e²-commerce, the experiential e-commerce: moving from geeks-ar towards multichannel business...
DESCRIPTION
Presentation of Seac02 held at the Augmented Reality Event 2011 (are2011).The speech was included in the "Business Track" of the event, within the session "AR for eCommerce"Day One – Tuesday May 17th, 2011TRANSCRIPT
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commerce
the experiential e-commerce
Moving from geeks-AR towards
multichannel business applications
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Seac02 is an Italian company
active in the AR sector since 2004,
providing AR solutions
mainly based on computer vision
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• Metterei la nostra presenza sul mercato mondiale, in termini di
partner e resellers, e clienti prendendo i dati dal sito web che ti giro
sotto.
• Over 3k users active world wide
• About 10k downloads of our authoring tool
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International network
of customers,
resellers and partners
Over 3k registered users world wide
About 10k downloads of our authoring tool
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eventually AR
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started being popular
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with Viral marketing campaigns
Engaging people
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With Entertainment
and Gaming
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With virtualTry-on for product
experience
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Even thanks to the diffusion of
new technologies coming with
smartphones and new concept devices
GPS &
Compass Live camera
images
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Computer Vision based
Mobile AR
…
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…
GPS & compass based
Mobile AR
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Focusing on Product Experience
And try-on applications
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We saw Try-on of glasses
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Try-on of watches
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Virtual
Try-on of shoes
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Try-on of hair styles
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What do
these AR applications have
in common
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wow effect for the
temporary
campaigns
on demand
Projects
not continued after launch
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Our customers highlighted
difficulties and high level budgets
required to generate and publish
contents and technological barriers to get them
accessible easily
Our experience…
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Seac02 unveils
the
commerce platform
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The commerce platform
offers a series of services in cloud
to easily generate and manage
contents and AR projects
For product experiences
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The commerce platform
means to be
multi channel
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and cross platform
based
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Do you have a
3D model?
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Connect to the
platform
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Use the available
tools to prepare
your 3D
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Don’t have a
3D model?
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Create it in a few
shots
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upload your photos and get your 3D model
from the platform
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Create all the
instances
of your product
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360
°
You can generate
Realtime rendered 3D
Or HTML5
Interactive 360°
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As well as
Set up your AR project
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Choose the
technology you want to use (marker, NFT, NI…)
And your target (web, mobile, kiosk…)
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Store them on the
in cloud platform
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Get your script to be
embedded in your
web store page
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Confidential 36
WEAR
A complete
platform to
Create &
View Augment
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There’s more At the
Seac02 is going to
introduce the new concept
of Extended Virtuality a new way to live our
commerce
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advantages?
Accessibility
Multichannel
Low management cost pay per use
We deal with storage, delivery, maintenance and
any logistic issue
Users must just embed their own contents
Industrial process, do-it-your-self for the user
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Thank you
Ing. Matteo Gualano
COO Seac02 S.r.l.
www.seac02.it
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seac02
esquarecommerce
Be friend
Linceo VR
Join the group
Seac02