifting individuals, teamsand organizations from current state to adesired future state.

Imagine for a moment that you owned a smallcorner store. As a conventional retailer, yourpotential market would extend to yourimmediate geographic region.

Now imagine some technology becameavailable that would open up your reach to amuch larger audience.

The mobile industry today is rapidly growingbecause of its design , functionality and itsservices to the consumer.

Content development and distribution tohand-held devices, content caching, pricingof mobile commerce services.

The emerging issues in mobile commerce :The role of emerging wireless LANs and3G/4G wireless networks, personalizedcontent management, implementationchallenges in m-commerce, futuristic m-commerce services